Best Actor: Playing a swindler and being removed from the family tree?

For a long time, the movie tickets for "All or Nothing" have been hard to find, and it is normal to win the box office championship in the same period.

However, what all the cinemas didn't expect was ......

The box office of "All or Nothing" was 310 million on the first day, 330 million on the second day, and 360 million on the third day.

On the third day of its release, the total box office of "All or Nothing" exceeded one billion.

Many movies don't have a total box office of one billion, but "All or Nothing" took three days to accomplish this feat.

This achievement is not extremely rare, it is almost unprecedented.

Generally speaking, the box office of a movie will decline to a certain extent with the increase in release time.

But now, not only has there been no such situation, but the box office of "All or Nothing" has skyrocketed all the way.

At the same time, some movie theaters immediately reacted, what is going on~ what is going on.

The box office of "All or Nothing" can rise so sharply because of the enthusiasm of fans and friends, but at the same time, the theater is also a very important factor.

If cinemas everywhere could follow the rules of the industry and just add appropriate screenings to the schedule of "All or Nothing", this would never happen.

Either the theaters have increased the number of screenings a lot, or they have increased the ticket prices significantly.

Otherwise, it would never have been possible to achieve such a beautiful result.

Prior to this, it was already beautiful for the movie to break 200 million at the box office in a single day, and breaking 300 million was basically a 100% attendance rate.

But now, this data can't support the explosion of the box office of the "All or Nothing" movie at all.

A number of movie theater CEOs also woke up one after another, they were still too honest and did not increase the number of films scheduled for "All or Nothing".

Who doesn't want to make money?

In this regard, major movie theaters have begun to add a large number of films to "All or Nothing", wanting to make a good profit.

Judging from the data in the next few days, the box office of "All or Nothing" is still very beautiful.

The single-day box office on the fourth day was 380 million, the fifth day was 410 million, and the sixth day was 310 million.

In the case that the theater increased the schedule of "All or Nothing" to the maximum, the single-day box office only rose for two days before there was a significant decline.

is just a little short, it will fall out of the record of 300 million box office in a single day, and the box office will usher in a record low.

Not only that, but there has also been a significant drop in attendance.

The attendance rate of the popular show has fallen by about 90 percent, and the bad seats are no longer selling.

The situation was even worse at midnight, with attendance reaching only 60 percent.

When Ning Hao received the news, he couldn't help but feel distressed.

It is true that the box office of 2.1 billion in six days is a very good result, and the crew has also made a lot of money.

But the current trend of "All or Nothing" has gradually deviated from Ning Hao's predicted route, and it is slowly declining.

Although Ning Hao clearly knows that it is normal for the box office of movies to fall, the popularity of "All or Nothing" will eventually pass.

But the situation faced by "All or Nothing" is not a normal phenomenon, but a very abnormal dilemma.

It is true that increasing the box office of movie theaters can make the box office of "All or Nothing" grow all the way and quickly harvest a wave of high box office.

This is not a simple good thing, and it may also bring a heavy blow to the movie.

This excessive increase in the number of films in the cinema is tantamount to killing the chicken and taking the eggs.

After all, there are so many movie fans in Huaxia, and there are only a few people who are willing to spend money to buy tickets in the cinema.

When they finish watching the movie and know what the content of the movie is, they won't continue to buy tickets to watch it.

Although there are many people on the Internet who are shouting for a second or third or fourth brush, claiming that the "All or Nothing" movie can stand up to careful taste.

But not to mention three or four brushes, there are very few fans who watch the second brush, and it is already a great thing to be able to account for one percent.

Today, the total box office of the "All or Nothing" movie has reached 2.1 billion.

Six days, 2.1 billion box office.

It's a terrifying number, but it's not an unattainable number.

Take Chen Sicheng's famous work "Detective Chinatown 2" as an example, his movie broke the box office of 200 million in six days.

Since then, the box office has fallen off a cliff, and the growth rate has been slower and slower.

The reason is that the audience who wants to watch this movie has already watched it, and they will not go to the cinema to review it.

Correspondingly, the discussion of topics about movies on the Internet is getting lower and lower, and the box office of movies will be lower and lower.

After all, something that is no longer new, and no one cares about it.

Seeing the current "All or Nothing", Ning Hao couldn't help but see the lack of stamina in many movies.

As early as three days before the release of the movie, Ning Hao made a prediction about the total box office of "All or Nothing".

As long as the popularity is maintained for half a month, the total box office will easily exceed 3 billion.

But according to the current grim situation, it has become a very difficult thing for the total box office of "All or Nothing" to break 3 billion.

Really!

Things were as Ning Hao expected.

The box office on the seventh day of the release of "All or Nothing" was only 130 million, and there was a direct halving.

Seeing this situation, the major movie theaters also quickly adjusted the schedule of "All or Nothing".

They first cut the midnight show of "All or Nothing" and then restored the total schedule to the level of normal hits in order to control costs.

However, some are already late.

The negative effects of killing chickens and eggs have been revealed, and the discussion of "All or Nothing" on the Internet has dropped significantly.

The only hot topic is the box office cut of the "All or Nothing" movie in half.

When netizens saw such a sharp decline in box office results, they couldn't help but gasp for the crew.

"I'll go! The halving of "All or Nothing" is a bit scary, wasting so many films in the theater in vain. "

"After looking at the popular session yesterday afternoon, the attendance was less than 50 percent. How hot it was before, how cool it is now. "

"Didn't anyone help "All or Nothing" to promote more? Such a good movie, I still want more people to see it. "

"I knew that tickets wouldn't sell so quickly, so I would have waited two more days. Watching it in the corner, the viewing effect is really bad. "

"According to this trend, the total single-day box office of "All or Nothing" today is only 70 or 80 million, and it will not break 100 million again. "

With the box office of "All or Nothing" halved, many self-media have begun to predict the future box office trend.

Without exception, all of them are in a state of decline, and they feel that the popularity of "All or Nothing" has come to an end.

Even, some people think that the situation of halving will continue, and the total box office of the movie is very likely to break three hundred million.

When Ning Hao saw those people's predictions, he also felt a little helpless.

He also wanted to turn the tide, but he couldn't find the power point at all.

Just like the basis of the prediction of netizens, most fans have already watched it and will not go to the cinema again.

In addition, the box office of "All or Nothing" has shrunk by more than half, and the results will definitely decline again.

But when the single-day box office data on the eighth day was released, Ning Hao was directly surprised by the data.

Just because, the phenomenon of halving did not last, and the box office data stabilized.

The single-day box office of "All or Nothing" on the eighth day was 10.2 billion, which still stabilized the record of breaking 100 million in a single day.

The most important thing is that this achievement still happened when the movie theater reduced the film schedule.

From the side, fans' enthusiasm for "All or Nothing" has not yet dissipated.

If you increase publicity efforts, there will definitely be a new breakthrough at the box office.

Immediately, Ning Hao convened a small meeting of the staff of the director team of "All or Nothing", wanting to continue to increase the intensity of publicity.

In order to ensure the rights and interests of fans and friends who buy tickets to watch, the feature film content released by the movie is very small.

Except for the promotional video, the rest of the publicity is shooting tidbits and the like.

Ning Hao convened this meeting to discuss with you the follow-up publicity focus.

Do you want to disclose part of the feature film content, or put some shooting tidbits? (If you read a violent novel, go to Feilu Novel Network!)

After rounds of discussion, no one gave a clear answer.

After all, releasing the content of the feature film is tantamount to spoilers.

Netizens can guess what story the movie tells through the content of the clips they posted.

Correspondingly, they are even less willing to go to the cinema.

But if you send out tidbits, in fact, the points that should be promoted, they have already been promoted. []

Moreover, the playback volume of tidbits has always been not as high as that of feature film materials.

"Let's send a few more feature film clips with a strong sense of anticipation that don't affect the direction of the plot! Anyway, our total box office is enough, and we can attract wave after wave. "

"In fact, both tidbits and feature films can be posted, and more publicity will definitely have an effect, which is better than sitting back and watching the box office fall. "

"What form is secondary, the main thing is to figure out the focus of propaganda. The publicity point of Mr. Jiang Feng's explosive acting skills is very absorbent, but netizens have seen enough. "

"How can we see enough of this? As long as we find a different focus, and then publicize Mr. Jiang Feng's strong acting skills, we can still attract fans. "

"Mr. Jiang Feng's good acting skills are already a well-known thing, and we don't need to overdo marketing. It's better to put a few clips of Manager Lu on it, and let the audience understand it directly. "

Although the staff of the director team of "All or Nothing" discussed for a long time, they did not give a proper solution.

However, they put forward a consistent propaganda target - Jiang Feng.

Hearing this propaganda direction, Ning Hao also nodded approvingly.

0 for flowers0

Since the release of the first trailer of "All or Nothing", the movie has been released until now.

It can be said that Jiang Feng has been a popular figure in the movie from beginning to end, and it is also an important factor for many audiences to be willing to buy tickets.

In this case, the promotion of Jiang Feng will be better than the effect of promoting other actors.

Suddenly, a fragment flashed through Ning Hao's mind.

Manager Lu sent his subordinates to kill the people and worship the Buddha devoutly.

At the premiere, several big directors said that this clip was too good.

Director Xu Jizhou was even more frank and straightforward, and it was from that scene that he began to have a new high level of understanding of Jiang Feng's acting skills.

"Let the people from the Propaganda Department cut out the clip of Teacher Jiang Feng worshipping the Buddha, and add an atmospheric music, and then send it to the short video platform. "

"The two faces of the fraud leader are killing people and worshipping Buddha...... Is it atonement, or greater greed. "

"I used this copy to promote, focusing on Manager Lu. Don't over-improve Mr. Jiang Feng, so that the audience will naturally understand the power of his acting skills. "

As Ning Hao's words fell, those staff members were also busy.

And he is more and more satisfied with this propaganda point.

In the past, because Ning Hao praised Jiang Feng's first-class acting skills, he did everything in every ......

But in the end, not only did it not arouse the recognition of Jiang Feng's acting skills among netizens, but it also became a means of excessive marketing.

Since then, "All or Nothing" has not promoted Jiang Feng's acting skills anymore, for fear of using too much force again.

Therefore, Ning Hao put the focus on Manager Lu this time, and let the audience feel it for themselves.

Soon, the staff of the publicity department of "All or Nothing" uploaded the video to the short video platform.

This is not the first time Ning Hao has released promotional materials for "All or Nothing", but it is about whether the box office can continue to rise......

Ning Hao is also quite attentive and has been observing the data of the video.

Without the slightest surprise, this will become a hit video of "All or Nothing".

Only an hour after the video was released, the number of views has reached 500,000, with 390,000 likes, 270,000 retweets, and 180,000 comments.

Ning Hao briefly checked the remarks in the comment area, and they were basically positive.

Many netizens are praising Jiang Feng's acting skills for being real, and some people are saying that Manager Lu's eyes are too good for treating human life like a mustard.

Under such a high praise, Ning Hao did not continue to follow up on this video.

The publicity work for All or Nothing had only just begun, and he needed to discuss other publicity options with other staff members.

In any case, the box office of the movie has reached a height of 2.2 billion, and it still needs to help the box office growth.

The box office will break 3 billion as soon as possible, and their crew will be able to rest.

Immediately afterwards, the propagandists of "All or Nothing" edited several videos for follow-up publicity.

But no one expected that the data of Jiang Feng's Buddha worship video still increased rapidly.

In just three hours, the number of views of the video has exceeded 5 million, and the number of likes has exceeded 1 million.

Not only that, but the popularity of the video continues to ferment.

When self-media blogger Xu Jieer saw this video, she couldn't help but light up.

"It's going to be my turn to be rich and rich!" Xu Jie'er said excitedly.

Since "All or Nothing" entered the publicity period, Xu Jieer has always wanted to rub the popularity of this movie so that she can increase her fans.

But it's a pity that Xu Jieer has never found a suitable opportunity.

When "All or Nothing" was released, she also grabbed tickets to watch the movie as soon as possible.

I watched the movie and had a lot of fun.

But she is a parody blogger, relying on her appearance and being funny, and she doesn't understand the professional knowledge of those movies.

Unlike those film and television bloggers, they can list the good of "All or Nothing", and they can also name four, five or six.

After Xu Jie'er finished reading it, her head was empty.

insisted that she give an evaluation, that is, awesome.

Nothing else.

Since then, Xu Jieer has given up this idea.

But when she saw the video of Jiang Feng worshipping the Buddha, the whole person was already excited.

Isn't this the template she used to use for her parody videos?

In particular, the copywriting that "All or Nothing" gives it is a must.

Murder and worship the Buddha...... Is it atonement, or is it greater greed?

Immediately, Xu Jieer already had a clear answer.

It is atonement for sin, but also for greater greed.

With a clear and definite idea, it was time for Xu Jieer to start preparing for the imitation video.

At this moment, Xu Jie'er was already immersed in the joy of rubbing the heat, but she didn't know......

The gears of fate began to turn.