Best of Hollywood

The premiere held by Disney ended, and the next night Steve Jobs and Pixar Animation Studios held another premiere in San Francisco.

It wasn't until the 22nd that "Toy Story" ushered in a large-scale release. On the first day, it was drawn on more than 3,000 screens. The first 3D animated feature film in history finally met with the audience.

Disney spent $20 million on publicity alone.

Of course, the news that Blue Sky Studio has started to produce a 3D animation feature film has also become a hot topic along with the promotion of "Toy Story".

Many film companies that pay attention to "Toy Story" have set their sights on Blue Sky Studios, and even called Ryan directly.

At the same time, the studio has expanded a lot again, with at least a dozen computers placed, and employees coming in and out, appearing very busy.

This scale is already larger than some small independent film companies.

"Have you heard the news about 20th Century Fox and Paramount?" Ryan came to the office and sat down and asked.

"I'm afraid we will have to wait for the specific data." Sofia Coppola said in a low voice, "However, 20th Century Fox has just obtained Disney's market research through some special channels."

"According to 90 comments from media film critics, it is unanimously believed that the film "Toy Story" will change the entire pattern of the animation industry while being innovative."

"More than 80% of the audience said that this is a great movie and would recommend it to their friends."

Ryan then said: "So, the word-of-mouth of "Toy Story" is so good."

Sofia Coppola organized the language and said, "It can be understood in this way."

"In addition, many media have focused their attention on Blue Sky Studios, thinking that your investment in Blue Sky Studios was the wisest investment in Hollywood in recent years."

The wisest investment ever?

Ryan curled his lips, just listen to what the media say, and don't take it seriously, "If the box office of "Toy Story" is not satisfactory, they will probably change their tune immediately."

"No chance." Sofia Coppola said very confidently: "Actually, "Toy Story" has been a great success,

As a family movie, there is no better proof than word of mouth. "

There is no comparison between family fun movies and horror movies. The former can let the whole family go to the cinema together, while the latter are at most horror movie lovers and young people.

It's almost impossible for a family movie with a lot of word of mouth to fail.

At this time, Helen pushed open the door of the office and walked in, holding a copy of the data that 20th Century Fox had just faxed in her hand.

"It's the data that 20th Century Fox just faxed." Helen said with a hint of surprise under her calm face, ""Toy Story" earned 29.1 million US dollars in box office in the first three days, and won its first weekly box office championship. "

"Twentieth Century Fox internally believes that "Toy Story" may eventually exceed $150 million at the North American box office."

As an animated feature film with a relatively long preservation period in theaters, such a three-day box office in the first weekend almost indicates that "Toy Story" is bound to be a big hit

Perhaps "Toy Story" had a three-day box office of $29.1 million in the first weekend, far inferior to "Batman Forever" released in the summer, with a box office of $52.78 million in the first weekend, not even as good as "Saw 3" in the first weekend Box office of 40.39 million US dollars in three days.

But don't forget that this is a family movie, and the movie viewing period is very long, and the long holiday of American elementary schools is coming, starting from the week before Christmas, there are about 20 days of holidays.

Countless families will go to the cinema all the time, and "Toy Story" will definitely be the first choice of these families.

And the most crucial point is that for a feature-length animated film, the box office share will never be the main income. The profits from various derivative copyrights brought about by the film's big sales will exceed the box office share.

"Very good." Ryan couldn't help showing a tinge of joy, and said, "Let Wedge hold a press conference on Thanksgiving tomorrow to officially announce Blue Sky Studio's plan to produce a 3D animated feature film."

"At the same time, let Paramount do a good job in the warm-up promotion of "The Truman Show" in advance."

Speaking of this, Ryan suddenly remembered something, turned to look at Sophia, and asked, "How is Cage going?"

"Do you need help!"

"It's going well, I don't think you need help." Sofia Coppola was slightly taken aback, and then replied.

In fact, Ryan couldn't help much with the public relations of the Oscars and Golden Globes, and almost all of them were handed over to Touchstone, Paramount and professional public relations companies.

As for the next step, Ryan can't always focus on Blue Sky Animation Studio. The production cycle of a 3D animation feature film will be very long. It is impossible to see "Ice Age" released in at least three years.

In contrast, "The Truman Show" has reached the most critical moment.

"I suddenly thought of a very good way to promote it." Ryan thought of the promotion of "The Truman Show", and suddenly a flash of inspiration flashed in his mind.

"Tell me." Helen knew that Ryan seemed to be very proficient in publicity, and he never said anything offline.

"How about the Super Bowl halftime commercial!" Ryan said his thoughts, "It is absolutely possible to move the film promotion to the Super Bowl."

"Think about it, the program with the highest ratings in the United States can have an unexpected publicity effect."

super bowl!

Helen and Sofia Coppola were taken aback. They naturally knew the influence of the Super Bowl, but...

"It is undeniable that the Super Bowl is indeed the number one program in the United States, but its advertising expenses are also the number one in the United States." Helen was a little speechless, and said: "Paramount's publicity budget is likely to exceed the budget. "

"It's not very likely, but it will definitely overspend." Sofia Coppola said very directly: "Unless you are going to pay for it yourself."

Paramount's publicity budget is only more than 6 million US dollars, which is almost a quarter of the cost of the film, and a 30-second Super Bowl commercial needs at least millions of dollars. According to Paramount's publicity budget, it is almost impossible agree.

"Don't forget, the Super Bowl has more than 50 million loyal viewers." Ryan retorted unceremoniously: "If Paramount disagrees, as you said just now, I can pay for it out of my own pocket."

"A lunatic." Sofia Coppola covered her head, thinking that Ryan was really crazy. This is not tens of thousands of dollars, but at least millions of dollars.

"We can discuss it with Paramount first." Helen agreed unexpectedly.

There is no lack of trust in Ryan's planning ability.

"Helen, you're crazy too, that's millions of dollars." Sofia Coppola stared at Helen, unable to believe that the words just came out of her mouth.

"Sophia, you are too cautious." Ryan answered.

The advertising time of the Super Bowl is only 30 seconds, but since the 1980s, those big brand companies have begun to pay attention to the Super Bowl, inviting big-name stars to make a 30-second commercial and put it on the Super Bowl , and achieved a very good publicity effect.

Therefore, the advertising costs of the Super Bowl are frighteningly expensive, even charged by the second, which costs at least 30,000 US dollars per second.

The price of a 30-second ad is at least $900,000, and such a price is not necessarily agreed to in the Super Bowl.

The first movie to advertise on the Super Bowl in the previous life should be "Independence Day" which is currently being filmed by Monica Bellucci.

Since then, many Hollywood movies have become regulars on the Super Bowl, and even become a practice.

Ryan is very aware of this, so he will express his idea of ​​wanting to advertise in the Super Bowl.