Big Country Technology Starts with Mobile Phones
Chapter 115 Your name is Success
"Huh? What is 8848?"
"I remembered! Isn't this the one the boss said, the one that automatically explodes when the man and machine are separated by ten meters... Isn't it the police's 8848? Are they going to issue mobile phones?"
"Wait a minute, I got the advertisement they are going to broadcast on the TV station. Hey, there's something! It makes me almost sick with embarrassment!"
"Isn't this just a mobile phone for the nouveau riche? I'll give it a try, is this okay?"
"This is wrong. Just by looking at this kind of marketing method, 8848 will definitely not lose money!"
As for how much it can earn, it's hard to say, but Liu Dalang is right about one thing. From a product perspective alone, 8848 is not valuable.
But this does not prevent some groups from being willing to pay for it. Their target users are very clear, which is to target some high-income groups.
In the process of rapid accumulation of wealth, human nature likes to compare. After further accumulation, subtle changes will occur, and luxury goods were born.
8848 wants to be the first local high-end mobile phone brand. China Mobile has a market of 500 million units. 8848 can only make one thousandth of this, with a target of 500,000 units.
This brand has found its own position in the market, only focuses on niche and differentiated markets, and binds its products to success.
We also invited successful people who have become popular in recent years to be the endorsers, and this endorser is really something, and he once climbed Mount Everest.
Then we use watches and luxury bags to find merging points, and successfully capture the pain points of some users. For example, clothes are expensive, but mobile phones are cheap.
This is exactly the same as folding-screen mobile phones sold for US$180,000 each in shopping malls. What you buy is not a mobile phone, but a status symbol.
In addition, they have also created some mobile phone functions customized for business people, as well as customized services that extend beyond their products.
For example, we provide personalized customization for each mobile phone in terms of material, texture, color, etc., to laser engraving, gem inlay, etc.
It also opened 30 top-notch private customized flagship stores across the country. The price paid was very high, but at the same time it also made a lot of profits.
These seem to have nothing to do with Nebula Technology, because the price of the 8848 is more expensive than the Nebula folding screen flagship, and the price range between the two is staggered.
In fact, this cannot be said. Liu Dalang feels that from a product perspective, 8848 is an IQ tax. Why is it called a high-end brand?
It’s as if China doesn’t have high-end mobile phones, so it can only increase its value by learning from Rittal. Is that still a normal smartphone?
And the most important thing is that ordinary consumers do not recognize the 8848 brand. They spend more money but do not buy better products.
It is a pity that the first generation 8848 has not been released yet, otherwise several big Vs under the Nebula Marketing Department would have dissed it.
The advantage of having them come forward to start the fight is that although everyone knows in their hearts that they are from Nebula Technology, Nebula officials have not acknowledged it.
So it’s hard for everyone to do anything. After all, in China now, no matter which mobile phone manufacturer, they need various accessories from Nebula Technology.
Only Samsung dared to publicly announce the termination of the partnership and stop supplying to Nebula Technology after Nebula Technology dissed them.
They even want to take advantage of this opportunity and cut off supply to domestic manufacturers to make them realize the seriousness of the problem and put pressure on Nebula Technology.
After careful analysis in the end, Samsung executives believed that the harm outweighed the benefits, and in the Chinese market, they still needed Chinese employees to work hard.
June is destined to be a restless month. The emergence of Chang Gung 4, the first domestically produced high-end chip, has brought too many variables.
And it is truly domestically produced, even the production is produced by itself. The overall performance of the optimized Chang Gung 4 is also unexpectedly good.
The overall level is slightly weaker than the Snapdragon 810, but it is much better than the Fire Dragon in terms of power consumption and heat generation. Its biggest feature is one word: stability.
Twelve cores cannot be mobilized all at once, but there will not be a weird scene where one MediaTek core is in trouble and nine cores are watching.
In multiple data tests, Chang Geng 4 is as stable as a straight line, but it is not good if it is too stable, because it means that there is no extreme performance explosion.
However, people in Nebula's R\u0026D department don't care about this. After all, under the conditions of the Fire Dragon, stability is the biggest advantage of a chip.
At the same time, Nebula Technology also officially announced that it will use Chang Gung 4 on two flagship phones. There are now different opinions about the final effect.
Many people think that the Nebula flagship phone may be a little worthless because they cannot imagine that there is a better product than the Nebula-Ning.
At most, add a wireless charging, add an IP68 waterproof, and replace the MediaTek MT6795 with Chang Gung 4. Are there any other improvements?
By the way, there’s also price. The Nebula flagship phone clearly aims to compete with Apple. What price range does Apple sell it at? The top configuration is 7788 yuan.
When the time comes, don't let the price go up, but the product doesn't go up, and Apple rubs it on the ground. By then, Nebula Technology's reputation will plummet.
No matter what the outside world speculates, Nebula Technology, which has Chang Gung 4, is already fully testing two folding screen flagships to ensure nothing goes wrong.
At the same time, the warm-up work of Nebulas Marketing Department has not stopped at all. Nebulas Technology has already attracted a lot of attention, but now it is even higher.
A digital news blogger also claimed that the Nebula flagship phone will be the most shocking flagship in history, and it contains many elements.
He didn't say a single word about the specific content, which made many netizens feel itchy but could never guess it. This feeling was very uncomfortable.
Although the parameters of Chang Geng 4 have been announced, few outsiders know that Nebula Technology has dual-core linkage technology and ASIC chips.
In June, Nebula Technology signed cooperation agreements with 11 companies, including Huawei, ov, Xiaomi, Unisoc, etc.
There are also many fields involved, from screens to lithium batteries to storage components. Of course, the most important thing is nanoimprint technology.
The first one to test the waters was Huawei. Their R\u0026D and design foundation was already strong, and they quickly made some adjustments to NIL technology.
The chip used in the experiment is the Kirin 920. Other manufacturers are not to be outdone and have invested a lot of manpower and material resources in chip research and development.
Of course, each manufacturer has a different development direction. Some choose to develop their own SOC, some choose to develop their own NPU, or purchase ready-made products.
They didn't want to use the Fire Dragon chip anyway, and MediaTek's sales were also affected to a certain extent, and several senior executives were pissed off.
"What a bully! Who would have thought that Nebula Technology would smile on the surface, but then turn around and fall out!"
They also know that after Nebula Technology has its own chips, its dependence on MediaTek will be greatly reduced. This is human nature~
If it were them, they would do the same thing, but they would be a little unwilling to think that MediaTek might lose a lot of markets in the future.
"Obviously everyone made their fortune by copycats, so why do you develop faster?"
This is not the point. The point is that under the current conditions, mobile phone manufacturers without R\u0026D capabilities and their own technology will soon be eliminated from the market.
Therefore, even OV, which has always been as stable as an old dog, has invested a lot of money in chip research and development.
Judging from the current development trend of Nebula Technology, they will only produce mid-to-high-end products with a price range above 3,500 and low-end products with a price range below 2,000.
Nebula Technology is not interested in the middle price range, or if we expand it a bit further, it is not interested in the 1,500 to 4,000 price range.
This price range happens to be the one with the highest sales volume, and further up, major mobile phone manufacturers will also launch their own flagship phones.
Nebula Technology ensures their survival space, and at the same time, the mid-range Xingyu and Spark series do not make their friends feel the pressure of despair.
As for the low-end market, Dalang Technology’s market share has now come to an end. In the future, there will be fewer and fewer people making $100 phones.
At the same time, the first batch of Dalang 8 mini was also delivered to consumers. When they opened it, they found that it really exceeded expectations.
The compact body, coupled with the Cuibi OS, has good smoothness, and you can also set the size of the icons. The disadvantage is that it takes too much time on your eyes to look at it for a long time.
It can be called a student's magic machine. It is cheap and easy to use. If you have to pick out shortcomings, this phone is actually full of shortcomings from the inside out.
There are also some people online who complain about the poor quality of Dalang 8 mini, the lack of front camera, unclear screen, ugly colors, slow charging, etc.
I won’t talk about these things. The price of a 189 yuan mobile phone is set here. It’s already good to make. What kind of bike do you need?
In fact, all electronic products are the same. If your expectations for it are not that high, you will be pleasantly surprised when you receive it.
For every Dalang 8 mini sold, Dalang Technology only makes a hardware profit of five yuan. Fortunately, the sales volume is not bad, and it sells very quickly every time.
The official backend of Dalang Technology receives many letters of complaint every day, complaining that they are not trustworthy and do not sell products even though they have them.
As a last resort, Liu Dalang transferred another D-class fully automatic assembly production line, and the daily output of Dalang 8 mini was guaranteed.
While Nebula Technology is warming up, Samsung and Apple are also warming up. In the second half of the year, Samsung note5 and Apple 6s are the absolute focus.
As for whether the Nebula flagship machine can be launched, many people are still skeptical, but before that, a brand has taken the lead.
That is the 8848 titanium mobile phone. On July 10, they held a global press conference, endorsed by entrepreneur and mountaineer Wang Shi.
Affected by Nebula Technology, even the 8848 launch conference was advanced by nearly a month.
The hexagonal design attracted a lot of attention as soon as it appeared. Of course, the most eye-catching thing is their magical Success Learning advertising slogan:
"You are different; you like to transcend; you have dreams; you never regard achievement as the end! Remember, your name is success!
Success is not about being far-sighted, but about standing on a high place, strategizing, controlling the future, and paying tribute to a successful life! "
Liu Dalang took a look, and hey, 8848 still has the same flavor, but the hexagonal design reminded him of Meitu phones.
Thanks to Hailong Yiming for the reward! Thanks to fuzhihua, iXingyunliuwai, Yonglai, Suiyuan Xiaomian, Purple Kitten, Yigrain of Rice, Yunxiaoshanren, Fragrant Rice, 21892518, x82j05k03, and book friend 20170329154747239 for their monthly votes! Thanks for the support! ! !
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