Big Country Technology Starts with Mobile Phones

"You have to adjust your strategy!"

Liu Dalang once again held a high-level meeting of Nebula Technology. During the meeting, they made a new plan for the time of the new product launch:

“Every September, Nebula Technology’s flagship products are released! Including Nebula’s top flagship and Star flagship, to hit the high-end market!”

"Every December, the Spark game series is released! Every March, the Star Rain series is released! Every June, new products are added!"

Nebula Technology is determined to go head-to-head with Apple. Not only does it schedule its flagship launch event in September every year, it also holds one every three months.

This marketing strategy is used by both Apple and major Android manufacturers. For example, Apple will launch a new mobile phone color in March every year.

The purpose is to make up for the sales of Apple mobile phones in the off-season. If you buy the first release and want new colors, you can only blame yourself for bad luck.

In order to compete with Apple, major Android manufacturers, such as Samsung and Huawei, update many flagship models twice a year, or in two series.

The purpose is to avoid price cuts of older flagships due to conflicts with the same series. The most typical ones are Samsung's S and note, and Huawei's P and mate.

Nebula Technology simply divides the models into four main series, namely Spark, Xingyu, Xingchen, and Nebula, in order of price from low to high.

The top flagship series Nebula is not a normal flagship phone. In Liu Dalang’s plan, the Nebula is mainly used to showcase various concept phones.

No, it cannot be considered a concept machine. How can it be considered a concept machine if it has been mass-produced?

Xingchen is the normal flagship. Unfortunately, this series cannot be launched this year. Liu Dalang's requirements are relatively high, so it can only be postponed.

After the meeting, the senior executives of Nebula Technology could hardly see any pressure. Instead, they were gearing up and eager to try.

When the high-end war is about to break out, Nebula Technology R\u0026D Department has to do one more thing, and that is to test Apple mobile phones through some instruments.

In history, Apple has an important incident, that is, the "speed reduction gate". Because of this incident, Apple has been sued countless times.

The reason is also very simple. Apple makes older iPhones run slower through system updates, thus stimulating consumers to replace new phones.

The mobile phone models involved include Apple 6, 6 Plus, 6s, 6s Plus, 7, 7 Plus, the first generation SE, and a series of subsequent models.

At first Apple lost a lot of money, but later their technology became more and more powerful, and even if ordinary consumers had doubts, they could not provide any evidence.

Including major Android manufacturers, they are also unable to provide evidence, because most of them are assembly plants and do not have such high-tech testing technology.

Samsung, which can show evidence of slowdown, has deep cooperation with Apple in accessories.

In addition, doing this kind of thing was thankless and would damage the brand image, so no one was willing to do it later, but Pineapple Technology was different.

They are a copycat company. They finally tried to become a regular company, but in the end they lost all the money they made. As long as Apple is convinced that Apple is slowing down, they will dare to sue Apple and make them pay a huge price.

The testing data of Nebula Technology is important evidence. Of course, this evidence may not be recognized by some places...

Apple's calculations were very good, but they forgot one thing. Chinese people cannot tolerate sand in their eyes, and Samsung is a typical example.

The Samsung note7 explosion incident can be big or small. The key lies in the hype behind the scenes and whether Samsung's official handling method can be recognized by users.

Apple's deceleration gate is an iron-clad fact. Once it is confirmed and hyped, it will be as powerful as a Samsung grenade and will have a huge impact.

But the great thing about Apple is that even when the speed reduction gate was collectively sued by millions of users in multiple countries, they still calmed down.

And the market share has hardly been affected, so how can Pineapple Technology expand its influence after obtaining evidence and successfully suing?

This is the point!

Based on Zhang Bo’s feedback, Liu Dalang knew that Pineapple Technology had recovered and took the opportunity to launch the new generation of Pineapple 6s and 6s Plus.

These two pineapple phones are almost identical in appearance to the Apple 6s and 6s Plus, except for their trademarks. They are imitated at a 1:1 pixel level.

This made Apple very angry, but they had no other choice. They sued and compensated, and they couldn't take advantage of the pineapple trademark. What else could they do?

Knowing that the Pineapple phone copied Apple's design, but the details were slightly different, they really couldn't sue Pineapple Technology for infringement.

After all, appearance patents are too difficult to define. Rebus’s Xiaomi Mi 8 imitates Apple X at the pixel level. What can Apple do?

Jordan has been in litigation with China Jordan for so many years due to infringement of his image rights, but he did not get any benefits at the beginning. China Jordan made it clear:

"This is just another person named Jordan, and the action in the trademark is not playing basketball, but playing table tennis, so there is no infringement!"

But electronic products and trademarks are two different things. Trademarks have always existed, but mobile phones are updated very quickly, and designs will be abandoned within two years.

Except for Apple, a set of molds has been used for five years. The molds for Apple notebooks are so ugly that they are still used. The most awesome thing is that the notebooks have bangs.

Although the two generations of Xingyu-Mu and Ning also use notch screens, they will not be used in the next generation. After all, Nebula Technology’s development strategy is different from Apple’s.

Why use an outdated design if there is a better design and the product produced using this design is still very mature?

Liu Dalang couldn't help but think: "I wonder if the Apple X will still have a notch in three years' time? Will 2018 be the year of the notch?"

None of this matters. Before the Samsung Note 5 launch conference, a big V affiliated with the Nebula Marketing Department once again issued an article to criticize Samsung. The general content of the article is:

"Samsung, are you too timid? Don't you dare to go head-to-head with Nebula Technology in September?"

Samsung executives were very angry when they saw it: "Axiba, he really knows how to put money on his face! Are we afraid that we can't compete with them?"

If it weren't for Apple... well, they admit they are a little timid and don't dare to go head-to-head with Apple's new product launch, but what does this have to do with Nebula Technology?

Ever since, Samsung Navy and Nebula Navy have launched a new round of war online. Taking this opportunity, more and more manufacturers are participating in the war.

If there is a buzz, everyone will join in. While riding the popularity, they can also promote the popularity of new products. They will not interfere in the high-end market, but this may not be the case in the mid- to low-end market.

Meilan, Smartisan, Xiaomi, LeTV, Gionee, Pepper, Huawei Honor, etc. have begun to warm up their new products, and the market has become lively.

Their main battle is focused on the market for phones priced below 2000 yuan, or even in the $100 market. Samsung, Apple, and Nebula are not involved in this part of the market.

There is only one company, Dalang Technology, which apparently belongs to Nebula Technology. In fact, it has begun to operate independently and is following its own development path.

On August 13, Samsung took the lead in holding a new product launch conference and released two top flagships, namely Samsung note5 and S6 edge+.

Neither model has a National Bank version yet, but Liu Dalang knows that the National Bank prices of these two models are 5,388 and 5,888 yuan respectively.

The national version is about a thousand yuan more expensive than the foreign version, which is normal. After all, it is not a Chinese brand and has to pay taxes, so the product is naturally more expensive.

However, this matter was hyped up by the navy, and Samsung's sales were still affected, but overall the impact was not significant.

"This is so disgusting!"

The mentality of Samsung executives is a bit explosive, but compared to Nebula Technology, which cannot directly enter certain markets, their treatment is much better.

I have to say that Samsung note5 is a good phone, especially the screen. Unfortunately, they have not yet determined the time for the special press conference in China.

According to Liu Dalang's judgment, there must be some disagreements within Samsung, and Samsung has made mistakes in decision-making not once or twice.

If you want to hit an apple, hit it, but if you want to hit it but don’t dare to hit it, what’s the point of testing it back and forth?

If you want the Chinese market but don't want to pay more, no wonder the domestic manufacturers have united and driven them out of the market. It's not unfair at all!

Nebula Technology officially announced the time of Nebulas annual conference directly after the Samsung press conference, which was set at 20:00 pm on September 9.

In the promotional poster, they also used a brand new image of Astronaut Little Star. From Astronaut Little Star's helmet, they can see two virtual maps of constellations, which are very recognizable.

In Cepheus, one of the arctic constellations, the alpha star is Cepheus. The entire constellation is visible all year round, especially on autumn nights in September.

There is also Andromeda, which is also a modern constellation in the sky. Among the nebulae, the Andromeda Nebula is the most typical one among the Whirlpool Nebulae.

However, ordinary people will not pay attention to these. The two galaxies have also been beautified to a certain extent on the promotional pictures, which are more spectacular than what is seen with the naked eye.

As soon as the time for Nebula's annual press conference was confirmed, a group of netizens became excited:

"Fuck! September 9th!"

"...recalling Shandong brothers?"

"Fuck you! Do you know when Apple's autumn new product launch is?"

"It's 1 a.m. on September 10th! There are only five hours between the two press conferences!"

"You really just got along with Apple! Nebula Technology, I respect you as a good man!"

"Haha, Nebula Technology seems to be very crazy recently? Do you still dare to be aggressive with Apple's press conference?"

"When the single-day sales volume comes out, don't be pushed to the ground by Apple!"

"Every year I am beaten by Apple, and every year I am beaten by Apple. If you don't believe me, let's wait and see!"

"Who is afraid of who? The press conference hasn't started yet. Whoever is bragging will know it when he pulls it out!"

"Nebula Technology is really brave!"

"..."

A large number of supporters of Nebula Technology are clamoring to attack Apple, but in fact they are really unsure. After all, Apple's sales are obvious to all.

This is the first time Nebula Technology has launched a top-tier flagship. The promotional poster is very beautiful, but what is the product? What's so special about it?

They don’t know any of this!

"Nebula Technology, I hope you will not let down our support! Give Apple something hard!"

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