Big Country Technology Starts with Mobile Phones

"What?"

“There are new products too!”

"Is there any mobile phone that is more eye-catching than Nebula2 Pro?"

"I have some rumors, I heard it's other electronic products..."

"It can't be a computer!"

The audience at the scene was talking a lot. Thinking about it carefully, Jain did say that after releasing Nebula2, there would be three new products.

It has to be said that Nebula Technology's confidentiality work is really in place. Employees in the assembly workshop almost never tell the outside world about their work content.

After all, they signed a confidentiality agreement and finally had a stable job, and they didn't want to lose their jobs because of such a trivial matter.

Perhaps being an assembly line worker at Nebula Technology is a bit boring, but Nebula Technology has never treated them badly in terms of treatment.

Although Asans are Buddhists, the most basic principles are common everywhere in the world.

Jain did not rush to announce, but after unlocking the Nebula2 Pro in his hand, he pointed at an icon that looked like a signal transmitter and said:

"Perhaps someone just saw this icon but didn't understand what it means. So let me tell you now what function this icon represents."

Liu Dalang in the audience suddenly became nervous. Originally, the infrared function was nothing special. It existed in the era of feature phones.

But in the era of smart phones, this function is like the breathing lights and marquee lights that were once popular all over the world, and they quickly disappeared.

The infrared function does consume power, and even a 5000 mAh battery cannot hold it. Fortunately, Liu Dalang has experience and has asked the R\u0026D department to optimize it.

They set up a program inside Nebula OS that will directly turn off the infrared function if it is not used for more than 10 seconds.

The moment you click the connection icon, the infrared function will restart again in an attempt to save power, but unfortunately the practical effect is very little.

Of course, Liu Dalang doesn't need this function to be very useful now, he just needs Nebula Technology to be good at publicity and hype.

Jain did not disappoint him and directly clicked on the "Smart Connection" function. There were only two sections on it: add new device and added device.

Under the added device, there is a word "Nebua AE 12". After clicking on it, a virtual remote control appears.

The layout of the entire remote control is very simple, allowing people to see at a glance what each function is used for, especially the on/off key at the top.

"If I press it, what interesting thing will happen? A gorgeous firework? A cool motorcycle appears?"

The moment Jain pressed the button, the lights dimmed and all the audience couldn't help but hold their breath.

In the darkness, Nebula Technology's two-color logo seemed to appear out of thin air, but it was dozens of times larger than the Nebula logo on the phone.

The Nebula logo keeps getting closer, and the picture synchronized by the camera on the large LCD screen becomes clearer and clearer, and Nebula OS also appears.

Contrary to what everyone expected, after the appearance of Nebula OS, instead of entering the main page of the mobile phone, the real-time broadcast screen of Jinyin TV Station appeared, with high definition.

When the lights came on, people discovered that there was a TV set on the stage that was not too big but had an excellent screen-to-body ratio.

The most important thing is that the body of this TV is very thin, and the angle of the camera is very tricky, just enough to see both the front and the sides.

The audience at the scene immediately exploded and started talking. They couldn't believe their eyes and grabbed the audience next to them and asked:

"I am not wrong, right!"

"That's a TV!?"

"Here, Nebula Technology makes TV sets?"

“Aren’t they a mobile phone brand?”

“So this TV is the fourth product?”

"It looks good, but it's a pity that we can't afford it..."

"I don't believe that Nebula Technology can make a good TV!"

"Yes, they are mobile phone manufacturers!"

Mobile phone manufacturer? What happened to the mobile phone manufacturers? There is indeed a gap between Nebula Technology’s TV sets and those of major international manufacturers in terms of panels, backlights and chips.

And the gap is still very big, but so what? Most consumers will not compare two TV sets.

And compared with the difference in performance, the price gap between Nebula TVs and TVs from major manufacturers is the real world of difference!

Jain also understood this. After the Nebula AE 12 was revealed to the world, he directly dropped a bombshell to everyone:

“Let’s welcome Nebula Technology’s first generation TV product: Nebula AE 12!”

“Price is 4999 rupees!”

"Pre-sale discount price is 4499 rupees!"

There was an uproar at the scene. Even the well-informed media representatives in the first row of the auditorium couldn't believe it for a moment.

"What? 4,499 rupees!"

"How dare they!"

"How can a TV be so cheap!"

"Did you say one less 1!"

“This price is going to set the table off!”

"Is there no way to survive?"

According to their understanding, the cheapest TV should be above 10,000 rupees, or a 24-inch big-ass TV.

But the TV on the stage can be seen with the naked eye, it must be more than 24 inches.

All the discussions and doubts in the audience just now disappeared!

In the Indian market, low price and high cost performance are king. As long as the price is low enough, they will support bicycle factories producing TV sets!

"Nebula AE 12 has a 32-inch high-pixel LCD display, supports multiple video formats, and has a two-centimeter ultra-narrow bezel process, which will bring better imaging effects to everyone!"

"At the same time, Nebula AE 12 also has four high-power speakers, which will bring you more immersive surround sound!"

Jain no longer knew where to start, because this TV was really rubbish, but this did not hinder the enthusiasm of the audience.

Regardless of whether they understood it or not, they cheered collectively every time Jain introduced something.

So what about TV junk? It’s cheap enough! Other manufacturers sell TVs worth tens of thousands of rupees, but they may not be any better!

People always have this mentality that a cheap product can be tolerated even if it has shortcomings everywhere, while a more expensive product will become unacceptable if there is even a little problem.

"Some people may ask: Is Nebula Technology not doing its job properly, no longer focusing on mobile phones, but turning to other industries for development?"

"Let me make it clear here: Nebula Technology will always be a technology company committed to making cost-effective mobile phones, and mobile phones are the first business!"

"As for why we make TV sets, it's because Nebula Technology's philosophy makes it unbearable for us to see some things!"

"We can't accept the behavior of some manufacturers treating consumers like idiots! So we choose to do it ourselves!"

"At the same time, Nebula Technology has a new idea, that is, can we connect all the products of Nebula Technology together!"

"In fact, this concept was proposed more than ten years ago. Yes, Nebula Technology wants to build our own Internet of Things system!"

"This is our first attempt: adding infrared functionality to all Nebula2 series phones, as you can see!"

Every time Jain presses a virtual button on the phone screen, Nebula AE 12 will respond accordingly: changing channels, increasing or decreasing volume, adjusting brightness, setting, returning, etc.

“Cellphones have replaced remote controls!”

This is not a complicated function, even a small counterfeit mobile phone workshop can copy it, but it makes people feel so beautiful.

"With this function, you no longer have to look for the remote control in the gaps between the sofa or under the carpet, and you no longer have to buy batteries!"

"You only need to pair the Nebula mobile phone with the Nebula TV, and any function on the remote control can be completed on the mobile phone!"

After the function is introduced, it is natural to draw a picture and describe what kind of usage scenarios this function will have in real life.

Throughout the development history of electronic products, there are many things that are not necessarily what consumers need, but are needs created by businesses.

To give a few typical examples: "Do I have to use an iPad to study? Do I have to use Airpods to use an iPhone? And do I have to use a keyboard tray to use a mechanical keyboard?"

Of course not necessarily, but when businesses tie one thing to another, they often create demand out of thin air.

This binding may be the binding of two or even several products, or it may be the binding of a certain product and an intangible product.

Consumers are at their most powerful when they have nothing. Once they own something, they will find that their needs can no longer stop.

What Nebula Technology wants to do is the same thing. In the early stage, they don't need to be very technical, they just need to break the rules.

Once people accept this setting, they will create more demand for themselves without the need for too much publicity from Nebula Technology.

When Jain introduces the product, there may be a lot of loopholes in some professional terms, but it doesn't matter, most people won't understand it.

Asans only care about two things, whether the function is practical and whether the price is low enough!

The prices of 1,199 rupees, 3,399 rupees, 4,499 rupees, and 5,599 rupees have directly overturned the perceptions of Indian consumers.

At the same time, the price bottom lines of major manufacturers were also overturned. Nebula Technology's first press conference was a great success, and consumers were delighted.

But other manufacturers will not sit still and watch as Nebula Technology takes away their share! After all, Nebula Technology disrupted both the mobile phone and TV industries at once.

"Quickly, notify all departments and proceed as planned! Seize the high ground of public opinion!"

On the night after the "Creating the Future" press conference, the official website of Nebula Technology crashed. It was difficult to maintain it, but crashed again within a few minutes.

Many users were so angry that they cursed and stayed up all night just to grab a pre-sale discount for the Nebula2 series mobile phones.

The next day, all the entrances of Nebula Technology's forty branches and more than 300 offline stores were crowded with people. The popularity was unprecedented!

Because many people know that it is no longer a question of whether you can get the discounted online reservation quota, but whether you can buy it.

The Nebula1 series has been on sale for nearly half a year, but many people still can't buy it, let alone the Nebula2 series of products that increase in volume without increasing the price.

"Boss! The front line needs support, and the first batch of stocks can no longer hold it!"

"We have limited the number of purchases, but there is still nothing we can do! Many people bought mobile phones and had to buy a TV before they left!"

"The stock of Nebula2 Pro in the Mumbai branch is in urgent need! Requesting reinforcements from the headquarters!"

"The Nebula AE 12 in the Kolkata branch is sold out! Requesting reinforcements from the headquarters!"

"The Nebula2s inventory in the Bangalore branch is low! Requesting reinforcements from the headquarters!"

“Insufficient stock of Nebula2 and Nebula2s at Surat branch…”

Liu Dalang and Jia Yin both had big heads. For the first time, they realized that it was not a good thing for their new products to be sold too fast!