Big Country Technology Starts with Mobile Phones

I have to say that Nebula Technology’s publicity this time was very good. Even major manufacturers could not find fault with it. The evaluation in the video was too objective.

However, people only want to believe what they believe, and some manufacturers’ trolls will directly confuse right and wrong regardless of what the facts are.

In terms of manipulating public opinion, the Nebula Marketing Department is still a little behind, but not just anyone can come and mess around.

As a result, a water war has begun again around the flagship phones of major brands, but this has no impact on the sales of Nebula mobile phones.

Because Nebula Technology has shifted its focus from online channels to offline channels, the number of Nebula directly-operated stores has increased dramatically this year.

And the coverage area is very wide. With Nebula Technology’s location selection regardless of cost, Nebula counters and direct stores are in very good locations.

Nebula mobile phones, especially Xingyu, rely on their good looks and their offline shipments are terrifying, and they can already compete openly with OV and Ov.

After the launch of the Nebula dual flagships, more and more people went to Nebula direct stores to order, which also reflects the importance of store location selection.

If it is OV, they will consider more factors such as cost, market, target users, etc., and place more stores in underdeveloped areas.

Nebula counters and direct stores are located in places with high consumption and high density, and the target users have high spending power.

In this way, Nebula Technology has avoided direct market competition with OV to a certain extent, and both parties have gained more development time.

In addition, Nebula Technology has also built a very large landmark Nebula Mall, as well as countless after-sales service centers.

It can be said that in terms of after-sales service, Nebula Technology now ranks at least among the top three in the country, and the sales growth it brings is also very impressive.

After all, middle-aged people are different from young people. When young people choose mobile phones, they either pursue the ultimate cost-effectiveness or pursue big international brands.

Consumers who choose products from other brands and other price ranges are caught in the middle. On one side, they are being criticized for high prices and low configurations, while on the other hand, they are being pulled over by brands.

So if you want to be in a good mood, you must not pay too much attention to online comments, especially if you don't compete with trolls, you will definitely lose.

Compared with last year, Nebula Technology's shipments this year can be said to have been greatly improved, but comprehensive development also brings some drawbacks.

In the low-end market, the market share of Dalang mobile phones is shrinking sharply. It's not that they don't want to release new phones to expand the market, but they can't.

Nebula Technology's comprehensive development path has created many enemies for them, and these enemies all come from major domestic mobile phone brands.

They need to control the market share within a range that everyone can accept and wait for Nebula Technology to establish itself in the domestic high-end market.

By then, after a fierce battle in the smartphone field, small manufacturers and small brands will be kicked out, and the remaining major manufacturers will only need to develop steadily.

This is also the reason why Nebula Technology insists on entering the mid-to-high-end market even though it can compete in the cost-effective market. To put it bluntly, it is still not strong enough.

Rather than being a competitor, major domestic manufacturers prefer Nebula Technology to be a simple supplier, providing chips, screens and other accessories.

But at this point, they have no choice but to find their own development path through cooperation and competition with Nebula Technology.

It's okay for Nebula Technology to only stay in the field of smartphones. If it wants to enter other fields, it will encounter great resistance, and there is nothing we can do about it.

Xingyu's first thin and light notebook next year is just a test of the waters. They are both electronic products. In fact, these two fields are not cross-border, and there is no problem.

But there is one thing. When Nebula Technology enters any field, it will adhere to the concept of high prices and high configuration, and will not blindly increase brand premiums.

The configuration of things like computers is too transparent. With a little understanding, you can judge whether a manufacturer's pricing is reasonable.

Although some mobile phone manufacturers have crossed over into the PC field, they are either operating as assembly plants, or they are also harvesting leeks while operating assembly plants.

The same configuration and the same mold are exactly the same in all aspects. Just changing the brand name makes the product 1,000 yuan more expensive, which is a bit unreasonable.

But Liu Dalang wouldn't say anything. After all, it's up to each manufacturer to decide how to price their products. That's their own right, and they can set whatever price they want.

Perhaps one day, when Nebula Technology is reduced to the point where it needs to rely on selling brands to make a living, it will truly understand what some manufacturers are doing...

However, Liu Dalang believes that Nebula Technology will not reach that day because there is no one manufacturer that can limit their development.

It is not difficult for them to cross over from the mobile phone field to the computer field, but it is a bit difficult to cross over into the electric vehicle field.

The competition in the automobile industry is much greater than that in the mobile phone industry. After Liu Dalang made a breakthrough in lithium battery technology, he would not stop manufacturing cars himself.

It's unnecessary, and it will also cause siege from domestic and foreign automobile companies. Then the hard work will be thankless, and it will also affect the progress of Nebula Technology's development.

The best solution is for Nebula Technology to license patents, or directly provide finished batteries and let partners build cars to compete in the market.

In the Dahengping video, Nebula Technology offended all the major manufacturers, but these are all minor issues. Do you have the ability to come over and do Nebula Technology?

If they can't fight head-on, they can only rely on trolls to complain online. Unless they unite, they really don't dare to challenge them openly.

Nebula Technology's main enemy is Apple. Samsung's market share has dropped a bit this year. There is no way around it.

The product is expensive, but the experience is not up to the level expected in the high-price segment, so sales will naturally decline. However, Samsung's international sales are very high.

This is another matter. The international situation is different from that at home. It is very difficult for domestic manufacturers to gain a foothold internationally.

To sum up, there is only one reason: it does not have enough core technologies. Nebula Technology does not lack core technologies, but it is also the most restricted.

But this is not a problem. Although the expansion speed of Nebula Technology is slow, the results are very good, and many models are very popular.

After the release of Spark-Jhin, it not only caused the last wave of small phone replacements this year, but also many foreign users were also paying attention to this phone.

Let’s not talk about India. The sales volume of Spark K in India is not higher, but people who can afford it will consider buying such a mobile phone.

Apart from anything else, the screen is big enough and playing games is fun enough. Although Xincheng Industrial and Nebula Technology have canceled their cooperation, the Spark K has a high reputation in the gaming circle and is more popular than models in the same price range.

Jain got 30,000 units of Spark-Jhin in the first place, priced at nearly 40,000 rupees. Only 2,000 units were sold in one day after its release.

Domestic Xinghuo-Jin's sales exceeded 200,000 units in the first week. This result is definitely incomparable with Xingyu-Ning. The gap is a bit big.

However, as we all know, Nebula products have a long development cycle. Spark-Jhin is a niche gaming mobile phone market, and December is another off-season...

All factors combined, the sales of Xinghuo-Jhin are reasonable. Nebula Technology’s most important sales this year are concentrated on Xingyu.

Xingyu-Ning is Nebula Technology's first model with sales exceeding 10 million units. Similarly, Xingyu-Qingling's sales have also exceeded 10 million units.

But the sales of tablets cannot be counted among smartphones. It can be said that the tablet market has been forcibly driven by Nebula Technology.

With Android tablets collectively pulling away, Xingyu-Qingling has single-handedly become the first entity to shake up the iPad market.

At the same time, it also proves that only by focusing on the user experience can we make a good tablet, which is a good lesson for major Android phone manufacturers.

In fact, iPads and Android tablets have developed at about the same time. Android tablets have countless opportunities to capture the market compared to previous generations of iPads.

But they failed. The reason is that while the iPad focuses on software ecology and user experience, Android tablets are collectively busy with one thing:

Score!

Comparing whose running score is higher, it seems that the running score can determine the quality of a tablet. Later, more and more Android manufacturers conducted benchmarking...

When Nebula Technology first entered the domestic market, some manufacturers also asked them to form a scoring alliance to serve as both athletes and referees.

After Nebula Technology refused, the Nebula mobile phone’s running score was at the bottom of the two major benchmarking software, and it was only later that it slowly changed its score.

There is no way. Nebula mobile phone is recognized as the king of domestic products on the market. Now the benchmark software says it is garbage. Isn’t this making consumers fools?

Even so, Nebula mobile phones rank very low on the two mainstream benchmarking software, but this approach cannot change Nebula's status.

On the contrary, it spent more time focusing on software ecology and user experience, allowing Nebula Mobile to widen the gap with its competitors in just one year.

Liu Dalang still remembers that when the Nebula app first came out, major manufacturers also launched a dual-app store model, but gave up soon.

Only Nebulas Technology persisted to the end. So far, Nebulas applications have been adapted to 10,000+ applications and 1,000+ games.

The reputation of Nebulas OS among users has skyrocketed. Not to mention the replacement of Android, the current reputation of Nebulas OS is even stronger than that of IOS.

Because Nebula Technology doesn't do those inexplicable things, and its hardware level is better than Apple's mobile phone, the experience is naturally better.

In the last month of this year, through Nebula Technology’s online and offline channels, sales of Spark-Jhin exceeded 500,000 units.

This sales volume was within Liu Dalang's expectation. The difference from last year is that this year's rankings in the Chinese mobile phone market have undergone new changes.

Six manufacturers, including Nebula, Apple, Huawei, Xiaomi, Oppo, and Vivo, have become the mobile phone manufacturers with the largest shipments, while the others have to lag behind.

Some mainstream media call it the "New Six Manufacturers", which means that the era of China's cool alliance is completely over, and even Samsung is gradually declining.

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