Big Country Technology Starts with Mobile Phones
Chapter 134 Battery→Energy
According to most people's logic, those who buy pink must be girls, especially the cute, soft and waxy young lolita.
But is this really the case? Taking Xingyu-Ning as an example, the sales volume of Fendai color among the four colors is not very good compared to other colors.
The most popular colors are still white frost and sea blue, with Fendai ranking third because the pink color of Xingyu Ning is a relatively light pink.
The Aoyama color scheme is undoubtedly the worst-selling one. Maybe this light grass green color is not popular, or it may be because of the brand.
However, in Liu Dalang's impression, the sales of several green mobile phones launched by Apple are not good, and there are still a small number of people who like rich green.
However, Apple’s launch of new colors is mainly to maintain the popularity of Apple mobile phones during the off-season sales. Once the popularity increases, sales will definitely not worry about it.
Who says you can only buy green ones? If the green one is ugly, wouldn't it be possible to highlight the appearance and cost-effectiveness of the old model by comparing it with the color of the old model?
The manufacturers are playing more tricks than the others, but for many people online, the digital blogger raised an interesting question.
Who are the people who buy pink?
Then why bother asking? ?
"It must be a girl!"
"But...how many girls can you see using pink mobile phones in real life?"
"This... I haven't seen it a few times. I've only seen it in the comment section of a certain treasure!"
"Should I say it, the pink version of Xingyu-Phantom is pretty good-looking, no, it's all good-looking!"
"md, I bought a computer too early! I bought a stupid, thick gaming laptop, and it's very noisy..."
"Brother, it's the same! I just went to college and I tried my best to buy a gaming laptop. Now that I see the thin and light laptop, I really regret it!"
"Other people go to class with their notebooks every day, but I'm like carrying a brick every day..."
"I'm attracted to this pink color!"
"Aren't you a man?"
"???"
What happened to the man? Men don’t like that ugly color scheme either! Only a macho man can match such a girly color scheme!
I have to say that although most girls and boys will not buy pink products, in terms of appearance, pink still looks good.
It is a pity that Xingyu Phantom does not inherit the crystal diamond craftsmanship of Xingyu mobile phones and tablets. After all, it is not suitable to use glass panels on notebooks.
In order to reduce the weight of Xingyu-Phantom's fuselage, they used a material called magnesium-aluminum alloy, which has low density and high hardness.
But it is not wear-resistant. The quality of domestic magnesium-aluminum alloy is relatively poor, and the overall texture is not good. It is easy to mistake it for plastic after getting started.
However, in terms of appearance, Xingyu-Phantom's simple and compact design attracted a large number of loyal fans when the leaked pictures were first released.
In the penguin group, the pictures of Xingyun-Phantom have spread all over the place. This is one of the main marketing channels of the Nebula Marketing Department, and the effect is very obvious.
Especially in some college student recommendation groups, pictures of the real Xingyu Phantom have gone viral and have been posted on various walls in colleges and universities.
Don’t underestimate the influence of these college walls, especially in some colleges and universities with a large number of college students. College walls are like super billboards.
When the Nicai Marketing Department was poached by Zhang Jianzhi, it was using the Penguin Group and the University Group as its main publicity channels, specializing in the college student market.
Dalang products, known as "vital and good products", are very popular among students. After all, not everyone will pursue Apple for the sake of face.
I obviously want a large-screen audio and video player, so spending nearly 10,000 yuan on an iPad Pro just to watch movies is a bit unnecessary.
Therefore, Dalang Pad has become a very good choice. The minimum price is less than 1,000 yuan, and even only 800 yuan during the promotion period.
There are few activities for Nebula products, and price reduction promotions are even impossible. However, Dalang products are different. There are various activities every now and then.
Although it is not much cheaper, one or two hundred yuan is enough for students to pay for three or even five days of food. This is not a small amount.
Among college students, not only Dalang products are very popular, but Nebula products are also very popular. After all, they are not called the king of domestic products for nothing.
Nebula OS is famous for being easy to use, and it has many offline channels. It is popular among men, women, old and young. When parents buy mobile phones for their students, Nebula is the first choice.
Next are Huawei, Oppo, and vivo, which also account for a high proportion. On the contrary, Xiaomi has the lowest probability of appearing because Xiaomi has few physical stores.
Older people are more willing to go to physical stores, especially physical stores of mobile phone brands with relatively complete after-sales services, to choose mobile phones for their children.
Moreover, many parents buy mobile phones regardless of cost. The unit price of Nebula mobile phones is not cheap, but they will not only buy them, but also buy high-end phones.
In their view, you get what you pay for, and the Nebula mobile phone is worthy of its price. If you buy it for your children, of course you have to buy a good one.
If you go to Nebula directly-operated stores or counters for a while, you will find that the price of many mobile phones used by parents may be less than half of that of their children.
Some parents, especially the elderly, may still be using the phones they used two years ago five years later.
Only they know whether it works or not, but they can tell with their toes whether it works well or not. Every family situation is different, so it’s hard to say much.
Relying on the penguin colony, the college wall, as well as Dalang users and Nebula users, Xingyu-Phantom became famous in a very short period of time.
In addition to college students who are in need of laptops, there are also some professionals who are also paying attention to Xingyu thin and light notebooks. There is no other way, but they have good looks.
However, the positioning and attributes of Xingyu Phantom determine that it is not a high-performance laptop, and it is not recommended for those with high performance requirements.
This year's Xingyu products include not only Xingyu thin and light notebooks and dual-version Xingyu mobile phones, but also Bluetooth headsets, tablets, bracelets, and smart watches.
In other words, compared to the previous generation of Xingyu-Ning, this generation of Xingyu products has added two main products: thin and light notebooks and smart watches.
With the experience of Xingyu bracelets and mobile phones, the research and development of smart watches is not too simple for Nebula Technology.
Since it is going to be released, it should be released all at once. As the largest shipment of Nebula Technology, Xingyu's product ecological chain expansion is the fastest.
The development of Xinghuo lags far behind. As for the Xingchen flagship, there is no product yet, but the first product is already on the way.
The specific release time, according to Liu Dalang's plan, will be set in September this year, and will compete head-on with Apple to seize the market.
The timing of the Xingyu press conference is also very interesting. March is the off-season for Apple sales, and Liu Dalang took advantage of this and started working on it.
Of course, Apple executives are not idiots. They know that the sales of Apple products in March are not strong, so they have a special spring conference.
On the one hand, it is to supplement Apple's product line, and on the other hand, it is to launch new colors of Apple mobile phones to attract popularity.
Anyone with a discerning eye can see that Nebula Technology is in conflict with Apple. The time of the Xingyu press conference and the Apple press conference are only five hours apart.
Therefore, this year's Nebula Technology press conference can be regarded as a continuation of last year's war between Nebula and Apple, and it is even larger.
Xingyu is the main product line of Nebula Technology, and everyone knows that they can’t come up with anything good at Apple’s spring new product launch.
Liu Dalang knew that Apple would launch the first-generation Apple SE this year in order to bring down the price and compete with Android and Nebula for the market.
It is a pity that the Chinese market has been baptized by Nebula Technology's high technology, and consumers' requirements are constantly improving. What is se?
"Give it to...forget it, civilization!"
Liu Dalang only wants to target the product itself, not the people who use the product. Maybe some users particularly like the compact Apple SE?
A product that is clearing inventory and wants to compete with Xingyu in the Chinese market. Liu Dalang promises that Apple will return to wherever it comes from.
At the beginning of the year, Liu Dalang, who received the withdrawn funds, once again opened the [Technology Collection] and found the battery option on the page.
To be precise, it is the battery option among energy options, including not only lithium batteries, but also hydrogen batteries, graphene batteries, liquid batteries, etc.
Nebula Technology's current lithium battery production line has reached B-level, and there are A-level and S-level after that, and then it will reach the peak of lithium batteries.
S-class lithium batteries are 50% more energy efficient than the top lithium batteries on the market. Don’t underestimate 50%. It can create a new energy empire.
To give the simplest example, an S-class lithium battery of the same size can have 50% greater capacity than other lithium batteries. This is a very scary number.
Moreover, the attenuation speed and charging power of S-class lithium batteries have reached a new level. As long as they are taken out, they will subvert many industries.
For example, the traditional fuel vehicle industry is a traditional industry that has existed for hundreds of years. Carl Benz invented the automobile in 1886. It has been 130 years since then, and it is time to change.
However, Liu Dalang did not directly redeem the S-class lithium battery production line. It was too expensive, and the price was even more expensive than the "Explorer" imaging system.
So he chose the next-level A-class lithium battery production line, step by step, little by little, and A-class lithium batteries are enough for now.
Even more boldly, five years from now it will be cutting-edge technology, and Class A lithium batteries will be 10% more powerful than the top lithium batteries currently on the market.
Nebula Technology’s existing B-class lithium batteries are at the upstream level of first-class lithium batteries on the market, which is enough to prove how much improvements there are in A-class lithium batteries.
Of course, the price paid was not small. The 5 million points were gone. It was a lie that Liu Dalang didn't feel pain, and his work for more than half a year was in vain.
No, it can’t be said that it’s all in vain. He believes that the income that Class A lithium batteries can create for Nebula Technology is not only 5 million points, but also more.
After the exchange was completed and the breakthrough time of lithium battery technology was set, he immediately contacted the person who had always wanted to cooperate with Nebula Technology:
"Big project, are you interested?"
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