Big Country Technology Starts with Mobile Phones

In terms of overall configuration, Dalang Special Commemorative Edition is completely inferior to Xiaomi Mi 2s. It has no advantages except for a larger screen size and a higher screen-to-body ratio.

But in terms of price, Xiaomi 2s is incomparable. Rebus plans to set the starting price of the lowest 16GB version of Xiaomi 2s at 1,999.

This price cannot be changed anymore. First, the 1999 price of Xiaomi 1 and Xiaomi 2 has been deeply rooted in the hearts of the people.

Second, Xiaomi’s voice in the supply chain is not high enough, and it is impossible to reduce costs.

Of course, the positioning of Dalang Special Commemorative Edition and Xiaomi Mi 2s are not on the same level. Logically speaking, there is no comparison between the two.

MediaTek's single-core 40nm processor, no matter how optimized it is, can't beat the four-core Qualcomm Snapdragon 600.

But the full-screen design of the Dalang special commemorative edition is really too advanced. The price of 599 is not comparable to that of Xiaomi 2s, but it is enough to make Redmi 1 popular.

Because apart from the better processor, the configuration of Redmi 1 is completely outclassed by Dalang Special Commemorative Edition in all other aspects, especially the price.

The Dalang Special Commemorative Edition is at least 100 yuan cheaper than their expected price of Redmi 1, and at this price, Redmi 1 is no longer profitable.

The Redmi series, which focuses on entry-level cost-effective models, is losing money and making money at this stage. In addition, the production capacity cannot keep up, and it has to be hungry for marketing.

While consumers are waiting, if a lower-priced and better-looking mobile phone suddenly appears, how should they choose?

After all, the Dalang Special Commemorative Edition directly beats the Redmi 1 just from the screen perspective, and Rebus felt pretty good even when he started playing it.

Moreover, Redmi 1 has entered the trial production stage. Rebus still knows nothing about this new opponent. Can he not panic?

The Dalang Special Commemorative Edition is so cheap, so it is likely that it has more complete supply chain resources and more inventory.

What if it disrupts Hongmi’s plan...

Isn’t this just here to cause trouble! ?

In addition, this is the first time that Rebus has seen a manufacturer adopt "full screen" as a mobile phone concept and mass-produce it on a large scale.

It was incredible and at the same time, he had a vague feeling that maybe "full screen" mobile phones would really be a mainstream trend in the development of mobile phones in the future.

Sharp has proposed a bezel-less mobile phone design and has entered the trial production stage, with sample pictures also posted online.

Rebus didn't pay much attention when he saw it. Today's mainstream mobile phone aesthetics still follow Apple, and manufacturers have always relied on Apple.

Whatever design Apple comes up with, domestic manufacturers just copy it, modify the details and then sell it. It is indeed a good way to be lazy.

It’s easy and you can make money quickly. Since everyone is copying it, you don’t care anymore. What if the appearance you design is not accepted by the market?

But this situation will not last forever. If mobile phone manufacturers want to develop, their designs must not always be attached to a certain manufacturer.

"I want a piece of information about Nebula Technology. The more detailed the better! Also, bring over one of their unique products and have a look!"

Afterwards, Rebus looked at the Dalang special commemorative edition and Dalang T12 and fell into deep thought.

Then, the MIUI team began to analyze some functions of Nebula OS...

——

New Delhi, India.

Liu Dalang still doesn't know that Nebula Technology in China has been targeted by Rebus, but even if he knows, he doesn't care.

The machine circle is so big in total, and everyone knows who came up with what design, who has what technology, and who has done what shit.

At most, Nebula Technology is not focused on domestic development yet, and domestic manufacturers don't know enough about them. As time goes by, everyone will be the same.

This year is the top priority for the development of Nebula Technology. Xincheng Industrial has begun the construction of 4G base stations, and the first batch is expected to be completed in September.

By then, all developed areas in India will be covered by 4G networks, and an ultra-low-priced entry-level contract phone will be launched in conjunction with Nebula Technology.

Having operator support and not having operator support are completely different things. Nebula Technology can directly take the opportunity to develop its own Nebulas ecosystem.

According to Liu Dalang's plan, the construction of the Nebula ecological chain is divided into three parts, starting with mobile phone peripherals, such as headphones and speakers.

The second part is smart hardware, including traditional household appliances, such as televisions, air conditioners, etc., which can be cooperated with other manufacturers.

There are also other development directions, such as drones, robots, or integrated products such as treadmills and smart electric vehicles.

As well as some more high-tech intelligent products in the [Technology Collection] that have not yet appeared.

The third part is daily necessities, such as toothbrushes, towels, suitcases, etc., used to enhance users’ stickiness to the Nebulas ecological chain.

Of course, the improvement of the Nebulas ecological chain needs to be based on a premise, that is, Nebulas OS must develop and cannot follow Android.

In the past, Liu Dalang made it directly compatible with Android applications to save trouble, but now that we have the conditions and the support of operators, why not make our own?

Once Nebulas Technology launches low-priced 4G contract phones at ultra-low prices, the number of Nebulas OS users will inevitably increase massively, and the number of people using Nebulas OS native applications will also rise linearly.

This is the best time for Nebulas Technology to develop and improve its own system and establish the Nebulas ecological chain.

If this is not enough, Nebula OS native applications can be used without data traffic, is it enough?

In order to achieve such results, Nebula Technology paid a heavy price when cooperating with Xincheng Industrial, but in the end it was not a loss.

For at least five years, Xincheng Industrial will not interfere too much with the development of Nebula Technology, and Nebula Technology can also enjoy many convenient conditions.

Several high-quality outsourcing company programmers in New Delhi have all been absorbed by Nebula Technology.

The native applications of Nebulas OS will develop in an all-round way and enter various fields, especially games, e-commerce, new media and other lucrative fields.

Ambani has great ambitions. If given the chance, how could he tolerate outsiders like Amazon dominating the Indian market?

The most important reason why Amazon was driven out by major e-commerce platforms in China is that Amazon does not trust Chinese people.

The top management of the company are all their own people, and no one understands the local culture or conducts in-depth market research. This problem still exists in India.

Ambani has long disliked them. After supporting Nebula Technology, the first target he focused on was these foreign giants.

However, Nebula Technology is also an outsider. When Nebula Technology reaches a certain stage of growth, Xincheng Industrial may fall out.

This requires Liu Dalang to bring Nebula Technology to seize the time to develop. Once its own strength reaches a certain level, it will no longer be afraid of these problems.

"You have to be careful not to get eaten!"

After Liu Dalang sighed with emotion, he continued to build momentum with Jia Yin for the Nebula 4 press conference, and the theme of the press conference was "Nebula Ecology".

Domestic Nebula Technology is temporarily managed by Zhang Jianzhi. What Liu Dalang didn’t expect was that the night before the press conference, Zhang Jianzhi called:

"Chairman, the marketing team is done! I hired Nietzsche's marketing department!"

Liu Dalang was just about to remind him to be careful when speaking during international long distance calls, but when he heard the news, he spat out a mouthful of water:

"No, they haven't collapsed yet! Besides, how can you poach Nicai's marketing department!"

Zhang Jianzhi on the other end of the phone said with a look of disgust: "Nicai DreamWorks is finished! Many people have packed up and run away!"

"So you poached their marketing department? Brother, who can't you poach? Can you control Nicai's marketing department?"

"Putting aside their problems, how good is their marketing department? We just need to guide them to the right path. They will be no worse than any other marketing team!"

For a moment, Liu Dalang didn't know what to say. Look at what Nicai's marketing department did: magical slogans, false propaganda, chicken blood brainwashing, swearing and other weird things.

To say they are not good at it, they use vulgar TV advertisements to brainwash users, and their cumulative sales in three years have exceeded 6 billion.

To say that they are good, half of the market chaos is caused by them. Last year it was still at its peak, but this year it has fallen back to its original shape.

It can be said that marketing succeeds and marketing fails, but we have to admit that the strength of this marketing team is not inferior to that of some major manufacturers.

The rise of Nicai can actually be seen as the rise of Huaqiangbei in the era of smartphones, but copycats are just copycats after all and cannot go far in the future.

Liu Dalang couldn't help but think about the TV stations in third- and fourth-tier small cities~

"Know how to make cooking cakes! Drink medicine quickly! Dalang's mobile phone!" Played in a loop, he suddenly felt a chill and had goosebumps.

"Chairman, Nicai doesn't have core technology, so it's cool, but we do!"

Liu Dalang hesitated for a while and nodded reluctantly: "Okay, but there is one thing. You can't make false propaganda and damage your reputation!"

"Don't worry, Chairman! When you come back next time, I will build our Nebula Technology Industrial Park from the inside out!"

"Put it down, I'll be back next month!"

Zhang Jianzhi: "???"

——

On the night of April 3, Nehru Stadium once again hosted Nebula Technology’s new product launch, and this time the number of spectators increased to 6,000.

Even so, the auditorium was still the same as last time. While the seats were packed, every other place where people could rest was also full of people.

Jain is still hosting the press conference. Unlike last time, this time the "Nebula Ecology" press conference has opened up some online channels.

However, there is no need to think about live broadcasting of online conferences. Several of the most popular social media software on the market do not yet have live broadcast functions.

But immediately after the press conference, the video will be uploaded to major websites and stay on top for one to three days.

Other publicity methods remain the same. Nebula Technology Branch, Nebula Direct Store, and Nebula Flagship Store have all been replaced with the latest posters of Nebula4.

The focus of this press conference is still more conceptual, and the focus is on conveying the concept of building a "Nebula Ecosystem".

It focuses on promoting the interactive experience of Nebula4 series mobile phones, Nebula OS and Nebula AE 13, Nebula Technology’s first generation smart TV.

Mobile phone parameters, configuration upgrades, etc., these are all secondary, because the price of the Nebula digital series determines whether its configuration can be high.

(The content of the second update is being modified and will be released later. Please be patient!)

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