Big Country Technology Starts with Mobile Phones
Chapter 209 The professional league is beginning to take shape
People are like this. If their desires are not satisfied, they will suffer. If their desires are satisfied, they will feel empty. Then they will look for new desires. Very few people really know what they want.
These are none of Liu Dalang's business. He is only responsible for making better products to further promote the development of science and technology. In the end, the power of choice still lies in the hands of consumers, and they don't have to buy it.
Regarding the establishment of subsidiaries again, Nebula Technology can be said to be familiar with it. So far, their subsidiaries include Dalang Technology, Nebula Investment (Holdings), Nebula Communications, Star Express, and Star Interactive Entertainment...
These subsidiaries are basically operated independently. It is enough for Nebula Technology to unify the development direction and development goals. Adding Xingji New Energy is not a big problem.
Comparing each other, the development potential of Xingyun New Energy can be ranked in the top three. Of course, all companies in Nebula Technology belong to a whole, and the lack of one will have a huge impact.
Even Nebula Investment, which seems to be the most fringe, can't do it. With Liu Dalang here, Nebula Investment is a money-attracting monster. The greatest power of capital is that it can make money without having to do business.
This is quite scary, and may even exceed Nebula Technology's profits from selling electronic products when operating well. Nebula New Energy has not yet achieved profitability, but has high development potential.
The concept of new energy is also very broad, and the options that can be chosen in the future will not be limited to new energy vehicles, including some projects that can achieve energy conservation and emission reduction.
However, the main content they are currently responsible for is still the marketing and publicity of Star Chronicles 2018. In addition, how to sell electric vehicles is also the focus. There are currently three ways:
The first is online sales, and then Star Express provides logistics and transportation services, and professionals come to install them. Finally, free online licensing services are provided (only for home versions).
Because the urban version of Star Chronicles 2018 already belongs to the category of motorcycles, according to the new regulations, some cities still require a motorcycle driver's license to go on the road, but the management of electric vehicles is loose in various places.
At least for now, electric vehicles in quite a few areas do not require plates or driver's licenses, so you can see countless electric vehicles driving recklessly and running red lights on the road.
It was only in the following years that the management began to be gradually standardized, but it was limited to licensing, fines, 20 for not wearing a helmet, 20 for driving on the wrong side, etc. It is a pity that the traffic police cannot be there all the time.
Unlike cars, electric vehicles are not illegal to take pictures. In addition, many people do not understand traffic rules and have weak safety and legal awareness, which makes traffic management in various cities more difficult.
If it were not for the better sales of Xingji electric vehicles, Liu Dalang would not bother to participate in promoting the standard driving of electric vehicles. After all, Xingji New Energy cannot focus its energy here.
The second is for Xingji New Energy to open official directly-operated stores in first-, second- and third-tier cities in various provinces. They must be large-scale and sophisticated enough. With the resources of Nebula Technology, the directly-operated stores will be opened quickly.
The large scale is to facilitate subsequent exhibition-type activities and to lay the foundation for the Xingji new energy vehicle to be launched in five years. Finally, it is to satisfy the vanity of consumers.
Even if it is just a household electric vehicle, it must have a "high-end" feeling, and the service must be in place, so that customers can have confidence in Xingji Motors in the future.
A wise saying is not to bully young people into poverty. Thirty years in Hedong and thirty years in Hexi. Today, a migrant worker who can only ride a small electric donkey may become rich tomorrow and pick up a car directly, thus reaching the pinnacle of life...
Going a step further, the third model is represented by dealers from all over the country. Their shipping capabilities cannot be underestimated, and they have their own channels. The most important thing is that they can provide professional services.
Even if it is not comparable to the official after-sales personnel trained by Xingji New Energy, it is much better than consumers doing it themselves, and at the same time, it will not quickly squeeze the original electric vehicle market.
A sudden bloodbath in a certain industry will most likely lead to a counterattack by major manufacturers, which will eventually lead to a situation of complete destruction. Rather than doing this, it would be better to free up part of the market for other brands.
For example, Yadi, Emma, Luyuan, Xiaodao, which have been developing steadily... Tailing, which has always been tepid... and Mavericks, Nine, which are gradually moving towards higher prices... some brands are still familiar.
Putting this aside for now, some of these manufacturers are already hyping up their second- and third-generation graphene lithium battery technologies. Why isn’t there a first-generation one? The first generation is obviously not conducive to publicity~
At the same time, there is another important point in their promotion, which is to promote their battery life and the protective effect of non-fast charging on the battery. It is really a drunkard's intention not to drink...
The most important thing is that slow charging protects the battery and fast charging damages the battery, which is in line with the general public's understanding, and there is some scientific truth (although it is outdated...), but it is enough.
The marketing department of Xingji New Energy has been dealing with this matter since it was just established. Their fast charging + price + public opinion trend are all at a disadvantage, so it is really difficult to promote it.
Therefore, the first two models of Xingji 2018 will be mainly sold in first-, second- and third-tier cities, where there are many young people with high commuting needs, and the financial strength can afford to buy and sell electric scooters worth 10,000 yuan.
In addition, Nebula New Energy also has a very important project, which is to cooperate with China's official power grid to establish Nebula Technology's proprietary charging stations in major cities.
The Nebula charging station integrates fast charging for mobile phones, tablets, laptops, electric vehicles, and new energy vehicles, and also provides certain services such as shelter from wind and rain, temporary rest, etc...
The progress of this cooperation project will be much faster. Some charging stations will be completed before the two Xingji 2018 models are launched, and they can also charge new energy vehicles already on the market.
Of course, the price may be a bit more expensive... The construction speed of Nebula charging stations is naturally fast. It's easy to make money these days, not to mention the status of Nebula Technology.
Cooperation with Chinese officials is getting deeper and deeper, covering more and more fields, including energy, communications, chips... and even core technologies in various high-tech fields, such as magnetic levitation...
Liu Dalang still remembers that around 10 years ago, maglev trains were still promoted in primary school science books, but later they gradually faded out of people’s sight because of the high research and development costs.
Moreover, the practicality and comprehensive cost-effectiveness were not high, so Huaxia officials shelved the project until Nebula Technology restarted research and development and achieved certain results——
Only then did Chinese officials get involved again. Unfortunately, many experts are still not optimistic about the use of magnetic levitation technology in new energy vehicles. It is simply not feasible if it is not stable and safe enough.
Especially the various variables after taking to the road...the safety after an accident...the level of maintenance costs...these problems all need to be solved urgently, and there are also some problems that sound outrageous but are very realistic:
Magnetic spherical tires are not directly fixed to the product. What if the tires are stolen? Will encountering electromagnetic interference affect the overall controllability? How to push when there is no power or magnet?
There are a lot of messy problems that make the people of the Star Century project team very anxious every day. Countless plans are freshly released, only to be rejected one by one, and then they are reworked and then submitted.
At present, the Xingji concept car can only start and float. If you want to really make this car run, the key point is the universal kinetic energy device inside the spherical tires. The research and development cost is too high.
As a last resort, Liu Dalang directly spent a huge amount of money to exchange the "Science and Technology Collection" for a complete production line of universal kinetic energy devices, but the specific development time still needs to be reset.
As for why not to exchange all the technologies... I am really short of money. The Nebula Technology Summit in the second half of this year will involve too many high-tech products, so there must be choices.
The mass production of the Xing Ji concept car is inevitable, but not now, because the two Xing Ji 2018 alone are enough to last two years without updating, and even if it is sold in 2022, the configuration will still be very good.
And Star Chronicle 2018 also inherits the characteristics of Nebula products, that is, there are many colors. The urban version of Star Chronicle 2018 has eight basic colors and two limited edition colors, so there are many choices.
After all, young people are the main consumers, so it is natural to cater to the individual needs of young people. The color matching of the home version will be less, but there are as many as four models, and there is no need to worry about the paint.
What you sell is mid-to-high-end, so naturally it has to fit in with the mid-to-high-end positioning. An electric car that costs 6,000 yuan has the same texture as one that costs more than 1,000 yuan, both of which are made of large plastic. Isn’t that just damaging your own brand?
After a week of "grapevine" publicity, Xingji 2018 has become more and more famous, and some self-media have even released physical pictures of the product with the authorization of Xingji New Energy.
Xingji Factory is also shipping batches to various places, and is preparing to hold a "small car show" belonging to Xingji 2018 after the press conference, and the promotion will not be hidden like mobile phones.
If the overall progress is fast, Liu Dalang even wants to further advance the date of the Nebula Technology Summit to August, during the scorching heat.
At the same time, on the other side of Star Interactive Entertainment, Liu Dalang has not come to "take care" of this subsidiary for a long time. From last summer to now, Star Interactive Entertainment has developed very well.
The main credit is undoubtedly "Freedom Battle", a game that usurped the status of Honor of Kings and became a "national mobile game". As long as they don't seek death, Honor of Kings will never be able to turn around.
Coupled with the development and publicity of the "Mobile Game Professional League", Star Interactive Entertainment's games have become even more popular. The entire professional league market has begun to take shape and is about to begin.
While attracting a lot of attention recently, it can also make a considerable publicity contribution to Nebula Technology's products, and it can also launch some "joint-branded products" to harvest leeks during the professional league.
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