Big Country Technology Starts with Mobile Phones

Even if they are expensive, they still sell more. What can I say about ov's products? As long as you go to the physical store and touch them, you will have an impulse to buy.

The offline market is at least twice as large as the online market, but in China’s offline market now, ov is not yet one of the four domestic giants.

The news that Liu Dalang currently knows is that vivo Xplay3s will be launched on the online e-commerce platform soon, and there will also be a press conference of Oppo Find7 at the same time.

Vivo Xplay3s is a model released last year. Its overall configuration is stronger than that of Xinghuo-Lie. Its selling point is that it uses a 2k screen.

Of course, the two are not in the same price range. Whether it is vivo Xplay3s or oppo find7, the starting price is 3,500.

Why can it still be sold at such a high price? Because OV will also launch a fully castrated version, the price will come down immediately.

There are also many models released during the same period, including new models from Huawei, ZTE and other brands, among which the most competitive one is undoubtedly the Huawei Ascend P7.

Double-sided glass + brushed metal frame will be competitive in five years. As soon as Junzi Rulan’s reputation came out, the brand power immediately skyrocketed.

Compared with these domestic manufacturers, Nebula Technology can only be described as crude in terms of technology, marketing and voice in all aspects.

Xinghuo Lie also has advantages, that is, large screen, fast charging, and fingerprint recognition. This is the first batch of mobile phones with fingerprint recognition in China.

Coupled with game optimization, it is very easy to sell 1 million units of a single model in China.

When Xinghuo Liegang was launched, most of the buyers came for games. Later, there were more and more buyers who had no need for games.

Xinghuo-Lie's large battery + fast charging, coupled with a 720P screen, the measured battery life is ridiculously high, and the blood regenerates quickly after the battery is exhausted. This is a hard demand.

After such a good start, Liu Dalang naturally would not give up on such a good situation and took the initiative to get the opportunity to cooperate with 4G operators.

Unfortunately, it was not the first batch of 4G cooperation quotas. Liu Dalang had already anticipated this, so he was not in such a hurry when promoting the upgrade.

The next models to be updated by Nebula Technology include the mid-range Spark series: Xinghuo-Chi, and the first mobile phone in the Xingyu series: Xingyu-Mu.

However, Tencent is not strong enough now. Many large-scale mobile games have not yet been released. Without games, Xinghuo-Chi can only be regarded as a normal update.

Xingyu-Mu is a mobile phone that focuses on appearance, thinness and photography. The most important thing is the appearance craftsmanship and camera module, and everything else has to be put aside.

Don’t worry about the appearance and craftsmanship. Nebula Technology can just cooperate with BYD directly. It’s so easy to use the car-making craftsmanship to make mobile phones.

Directly use metal sandblasting process, and the color matching should be as small and fresh as possible. The too bright colors in India are not suitable for the Chinese market.

The most suitable one for the Xingyu series of mobile phones should be Oppo’s later Xingyu photolithography process, but it was a bit too difficult to achieve this process for a while.

Design adjustments take a lot of time and the cost is high, so upgrading slowly is the best option.

Celebrity endorsements are also indispensable. Seize the last tail of the star-chasing era and use celebrities to earn a wave of traffic. As for which one to look for...

Liu Dalang has several candidates in mind. The specific one to cooperate with depends on whether he can negotiate.

There are also camera modules. He is really greedy. For the "Exploring the World" image series in the [Science and Technology Collection], the starting camera module is 320 million pixels.

The problem is that it is really expensive. The minimum package comes with an imaging chip, imaging algorithm, etc. which costs 30 million points, which is 30 billion!

The most annoying thing is that you can’t use it even after you buy it. The supporting hardware must be very powerful. If the processor is not good, it can’t drive such high pixels.

Therefore, Liu Dalang could only spend a high price to buy camera modules from Sony. Two front and rear cameras would cost a lot of money.

In addition, the Dalang series cannot be left behind. This time, Liu Dalang plans to launch three models of Dalang mobile phones, and the configuration will no longer be retained.

In addition to the matryoshka models of Nebula6s and Nebula6 Pro, Dalang V6s and Dalang V6.

Liu Dalang is also planning to launch a digital flagship series, with the lowest version only costing 999 yuan.

Who says low-end products can’t have flagships?

The purpose of launching the Dalang digital flagship is to make the cheapest 4G mobile phone. As long as the net profit per unit is around 200, the configuration can be whatever you choose.

Low-end phones will always sell more than mid-range phones, and mid-range phones will always sell more than high-end phones. Real high-end phones may not necessarily make money.

There is a saying that goes well: It is better to be overwhelming than to be overwhelming. When a product is everywhere, its individual profit is no longer important.

Dalang's target is Redmi, and it is targeting the 100-yuan phone market under 1,000 yuan.

This time Dalang Mobile not only wants to occupy the 599 market, but also the 399 and 999 markets. It wants to be a serious low-end product.

In terms of configuration, Dalang mobile phone only needs to be slightly higher than Redmi at the same price. The higher configuration is used to make up for the brand power.

Because the current brand power of Xiaomi and Redmi is definitely higher than that of Nebula and Dalang.

Don’t look at the current sales of Dalang mobile phones, which are both suppressing Redmi. If several 500 yuan models of Redmi appear, the situation will begin to change.

This month Xiaomi released the Redmi 1s, with an initial price of 799 and an event price of 599. What does this mean? I came here specifically for the 100-yuan machine market.

Fortunately, the sales channels for Redmi 1s have not yet opened. According to Nebula Technology’s survey, Redmi 1s is still out of stock and needs to engage in hunger marketing.

Therefore, Dalang Mobile must be more extreme in order to truly capture the 100-yuan market.

What if Rebus doesn't act like a monkey? What if Redmi is no longer hungry for marketing? It's theoretically impossible, but Liu Dalang still has to be on guard.

Liu Dalang suddenly remembered that Zhang Jianzhi brought him a business card of Rebus last time.

After he dug it out of the drawer, he called Rebus directly based on the phone number.

"Hello, the number you dialed cannot be connected at the moment. Please call again later! Sorry..."

It doesn't matter if you can't get through, Liu Dalang has already foreseen that it won't be long before Nebula Technology will start a new round of struggle with major manufacturers.

Now that he holds 600,000 points, Nebula Technology's core technology should be "slightly" innovated and he can no longer rely on suppliers.

Looking at the later domestic mobile phone manufacturers, it is clear that Qualcomm is terrible and makes junk chips with explosive power consumption, but they have to use Qualcomm chips.

Who leaves themselves without technology?

The production capacity of the two D-class LCD screen and lithium battery production lines is directly at full capacity, so that there will be excess production capacity to package and sell accessories.

Because the production capacity of the D-level recycling production line has reached 200 tons/hour, in addition to supplying Nebula Technology, it can also produce a lot more raw materials every day.

The raw materials are sold directly, which takes a lot of time and makes little money. It is indeed a bit wasteful.

It is better to make a 480P screen and a lithium battery. The price of accessories is slightly lower. Selling is not a problem at all, and you can make money quickly.

The 480P screen and 2000 mAh lithium battery may not be used on mobile phones, but mobile phones are not the only ones that use screens and batteries in daily life.

Seeing that the points had decreased after increasing the production capacity, Liu Dalang finally made up his mind and redeemed two D-class sensor production lines and a D-class nano-SOC production line from the [Technology Collection].

D-level sensor production line: Drawings are required to produce light, temperature, humidity, position... various sensors that meet D-level standards.

Specific standards and production capacity:...

Liu Dalang is dumbfounded. The D-class sensor production line is so expensive? Wouldn't it be possible to produce it directly with other sensors on the mobile phone?

Unfortunately, according to the instructions, the level of D-level sensors is at most equivalent to the intermediate level of first-rate to second-rate sensors on the market.

But it’s enough. Today’s mobile phones don’t require so much black technology, and the sensors used by other manufacturers are not advanced products. They may not be as good as D-level sensors.

Let’s look at the D-class nano-SOC production line:

D-level nano-SOC production line: drawings need to be added. It can produce 65-40 nanometer SOC. Current production capacity: 1,000/hour.

At first glance, there is no problem. However, upon closer inspection, the problem is huge because this production line actually uses nanoimprint technology.

The process precision is low and requires the use of a photolithography machine. What is available is not an EUV photolithography machine at all, but a NIL nanoimprint photolithography machine.

"Let me tell you, the [Science and Technology Collection] is really out of the ordinary. How can we deal with this?"

Thanks to You Xingshen and Hailong Yiming for their rewards! ! !