Big Country Technology Starts with Mobile Phones
Chapter 61 Starry Sky Entertainment
If the 4G mobile phone Nebula 6 is priced at 1,999 rupees in India, the sensation will definitely be greater, but it will be meaningless.
Because the price compression is so severe, the phone is no different from the smartphone from two years ago, and it still makes people want to smash the phone when using it.
India and China are different. In India, you can pursue extremely low prices. Selling this kind of mobile phone in China will encounter many problems.
199 for a mobile phone that breaks down after two months of use. You can still find Dalang Technology after-sales service to replace it with a new one. It sounds great, but in fact it is of no use.
The mobile phone is terrible. It is stuck when connecting to the Internet. It gets hot from time to time. Even the 4G network runs out of battery after a while. There are so many shortcomings.
These are the main things. As for after-sales issues, Dalang Technology is not afraid of after-sales. As long as the parts are there, they will be replaced with new ones if they are broken.
Once the motherboard is disassembled, the rest is thrown directly into the recycling production line to be remade, and then a new one is assembled, which at most consumes a little production capacity and time.
But the goal of Dalang Technology is not to make the lowest-priced mobile phone, but to make a usable mobile phone. It must be guaranteed to be used for half a year, right?
Dalang's products are known as "vital and good products", and the main user group is middle-aged and elderly people. Liu Dalang cannot do such a thing by selling defective products to the elderly.
When Dalang mobile phones are completely established in the low-end market, we will open a Nebula directly-operated store next to the Dalang direct-operated store. If you find it difficult to use, please go next door~
The official announcement of Dalang V8 and Dalang 8 seems to have given Rebus a blow in the head. Other manufacturers who are engaged in cost-effectiveness also feel heartbroken.
"How can we play with this?"
Spell parameters? Fighting for experience? Fight for marketing? After sale? Or fight for technology? There's no way to fight!
When Rebus received the news, he just felt a little dizzy. Redmi 2 was ready and started stocking up, but Dalang 8 suddenly appeared.
what the hell?
For a moment, Rebus even wanted to cut off the Redmi brand, but then he killed the idea. Why should he be timid before fighting?
"It's Da Lang again! It's causing trouble again! The Redmi 2 also sells for 599. The configuration may not be strong enough, but when it comes to products, it's not just the configuration that matters!"
Brand influence and product marketing are the key points. It is obvious that Nebula Technology’s brand influence is not as good as that of Xiaomi. As for product marketing...
Rebus was really not sure, because the marketing team of Dalang Technology was so disgusting, and all kinds of brainwashing advertisements were so pervasive.
Ni Cai's group of people have no lower limit in terms of marketing, and their original impulsive characteristics have been balanced by Liu Dalang.
And now Nebula Technology and Dalang Technology are basically operating separately, which is different from Xiaomi and Redmi.
Rebus had a headache just thinking about it. Xiaomi's influence was indeed greater than that of Nebula Technology, but when sub-brands were fighting, Nebula and Xiaomi couldn't get involved!
Originally, Nebula Technology's Xinghuo Lie was still competing against Xiaomi with a starting price of 1,998, but when Xingyu Mu came out, Nebula Technology stopped playing~
This made Rebus very depressed. As a senior master in the porcelain industry, he was not afraid that his friends would touch Xiaomi, but he was afraid that if he did not touch porcelain, he would not attract public opinion.
Now Liu Dalang is using Dalang Technology to actively engage in porcelain red rice, but he is not happy because Dalang has moved from online to offline.
If there are really 5,000 Dalang directly-operated stores, coupled with cost-effective products, then the influence of Nebula Technology will skyrocket.
Offline is where the majority of shipments come from. Rebus also wants to build his own Xiaomi Mall, and he has long been unwilling to distribute profits to random dealers.
What should we do now? Xinghuo Chi, claiming the title of the most powerful gaming phone in history, stole the first launch of Snapdragon 810, and Dalang came to snipe Redmi again...
"Notice to convene a high-level meeting..."
Liu Dalang didn't care how Rebus would respond. He was determined to open Dalang directly-operated stores, not only to open 5,000 stores, but also to open them all over the country.
In fact, the 5,000 Dalang directly-operated stores basically cover all major cities. The opening of so many stores within six months is just a publicity point.
The actual operation is a bit difficult. According to Liu Dalang's estimation, it would be good if Nebula Technology could open 3,000 Dalang directly-operated stores in half a year.
The key point is to build the Nebula branch first. Otherwise, even if Dalang directly operates a store, there will be big problems in product supply.
This cost-effective model is most profitable when sold online. If sold offline, the price is the same as online, and the profit has to be cut in half.
It can only be made up by quantity, and the real offline harvester is the Xingyu-Mu model.
After the official announcement of Dalang Mobile, Nebula Technology also officially announced the specific release time of Spark-Chi, which is set at 19:00 on the evening of October 31.
This has excited people who have been waiting for nearly two months. Some people didn't even grab the Xiaomi 4. They just changed their phones and were just waiting for this gaming phone.
Although the Spark-Chi is known as the most powerful gaming phone in history, eight out of ten people who want to buy the Spark-Chi are not here for gaming.
Buying a gaming phone for daily use is their goal. Why do they do this?
Because buying a mobile phone is like buying a computer, most people think that gaming laptops are more powerful, have higher configurations and are easier to use than ordinary laptops.
High configuration, big battery, big screen, Nebula flash charging, cool appearance, these things satisfy young people’s fantasy of a mobile phone.
Buying a gaming phone is not for playing games. Liu Dalang knew this when Xinghuo Lie was launched, and he felt very uncomfortable.
Because there is no game!
In order to expand the game library, Nebula Technology bought some small games with good production quality and improved them into Nebula applications.
However, these casual games treat the symptoms rather than the root cause. Without the release of mainstream competitive games, it is impossible for the sales of Spark gaming mobile phones to increase.
Liu Dalang's previous idea was to wait for other game companies to produce some games first, and then Nebula Technology would either adapt or acquire them.
Finally, after improvements by the R\u0026D department, these games were included in the Nebula application library.
Now Liu Dalang can't wait. Nebula Technology has abundant funds and the game company's progress is too slow. He wants to do it himself.
But Nebula Technology is not good at making games, so Liu Dalang set his sights on game companies that have begun to shrink in recent years.
Liu Dalang's goal is to absorb the technical personnel of these game companies and establish Star Interactive Entertainment specifically to develop various types of games.
Especially some mainstream competitive games. Although he is not good at making games, he knows why some popular games fail.
For example, Free War, Vainglory, or some development games under Taomi.
Therefore, Star Interactive Entertainment only needs to avoid pitfalls when developing games. Liu Dalang was the first to develop games for the purpose of selling gaming phones.
"In order to sell the Spark gaming phone, my friends and merchants, I'm sorry!"
It will take a certain amount of time to establish Star Interactive Entertainment, recruit technical personnel, build servers, develop games, etc. Liu Dalang is not in a hurry.
This generation of Spark-Chi has done a good job in marketing. Snapdragon 810 will be next year's mainstream processor and can be sold for more than nine months with a minimum guarantee.
If you can't develop a game in nine months, that would be too much.
With Liu Dalang here, game market research and theme selection can be omitted. Nine months plus the time for internal testing...
It's enough. When the time comes, the Spark gaming phone will be updated to a new generation, and the Spark-Chi will be reduced in price, and the two generations will hit the market together.
After arranging the candidates and work content, Xinghuo-Chi's press conference came as scheduled. The content of this press conference was similar to that of Xingyu-Mu.
There is only Xinghuo-Chi, a mobile phone, and some accessories specially tailored for mobile phones.
The online press conference is still broadcast simultaneously on eleven platforms, while a large concert hall is chosen as the venue for the on-site press conference.
Compared with the previous conference, the concert hall has a capacity of only 500 people, but in terms of visual appearance, it is better than the conference center.
Li Meng, also known as Yang Qi, had been preparing for so long and was already familiar with the process of the press conference.
Before the Xinghuo-Chi press conference, the entire Nebula Technology team was mobilized to attract traffic. Liu Dalang has never been stingy in investing in advertising.
Rebus's Xiaomi 4 launch conference did not have this kind of momentum. Unfortunately, gaming phones are not strong enough in attracting traffic, and there were not as many people watching as expected.
None of this matters. Although Xinghuo Chi's overall appearance is not as good as that of Xingyu Mu, in terms of eye-catching ability, Xinghuo Chi will definitely be stronger.
When the time comes, place it next to Xingyu-Mu in the Nebula counter, and the sense of contrast will be immediate.
This feeling... is like a beautiful woman standing next to a muscular man...
After the on-site staff and audience were in place, the online press conference started live broadcast simultaneously.
A large number of netizens rushed into the live broadcast room with great interest. As soon as they came in, what they saw was not a live broadcast of the press conference, but a promotional advertisement:
"???"
"Didn't we agree to start?"
“We’ve seen this ad!”
“Please go directly to the price section!”
"The configuration parameters are all known, and the appearance has been exposed. What else is there to see in the press conference?"
"That's right, just announce the price!"
"Announce the price!"
"Announce the price x 3!"
"..."
Thanks to Hailong Yiming for the reward! Thanks to Yang Mei, Book Friends 160409124252552, Book Friends 20201129183433706, and Book Friends 161027110213979 for their monthly votes! Thanks for the support! ! !
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