Big Country Technology Starts with Mobile Phones
Chapter 65 Chang Geng? Chang Geng!
The operation of Smartisan Technology makes many manufacturers a little confused. It stands to reason that the sales volume of Smartisan T1 is not that good. Where did Luo Yulong get the funds?
Not only did they create a Smartisan T1 Plus, which came in the Smartisan team’s favorite color, they also increased the running speed of the Smartisan T1 by 15%.
"What exactly does Luo Yulong want to do?"
Xiaomi Technology and Rebus are a bit over the top. Nebula Technology stole the spotlight from Xiaomi Mi 4 and also attacked two new products from Xiaomi and Redmi.
Xinghuo-Chi sniped Xiaomi Note, and Dalang V8 sniped Redmi 2, which made Rebus feel uncomfortable and had to decide to make Xiaomi Note a cost-effective flagship.
That’s not all, Hammer jumped out again and made a Hammer T1 Plus. The 15% running speed even improved the level of a generation.
The products of Smartisan Technology are not something to worry about. Let alone a 15% improvement, even a 50% improvement will not work, but the Smartisan team is very talkative!
The Smartisan team headed by Luo Yulong has a very strong ability to incite people's hearts and can directly force fans to oppose Xiaomi, making it very difficult to deal with.
Smartisan fans believe that Xiaomi mobile phones are diaosi machines, but Xiaomi fans do not agree with this. The two waves of people often fight on the Internet.
The Wenqing team itself loves to express itself, and now that Smartisan T1 Plus is out, Smartisan will only become more difficult to deal with, making Xiaomi's marketing even more difficult.
Fortunately, Xiaomi 4 has no rivals in the same price range. The Xinghuo-Lie with similar configurations has been discontinued and is still a 3G phone. Only Xiaomi 4 can compete.
In addition, most of Xiaomi's consumers are price-sensitive and pursue cost-effectiveness, so the sales volume of Xiaomi Mi 4 will not drop too much.
What Rebus cares more about is not sales volume, but brand influence, because he found that Nebula Technology's brand influence is gradually increasing.
A power bank dares to sell for 239 yuan, a mobile phone case dares to sell for 99 yuan, and a large number of users pay for it. Samsung does not have such influence in China.
Apple is the only company that dares to sell high-priced accessories and sell the accessories until they are out of stock. A polishing cloth sells for 145, and a mobile phone case sells for 300+.
Of course, the reason why Apple dares to sell accessories at such high prices is because its brand power is strong enough. What does Nebula Technology rely on? It depends on the quality of the accessories.
Whether it is a custom-made mobile phone case from the original factory or a Nebula power bank, you have no choice in terms of appearance, texture, and practicality, and it is worth the price.
Apple relies on its brand power to drive accessory sales, while Nebula Technology relies on accessories to drive its brand influence. This is the biggest difference between the two.
Rebus believes that it will not be so easy for Xiaomi to sell accessories at the same price. What is the problem? It's the brand image.
The image that Xiaomi creates for users is that it is cost-effective, while Nebula Technology, especially Xingyu-Mu, gives users the first impression of high-quality products.
Even the packaging is of the highest standard. What is environmentally friendly and cost-saving is simply thrown aside. What is environmentally friendly when selling products?
Being able to sell is the way to go!
If we really want to talk about environmental protection, isn’t Nebula Technology recycling electronic waste every day more environmentally friendly than Apple?
Of course, Rebus didn't know that Nebula Technology had the technology to recycle electronic waste, because most of Nebula Technology's raw materials were imported.
Who would have thought that the low-priced raw materials imported by Nebula Technology from India are actually produced by processing the e-waste they recycle?
"Where is the way out? Can we Xiaomi only rely on cost-effectiveness to promote it?"
Rebus knew that the 1999 pricing made Xiaomi a success, but also limited Xiaomi to death. The situation was exactly the same as Nebula in India.
He wanted to hand over the price/performance ratio to Redmi so that future Xiaomi phones would be as affordable as possible. Unexpectedly, Nebula Technology succeeded first.
If you just looked at the name, who would have thought that Dalang Mobile, which relies on brainwashing for marketing, is actually a product of the same company as Xingyu, which sells high-quality products, and Xinghuo, which specializes in games?
Liu Dalang didn't know about Rebus's difficulties. Even if he knew, he wouldn't care, because how could Rebus fall so easily?
On the contrary, it was Luo Yulong's Hammer T1 Plus that attracted his attention.
Because Smartisan Technology just bought 10,000 storage components from Nebula Technology some time ago.
When he bought it, Luo Yulong was a little embarrassed. There were 5,000 RAM and 5,000 RAM units each, so the purchase was a bit small...
Liu Dalang didn't care. He would sell a hundred pills, not to mention ten thousand. Anyway, as long as they were easy to use, they would come back to buy them again.
Facts have proved that Nebula Technology’s storage components are still very powerful, otherwise Smartisan would not have released a limited edition Smartisan T1 Plus.
It's a pity that Liu Dalang doesn't appreciate the so-called literary youth back cover. Some people may find it good-looking, but it is not suitable for the public after all.
In fact, if you look closely, you will find that the uglier the design, the more universal it will be.
The design of Dalang 8 is also very ordinary, even a bit ugly, but Liu Dalang can guarantee that even if Smartisan T1 only sells for 999, it will not be able to sell Dalang 8.
Big screen, big battery, dual speakers, does Smartisan T1 have these things? No matter how rich the functions of Hammer OS are, it won’t work if you don’t know how to use them!
Taking advantage of the quarrel between Smartisan and Xiaomi, Qu Xiangqun designed a stylus and smart protective case to match the Xingyu Tablet.
Can a tablet without a pen still be called a tablet? In fact, there is another accessory called a magnetic keyboard... Qu Xiangqun didn't design it, so he can't use it.
Because the screen size of the Xingyu Tablet is only 8.2 inches, which is about the same size as the iPad mini6, it also adopts a full-screen design with rounded corners.
The current iPad mini series has just released the mini3. Xingyu Tablet was the first to use a full-screen design, and the iPad lost in terms of front appearance.
Judging from the appearance alone, the iPad mini3 does not have as strong a visual impact as the Xingyu Tablet. Coupled with the price... the Xingyu Tablet has huge potential!
If the 8.2-inch screen is equipped with a magnetic keyboard, the keyboard will definitely be very small, unless the size of the Xingyu Tablet is enlarged to more than 10 inches.
But Xingyu’s main focus is thinness and good looks. For the female market, if we make a tablet over 10 inches, how will they use it?
If the Xingyu Tablet was only 8.2 inches, it would be completely different. The weight could be controlled, and with a smart protective case, it could be placed directly in the bag.
Coupled with a stylus, any inspiration can be recorded at any time, so that they have the desire to take the Xingyu tablet out to use, and the publicity will come?
The version is divided into wifi version and 4G version, which removes the call function and can only surf the Internet, so the tablet cannot completely replace the mobile phone.
Then use Nebulas OS to connect Xingyu mobile phones, tablets, Bluetooth headsets, and bracelets together...
For a moment, Qu Xiangqun shuddered, feeling that he had become an evil capitalist, and thought to himself: "Fortunately, I'm not a woman!"
Let alone a woman, when he saw this set of products, he couldn't help but buy it. After buying one of them, he would definitely want to buy a second one. Finally...
Just come to a family bucket!
What troubles Qu Xiangqun is how to name the Xingyu tablet. Nebula and Dalang can directly copy Apple's Pad, but Xingyu cannot.
As the most important mid-range product series of Nebula Technology, Xingyu cannot have any shadow of other brands in its name, it must have its own characteristics!
Otherwise, it will be inherently weaker than its competitors in terms of marketing. Just look at Samsung. In order to distinguish it from the iPad, it simply named it Tab.
Qu Xiangqun is good at all kinds of designs, but he has no idea about naming. He wants to discuss it with Liu Dalang, but Liu Dalang disappears again...
What he didn't know was that Liu Dalang was in the core production area at this time. He almost overturned the table in excitement because Chang Geng was really here!
"Chairman! The 65nm process Chang Gung 1 and the 40nm process Chang Gung 2 have passed various tests and reached a level that can be mass produced!"
"We adopted a three-dimensional architecture to connect the CPU, GPU... in a stable architecture and ran it successfully!"
"After unanimous discussion in our R\u0026D department, we finally named this three-dimensional architecture specifically for nanoimprinting a star!"
"good!"
Liu Dalang couldn't wait for a long time! Who said before that nanoimprint technology cannot be used to make SOC? Who doesn’t want to design chips?
"You are the only one who owns Huawei's Kirin?"
"Nebula Technology also has chips now!"
Unfortunately, even the 40nm Chang Geng 2 can only be on par with MediaTek MT6577 in terms of performance because it is too far ahead.
Compared with the Snapdragon 810 and Apple A8, which use the 40nm process, the Chang Gung 2 has a gap of several generations.
After all, the limit of the 40nm process is here, and the nanoimprint technology is not easy to use. There is only one word for using Chang Gung 2 on mobile phones: stuck!
But even if Chang Geng 2 is stuck again, it can't stop Liu Dalang's enthusiasm. Everything is difficult at the beginning. As long as you get started, are you worried that you won't be able to make progress in the later stages?
"I will design a mobile phone equipped with Chang Geng 2 and make a specimen to commemorate our efforts!"
As soon as these words came out, all the R\u0026D personnel seemed to suddenly relax. The official R\u0026D personnel almost couldn't help but cry:
"Oh, let me go. I finally succeeded once. This is the first time in my life that it has been so difficult!"
"I want to go home, Mom! You know what kind of injustice and bullying I suffered here, they are all a bunch of perverts!"
"It took so long, but it's finally designed! What the heck, with such human and financial resources, 14-nanometer chips have been designed!"
"The directions are different and there is no comparison. Our chip manufacturing costs are lower!"
"it is finally over…"
Liu Dalang looked at this group of tortured R\u0026D personnel and smiled softly: "Who said it's over!? We still have the next mission!"
R \u0026 D personnel:? ? ?
"besides?"
"Sure enough, there is no free time!"
"Come on, I'm ready!"
"..."
These R\u0026D personnel often complain, but each one is stronger than the other and is never ambiguous in their work. They are worthy of being official.
Of course, Liu Dalang believed that he was not a capitalist and would still be given the rest time he deserved. Before that, he had a new idea:
"You have also seen the limit of 40 nanometers. Chang Geng 2 cannot be used on mobile phones. In this case, we can change our thinking!
I hope you can design an auxiliary chip for Nebula Technology to improve image quality and improve game fluency and experience! "
It’s a bit difficult to use the 40nm process to make mobile phone processors, so we might as well stop doing it and make some auxiliary chips, such as imaging and game chips.
If it can be done, it will greatly enhance the experience of some Nebula Technology products.
Thanks to Hailong Yiming for the reward! Thanks to book friend 20181106153322079 for your monthly ticket! Thanks for the support! ! !
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