Big Country Technology Starts with Mobile Phones
Chapter 67 Unique publicity method
Liu Dalang claims to open 5,000 Dalang directly-operated stores within a year. How can he bear this? So the Dalang mascot was kicked out directly.
Most of the Dalang direct stores opened next to OV no longer hold activities together, except for some individual dealers selling OV mobile phones.
Because these individual dealers are not official stores, their stores not only sell OV, but also Xiaomi, Huawei, Gionee, Coolpad, Lenovo...
Can OV still expect individual dealers to abide by the rules? Their goal is to make money, and it doesn't matter what phone users buy.
Liu Dalang didn't care. There were many ways to attract traffic. Peers were enemies. Since OV wanted to do this, they could just compete head-on.
Can't you survive without relying on OV? Liu Dalang directly found Chasing Light Animation, which had just started in China, to make animations for their mascots.
"We have two mascots, Xiaoxing and Pancake Superman. I hope to make two animations around these two images!"
Wang Wei, the founder of Chasing Light Animation, is a little confused. They have just completed Series B financing and are preparing to enter the field of 3D animation. Even the projects are ready.
"I'm sorry, we've already..."
"Would you like to hear my request?"
Wang Wei nodded. Nebula Technology has been developing rapidly recently, and the chairman even came to visit him personally. It would be a bit bad for him to refuse directly.
“I hope that the animation you made for the two mascots of Nebula Technology will be easy to understand and have a strong story, and is suitable for broadcasting in public places.
The number of episodes is more than 100, and it is a long-term serialization. For reference...just follow Kung Fu Panda, and the graphics and details must be in place!
At the same time, it also plays a role in promoting our products, so that consumers can think of our products when they see the two cartoon images!
Don’t be too busy refusing. This is our funding for the first ten episodes. Is it appropriate for you to take a look? "
Liu Dalang directly took out his trump card and did not give Wang Wei a chance to refuse.
Wang Wei really wants to refuse, because the financing has been completed and the project of Little Door God has been approved. They really can't be happy to make other animations!
But when he saw Liu Dalang's funds...
! ? ?
"Suitable! It must be suitable! Do you have any other requirements? Style, character setting, main plot, it doesn't matter if you don't have it now!
If you have any requests later, you can contact us at any time. We happen to be not very busy during this period and can devote ourselves to production! "
Wang Wei's attitude made a 180-degree turn, and Liu Dalang also upgraded from the hateful Party A to the amiable father of Party A.
"Not yet. If you have any ideas, you can talk to our people at Star Entertainment. By the way, try to get the finished product out as soon as possible."
"no problem!"
After Liu Dalang left, several young executives from Chasing Light Animation came up and couldn't help but ask:
"Chairman, why do you agree to him? We don't have that much time now!"
Wang Wei shook his head: "Originally I wanted to refuse, but he gave too much..."
"How many...hiss!?"
When a young executive saw the budget handed over by Wang Wei, he took a deep breath and made a huge contribution to global warming.
No wonder Wang Wei's attitude changed immediately. They wouldn't be able to withstand the attack on their ability!
"It's done! Recruit more experienced people! Everything will be done according to the highest standards..."
On the other side, Liu Dalang's idea is very simple. The expansion plan of Dalang's direct-operated store has begun, and he needs a publicity point of his own.
It's obviously not enough to just have two mascots break dancing at the door, so I just took this opportunity to make a serialized animation for them.
When the time comes, put the next-generation 62-inch Dalang TV T15 equipped with an OLED screen at the door and start playing two animations in a loop.
Then give out some small mascot gifts, and combine them with sign-in, forwarding to Moments to receive the mascot, lottery and other activities. Are you afraid that the elderly will not take the bait?
But one thing is that although Liu Dalang makes money from the elderly, he is not sloppy in Dalang 8 and future Dalang products.
At the same time, Nebula Technology can also use the two animations to enter the animation, film and television industries, and maybe even win the light chasing animation...
Wang Wei is the founder of Tudou and Zhuiguang. He may not be outstanding in terms of ability, but there is no big problem. He is very suitable for Star Interactive Entertainment.
To solve this problem, the most important thing is to adapt Nebulas applications, develop Nebulas games, and enhance the brand power of Nebulas Technology.
Nebulas Technology's promotion method is also very unique. Every time a software is adapted, it will be promoted on the Nebulas community and official account.
In just one month, Nebulas Technology has adapted 35 applications for Nebulas OS, with an average of one application per day. The overall progress is quite good.
Especially in terms of games, mainstream casual games have been adapted to Nebula OS, which has made a qualitative leap in the smoothness of use.
However, the one who benefited most directly was not Xinghuo-Chi, who focuses on games, but Xingyu-Mu, who focuses on appearance. Sales are increasing every day.
You must know that Xingyu-Mu has been released for three months. For such a long time, if other mobile phones were not in supply, they would have already started to dive.
Only Xingyu-Mu can remain popular, because the Nebula application brings the greatest improvement to Xingyu-Mu's experience and the best effect.
The public's vision is sharp. Nebula OS has gained a large number of fans during this period, and has defeated MIUI in terms of reputation and is almost as good as IOS.
This is MIUI in its heyday! MIUI, which is said to be as smooth as silk, cannot stop Nebula OS from adding smoothness to Nebula applications.
However, MIUI is still the most usable Android UI in China, because Nebula OS is no longer an Android system in a strict sense.
Upon seeing this, fans of some manufacturers began to call on their own manufacturers to stop using Android and switch to Nebulas OS. Can they also enjoy the blessings?
The answer is no, not because Nebulas OS cannot run on other brands of mobile phones, but because other brands will not choose Nebulas OS.
Nebulas OS is not an open source system. Android is open source. In addition, they are in a competitive relationship with Nebulas Technology. Of course, it is impossible to use Nebulas OS.
If it is not your own system, there will always be problems with security and you will always have to be restrained.
To give the simplest example, after the collapse of Gionee and the departure of Boss Jia, LeTV mobile phones directly suffered a large-scale advertising bombing.
Logically speaking, it is natural to pay back debts, but for ordinary users of LeTV mobile phones, this kind of treatment is a bit too unfair.
Why should LeTV users pay for the good deeds Jia Yueting has done? This is the fact, and it also exposes LeTV’s system problems.
Once the company collapses, the security risks left to ordinary users will be very great, which is why it is often not recommended to buy mobile phones from small manufacturers.
If you are lucky, the system can be updated and maintained, but if you are not lucky, some functions will be cut off directly. After the manufacturer crosses the platform, users will still suffer.
As a new force, Nebula OS has huge potential and is naturally favored by many users.
It is a pity that the games that Nebula Technology promised users to develop have not yet been released.
Some users who have purchased Xinghuo-Chi go to the official accounts of Nebula Technology and Star Interactive Entertainment every now and then to ask where the game is.
Where?
Have you finished defending the carrots, or have you had enough of Asphalt Racing? So why are you in a hurry?
Liu Dalang was a little helpless, but it was understandable. He bought a mobile phone that was called "the most powerful gaming phone in history", but ended up with no games to play?
No one can bear this feeling!
The problem is that Star Interactive Entertainment has just established three project teams, one responsible for MOBA games, one responsible for FPS, and one responsible for racing games.
They are all competitive games. As for an open world game like Genshin Impact, Liu Dalang doesn’t plan to do it now. It’s a bit too strenuous.
At that time, just hire the Big Viagra and Genshin Impact teams. In addition, Star Interactive Entertainment also sent an outbound action team.
Specifically find some popular game companies with IP, obtain authorization, and transform mobile games.
Their first goal was Taomi, but unfortunately they got off to a bad start. Taomi is now completely unwilling to cooperate with Star Entertainment and is very arrogant.
They spoke loudly, and the Star Interactive Entertainment Outbound Action Team immediately gave up. It was obviously inappropriate for a web game.
Anyway, Taomi is destined to be in the cold, and when they play to death, it won’t be too late for Liu Dalang to take down some of Taomi’s popular IPs.
There are so many good games and the gaming industry is still booming, so why hang yourself from a tree?
While the action team was on a business trip, Liu Dalang came to Star Interactive Entertainment and began to check the progress of the three project teams. The results...
"Oh, let me go! What is this?"
Liu Dalang looked at a MOBA game design draft in front of him and almost couldn't help cursing:
"Giant dragon? Orc? King of dwarves? Are you going to start a racial war? Look at the name you chose. It's a foreign name. It's long and hard to remember!
Also, the skill mechanism is too complicated. This is not a PC game, but a mobile game. What we want is for users to be able to get started quickly. Do you understand?
Also, this character is so ugly! You are making games for Chinese people, not foreigners. Don’t use this kind of international aesthetic, okay?
There is nothing wrong with the map. The overall style should be simpler. Wait, this crystal...even if it has a defense layer, can it still be resurrected?
Let me say it again, this is a mobile game, don’t design it according to PC games, try to keep a game within 20 minutes, and the pace must be fast!
Let our game users, as long as they have free time, pick it up and play a game. Don’t worry about competitiveness first, and we can slowly improve it later!
I will design a rough game plan for you, just follow the ideas above! "
Originally, Liu Dalang planned to cooperate directly with Penguin to optimize the game for King. But then he thought about it, why should he give up this big piece of cake?
The battle of freedom, vanity, etc. were defeated by the king, because they all have more or less flaws, but the king has fewer flaws.
Coupled with the natural advantages of penguin chat, the king can reach the top of MOBA mobile games, but Nebula Technology also has its own unique advantages:
"No matter how great your game is, you still have to rely on mobile phones to develop. We are in the hardware business, and we know game adaptation better than you!"
Thanks to Hailong Yiming and You Xingshen for the rewards! Thanks to Brother Yi, Hai Long Yiming, Hei Chai Shao, Shaoqing’s Memory, Ou Tui Bad Ya, Book Friends 160902093912877, Book Friends 20210420064349073, Book Friends 130831223619807 for their monthly votes! Thanks for the support! In the process of compiling the outline, there will be four updates tomorrow!
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