Big Country Technology Starts with Mobile Phones
Chapter 73 New Year’s premiere? It’s the first battle!
Dalang V8 is a mobile phone that specializes in sniping at Redmi and the cost-effective market. Dalang 8 also uses a 1080p OLED screen on a 100-yuan phone.
Although the parameters of this screen are not very good and the pixel density is not high, the inherent advantages of OLED screens are unmatched by LCDs of the same level.
A 5.5-inch one takes care of small screens, and a 6.5-inch one directly opens up a new world. Many people have been waiting for the launch of Dalang 8 and are urging them every day.
Perhaps because they were frightened by the monkey trick, a group of netizens who heard the news began to rush into the official website of Dalang Technology, eagerly staring at the pre-sale countdown.
As everyone knows, the inventory of Dalang mobile phones at Nebula Technology Headquarters, Nebula Branch, and Dalang Direct Store is so large that they cannot imagine it.
Dalang Technology’s announcement was a bit sudden. People only learned about the pre-sale of Dalang mobile phone one hour before the pre-sale.
Zhang Jianzhi wanted to create such a sense of urgency. At the same time, all members of the marketing department of Dalang Technology were mobilized to promote the event through various channels.
It has been two months since the first announcement of Dalang V8 and Dalang 8. The effect of such a long warm-up is enough.
If you still warm up Dalang's mobile phone, it is not a warm-up, but a way to scold yourself.
The first to receive the news were their thousands of penguin groups, followed by Tieba, forums and users who purchased Dalang mobile phones.
In just one hour, nearly 50,000 people visited Dalang Technology’s official website, and many people downloaded the Chubing Mall.
Fortunately, Dalang Technology's official website server is hard enough. If it were some manufacturers, the server would crash and the mobile phones would be out of stock.
Seeing that the countdown is coming to an end, netizens who have been waiting for a long time are getting excited!
"It's the last minute!"
"Please, don't get stuck!"
"Brothers, get ready!"
"10, 9, 8..."
"Damn it! Leave one for me!"
"I got it!"
"..."
Liu Dalang watched helplessly in the background as the total sales of Dalang V8 and Dalang 8 reached 24.12 million one second after the pre-sale started.
Calculated, Dalang V8 and Dalang 8 sold about 30,000 units. Subsequently, sales continued to increase, exceeding 100 million in five seconds.
Wait, weren't you still scolding me just now?
Weren’t there a lot of people just slandering Dalang Technology in the comments and citing brainwashing and marketing as an issue? Why are they all gone now?
Liu Dalang suddenly wondered, is it possible that the people who scolded and those who bought are the same people?
Netizens who had grabbed Dalang V8 and Dalang 8 posted their orders one after another, only to find that everyone had grabbed Dalang mobile phones.
"That's it! Will Dalang's mobile phone not be shipped to us after buying it?"
"That's right! I was like, how could you get it so easily? There must be something fishy in the middle!"
"Fortunately, I held back. I will go to the Dalang Direct Store to buy it on January 1st!"
“We don’t have a Dalang direct-operated store here!”
"Didn't Dalang Technology claim to open 5,000 stores? I haven't even seen one!"
"I saw this morning that they said that more than a thousand Dalang directly-operated stores have been opened."
"I've already grabbed it! Ship it to me!"
"Yes! Delivery!"
"..."
Will Dalang Technology delay the shipment?
of course not!
But can you see clearly, it’s on pre-sale now! It will only be shipped on January 1st, and it will also be available for purchase through online and offline channels by then.
It's a pity that the animation produced by Chasing Light Animation for the two mascots is not ready yet, otherwise the sales of Dalang V8 and Dalang 8 will further increase.
But it doesn’t matter, because the pre-sale period of Dalang mobile phone is still five days, and the post-publicity work of Dalang Technology has just begun.
TV marketing, which they are best at, has not yet begun to work hard. Coupled with Dalang's direct-operated stores, the sales of Dalang mobile phones are definitely very high.
"I heard that Redmi 2 and Redmi 2A sold 13 million units in five months. Shipment volume is very strong?"
"How about taking a look at Dalang V8 and Dalang 8? Nearly 300,000 units were sold in one day on full pre-sale!"
Redmi 2 and Dalang V8 also have a starting price of 599, while Redmi 2A starts at only 499, but these two phones are not online yet.
The biggest competitor has not yet arrived. Now it is Dalang Mobile that dominates the world. It took the lead to seize the opportunity and directly blocked the road of Redmi 2.
Moreover, the memory combination of Dalang mobile phone is much better than that of Redmi 2 and Redmi 2A. The lowest version is 3+16GB.
Li Meng said at the press conference at the time: We do not make mobile phones with memory below 2GB, which made Dalang Technology work overtime overnight to replace it with 3GB memory.
Liu Dalang can definitely say that if the Nebula mobile phone does not have low memory, what does it have to do with Dalang mobile phone?
But it’s not necessary. Word games are not fun and will damage the image of Nebula Technology.
He said that he wanted to create a real entry-level mobile phone for middle-aged and elderly people, and create a "vital and good product", and he must keep his word.
Logically speaking, with a starting price difference of 400 yuan, the sales volume of Dalang V8 should be higher than that of Dalang 8, but the sales volume of the two is about the same.
What is the reason? Because of the 6.5-inch OLED screen? Why consumers choose Dalang 8 requires further investigation.
Because in this price range, most of them are price-sensitive users, and every additional fifty yuan will affect their choice.
From the perspective of consumer traffic diversion, Penguin Group has the best traffic diversion effect, because the Penguin Group has the largest number of young people and their spending power is not strong enough.
Although young people are more concerned about face, Liu Dalang believes that not only will they lose face by buying Dalang's mobile phone, it is also a good thing.
This shows that they understand the pursuit of cost-effectiveness and no longer blindly pursue big brands such as Apple, which will naturally reduce the risk of being deceived.
599 yuan buys a Dalang mobile phone, which not only works, but also lasts for a period of time, while 599 yuan buys an Apple...
A copycat Apple phone that is not even as good as the Pineapple phone. You can only turn it on once you buy it, and it freezes at every turn. Isn’t it a curse to have a phone like this?
If you think about it with your heels, you can’t just throw an Apple phone into the sewer and sell it for only 599!
Every year, there are people who are deceived because they buy iPhones, and there are also people who voluntarily hand over their money to pursue Apple phones...
In contrast, users who pursue cost-effective mobile phones are more like a breath of fresh air.
But what kind of mobile phone is the most cost-effective mobile phone? Liu Dalang felt that it should be his favorite mobile phone that he couldn't put down.
Love is priceless and the most cost-effective.
Dalang V8 and Dalang 8 seem to be a fire in winter, directly igniting the entire mobile phone market again and forcibly boosting consumption.
"First release on New Year's Day on January 1st?"
"This is the first battle!"
Dalang Mobile ignited the war in the mobile phone market in 2015 in advance, and other major mobile phone manufacturers also felt the unusual crisis.
"Nebula Technology is going to expand!"
"We don't have Nebula Technology's product planning and layout yet, so we can't target it!"
"It's okay, check the supply chain!"
"We found out that Nebula Technology has customized a batch of complex process back covers at BYD!"
“There are phone back covers and tablet back covers!”
"What is it like?"
"It's not clear yet!"
“They also customized a fluoroelastomer strap!”
“There’s also a batch of phone cases!”
"Stylus…"
Nebula Technology cannot produce these accessories independently, so it still needs to rely on specialized manufacturers, which also exposes its product planning.
Of course, they already know these accessories. What’s important is that they know Nebula Technology’s product plan, but they still can’t beat it.
Even if you can't beat them, you can't say it yet. Once you reveal Nebula Technology's product plan, you will immediately receive a letter from Nebula Technology's lawyer.
Moreover, it is no secret that Nebulas Technology wants to build the Nebulas ecological chain. After all, India also has branches of major domestic mobile phone manufacturers.
It’s okay to guess Nebula Technology’s product planning based on accessories alone, but they can’t guess the specific effects of Nebula Technology’s products.
Liu Dalang needs a generation of products to allow Nebula Technology to gain a firm foothold in the country. The Fire Dragon 810 incident is their best opportunity!
At the same time, MediaTek is also looking forward to Nebula Technology bringing their processors to the high end so that they can expand their influence.
Dalang V8 and Dalang 8 mobile phones sold a total of 890,000 units within six days of pre-sale.
If the brand and price are not considered, Dalang V8 and Dalang 8 can even compete with Apple in single-week sales, and may even win.
It’s a pity that such a comparison is meaningless. The sales volume of low-end machines and mid-to-high-end machines are evenly matched, and the profit alone is not even close...
Even so, among the domestic mobile phone manufacturers, the pre-sale sales of Dalang V8 and Dalang 8 are also very impressive, and this is only online.
When Dalang mobile phones are actually launched, and Dalang Technology's online and offline Dalang direct stores work together, shipments will reach its true peak.
The sales of nearly one million units also put a lot of pressure on the express delivery company, and for a while it seemed like returning to the familiar Double Eleven battlefield.
During the pre-sale process, many orders were returned, and most of them were scalpers who wanted to grab a wave of pre-sales of Dalang phones.
As a result, they found that Dalang's mobile phone seemed to be completely unavailable, and it was not feasible to resell it for money, so they naturally chose to return the goods.
At the same time, people who bought it are worried that Dalang Technology will find a reason to delay the delivery time? Liu Dalang would like to ask:
"What have you experienced?"
Ever since, on the last night of 2014, many people had insomnia, and many others went to bed very early in order to get up early.
Early the next morning, before eight o'clock, there were already long queues at the entrance of some Dalang directly-operated stores, and many adults and aunts who had just finished exercising were also lined up behind the queue.
After finally waiting for the manager of Dalang's direct-operated store to come over, as soon as the door opened, people in the queue rushed in.
"Hey, don't squeeze, don't squeeze!"
"There's something for everyone! Stop crowding!"
"I came first!"
"Get in line!"
"..."
The manager of Dalang Direct Store was confused. What is going on? When did it become so easy to sell mobile phones? Even uncles and aunts came to buy it!
Thank you all book friends for your recommendation votes! Thanks to Hailong Yiming for the reward! Thanks to Shushan Wenhai and Yanshen Supreme for their monthly votes! Take a day off and evolve into a third-shift beast tomorrow!
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