Big Country Technology Starts with Mobile Phones
Chapter 90 New Rival: Wiz Phone
Nebula Technology just dealt with a group of people who spread rumors and caused trouble some time ago. As a result, just after the Spring Festival, the rumor makers came back again.
Do they have such short memories? Liu Dalang doesn't think so. Unless someone supports it, how could they do such a death-seeking behavior?
But he didn't care why these people targeted Dalang's mobile phone. They were all adults and had to pay the price for their actions.
Without him having to say anything, the Dalang Technology Marketing Department took action. The first battle of post-holiday rework was just around the corner. They couldn't hold it back any longer!
However, when several experts from the marketing department found the blogger who posted the article, they discovered that the Dalang mobile phone they purchased was actually purchased from a directly operated store.
"Wait a minute! Don't do anything yet!"
The head of the marketing department of Dalang Technology waved his hand, and his subordinates immediately stopped. Their execution was quite strong, but they did not stop talking:
"What's going on, boss?"
"I'm ready for my cock!"
"It's over, the navy is out!"
"Aren't you going to do it?"
"..."
The director of the marketing department shook his head: "How could we not do it? Let's do it in another way!"
Last time, the evidence was conclusive and they could directly take down the rhythmic blogger, but this time is different. They have not yet obtained evidence of fraud.
If it’s the same as last time, what if the person opposite shows the purchase receipt from the Dalang Direct Store~
It's a little troublesome. In fact, what the marketing department director doesn't know is that the other party has already recorded the purchase video and unboxing activation video.
But after waiting for a long time, no one took away their things. Instead, there was a video, and the popularity quickly surpassed them.
The content of the video is exactly the actual measurement data of Dalang mobile phone prepared by the marketing department, as well as the actual measurement report sheet of its Wukong evaluation.
At the beginning of the video, they dissed two fake bloggers and stirred up the popularity. There is no problem with this at all.
After all, Dalang Technology's marketing department's funding was much higher than that of the other party. But what they didn't expect was that the other party quickly deleted the video.
"What's happening here?"
The people in Dalang Technology's marketing department were a little confused and didn't know what the other side was doing.
"Go on, find the two people who posted the video first!" The director of the marketing department was a little helpless, and he had no good way to deal with this situation.
We can only find the people first, then collect evidence and expose them. If the evidence is enough, we can send them to live on subsistence allowances.
This evidence is not evidence of counterfeiting Dalang's mobile phone, but that people who often do this kind of thing are not particularly clean themselves.
What the marketing department didn't expect was that the people they found were all ordinary people. It was obvious that the other party paid a lot of attention and used fake identities.
And these people whose identities have been forged don't even know about it. This is a series of security problems brought about by the development of the Internet.
Ordinary people don't know what's going on. With just two clicks on their mobile phones, their personal information is exposed, and they don't know what it will be used for.
"Okay! Don't worry about it now!"
Upon seeing this, the head of the marketing department prepared to retreat. Since the other party had deleted the video, there was no need for them to pursue it further. This is not how the money was spent.
But what they didn't expect was that within an hour, a large number of similar videos and copywriting appeared on the Internet, and the contents were all fraudulent.
"???"
"Work, work!"
The marketing department's trolls are out again, and now they've returned to the troll war. They have the absolute upper hand, but it's not a good sign.
Liu Dalang waited for a long time for news from the marketing department, but when he went over to take a look, he discovered that the trolls were fighting again, and it was getting more intense.
"MD! Why is the other side so fierce!"
"There are at least twice as many people as us!"
"Brothers, hold on!"
"Why did the other side retreat?"
"This shouldn't be the case!"
"..."
When Liu Dalang saw the data on the screen, he suddenly thought of something. There was once a manufacturer who became famous through this kind of navy.
But their navy attack method is very special. Regardless of whether they have an advantage or not, they will not be greedy, but will retreat in a short time.
And their purpose is only one: to use harassing attacks to consume the opponent's energy.
To be precise, it consumes the funds of the other party's marketing department. This is a lose-lose attack, and the battle is about whose hard power is stronger.
Dalang Technology itself takes a low-end cost-effective route and invests a lot in marketing, so reputation and shipments are very important.
Otherwise, the cost will not be recovered at all, and it will be okay to make ends meet for a period of time. Over time, the market share of Dalang Mobile Phones will inevitably shrink.
"We are being targeted! And the opponent's overall strength far exceeds ours!"
Who is it? The trolls in Xiaomi's marketing department are definitely not that strong, and Liu Dalang only knows three companies that are capable of doing this kind of thing.
"During this period, don't act rashly. If you encounter such a situation, let me know first!"
No matter who is on the other side or what the purpose is, as long as they target Dalang Technology or Nebula Technology, there will be no peace between the two sides.
Of course, even if they don't take the initiative to attack Dalang Technology, the two sides will eventually have a battle, because the Chinese market is so big, and the winner will take it all.
If you lose...think about Accountant Jia from LeTV who got himself killed, think about Liu Lirong from Jinli who lost himself in a big gamble, think about Luo Yulong...
"You are very confident in yourselves? We at Nebula Technology are not bad either! We will inform you and increase the publicity for the March Xingyu press conference!
Also, notify offline Dalang direct stores to increase the promotion of Dalang products in March! "
No matter how hard the trolls fight on the Internet, what will happen? In the end, the products have to speak for themselves, and Liu Dalang has very strong confidence in his products!
At the same time, Jain, who had just returned to India from the hub of big business, rushed to the Nebula Technology headquarters as soon as he got off the plane.
Originally, he would stay there for a week, but there was a problem in the Indian market and Nebula Technology did not come up with a countermeasure, so he had to come back to take charge of the situation.
On the contrary, Zhang Jianzhi stayed in the area where big dogs were concentrated. Fortunately, he often hung out abroad and had no big problems in language or interpersonal communication.
Amir had been waiting at the Nebula Technology headquarters for a long time. After seeing Jain, he said hurriedly:
"Boss! Xincheng Industrial has unilaterally terminated its cooperation with us. The legal department has gone out and is negotiating with the other party!"
"I see!"
When Jain first arrived in New Delhi, he found that the Nebula Direct Store in the market area was empty. This was completely abnormal. He looked at the business hall next to it.
He immediately understood what was going on. Xincheng Industrial cooperated with Microsoft to launch a new 4G contract phone, which is a large-screen feature phone.
It's called Wiz Phone. Don't underestimate this feature phone. The system it uses is Firefox OS, which later became the famous Kai OS.
It can realize more than 60% of the functions of a smart phone through the chip of a functional phone. The most important thing is that this contract phone is very cheap.
There was not even any pre-heating publicity, and it aroused public opinion in India on the day it was launched, because the unit price of a Wiz Phone was only US$10.
This is still the case without choosing a contract phone package. If you choose a 4G package from Xincheng Jio, you will get a Wiz Phone for free.
Nebula 6, the Nebula mobile phone known as the king of low-end phones in India, dare not sell it like this. The Wiz Phone launched by Xincheng Industrial is not profitable at all.
So why does Ambani do this? One is to further expand Xincheng Jio’s 4G users, and the other is to promote their own system.
If that were all, the impact on Nebula Technology would not be that big. After all, Nebula mobile phones are very cheap and they are still smartphones.
No matter how bad a smartphone is, it is still better than a feature phone, not to mention the quality of Ambani’s Wiz Phone is average. Otherwise, how can the price be kept down?
Jain had anticipated this situation, but he never expected that Ambani would come up with a plan to cut off Nebula's supply chain.
At the same time, they also established a new partner. Their new partner is none other than Nebula Technology’s old enemy in China: Xiaomi.
Rebus was suppressed by a newly established brand in China, and he was already holding his breath, but he forgot that Xiaomi was also a new brand.
None of this mattered. After Nebula Technology broke through nanoimprinting technology and Liu Dalang was unable to go abroad, he was keenly aware of the opportunity.
"Nebula Technology can come back from India and occupy the Chinese market, and we Xiaomi can also start from China and occupy the Indian market!"
As a result, Rebus worked through multiple parties and met with Indian official leaders, promising to build five large-scale production plants in India in the initial stage.
At the same time, we cooperated with Xincheng Industrial to completely open up online channels, and prepared to hold a press conference in person to introduce redmi2/2A.
Fortunately, Nebula Technology is not unprepared. They have many branches, more than 3,000 offline direct stores, and countless dealers.
It doesn't matter if they cut off the supply chain. They can make the main components themselves. If they don't have them, they can find other suppliers. But the impact will definitely be there.
The products that have the greatest impact are the Nebulas ecological chain products, because many of these products are produced by contract processing and Nebula Technology does not produce them itself.
For example, Nebula washing machines, Nebula smart water dispensers, etc. These products have low technological content and can be processed by other manufacturers.
But again and again, it takes another month to start. Xincheng Industrial and Xiaomi have a time difference, and Nebula 7 is about to be released...
Once the price of Nebula mobile phones increases and alternatives like Redmi and free Wiz Phone appear at the same price, it will be very troublesome.
"Currently, there are 1.3 million units of the Nebula6 series left in stock, and 5 million units of the Nebula7 series left in stock. The reserves of components are enough for one month."
Amir briefly reported the data, and Jain nodded and asked: "That's enough, bring our people and go visit Airtel together!"
Bharti Airtel is one of the three major communication operators in India. Although Nebula Technology has not cooperated with them, it has negotiated dozens of times in private.
How can we do things without leaving any escape route? Xincheng Jio wants to become the 4G leader in India, and Airtel also wants to do so, but it just misses one opportunity.
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