Big Manga

A huge poster hangs in the center of the shopping street.

"The final episode of "Magic Girl Madoka Magica" is about to be broadcast, and all kinds of peripherals are on sale!"

There is such a line written on the poster. The picture is the preview picture at the end of the previous episode. Xiaoyuan with white wings on her back is smiling, exuding a soft radiance like a goddess, making everyone who passes by here stop , looked up.

"so beautiful……"

"Isn't it, it's like spring!"

On the street, many people picked up their mobile phones and cameras to take pictures of this poster, while others chatted livelyly.

In this cold December, no one expected that such a huge poster would appear on the shopping street. The pink tone and soft atmosphere of the poster dispelled the chill of the whole street at once, making people feel like returning to the shopping street. In the spring, the whole body is full of warm and gorgeous mood.

"What a big poster, what is that kid playing with..."

Li Qin, who rarely came out for shopping, stared at the poster in astonishment. This poster was bigger than her house, how could it appear here.

"Look at the advertisement on the poster. This should be an advertisement for the surrounding area." Hua Meng and Wang Yan also came out with Li Qin. Hua Meng followed Li Qin's words, and she looked at the poster in amazement. , although it is not the work of Teacher He Xi, it is obvious that a group of painters with excellent painting skills made the posters.

This poster reminded Huadream of the advertisement of "5 Centimeters Per Second" back then. It was also winter, but the cherry blossom advertisements that can be seen everywhere really made people feel warm.

"This poster can be seen in several bustling shopping streets and subway stations in Ninghai..." Wang Yan continued: "It seems that not only in Ninghai, but also in crowded places in other big cities, the company has put up posters. Advertisement—I heard from the editors that the company wants to use "Magic Girl Madoka Magica" to expand the limits of peripheral industries."

"But there is one very interesting thing here." She suddenly laughed: "The company also put up a poster at the entrance of Zhongxia Building, it seems that the chairman is deliberately looking for Zhongxia's bad luck, because the previous "Flame Boy" "Advertisement is also placed at the entrance of our company."

Li Qin was surprised: "What does the surrounding area mean?"

She is very unfamiliar with this word, in fact, ordinary people will feel strange.

"The peripherals I'm talking about refer to other merchandise developed centering on the company's animation and comics."

Wang Yan explained that peripherals are a general term, including ornamental hard peripherals such as gashapons, models, and figures, as well as soft peripherals such as stationery, clothing, key chains, and mobile phone chains. While Huaxia Manga has been developing for several years, the progress in the surrounding area is very limited. The purpose of Phoenix Company this time is to rely on "Magic Girl Madoka" to develop the surrounding market.

"Peripherals are the future of the comics industry..."

In Zhongxia Company, Ding Yanghua stood in the office, looked at the huge poster opposite through the transparent glass, and said to Jiang Tianshi behind him: "Now all comic companies focus on comics and animation, but the value of these two copyrights is far away. Far less than the surrounding area, if the peripheral area develops, the value it creates will be several times, or even dozens of times, that of manga magazines and animations!"

"There are posters in every major city, and Phoenix Company has made a big move, so it should be real!"

This made Ding Yanghua both happy and worried. He was worried that if Phoenix Company succeeded, the competition between the two companies would become even greater. The good news is that if Phoenix Company succeeds, it will probably become a major event in the history of comics, which will be of great benefit to other comic companies, especially Zhongxia Company.

The so-called all things are difficult at the beginning, and the reason why it is difficult to develop comics peripherals is that readers have not yet formed the idea of ​​buying peripherals. However, once Phoenix Company succeeds and sells a large number of peripheral products, let readers know the benefits of peripheral products, and even cultivate a group of fans,

Forming an effect, readers will also be interested in the surroundings of other comics.

As a major comic giant in China, Zhongxia Company can also use this opportunity to develop its own peripheral business. So Ding Yanghua was very complicated. He didn't want the Phoenix company to succeed, but he also expected them to open up a gap in the sales of merchandise among comic readers.

"I asked someone to investigate, and their advertising this time is estimated to exceed 100 million."

Jiang Tianshi held his mobile phone, looked at the information inside and said, "Not only Ninghai, but also other second- and third-tier cities have spread advertisements, and it is said that many companies and TV stations are in contact with them. You may be right...they are really moving." That's too much money, it's more than the cost of the animation."

The 100 million advertising investment made Jiang Tianshi speechless. "Magic Girl Madoka Magica" hasn't used 100 million since its production. It's really amazing to spend 100 million for promotion when it is about to end.

"No, it's time to spend 100 million now..."

Jiang Tianshi now understands why Phoenix Company chooses to advertise at this time, because this time is just right. The animation is coming to an end, and its popularity is rising like never before. Advertisers should be happy to cooperate with such an animation, and spend much less on various promotions and channels.

The current promotion of 100 million yuan must exceed the promotion at other times.

"Do you think they will succeed?" Jiang Tianshi asked Ding Yanghua.

Ding Yanghua pondered. So far, the peripheral industry in the Chinese comics industry has not yet emerged. So if you want to open up the surrounding area, the work is the key. Only a masterpiece recognized by everyone can make people willing to pay for unfamiliar peripherals, and the quality of "Magic Girl Madoka Magica"...

"This animation is born to sell peripherals!"

Ding Yanghua thought about it carefully, and immediately broke into a cold sweat.

The biggest feature of "Magic Girl Madoka Magica" is that the characters in it are all excellent. There are five magical girls and one Chubby. The story is basically described around these six characters. The image of each character is very prominent-the more the image If it stands out, wouldn't it be more suitable for making peripherals for sale?

There is no doubt that this animation is the best work that people can pay for right now - "Magic Girl Madoka Magica" already has a lot of die-hard viewers, and after the final episode comes out, the effect may be even greater, Phoenix's " Peripheral Leaps' is likely to succeed.

"A 100 million advertisement..." Thinking of the advertisement fee that Jiang Tianshi said just now, Ding Yanghua came to a conclusion: "It will be successful... This is the biggest move of the Phoenix Company in the second half of this year. They must have made sufficient preparations and it is impossible to fail. !"

Even if Zhong Xia stopped them, Phoenix Company must have prepared countermeasures. Furthermore, "Magic Girl Madoka Magica" is unstoppable! R1152