Blackstone Code

“No one can say no to money, just like no one can say no to me!”

At first, when Lynch wanted to move the acquired TV station from the local area to Bupen, the local city government had some objections.

A TV station looks like it's just a TV station, like...that's all.

In fact, a TV station can provide at least hundreds of job opportunities to a region, and this refers to those that are small in scale.

Behind each of the TV stations like Bupen's TV station and some federally ranked TV stations, there is a team of perhaps thousands or even tens of thousands of people working!

Just the jobs created by the TV station are enough for the local government to attach great importance to it, and it is even said that the TV station also plays a propaganda role.

After some exchanges of interests, the TV station was moved to Bupen Lynch, where a factory was built to provide some non-high-tech parts for its Blackstone Aviation.

Coupled with the relatively cheap local labor, no one actually loses.

After the TV station moved here, some photo information was updated, and then the formation began.

The project we are talking about today is about how TV stations can quickly establish their own brands and status.

In this regard, Momo has a better say. After all, she was a well-known host on a TV station before. She knows the inside story of this industry better than others.

In her view, if you want to quickly establish a TV station's brand, you must have clear goals.

"We first need to determine what time period we want to compete with other TV stations. My personal suggestion is to put the competition time during the day..."

"We are not very competitive during the day. Most TV stations are showing reruns of programs. If we can gain a foothold in the daytime period and prove our appeal, we will have support in switching to nighttime programs."

There were many people gathered in the conference room, all of whom Momo had recruited through her connections during this period.

Maybe these people are not too interested in changing jobs at first, but the stock incentives, higher salary, higher position, and better future are enough to convince many people to try to change jobs.

After all, this is not a Pheasant TV station. This is a TV station owned by Blackstone Media. Behind it is Lynch and his consortium that has begun to take shape. This is a big tree that is growing.

There are some former producers of top programs here, as well as some senior practitioners in the industry. When Momo put forward his own point of view, he immediately received everyone's support.

After all, television programs are different from products. Products are often one-time purchases. Except for a few that may be purchased repeatedly, the repurchase rate of most products is very low and the time span is also very long.

TV programs are different, and the production cost is not small. Once the ratings are not captured at the beginning, a series of subsequent problems will appear.

Therefore, the top program must be successful. In order for the top program to be successful, the time slot is deliberately placed in the daytime when competition is lower.

Busy federal people spend almost all of their time at work, and some housewives may watch TV for a long time during the day, so this time period has always been abandoned.

Lynch did not express his position, but asked Momo to talk about their flagship program.

"TV dramas and various current affairs programs are concentrated in this time period in the evening. We do not compete with them. At the same time, we must keep away from them in terms of genres."

"Audiences have a habit of watching movies. When they are keen on a certain program, they will subconsciously reject other similar programs."

"We recently conducted a market survey and found that more than 40% of people are willing to actively watch travel programs, and more than 30% of people hope to see some new high-tech things."

In fact, there has always been a strong market demand for tourism and science popularization. Exploration and curiosity will always be indelible genes in human bones.

People cannot travel by themselves, maybe because of poverty, maybe because of lack of time, maybe...

No matter what the reason is, they all hope to see some scenery that they don't often see.

They are also curious about high-tech products. They also want to know how far the current technology has developed, and then say a few words, "These people are really fucking crazy", and then brag to others about the weird research they know the next day. .

These are all in demand in the market and are currently lacking in TV programs.

In fact, before Momo left her previous TV station, what she wanted to do was to create a program related to travel, invite some celebrity guests who had time, and then let the audience follow them to appreciate the beautiful scenery of the Federation.

Others discussed the two categories she proposed, mostly in a positive light.

First of all, she is now the assistant director, which is also the deputy director. No one knows when she will become a regular director.

Secondly, Lynch was supporting her behind her back. Everyone knew that in this business, to put it bluntly, as long as you have money, it doesn't matter what you do.

Anyway, I can afford the loss!

As long as you are not afraid of losing money and make a hundred categories of programs, you can always encounter one or two successful ones, right?

Listening to everyone's exchanges, it seems that the program is really good, and they have also confirmed the time, which is after two o'clock in the afternoon.

This time period belongs to those housewives who are at home alone. These women yearn for a strange world and a passionate encounter more than others.

With clear customer group positioning and more precise business promotion, Momo has listed some advertisers that can cooperate. It can be said that as long as there are no major problems with the program, no matter how successful it is, at least it will not fail!

This is a very complete plan, covering almost complete content from the project's conception, market research, target groups, profit groups and methods.

Even a fool can do a great job with this show with such a plan.

As for other times, they can purchase the copyrights of some TV series. Anyway, they are not competing for the ratings of the evening prime time, and they are not blindly watching original dramas. Those cheap TV series have become a good choice.

Especially some classic TV series may have been watched for one or two rounds, but there will always be some people who want to watch them again.

These TV series have pretty good ratings, and the risk of broadcasting them at the same time is very small, and the benefits are huge.

"As for the news program, it is the simplest one. While we can cultivate our own news channels, we can also pay to buy news. This is what almost all TV stations are doing."

News is time-sensitive, and many of the news happening in a region are not worth broadcasting, so purchasing has become the main way to obtain it.

There are many federal agencies that specialize in selling various news materials and how much each item costs, so even if you don't have your own team of reporters, you don't need to worry too much about news issues.

The conference room gradually became quiet, leaving only the sound of Lynch flipping through the materials.

After about ten minutes, he put down the plan and lit a cigarette.

Everyone's eyes are focused on him, and his words will determine how the TV station will proceed.

"These things are very good and quite executable..." Momo smiled, but soon she stopped laughing.

Because Lynch doesn't like these, or their plans!

"The daytime programming can do that, but we won't give up competing for the nighttime ratings."

“We not only want to compete, we want to win!”

There was some commotion in the conference room for a while, and someone asked some questions, "Mr. Lynch, if we are going to compete for evening TV ratings, we have to have strong programs that are good enough."

"Any program has continuity. It is impossible for us to change the program every time to test the audience's preferences. This will not be helpful to our brand image."

Any program is bound to cater to the likes of some viewers, even if it is only a small part.

However, if the programs are changed frequently, some viewers will continue to feel bored, so even if the ratings of some programs are not very good, the broadcasts are cyclical.

Season 1, Part 1 or something like that.

If they can't produce a good show, not only will they waste money, but they will also lose their reputation.

After Lynch looked at him and finished speaking, he asked, "Do you like money?"

The staff member who expressed a different opinion was stunned for a moment, then blushed and nodded, "Yes, Mr. Lynch, I like money."

Lynch did not exclude him because he had different opinions. Instead, he gave him a chance to express himself. "There is nothing wrong with liking money. I also like money. If I give you a chance now, you can make it in one and a half hours." If you were given a million, would you set aside ninety minutes for it?”

The gentleman nodded, "Yes, if I really have such an opportunity, I will definitely leave enough time for it, and everything will come after it."

Lynch looked at the others again, "What about you?"

Everyone nodded, saying that if all this is true, then why refuse?

One million, for people in this era, it is like an incredible number!

At least this is the case for most people. Many families only have tens of thousands of dollars in lifetime savings, which can be saved by living a very planned life.

Many families without plans and goals will not be able to save thousands of dollars in their lifetime.

Let alone one million, one hundred thousand yuan is an astronomical amount of wealth to them!

If there was really something that could get them a million in ninety minutes, they would be crazy about it.

After a brief commotion, everyone realized something and their breathing began to quicken!

"This is a comprehensive quiz show, and we will select some lucky people from the registered contestants to participate in each episode."

"There's nothing too special about it, just answer all the questions right and you can take home a million."

"And its name is "The Rich Maker"!"