Blackstone Code

Within fifteen minutes, a total of three advertisements for shelters recruiting residents appeared. Two of the shelters provided free living environment, electricity and hot water.

There is a company that not only provides these for free, but also provides free food to residents——

Just for a person's basic level of not starving to death, if he wants to be full and eat well, obviously these foods are definitely not enough.

But at least it is free. As long as people live in it, they can ensure that they will not starve to death or freeze to death. This is actually attractive to many ordinary people.

These ads gave Lynch an indescribable sense of absurdity. He then got up, went to the study, picked up the phone and dialed the number of Connor's office.

Not long after Connor arrived at the office, he was a little confused when he received Lynch's call. There was something he should have just finished talking about.

"Do you have a TV over there?"

Connor glanced at the muted TV and nodded. He suddenly realized that Lynch couldn't see him nodding, and added, "Yes, it is playing a program. Is there any news worthy of my attention?"

"Switch to the... channel and watch for the next commercial."

Connor asked his secretary to change the channel for him, and then watched for a while before another advertisement promoting a shelter appeared.

The content was roughly the same, and a lot of basic survival stuff was provided for free, which even surprised Connor.

“We were dealing with too many people in Marillo who couldn’t live in shelters, and now we’re finding that we have an overabundance of shelter resources domestically?”

Connor also felt that something was wrong about this matter, "I will arrange for someone to investigate and contact you when there are results."

After hanging up the phone, Lynch thought about it and decided to go shoot the spokesperson promotional video with Penny. Of course, he just wanted to have a chat with the operating company.

The convoy soon set off again, in a large studio on the outskirts of Bupen.

As the weather gets colder and colder, various indoor landscaping and studios, which were once considered backward performances and have been almost eliminated, have become popular again.

Many production companies have built their own studios so that some TV series or movies can be officially shot even in winter.

There are studios in Bupen, but they are not numerous and not sophisticated enough. They are not as good as those in the studio, but they are enough for shooting commercials.

When Penny arrived at the scene, Lynch got out of the car first, which surprised everyone in the operating company. The person in charge even took the initiative to greet her, stretched out his hands by the car, and held Lynch's hand tightly.

"This is really a big surprise, Mr. Lynch. You are very welcome to come here and visit our work!"

"I'd like to ask, can we take a photo together?"

Lynch did not refuse, but also put forward his own conditions, "Of course, but I don't want it to be used for commercial use or publicity."

The person in charge was stunned for a moment, but he still agreed. There are many ways to circumvent the idea, not just for active commercial use and publicity, but also for passive ones.

For example, if you hang a photo of him and Lynch on the wall of your office, or hang it on the wall of the entrance to the shelter, it will work without people having to explain anything.

After the two took a photo together, the person in charge went to greet Penny again and proactively mentioned adding a bonus of one million to Penny.

As for why this is done, everyone knows it.

Penny's job today was to shoot a day in a shelter. She would shoot the "exterior shots" first, and after the exterior shots were completed, she would shoot the "interior shots."

The creativity of the advertisement is obviously more story-telling and interesting than the introduction of Chi Guoguo.

As an independent woman, Penny has her own room and job in the shelter.

Every day her life is fulfilling and comfortable, with soft sofas, delicious snacks, rich TV content, and various life enjoyments.

From skiing and swimming to tennis and volleyball, you can participate in almost all sports.

The entire commercial shoot lasts about fifteen minutes, which is equivalent to a small short film.

When the person in charge was introducing the creative idea to Lynch, he also complimented Lynch a little, "We actually borrowed this creative idea from Ms. Penny's early confrontation ads with Ms. Riley, but unfortunately we did not contact Ms. Riley. Otherwise it will be a continuation of the classic.”

Penny and Riley had done a counter-advertisement for Everyday cigarettes.

They are always fighting, playing ball, swimming, surviving in the wild, hunting, and finally fighting in the ring with fists and fists.

"Light up life, every moment" has become a very classic advertising slogan of Federation, and the entire series of advertisements has also become a heavyweight classic in the field of Federation advertising.

This is a lesson that many people entering the industry must learn, and it is also a lesson that is difficult for people to overcome.

Originally, the person in charge planned to invite Riley to continue to fight against Penny and try to advertise every moment. It would be best if they could sue their company every moment to increase the popularity.

It's just that Riley has changed her contact information and returned to her hometown instead of staying in a big city, so she can't be contacted now.

So they turned the confrontation between two people into a positive personal display of the beauty of life.

Even the advertising words feel a bit plagiarized——

Enjoy every moment!

Penny would play various sports, then go home, take a hot bath, watch TV for a while, and make a sumptuous lunch at noon.

In the afternoon, I will read a book or listen to music, then socialize in the evening, and finally fall asleep with "starlight".

The photography is very detailed and more thoughtful than those advertisements that directly tout how good their shelter is.

Of course, this also means that this shelter is stronger.

“Is competition so fierce in shelters now?”

The person in charge couldn't help but smile and nodded, "Yes, Mr. Lynch."

"In fact, investors have regretted investing in the shelter project, but now our project is half completed. If we stop it now, we will lose a lot of money."

"We try to keep operating, and if we're not too lucky, these investments will eventually be recouped through profitability."

"Our customer base is mainly the middle class. You know, this class does not exist in official shelters, at least according to the current planning."

"At the beginning we also thought this was a good opportunity..."

The person in charge was very talkative and did not hide some facts. He directly confessed to Lynch.

In his opinion, there is no point in concealing this information, because this is not only the case for them, but also for many companies.

The construction of official shelters is very "rigid", and most official shelters do not consider "humanized" design plans when designing.

They lock ordinary people into small and cramped rooms like animals and do not provide them with more entertainment facilities.

Including the middle class, official shelters do not show any superiority to ordinary people.

Only those in the middle and upper classes of society, to the privileged class, can enjoy more space and better treatment.

After all, in the early days of shelter design and construction, its appearance was not to provide people with a place to enjoy in the apocalypse, but to allow more people to survive.

This has led to its imperfections in many aspects of enjoyment and entertainment, which has allowed many companies to see business opportunities.

The main consumer force in federal society is not the bottom or the top, but the middle class.

Although the size of this group is not as large as that of the bottom class, their consumption power and consumption inertia are much higher than those of the bottom class.

The consumption power of a middle-class family is equivalent to the consumption power of the lower class in a building, and they will continue to consume habitually.

Therefore, many shelters have begun to design around attracting middle-class customers.

The capitalists in the Federation are indeed talented people. As long as there is interest, even if it is hidden deep in the earth, they can find it with their noses that are more sensitive than dogs.

"How much is your total investment?"

"Three and a half billion, it can accommodate a total of 30,000 people, and there is plenty of space."

Not all of the 3.5 billion investment is in shelters. This is something Lynch knows very well. "Are your shelter quotas sold to external parties?"

The person in charge nodded, "We are different from those who are free. Their charging items are hidden in daily life like traps. But as long as we pay the prescribed fees, they can enjoy a good life."

"Of course we will also arrange some free places, after all... you know, we have to find some people to provide services for them."

In any society, whether it is the current society or the future shelter society, the bottom class will always be the largest class.

The filming of the commercial went smoothly, Penny's acting skills are beyond question, and the performance of the ensemble cast was also very good.

I finished part of the shooting in the afternoon, and it will probably take about a week to finish it all.

Earning two million a week, even if the weather is a bit colder, is still acceptable to Penny.

On the other side, after being reminded by Lynch, Connor began to ask people to collect questions on the market about the proliferation of shelters.

He wouldn't know it if he didn't collect this information, but once he collected it, it made him feel a little unbelievable.

The total number of shelter projects that have been declared in the federal territory can provide a living environment for approximately 5 million to 7 million people.

And there are still some shelter construction approval processes that are going through the process. Small projects cost hundreds of millions, and large projects cost tens of billions.

It may seem like this will reduce the pressure on official shelters, but in fact they are also affecting the entire official construction plan!

After all, this means that after the current shelter is built, there is a high chance that there will be a lot of extra space that will be unoccupied!

Connor immediately notified Congress of the news, and Congress also held a temporary emergency meeting to discuss the matter...