bloom america

Chapter 191 New Year Offensive

"What? Say it again?"

Catherine felt that she had heard wrongly.

"imb is preparing to release laser discs on December 1..."

Sanders on the phone told Catherine the bad news.

"I'll go back right away."

I really didn't expect that IBM would make such a move.

Catherine was originally in a good mood after her vacation, and she was wondering if she could still go to New Zealand, but for now, this was out of the question.

"Kane, please make arrangements for me immediately. I want to fly to the United States."

"Okay, miss."

Now that things are like this, I probably have no intention of staying in Australia anymore.

Soon, Catherine was on a plane back to California.

Upon returning to the company, Sanders had just concluded a discussion between management.

"How's the situation?"

"IBM's products have been fully stocked and will go on sale in a few days. At the same time, Motorola's TV sets are also on the market."

"You don't have to worry about the RGB format. We mainly push out laser discs."

Historically, the color difference system has defeated the RGB system.

For watching movies, the color difference system can provide a wider color gamut and more vivid colors, and combined with its own dazzling technology, it is a perfect match.

However, using the RGB format requires larger bandwidth, which also means higher costs. On the other hand, the RGB format will produce a "color cast" due to the human eye's degree of color recognition.

It feels like being eliminated is inevitable.

The trouble is laserdiscs.

It would be bad if laserdiscs became popular.

“What are their prices?”

"The price tag is US$749, but in IBM's advertisement, they are going to sell the product at a 30% discount, saying that it is giving back to consumers..."

Are you kidding, IBM has been involved in this industry before?

But this is indeed a challenge for Catherine.

Catherine believed that this so-called 30% discount was just to force herself into a price war, and Catherine would not be that stupid.

"Call Olson and the others over immediately and hold an emergency meeting immediately."

Catherine immediately gave the order, even though she had just been on a plane for more than ten hours.

Soon, Olson and the others also rushed over.

"I think you already know IBM's actions, what should we do next?"

Catherine asked.

"We have formulated a plan. The development of vcd-up has been completed and we can put it into production immediately. And we can attract consumers with lower prices."

Olson came up with a plan.

Catherine took a rough look at it. In Olson's plan, if there is really no way to retreat, Intel will be listed on the market. As long as it is listed, it will be able to make almost unlimited money.

But going public would mean making financial reports public, and Catherine always felt awkward about this.

"We don't engage in price wars."

Catherine said so.

If Soros really helped her make money, Catherine would still have some confidence, but now, Catherine has no confidence in her heart.

"But other than that, we have no better way. If we use integrated circuit patents to sue, it is not impossible, but in this case, it may have an impact on the credibility of our company."

Indeed, this method can be used once, but if used too much, it will be called bullying.

"It's enough for us to use promotional methods...Elsa, go and notify Angel TV and ask them to send a representative over."

Sanders and others are a little strange, because this matter has almost nothing to do with the TV station.

"Okay, that's it for today's meeting. You go and prepare. We are going to do something big."

Catherine left these last words and went back, while Sanders and Olson were in a daze.

When she got home, Catherine didn't rest for a moment, but immediately began to prepare her plan.

Catherine currently does not have enough funds to fight a price war, but this does not mean that she does not have a solution.

At this time, your layout in other industries can be used.

She immediately began preparing a completed plan.

"Kate, coffee."

Just when Catherine was too busy to heat up, a cup of coffee was delivered to the desk.

Catherine looked at the clock. It was already two o'clock in the night.

"Aren't you going to rest?"

Catherine asked.

Elsa shook her head: "You're not asleep yet."

"Thank you for your hard work, Elsa."

Catherine smiled and picked up the cup.

She worked all night and finally came up with a plan, and Elsa also stood there all night long.

The next day, when Catherine came to the company with her plan description and execution outline, Sanders and the others finally understood Catherine's methods.

First of all, the retail price of VCD-UP is set at US$699, and the price of the movie is between US$20 and US$50. This depends on the price of each movie company. Blockbuster movies may be more expensive.

At the same time, Catherine launched a trade-in program for the original VCD. With only an additional $200, she could trade in a VCD-up.

The price of the original VCD is US$549, which means that for an extra US$50, you can replace the VCD with a VCD-up.

vcd-up not only supports original vcd DVDs, but most importantly, can play vcd albums.

7-inch discs have great advantages over lds.

But this is not Catherine's trump card.

At this time, Catherine split her television station into "Angel Entertainment Television" and "Angel News Television". The former can be said to be the essence of Catherine's previous television station, but it was originally similar to "60 Minutes" and some other

News TV stations were all split into this "Angel News TV station". Not only that, Catherine also launched the "News on the Hour" column in this program, as well as a 24-hour live program feature.

As for Angel Entertainment TV, Catherine used the remaining time to launch a new business - TV shopping.

Moreover, the telephone shopping launched by Catherine is completely different from ordinary telephone shopping.

In this shopping method, Catherine adopts a group buying strategy similar to that of the future. Each program is half an hour long. During this half hour, as long as the number of shoppers reaches a certain level, the price of the purchased goods will increase.

Go down a notch.

Catherine plans to introduce other products in the future, but for now, she mainly wants to promote her vcd-up.

Originally, Catherine was planning to make TV shopping independent, but considering ideological issues and the fact that TV shopping did not take shape until the 1980s, she temporarily embedded TV shopping into Angel Entertainment TV.

If the time comes, Catherine will separate an Angel Shopping TV station.

In addition, Catherine also launched a "consumer feedback strategy."

This strategy is that if a consumer purchases Catherine's vcd-up, he can recommend other people to buy his own product. With his own invoice, he can get a cash rebate of US$50 for recommending more than a dozen people.

As far as this consumer is concerned, the money spent on buying vcd-up can be fully earned back.

Because it is put into production in Taiwan, the factory cost of vcd-up is relatively low, around US$300. Therefore, both Catherine and the dealers below are profitable.

Although this plan is somewhat suspected of being a pyramid scheme, it is not illegal in the United States. Until the 21st century, there were more than a thousand specialized pyramid scheme companies in the United States, and even in Hong Kong, there were more than 80.

Therefore, many people joke that what major is the most miserable for returnees?

——Studying MLM major in the United States...

A multi-pronged approach, this is Catherine's plan.

"vcd-up will be on sale on January 1st, but from now on, we will have to rotate advertisements, especially the old-for-new measures and the 'consumer feedback strategy'... By the way, we'd better hire a professional

We have a team of lawyers, so I can handle this matter."

Catherine finally gave the plan.

A professional team of lawyers is here to prevent some legal disputes.

Bugs in the user manual, possible lawsuits in the future, etc.

Catherine knew the fate of the famous "Rat Society". She could do it by herself through legal means, but things had to be done in a certain manner.

"Our operation this time is called the New Year Offensive. All enemies are paper tigers, and IBM is just a big elephant."

Catherine said something playfully.

action?

New Year's Offensive?

When Sanders and the others thought about it, they thought it was really interesting.

"New Year's Offensive, that's a good word." Sanders nodded.

"Okay, what we have to do now is to split up the TV station. This must be completed within one month. We also need to expand the team of reporters and broadcast live 24 hours a day. This is not just talk."

Catherine made up her mind immediately.

"Yes, sir"

Sanders stood up, then put his legs together and saluted a military salute, which was a response to what Catherine had just said.

"Okay, my five-star general, General Sanders."

After all the plans were laid out, Catherine felt a lot more relaxed. She went back to her bedroom and slept beautifully all day after not taking a break for 30 consecutive hours.

Soon, December arrived, and IBM's laser disc players began official sales.

It was also on this day that Catherine's VCD sales dropped by half.

In fact, it doesn't matter anymore, because Catherine has already prepared to discontinue the production of vcd, and then launch vcd-up specifically.

The split of the TV station went smoothly. Although it was a little troublesome to find the anchor, the matter was eventually resolved.

However, what Catherine did not expect was that the spun-off 24-hour news station, ab-news, would actually become a model in the journalism industry many years later.

Catherine's unintentional move was an unexpected success and became a model for media around the world to follow... Of course, that was a long time later.

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