bloom america

Chapter 384 Sony's Dilemma

ibag This is Apple's new product.

It was Catherine's plan.

Good stuff for every fashion trend.

In ibag, Catherine considered the idea of ​​karaoke that she had thought of before.

So, there is now ibag.

This is already somewhat different from the original "backpacker".

At this time, the people below were all attracted by Catherine's new product.

"I wonder...won't my clothes be torn?" Ichiro Kuroshima found that he was distracted again.

At this time, Catherine on the stage had already begun to introduce this ibag.

"ibag uses optical discs as carriers, and each disc can store anywhere from a song to a song. Compared with tapes, the biggest advantage of optical discs is their ability to be played on demand and to ensure that the quality of the records does not deteriorate."

"This is really good..." Jing Shen became very interested.

At this time, his head suddenly turned to the live screen behind Catherine, with complicated eyes. Sony is also studying LED light screens, but.

However, they found that it is really difficult to use an LED light screen as a home TV.

But Sony already owed huge debts. If they wanted to pay off the debts, there was no other way. They had to choose to improve the LED light screen and use it for outdoor advertising. In this way, they were able to recover a little bit.

There will be some losses, but if you want to recover all the losses, you must increase investment. But if that is the case, if the research has no results, Sony may be destroyed.

It just so happened that Nintendo also seemed to have plans to enter the electronics industry at this time. The two companies hit it off immediately and began to cooperate. Nintendo was in a decadent stage at this time, and this time-honored store was looking for new profit points, otherwise

Nintendo will remain silent until it dies

The ultimate fate of Sony and Nintendo will be the same, which may be the reason why the two parties came together.

As soon as Ibuka and Yokoi Gunpei came into contact, the two sides reached a consensus to enter the video game industry.

Of course, both parties are a group of people with little experience, so before that, they can only learn from experience.

Ichiro Kuroshima next to him secretly glanced at the somewhat melancholy Ibuka.

Sony and Nintendo are currently in their honeymoon period. This plan to go to the United States was originally planned by the two companies. If it weren't for Yokoi Gunpei being unable to come due to something else, this opportunity would never have been given to Ichiro Kuroshima.

.

Ibuka is the founder of Sony, and he is also Kuroshima's temporary boss at this conference. Logically speaking, Kuroshima should feel pressured by such a person, but in his heart, he has an inexplicable feeling for Ibuka.

a feeling of sympathy

In fact, Ibuka didn't even have to come in person, but he followed everyone to the United States.

"Kurojima-kun, tell me, what will Sony's future be like..."

The other party's tone was full of self-destruction and decadence.

Sony, which owes huge debts, is not even comparable to Nintendo. Dai Ibuka is the founder of Sony, but he is so powerless at this time.

Kuroshima Ichiro did not answer the other party.

"I'm going to the toilet." Jing Shenda said and left temporarily.

Ichiro Kuroshima focused his attention on the stage again.

Unlike Sony, Nintendo still has time. Sony only has five years at most.

If it lasts longer, the bank's debts will bring them down. Even the current Japanese government has been supporting Sony, but it can't help them for a lifetime.

Sony's situation is much more dangerous than Nintendo's.

But soon, Kuroshima Ichiro's eyes were on the stage again.

"Our new product will be completely put into the backpack of this ibag, and can also be taken out and used separately. At the same time, we also support external speakers. Of course, this is only an optional accessory. But without speakers, how can it be called...

What about the concert?,.

Everyone laughed again.

"But if it only has this little function, our ibag will be really inferior, right?"

""yes!!"

Catherine also smiled: "So, our partner is also a lightweight Xuimi game shackle..."

"xbo Shima Ichiro said with emotion.

One of Nintendo's goals this time is Xbox and Nimbus, but Ibuka seems to have greater hopes. Of course, in the end, he will be under greater pressure.

Compared to Ibuka or Yokoi Gunpei, Kuroshima Ichiro himself does not have any big ideals. In his mind, he is just an ordinary office worker. It is good to be able to come to the United States for a business trip.

After experiencing life, his life is probably working from 9 to 5, then marrying a wife and having children, finally retiring and taking care of himself, and then ends his life.

To put it simply, Kurojima Ichiro is a Japanese generation who is dawdling around with no ideals, no goals, and no motivation. Such people are still a minority in Japan now, but they will become the majority in the future.

"Long wait, Kuroshima-kun."

At this time, Jing Shenda had already walked out of the toilet. His hair on his forehead was still a little wet. He had obviously gone to wash his face with cold water.

“The ibag is on sale for $399!”

After Catherine announced the price, the introduction of ibag was over, and then came the next products.

The original plan was to introduce the GPU, but Catherine rejected it because the GPU is still a new thing, and it is a product that will not be used until 16-bit computers are available. As for it, it is not used at all now.

superior.

In this case, as a killer copper product, it was not exposed so early.

"Kurojima-kun, what do you think of this ibag?" Ibuka suddenly asked.

"We at Nintendo believe that we should take the route of specialization. Having more but not being good is not our way. Our main focus now is video games. I think it is best for us to fully understand the video game industry first.

"

Ichiro Kuroshima didn't understand why the other party suddenly asked this, but he still repeated what Yokoi Gunpei once said to him.

"Nintendo is an old company, which is different from our Sony company. Although we are now targeting the video game industry, in the final analysis, our Sony company is an electrical appliance company." Jing Shenda didn't know what he was thinking, and he was silent for a while.

, but suddenly said: "So, video games are just a guarantee for our sudden wonder.

This aspect mainly relies on cooperation with Nintendo.

In fact, Jing Shenda did not reveal the underlying reasons.

After all, Sony is an electrical company. If it rashly gets involved in the video game industry, it will be a disaster.

It might lead to a bloody head.

Sony is eyeing the Xbox market.

If a simulated game sells well, it can bring millions of dollars in revenue to a company in one fell swoop.

It is very likely that a small studio will become prosperous and become a leading large-scale game company.

This kind of thing is not uncommon.

After Ibuka came to the United States, he also investigated Apple's conspiracy many times. Such cases are very common.

Xbox is now able to sell more than 200,000 units in Japan every month. Will this situation be common in Japan in the future?

Since just a small game publisher can make so much money, then, as the creator of the Xbox platform, how much has Apple made?

The answer is obvious.

It is precisely because of the sales of millions or even tens of millions of consoles that Apple has become what it is today, and the video game industry has become what it is now. Even though Apple’s current estimated market value is not too high,

In Jing Shenda's opinion, if the other party can maintain this trend of dominance, it will be a great success.

It is not impossible for their market value to reach several billions, or even tens of billions.

Sony has an advantage in the Japanese market. They are a Japanese company. If Sony can create a game console that surpasses the Xbox One, then it is not impossible for them to knock Xbox to the ground in Japan.

of.

But the problem now is that Apple is harder to deal with than they thought.

Today's Nugget products have made Jing Shenda full of worries.

The more powerful the other party's products are, the less likely Sony is to come back.

Thinking of this, Jing Shen Da couldn't help but feel sad.

At the very beginning, Jing Shenda led a working group that was working on the Trinitron display tube technology. Finally, when they had already figured it out, they suddenly discovered that this picture tube technology had been patented, and the technology was called "Dazzling Vision".

“The technology is even more advanced than their Trinitron!

Later, when Sony got information from Apple, it started to study LED light screens with great interest, but finally found that the direction was wrong.

After that, Sony almost ran out of money. If it weren't for the fact that there was still some time before the debts matured, coupled with the government's support, Sony would probably have been doomed.

So at this time, they suddenly discovered Nintendo. The two parties started to get in touch at some point, and then Sony made another decision: to develop a game console that can replace the existing Xbox.

If it is really developed, because of the particularity of Japan's economy, it will be very simple for this kind of product to occupy the Japanese market. Only Japanese people can master the Japanese market. This is the conclusion of Japanese economists, and it is also the conclusion of Japanese economists.

Something people are proud of.

However, the other party has now opened up the sales of Xbox before the Japanese react. Therefore, it is very simple to let the next generation of game consoles enter the Japanese market. They cannot do it like other American companies.

The other party boycotted and kicked him out.

Japan's technology is still too backward, and they have no way to compare with the United States in this regard. The other side only needs to develop good enough products, and Sony's game console will soon become a joke and be submerged in history.

inside the corner

It's been a lot of trouble recently. Luck seems to be e. It's even more tragic than the spearman. I injured my calf bone again today.

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