bloom america

Texas Instruments TL is the world's leading semiconductor supplier of digital signal processing and analog technology. It is also the semiconductor engine that drives the continuous development of the Internet era.

The most profound impact on Tokui Instruments came from the calculators manufactured by Texas Instruments. When Catherine was in college in her previous life, a teacher used a programmable calculator to demonstrate some functions and other operations to the students, and they

The calculator used happens to be a product of Texas Instruments.

In 1965, the year before last, Texas Instruments launched the world's first electronic calculator. After such a long time, it can be said that the other party has almost swallowed up this market. Recently, the company's

The form is great.

Compared with Intel or other companies, Texas Instruments does not give people the feeling of being "all-powerful". On the contrary, this company seems to be inconspicuous in normal times. Of course.

This is also related to the fact that Texas Instruments' positioning of its own company is different from Intel.

But Texas Instruments' impact on the world has never been small.

The reason why digital home theater exists is because of the birth of digital micromirror devices for imaging equipment launched by Texas Instruments. In the original history.

The microcontroller that influenced and changed the world will also become a product of Texas Instruments, but in this era, Catherine got there first.

Later, Texas Instruments would also come up with a graphing calculator, which would occupy more than 80% of the market share in the United States. This was a veritable monopoly.

Moreover, at the beginning of the century, the ARM-plus series of CPUs produced by Texas Instruments had just become the first choice for smartphones and tablets, and Qualcomm could only lag behind Texas Instruments in this regard.

Later series of architecture products are conceptually the same as 32-bit...windows and 64-bit...windows.

"Mr. Kilby. Nice to see you here.,.

This is the general representative responsible for the negotiations this time, Jack Kilby.

On Catherine's side, Catherine herself is the general manager, which also shows that her company attaches great importance to Texas Instruments.

"I am also honored to meet you. Dear Miss Edson. I didn't expect that we could still meet after such a long time." Strictly speaking, this is not the first time that the two of them have met. It's just that they have met each other for the first time.

The last time we met was ten years ago.

Next, the topic got to the point.

"I think you, Texas Instruments, should also have some understanding of Motorola's announcement to enter the electronics industry. They are eager to transform themselves into a company based on civilian products, and they have strong strength and power in this aspect.

The cooperation with Fairchild Company will make them even more powerful."

Since history changed, Texas Instruments and Fairchild have become enemies.

This is also one of the reasons why Catherine chose Texas Instruments as an ally. It is precisely because they have the ability to confront Fairchild, which has been in conflict for a long time. Although Li Gai is the most important, unless one of the two companies

Only if one of the two companies acquires the other party, or if a strong opponent emerges that wants to destroy both companies, will the two parties be able to unite. Otherwise, their relationship will only be entangled like Intel and AMD in history.

Go down.

If Motorola was prepared to go it alone from the beginning and act aggressively, Fairchild and Texas Instruments would probably join forces. Not to mention them, Catherine would also find them to join forces to fight against Motorola.

But now that Motorola has roped in Fairchild, Texas Instruments is naturally unable to survive alone. If Fairchild and Motorola join forces to attack Texas Instruments, Texas Instruments will have no choice but to surrender.

It is precisely because Texas Instruments itself felt the crisis that they chose to sit here and negotiate with Catherine when Catherine extended an olive branch to them.

"I think you seem to have made a mistake. The primary target of Motorola and Fairchild is not Texas Instruments, but your company. What's more, although Texas Instruments also produces chips, this is not our main industry.

Electronic equipment products are our main products, such as our electronic calculators."

The responsibility must belong to the other party, so that you can have a greater advantage when negotiating.

"But don't forget. If the other party gives the electronics industry a complete monopoly, who knows whether they will take a fancy to your traditional market?" Catherine knew that negotiation was a rip-off, and she didn't believe that the other party was really as stable as it seemed.

“But will Fairchild and Motorola still have a cooperative attitude at that time?,. The other party’s words gave Catherine a headache.

It's true to give up some things.

"Are you underestimating Motorola's appetite? Don't you understand why they chose the weakest Fairy Boy to cooperate?" Catherine asked in return

One sentence.

Indeed, although the current Fairchild Company still has a certain technical foundation, due to various brain drains, Fairchild's physique is strong but weak. It is actually not that difficult to kill the opponent. So.

The meaning of Motorola choosing Fairchild can be explained clearly.

"Fairchild's existing technical foundation is very important to Motorola. On the other hand, Fairchild itself is already a strong external player. Do you think that even if they cooperate to occupy this market, do you think Fairchild will continue to do so?"

Can you become a competent collaborator?"

There is no doubt that by allying with forces that do not match the strength, the fate of Fairchild Company is that it can only be annexed and cannibalized.

But at least for the current Fairchild company, it is the best thing to be able to cooperate with Motorola.

Originally, if Texas Instruments had come to the door in person, the matter might have been solved, but the other party seemed to be still waiting and watching.

So, Catherine decided to make a trip herself.

It doesn't matter if the negotiation doesn't work out. I still have options. But if I can get it done, it will undoubtedly be good news for the company.

Since Motorola can win over Fairchild.

You can also pull Texas Instruments and...

．

．

Erby thought for a while, and then said: "When facing a large company like Motorola, there will undoubtedly be some unnecessary misunderstandings between us, which is likely to damage the relationship between us and Motorola.

Friendship, I think you should understand."

When the time came for bargaining, Kilby continued: "It is impossible for our company to choose to cooperate with you or Apple without benefits. That would make our situation worse. But if we also

It might be better to get some technical support, such as a microcontroller or something."

The fox's tail is exposed.

The microcontroller is an integrated circuit chip that uses very large-scale integrated circuit technology to combine a central processing unit (CPU) with data processing capabilities, random access memory (RAM), read-only memory (ROM), a variety of mothering ports, interrupt systems, and timers.

Timer and other functions are integrated into a silicon chip to form a small but complete computer system.

The other party seemed to have just given an example inadvertently.

But Catherine knew that was not the case.

Microcontrollers are more suitable for embedded systems than dedicated processors, so they have the most applications.

In fact, until the beginning of the 21st century, single-chip microcomputers were already the most numerous computers in the world. Mainframes and the like were simply unable to compete with single-chip microcomputers in terms of quantity. One of the reasons why assembly language can still exist in the 21st century is that

The important reason is that compared to C or Java, assembly language is more suitable for microcontrollers.

Microcontrollers are present in almost all electronic product markets, and their value is immeasurable.

"Ah, yes, we can sell the 280 series microcontrollers to you at the most favorable price. This is an internal price that is absolutely unavailable outside." As for whether the other party understands what "internal price" means, then that's it.

It's not about Catherine anymore.

Kilby was not in a hurry. If he showed some eagerness at this time, Catherine and the others would probably catch Texas Instruments.

Texas Instruments' current product research and development has entered a bottleneck. Because of this, they urgently need a new profit point, or to break through this bottleneck. The microcontroller is a good thing that allows them to break through the bottleneck.

However, the microcontroller is a key factor in Apple's expansion. How can it hand over the technology?

At most, it can only be used under authorization. If you want to produce it yourself, it is absolutely impossible.

From toasters to electric water heaters, from washing machines to microwave ovens, there is no reason to give up such a huge market to others.

"So, what about other aspects of technical support? For example, memory, motherboards, etc. If new technologies can be provided to us first, it will undoubtedly be a boost for us at Texas Instruments. This will be a boost for our cooperation.

, also very helpful.”

(That’s why I hate talking about this nonsense the most.

But now that Sanders has been moved to the Pentagon, only Catherine can negotiate with him here.

Texas Instruments has never stopped researching chips, but most of their products are not used as computer processors. But in other places, Texas Instruments products can be seen everywhere.

"I think the specific situation requires communication between technicians, but our main problem is not just here."

A new round of wrangling has begun