bloom america

Chapter 464 Apple’s Reform

Most of the time, "transparency" is more important than "confidentiality", but for some companies - such as Apple - confidentiality is more important.

For companies like Blizzard, they must start hype and aggressive marketing from the moment they plan the game. In this way, it will have an expanded effect on sales.

At the "historic" Google headquarters, people can enter the internal campus and enter any open office at will, just like employees.

Catherine's Blizzard company will adopt such a design - of course, only on the outer layer, some aspects of the core technology must also be kept secret.

But products like ipd2 are a counterexample.

Catherine's apple is slightly similar to the apple in history, and in terms of the confidentiality system, we should also refer to that apple. It seems that it is possible to truly achieve the confidentiality effect.

Therefore, Catherine's Apple's confidentiality work is divided into two parts: external and internal. After the reform, Apple will use institutional means to prevent its products and practices from being known to competitors and the outside world.

Product confidentiality can be understood by Gregory, because many companies innovate in secret. But the internal secrecy represented by such mysterious walls and restricted areas puzzles him.

Gregory knew that all companies had secrets. But now, Gregory felt that Apple seemed to treat everything as a secret.

What makes Gregory most incomprehensible is that Apple's new strategy actually requires new employees to know which office they should work in before they officially start working.

Moreover, employees working at Apple will also need to sign a new confidentiality agreement - once Apple secrets are leaked, whether intentionally or unintentionally, they will face two choices, one is to be terminated immediately, and the other is to be transferred to another company.

company, and it starts from the lowest level. Among them, the second option can only be said to be effective when employees have enough evidence to confirm that the leak was unintentional.

In fact, Catherine's idea was borrowed from Walt Disney to a large extent.

The successful person who created the magical cartoon character Mickey Mouse believes that if too much attention is paid to things behind the scenes, the magic given to Disney by the public will gradually disappear. In addition, Disney has implemented strict internal confidentiality. For example, in just a few years

When Disneyland was being built in Florida, the company even formed a committee to focus on the project, and internal memos about the plans for Disneyland were numbered for easier tracking. This is even more so than what Katherine is doing now.

Worse than that.

Although she was temporarily not understood, Catherine also understood.

In fact, compared to future Apple, Catherine is already very kind. This is of course related to strategy.

In the Apple empire created by Jobs "in the future", Apple's teams were intentionally separated, sometimes because they were unknowingly competing with each other, but more often because Apple wanted them to focus on their own business. This approach

has the added benefit that employees cannot

Meddling in other people's affairs gives you more time to focus on your own work. Taking a step back, it makes it harder to play politics at Apple because the average employee doesn't have enough information to play the game. Like

Like a blinded horse, Apple employees will just keep moving forward.

Catherine's method is to let internal employees work back to back and compete, but their performance is not linked to the team, but to the entire company.

Catherine is preparing to build Apple into a small closed environment, a true "paradise".

Apple is the company that can create the highest efficiency for Catherine, b's industry and personal computer platform. These are some of the most important strategies to bring profits to Catherine.

Employees who are not understood by Gregory do not know where they should work before joining the company. In fact, this is just a way to promote the concept of confidentiality to employees...

…

While Dad was discussing with Nixon, and while Gregory was doubtful about Apple, Catherine was sitting in the office planning Apple's new office location.

Apple will strive to move out of the Noah Building and into a new headquarters within the year.

This headquarters was designed by Catherine herself, and the name of the headquarters will be named - Nerv.

Of course, Catherine does not have the super black technology like the Third Neo-Tokyo City, nor does she have a BT robot called "Neon Genesis Evangelion" that can freely stretch from a dozen meters to hundreds of meters...

The new headquarters will adopt a circular building model. When viewed from above, it looks like an oval football field can be placed in nerv's campus. After passing through the park, you can see the sunny green park with a volleyball court.

, lawn and outdoor lunch room.

In the center of the ring is a luxurious central cafe.

Catherine hopes to make the entire headquarters feel like a closed university. She feels that this kind of feeling seems to be easier for researchers to study.

In the United States, only those who are truly interested in college go to college, so a university-like environment can obviously make them feel more comfortable and comfortable, and is also conducive to improving efficiency.

"Should the corridor use floor-to-ceiling windows or plaster walls..."

Catherine was thinking about this issue at this time. After all, there seemed to be no secrets in the corridor...

Elsa suggested: "It would be better to use floor-to-ceiling windows." After saying that, she seemed to be a little bit Kate, why do you want to separate the various research departments of Apple?"

"We must use the demands of terrorist organizations to demand ourselves"

Catherine yelled matter-of-factly.

When Catherine set new standards, to a large extent, she imagined herself as Uncle Bin Laden, thinking about how Uncle Bin Laden should keep it secret, and then doing it herself.

"Terrorist... organization?" Elsa looked at Catherine strangely.

"Yes, you see, this time we did not be so strict, so many problems occurred, but we cannot do this in the future, so I have an idea - let the employees go

When making puzzles, everyone is only studying one aspect of the product, so that such problems will not arise..." Catherine rubbed her chin: "But will this cause compatibility issues... Well, probably not.

?”

Jobs's Apple was even more extreme than Catherine's Apple, but there were no problems. Catherine felt that there would probably be no problems on her side...

After all, Apple has a history of being very strict about what its employees say when they're out and about, even when they just want to go out for a beer. In some fashionable terms, Apple is the epitome of an "authoritarian state," and

Google is a typical example of a "democratic country".

"Why do I feel like our company is a conspiracy organization?"

According to Catherine's "terrorist organization" description, Elsa seems to be feeling... chilly.

"That's not the case." Catherine shook her head, and then she thought: "It seems that we can't just isolate ourselves like this, cooperation is still necessary..."

Everything has a "degree", and this apple is no exception, so Catherine feels that isolation is not the only option, so cooperation is also necessary.

Catherine thought about it and added a testing team to the new Apple company, responsible for testing the completed products. The job of this team is to constantly criticize the quality, use and experience of the products.

After all, customers are God. No matter what, products that suit customers will be fine. There is no need for extreme gadgets to exist. It’s like although a Ferrari mobile phone is a brand-name product, if it is put on the street, it will just be regarded as a brand-name product.

Just like a copycat...

"Okay, just leave the rest to Noyce..."

Well, putting the historical president of Inel in Apple shouldn’t be regarded as a loss of talent, right?

Catherine thought this was fine.

After the design, the following work also needs to be handed over to the designer. Catherine just provides a plan. The plan naturally has to be infinitely beautiful, and as for the work of wiping the butt...it will be fine if it is left to these people.

.

In addition, a very important reason why Catherine moved Apple out was that she felt that Apple should have its own "corporate culture."

Historically, the force that maintained Apple's internal competitiveness was not salary. In fact, in the 21st century, although the salary paid by Apple is competitive to a certain extent, it is not outstanding. A senior executive may earn only

200,000 US dollars, Jobs himself only received a symbolic $1. Under the leadership of Jobs

Under Apple, people disdain to talk about money. An Apple employee at that time said: "I think working for a company like this and doing great work with passion is the coolest thing. Sitting in a bar and watching

Watching 90% of people use the products produced by your own company is a great feeling that cannot be measured by money."

——Yes, what Catherine needs is such a corporate culture.

A sense of pride for employees that "our products are used all over the world."

In fact, this feeling has already existed since the emergence of b, but Apple does not exist independently of other companies, so it is difficult to form its own sense of corporate belonging in the larger environment. And Catherine is planning to change all this.

.

And the next step, what should be stripped off is inel...

"Elsa, have the advertisements for chefs been sent out?"

After the design was almost complete, Catherine asked Elsa.

"It's already been published in the newspaper."

After all, this is Catherine's own recruitment, not the company's recruitment, so sometimes it is a little troublesome.

"It's just that no one has applied so far."

…

The third update is completed...

Hohoho~~~f@.