bloom america
Chapter 651 Development of Wal-Mart
Time finally reached 1971.
At the beginning of this year, one of the most attention to all countries is that the special forces school that will start school will be.
The time is finally at this time, and the special forces school will start school immediately.
Honestly, even if it is already now, many people still don't know much about the so -called "special soldiers".
This is a brand new concept.
No, if it is "new", maybe it is a bit over, but this is bound to be the first formal special forces training venue and training institution.
How to do special soldiers, in addition to Britain and the United States, few people know what the so -called "special soldiers" should look like. For many people, the so -called "special soldiers" are just a concept.
The beginning of the start of the special forces is approaching.
On the other side, Mossad also started to act.
One by one was found and captured because of the spy, Moshard moved for a while.
"Moshard" is formed with the development of the "Jewish Repeated State" movement and the establishment of Israel. Before Israel's independence, there was a Jewish secret military organization "Hugana" (meaning "defense") in the Palestinian region.
This organization is for the sake of specializing in the Jewish region of the Palestinian region to buy armed for armed forces.
"Intelligence agency. After the establishment of the Israeli country in 1948," Hugana "was replaced by the Israel Defense Forces", and 6 weeks later, "Shaya" was replaced by "foreign intelligence agencies". This is the predecessor of Mossad.
At the southern end of Tel Aviv City, there is a very inconspicuous old tan building. This is the famous Mosad headquarters.
The predecessor belongs to the Political Department of the Ministry of Foreign Affairs.
At this time, Zavi Zamil was sitting here at this time, his face was very ugly.
Zivi Zamil, he is the person in charge of Mossad's fourth.
"Our spy will be caught, and then he will be pried open by those Palestinians ..."
He is still unbelievable until now.
Because of the "Black October", Mossad began to order to "return tooth with teeth, return to blood with blood".
One by one, just when they started to clamor, the reality gave them a head -up.
If this matter is usually a bigger, it will not be a bigger, but it will not be.
But if you put it in the present, it can only be said that Mosad has poured blood mold for eight lives, one by one Alafa, holding their faces fiercely, making Israel an international laughing stock.
"Mr. Zamil! I have found the information of the other party!" At this time, I walked out pantily.
"Let me show me!"
After getting the information, Zamil opened it and looked at it.
This Chinese is really different!
The opponent is actually MIB's trump card!
Mib ... Zamil also knows such a existence.
In fact, MIB had been confronted with KGB before, because it was also a spy, so Mossad was familiar with this matter.
Moreover, Zamir also heard that the KGB also fell into the hands of the MIB, but this time, what he did not expect was that he would also fall into the hands of the other party...
"mib..." He gritted his teeth.
However, he has not forgotten what Mossad should do next, so he can only tolerate such a humiliating thing for the time being.
The opening of the Special Forces School has caused quite a stir, but many people are not interested in this event at all.
Just take Sam Walton, the founder of Walmart.
For Walton, Wal-Mart is also what he cares about most.
Now Wal-Mart is already a world-class enterprise, and Wal-Mart's business has spread all over the world.
And because the construction of submarine optical cables has begun, Walton is taking the exam to use a dispatching system that connects the world to monitor his own logistics.
Since Wal-Mart installed supercomputers and set up the Internet, its efficiency has increased by at least 10%.
In addition, although Wal-Mart has repeatedly reduced advertising expenditures in order to reduce its cost, it has spared no effort in donating money to various public welfare undertakings and doing good to others. If you give, you will gain. Wal-Mart has made a large amount of long-term investment in public welfare activities and
The unique creativity of the event itself has greatly increased brand awareness and successfully created an excellent image of the brand in the minds of consumers.
Sam Walton is also quite dedicated in philanthropy.
Despite Catherine's continuous capital injection, Sam Walton himself is a relatively low-key person, so he is really not enthusiastic about advertising or anything like that.
But precisely because of his frequent exposure to charity and the constant guidance of the Angel News Channel, Wal-Mart's image has begun to gain ground in people's hearts - but it is different from the Wal-Mart that was often despised in history.
Some differences.
Such advertisements have also improved the reputation of many companies.
Moreover, Sam Walton recently thought of a clever way to distribute it by targeting different consumer groups.
Historically, one of the most critical reasons why Wal-Mart was able to surpass Sears and become the largest supermarket chain in the world is that Wal-Mart adopted different retail business forms for different target consumers, occupying high-end and low-end products respectively.
Market. For example: Wal-Mart Affordable Shopping Plaza, which targets middle-class and lower-middle-class consumers; Sam's Club stores, which only provide various discounts and services to members; and Wal-Mart comprehensive department stores, which are popular among upper-class consumers, etc.
And now, he is preparing to do so.
According to Catherine's suggestion, Wal-Mart's supermarkets are very standardized. In terms of area, Wal-Mart is slightly larger than ordinary supermarkets. Each store covers an average area of about 5,000 square meters. Generally speaking, they are divided into five
Floor. The first floor is for casual clothing and small restaurants. It is considered a mid-range consumer area: the second floor is mainly for home appliances, bicycles, game consoles and other products; while the third floor is mostly for various foods.
The second and third floors combined form a supermarket shopping plaza.
Under the tutelage of Sam Walton, Wal-Mart sells a wide variety of products, and everything a family needs can be purchased here. The first, second and third floors together are what Sam Walton calls
"One-stop shopping for families".
From clothing, cloth, pills, toys, various daily necessities, household appliances, jewelry cosmetics, to car accessories, small yachts, etc., the product display is clean and neat.
In the immigration country in the United States, when you first visit the United States, you often can't find out where the spoons need to be placed. But in Wal -Mart, it is clear that every customer can make each customer in such a huge plane space.
Can't get lost.
Each Wall market has a big slogan of "cheap every day". Carefully compare it. The same brand of products is cheap in this shop.
All large -scale lock supermarkets adopt a low -priced business strategy. Wal -Mart is different in that it is done from all aspects of purchase channels, distribution methods and marketing expenses, administrative expenses, etc.
The slogan of parity, consistent is like one ", and strive to achieve a cheaper commitment than other business numbers. Rigorous procurement attitude, perfect delivery system and advanced inventory management are the key factor that promotes Wal -Mart's lowest prime, the cheapest price, and the cheapest price.
Then, then
Walton said: "We pay attention to the value of every penny, because one of the purpose of our service is to help every customer who enter the store to save money. Whenever we save a dollar, we have won customers
A trust. "For this reason, he asked each purchaser to be resolute when purchasing goods. He warned:" You are not bargaining for the store, but to bargain for customers.
Price."
The reason why Wal -Mart can go to Britain to start a branch now, isn't it because of Wal -Mart's popularity?
One by one is worth mentioning that when Americans vomited "Wal -Mart opened by the Chinese in the 21st century," Wal -Mart's customers faced a banner of "buying American goods" as soon as they entered the door.
It is said that this can not only stimulate patriotism, but also a symbol of high -quality. But unfortunately, Catherine's view is that the other party just wants to use this excuse to make money.
The so -called unprofitable is up early, that's it.
However, in Wal -Mart, there is another movie theater on the fourth floor and the "member area" on the fifth floor. The membership area is high -end and ultra -high -end products.
However, not every Wal -Mart has a member area. Generally, there is only one city in a city to have a member area.
The creativity of the member area was actually proposed by Catherine.
Selling luxury goods in the membership area, and not ordinary luxury goods.
For example, products such as Tanzanite, which are very fired now, are placed here to buy them one by one. Tanzanite is now priceless.
But Mom, Walton is thinking at this time.
Should I continue to develop in the next step, or first stabilize? Or continue to develop?
This problem is critical.
Without Catherine's capital injection, in fact, Wal -Mart's capital chain would have been broken, and that case, Wal -Mart had to remedy it by adding shares, but it was obviously unlikely.
Through Catherine's continuous capital injection strategy, Wal -Mart changed to Shenlai at this time.
Because Wal -Mart's customers include the middle class and low -income classes that account for the majority of the United States, customers are not satisfied with any items purchased in the Wall market, and they can take them back to the store within 1 month to refund all the payment.
But this strategy has also been opposed to the tension of the capital chain. Sam Walton has spent great effort to persuade these people to use this return strategy.
In terms of reason, it is better to stabilize now, but in fact it is a bit difficult, because they have a slow development, and the opportunity is far away.
"Maybe it's time to discuss a board of directors ..."
If you can guarantee the funds, it is better to ensure that Catherine's capital injection is one by one, one 1, one, one, one, one, one, one, one, and one, it is better to expand.
Nympho
Three more.
By the way, the five -story design of Wal -Mart is what we think, which has nothing to do with the real Wal -Mart ... Keke.
(To be continued)
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