Blooming America

Chapter 235 CD Music Player

Since the pair of Lucas and Spielberg... their friends are already excited about their new ideas, and Catherine is unambiguous, and immediately prepares to let them shoot this "Survivor".

The film does not require professional actors at all, only volunteers.

This is easy to handle, and the entertainment TV station under Catherine can do just that.

Moreover, Catherine does not need a professional field survival expert, but a volunteer who can best represent the image of ordinary Americans.

Of course, for the film's selling point, Catherine can't let a completely ordinary person come over. What she needs is someone who is motivated and knows how to struggle.

Therefore, Catherine decided to give the show a prize.

——That is, after the film is broadcast, the national audience will vote by phone. In the end, the person with the highest vote can get a prize of 100,000 US dollars.

For this show, Catherine even invited Elvis over to let him advertise for the film.

The hype in the early stage was huge, and after half a month of registration time, thousands of people actually participated in the election.

In the end, the screening continued, and finally 12 people were selected from them. These 12 people will be divided into two groups for a one-month "survival journey of nuclear war."

Seeing that the show was being produced in an orderly manner, Catherine turned her eyes back to her "business".

The work must continue.

The construction of the new factory is in full swing, and it is expected to be put into operation within this year, and the output will be at least doubled next year.

The output of X game consoles will increase to 5 million units, which is undoubtedly the most important for Catherine. After all, this market is the basic of the basic market.

Catherine also thought about OEM production, but the problem is that apart from herself, there is only Fairchild on the same level as her in terms of technology and craftsmanship.

In other words, if you go to a foundry by yourself, you can only go to Fairchild.

But... will Fairchild agree?

The answer is obvious-no.

After all, Fairchild is now a rival of Intel, except that Roberts, the former leader of Fairchild, has now become its own "Director of Research Institute", and the current leader of Fairchild, in addition to the eight rebellious Arrived to myself... Catherine really hadn't seen any of his achievements.

Fairchild is naturally unable to do so, but its products are the most advanced technology. If we spread this technology now, I am afraid it will only be detrimental to ourselves-because everyone is on the same starting line.

Because of the process problem, the only possibility for Catherine is to start a new plant by herself, not to find an OEM.

And Catherine also knows that in this place in the United States, no one really wants to be an foundry company forever. If their technology matures, the final result is likely to be to go it alone.

This thing is very possible.

The concept of the Americans is different from the concept of the Chinese. For example, in the Pearl River Delta, there are a large number of foundry factories, and those business owners have been working in the foundry industry with the concept of "small boats can turn around".

The concept is different, which is also a very important reason why Catherine is cautious now.

In the event of a backlash... it is too late to cry.

So for now, Catherine can only go into production on her own.

It is a pity that Foxconn, a sweatshop, can only be established for nearly 7 to 8 years. Otherwise, it seems a very good thing to let Foxconn produce its own products.

It’s just that so far, what I want to do must be done by myself...

There is nothing to do by yourself, and the US economy is about to fall into recession, so Catherine did not intend to go into production immediately, but chose to wait and see the changes.

"Miss Edson, bad news."

Olsen entered the office, and the first sentence was this.

"what's happenin?"

"Wang An does not intend to cooperate with our company... but there is no doubt that they seem to be going to IBM."

what is this?

Lonely hero?

Catherine shrugged helplessly.

"Forget it...how about the acquisition?"

This matter is jointly responsible for Olsen and Clay.

"The other party is asking for 200 million yuan..."

Catherine curled her lips: "Dead ducks have a hard mouth. Tell them that the maximum is 100 million. If you don't agree, you can tell them that our company's new production line has been put into operation."

It's a good idea to get the other person to throw a rat.

"What should Wang'an Company do?" Olsen asked again.

"Just do it... we... learn from IBM."

Catherine said.

"Learn from IBM?"

"Yes, develop a plug-in so that their product can act as a peripheral of our product. Anyway, their product is also a word processor."

"Is this really okay?"

"As long as the other party's standards are open, we can succeed. If the other party does not have open standards, he will be prepared to fall into the river and drown."

"Um..." Olsen was a little strange.

"This is an idiom, which means...well...that is, those who can coerce the masses can win." Catherine thought her explanation was good.

"Sounds very philosophical."

To be honest, Olsen didn't understand it at all. This was originally a Chinese idiom. Translate it, and then Catherine explained it according to the fallacy, and the result was even more tragic.

"Yes, this is the truth. That's what Taizu did... Well, okay, is there any question?"

Catherine continued to ask.

"Another problem is that I found that the development of Apple Computer's software department far exceeds the development of the hardware department, and we have to take into account the TV industry. I think our company...er..."

"A little busy, can't you?" Catherine said.

Olson nodded.

In fact, Olsen has always wanted to build a minicomputer. Although the microcomputer looks good, he still thinks his minicomputer has a future.

"Maybe we should get rid of the word'computer' and become Apple. We want to develop into an integrated home appliance industry chain for home entertainment."

"what do you mean?"

"Take the apple apart."

Catherine said: "Apple itself will become a high-end brand. We want to promote Apple's high-end concept. There are always those who get rich overnight, or those who love to show off wearing our products..."

"But our company's products have always been selling at parity..."

"Yes, so we set up a... um... an orange subsidiary. Yes, one apple, one orange; one high-end, one low-end. Look, those who like high-end products will buy our Apple products. But what will those who can’t afford apples do? Wouldn’t they be crazy when they see someone else owns an apple?"

"Crazy?" Olsen didn't know why.

Of course, you don’t know that someone will sell kidneys for Apple in the future...

Catherine quietly added a word in her heart.

"Yes, since they can't afford our apples, and at this time, there is another orange version of the alternative product to choose from, do you think they will buy it?"

"Probably...will."

Having been in this world for so long, Catherine still learned two-handed marketing. After all, she is half a student of Peter Drucker.

"Yes, in this case, people who buy apples will naturally have a sense of superiority when they see that others are holding low-end oranges, and they will have such a sense of superiority, which will naturally affect us. The product feels better."

But Olsen still has some scruples.

"What about our software department?"

"In the case of the software department, we will split it up again."

"Split?" Olsen was startled.

"Yes, anyway, our company's management strategy is different from that of other companies. It adapts to the times and local conditions," Catherine said. "This company, we call it-Microsoft."

"Microsoft? Isn't this the name of our computer?" Olsen said.

Catherine nodded: "Yes, because Microsoft already has a reputation, so if we develop new products, we should be welcomed."

Olsen nodded seemingly.

At this time, Catherine felt that the conversation between the two people seemed not very enjoyable. She called Sanders and others over, then held a meeting, and then went on to say her own opinions.

"Our company's products will also begin to differentiate. Our computer should be a platform. Microsoft computers should not be limited to games and entertainment, nor should they be commercial users. Our original goal was to make computers popular and necessary for all. A product, such as a phone or something."

Catherine concluded.

Sanders nodded thoughtfully: "In other words, in general, the highest program that our computers must follow is to universalize computers?"

"Yes, and our minimum program is to let all users have a demand for our products."

Catherine sorted out the information about the future in her mind, and then said: "For example, we can develop a new hardware so that CAD drawings can be easily realized by our products. They only need to install this hardware to be able to Design and manufacture their products easily."

Unexpectedly, Sanders frowned: "But, Miss Edson, isn't this just about developing external equipment for the product?"

"No, it's different."

In fact, this is easy to understand.

Take the time of Catherine, for example.

"Core" processors are undoubtedly a weapon for games, especially the I7 series processors.

In the server field, Intel developed the "Xeon" series. Such processors are not necessarily faster than Core Duo, but they are more suitable for servers.

Catherine explained it, and everyone understood.

Catherine’s meeting is not an ordinary meeting, but a discussion where everyone gathers in a circle and sits on the sofa in the staff lounge.

This is not just a matter of Catherine alone, but a kind of brainstorming kind of brainstorming discussion.

In other words...this is a way of discussing a group of people sitting together and having YY.

"In this case, I think Apple’s pricing is very debatable. We need something that most people can’t afford, and a small number of people can easily buy it... Moreover, our products must also have a selling point, so that these people After purchasing our products, I feel more identity and status."

Sanders deserves to be from Hollywood, and he explained it well.

"I think, first we need a product that can build our reputation... Well, Apple is already very famous."

Olsen felt that he seemed to be superfluous, but he reminded Catherine.

"Yes, we need a flagship product."

"For example... Um... CD music player?" A thought suddenly appeared in Catherine's mind.

It seems...very good?

"Music machine?"

"Yes, to be more accurate, it's the player." Catherine explained: "You know, our optical disc products have a very high bit error rate, but sometimes our products don't need such high accuracy."

Catherine's explanation made everyone suddenly realize.

"This is easy to handle." Sanders said: "Our D has enough technology accumulation, I think a single player should be able to get it quickly."

"But what we need is not just a player, we need a portable product."

The hippies took to the streets carrying a huge tape player. At this time, a group of young people wearing Apple-branded Walkmans with hands in their pockets walked past them, showing off their superiority...

Think it's great

Catherine felt that she was a genius... well, a plagiarism genius.

In any case, she personally thinks that her idea is still feasible...

"Maybe it's similar to a handheld?" Sanders seemed to understand.

Catherine nodded.

"In this case, we have a lot of technical problems to solve... but this idea seems feasible..." Sanders seems to see a business opportunity.

Headphones have been born as early as the 1920s, so this aspect is not a problem. For some reason, Catherine suddenly thought of an article she had seen about wearing in the 1930s. The protagonist developed a headset and was shocked as a god...

In any case, this matter was settled in a rush.

The company is not short of funds, so Catherine has enough funds for research.

Catherine had never studied audio equipment such as CD players, so she could only cross the river with rocks.

In fact, Catherine is fully psychologically prepared, even if it is 400 million or 500 million US dollars, she can still bear it.

Even if I have invested 500 million or 1 billion now, my return to myself will be ten times that of my investment in the future.

Although it was a temporary motive, Catherine felt that her idea was more and more promising.

Then, the plan was finalized.

Apple Computer will first split the software division and then reorganize it to become Microsoft Computer.

This is all right, just replace the brand that hangs on the software department, and employees have become accustomed to this.

On the other hand, Catherine started the research on CD players.

Apple has differentiated its products independently, and it will not start until the product has been researched. In other words, when the CD player appears, it is time for the oranges to mature.

And now, the matter of the Orange Company is in preparation, but Catherine is still very concerned.

In this regard, Catherine referred to the "cottage machine" of the 21st century in the future.

Compared with branded machines, low-cost counterfeit machines have almost no technical advantages, but why are counterfeit machines selling well? Can it be sold hot?

The answer is simple: price, appearance

In technical terms, it is: the market is in the period of cultivation, and some intelligent and minded people will satisfy the consumption expectations of a certain appreciative product for those groups who are limited by their consumption ability and cannot meet the needs of life, or Because an inherent product in the market has not been innovated and updated for a long time, it has been introduced to the market through the method of "copying, imitating, learning, borrowing, and innovating and improving". "Multi-functional xìng low-price" brand products.

To be simpler, it is a product that caters to the vanity of some people.

And Catherine's positioning of oranges is almost like this.

Although Apple launched a separate high-end product and a low-end product, it seems to be very effective, but in Catherine's view, in this case, the value of the brand will not be reflected at all.

In Catherine’s original history, Apple once became the world’s largest company by market value, not because the other side, like Intel, launched a Celeron and a Pentium, but only took the high-end route and achieved high-quality products. culture.

And splitting the oranges out has another advantage.

The Tachibana subsidiary is not prepared to adopt Catherine's high-end CPU, but is prepared to carry out external procurement. Tangerine originally took the low-cost route, but it is impossible for the company to specialize in researching a cheap CPU and specialized hardware for Tangerine.

But Apple at that time, I am afraid that it has already used a better CPU.

Using this method, you can also occupy the market faster. After all, your own production capacity is limited, and high-end products cannot be produced by third parties~www.wuxiaspot.com~ At this time, oranges become Catherine's hands. Sharp weapons use a large number of sources and low prices to hit the bottom market, while at the upper end, Apple firmly grasps the pulse of the market.

Of course, it will take a few years for the orange subsidiary to differentiate. After all, CD players can't be developed simply, it takes time.

Although the Tachibana subsidiary has not yet been established, Catherine has already begun to plan the future for this system.

First of all, the client of the home version of the cloud system was handed over to the Orange Company for development.

"Orange water... I like it the most~"

Catherine threw a petal of orange into her mouth, and then began to plan for the future of her company...

...

PS: This chapter does not mean any personal attacks...

In addition, I will make up the exam tomorrow, bless me...