Blooming America
Chapter 396: Wrangling
Texas Instruments TL is the world's leading supplier of digital signal processing and analog technology semiconductors, and it is also the original history of the semiconductor engine that promotes the continuous development of the Internet era.
At the beginning, the most profound influence on Tokui Instruments was the calculator made by Texas Instruments. When Catherine was in college in her last life, there were teachers who used programmable calculators to demonstrate some functions and calculations to students, and they The calculator used happened to be a product of Texas Instruments.
In 1965, the year before the first year ago, Texas Instruments launched the world’s first electronic calculator. After such a long period of time, the other party has almost swallowed this market. Recently, the company’s The form is great.
Compared to inteL or other companies, Texas Instruments does not give people the feeling of "sweeping the wind and clouds". On the contrary, this company seems to be invisible in normal times. Of course, this is also related to the difference between Texas Instruments' positioning of its own company and InTeL.
But the impact of Texas Instruments on the world has never been small.
The existence of digital home theater is because of the birth of the digital micro-mirror device for imaging equipment launched by Texas Instruments. The single-chip microcomputer that has influenced and changed the world in the original history will also become a product of Texas Instruments, but in this era, Catherine is the first to board it.
In the future, Texas Instruments will also produce a graphing calculator, which will occupy more than% of the U.S. market share. This is a veritable monopoly.
And when the century was cited, the CPUs with the aRm series produced by Texas Instruments had just become the first choice for smartphones and tablet computers, and Qualcomm and Siu could only be inferior to Texas Instruments in this regard. Later In8 even specially produced aRm series architecture products, which are conceptually the same as 32-bit...s and 64-bit...tians.
"Mr. Kilby is glad to see you here.,
This is the general representative in charge of the negotiation, Jack Kilby.
On Catherine's side, Catherine herself is the chief person in charge, which can also show that her company attaches great importance to Texas Instruments.
"I am also honored to be able to meet you, respected Miss Edson. I did not expect that after such a long time, we would still be able to meet." Strictly speaking, the two are not the first time they have met. It's just that the last time the two met was back ten years ago.
Next, the topic entered the main topic.
"I think you Texas Instruments should also have some understanding of Motorola's announcement to enter the electronics industry. They are eager to transform themselves into a company based on civilian products, and they have a strong and powerful force in this area. Fairchild’s cooperation will make them even more powerful."
Since history has changed, Texas Instruments and Fairchild have become enemies.
This is also one of the reasons why Catherine chose Texas Instruments as an ally. It is precisely because they have the ability to fight against Fairchild, which has a long history of contradictions. Although Ligai is the most important thing, unless one of the two companies acquires the other, or there is a strong opponent that wants to destroy both, the two parties will be able to unite. Otherwise, their relationship will only be entangled like InTeL and amd in history.
If Motorola is ready to go it alone from the beginning, and put on an aggressive look, Fairchild and Texas Instruments are likely to unite. Not to mention them, Catherine will find them to fight Motorola together.
But now Motorola has wooed Fairchild Texas Instruments. Naturally, it’s hard to support it alone. If Fairchild and Motorola join forces to challenge Texas Instruments, then Texas Instruments will only have to surrender.
It is precisely because Texas Instruments itself also feels the martial universe. The Holy King makes the sacred king. The night kills the gods. The **** seals the throne to seek the devil. The gods seal the throne. The imperial clan of the Great Zhou Dynasty will kill the gods and imprint the throne of the gods and imprint the throne to be the strongest in the world, and abandon the king of the great Zhou Dynasty. They would choose to sit here and negotiate with Catherine when Catherine extended an olive branch to them.
"I think you seem to be mistaken. The main target of Motorola and Fairchild is not our Texas Instruments, but yours. What's more, although Texas Instruments also produces chips, this is not our main industry. Our main products are our electronic equipment products, such as our electronic calculators."
Responsibilities must belong to the other party, so that you can have a greater advantage when negotiating.
"But don't forget that if the other party completely monopolizes the electronics industry, who knows if they will take a fancy to your traditional market?" Catherine knew that negotiations were just wrangling. She didn't believe that the other party would really be so stable on the surface.
"But at that time, would Fairchild and Motorola still have a cooperative attitude? The other party's words made Catherine a little headache.
Abandoning some things is indeed the case.
"Are you underestimating Motorola's appetite? Why did they choose the weakest Fairchild to cooperate, don't you understand?" Catherine asked rhetorically
One sentence.
Indeed, although the current Fairchild Company still has a certain technical foundation, due to the loss of various talents, Fairchild's physique of being strong and capable, it is not that difficult to kill the other party. So Motorola's choice of Fairchild means it can be clarified.
"The existing technological foundation of Fairchild is very important to Motorola. On the other hand, Fairchild itself is already a foreign-powered company. Do you think that even if they cooperate to occupy this market, do you think Fairchild is again Can you be a competent collaborator, right?"
Undoubtedly, the alliance with forces that are not in line with their strengths and waiting for Fairchild's fate can only be annexed and eroded.
But at least for the current Fairchild Company, it couldn’t be better to be able to cooperate with Motorola.
Originally, if Texas Instruments came to the door in person for this matter, it might be resolved, but the other party seems to be still on the sidelines.
Therefore, Catherine decided to take a trip in person.
It doesn't matter if the talks are not completed, and there is a future move. But if it can be done, it will undoubtedly be good news for the company.
Since Motorola can pull Fairchild on its own side, it can also pull on Texas Instruments and
Alby thought for a while, and then said: "When confronted with a large company like Motorola, there will undoubtedly be some unnecessary misunderstandings between us, which is likely to harm our relationship with Motorola. Friendship, I think you should understand."
It’s time for bargaining, and Kilby went on to say: “It’s impossible for our company to choose to cooperate with you or Apple without interest. That would make our situation worse. But if we also It might be better to get some technical yoke, such as a microcontroller or something"
The fox's tail appeared.
The single-chip microcomputer is a kind of integrated circuit chip, which adopts large-scale integrated circuit technology to integrate the functions of the central processing unit CPU random memory Ram, read-only memory m, multiple parental ports and interrupt systems, timers and timers with data processing capabilities. , A small and complete computer system integrated into a silicon chip.
The other party seemed to give an example inadvertently, but Catherine didn't know it.
The single-chip microcomputer is more suitable for the embedded system than the dedicated processor, so it has the most applications.
In fact, until the beginning of the century, single-chip computers were the most numerous computers in the world. What is more, mainframes, etc., cannot compete with single-chip computers in terms of quantity. One of the important reasons why assembly language can still exist in the 21st century is that single-chip microcomputers are more suitable for single-chip products than c or JaVa.
The single-chip microcomputer has spread all over the market of almost all electronic products, and its value is so high that it cannot be estimated.
"Ah, yes, we can sell the series of single-chip microcomputers to you at the most favorable price. This is an internal price that is absolutely unavailable from the outside." As for the other party who does not understand what is called "internal price," it is not. Catherine's business.
Kilby is not in a hurry either. If some eager looks are revealed at this time, Catherine and the others will most likely seize the handle of Texas Instruments.
Texas Instruments' current product research has entered a bottleneck. Because of this, they urgently need a new profit point, or break through this bottleneck. The single-chip microcomputer is a good thing that allows them to break through the bottleneck.
However, the microcontroller is a key factor in Apple's expansion. How can it be possible to hand over the technology?
At most, it can only be authorized to use. If you want to produce it yourself, it is absolutely impossible~www.wuxiaspot.com~ From toasters to electric water heaters, from washing machines to microwave ovens, such a huge market, there is no reason. Let it out to others.
"So, what about other technical support? For example, memory, motherboard or something, if we can give us priority in providing new technology, this will undoubtedly be a boost for Texas Instruments. This will be a boost for our cooperation. , Also very helpful."
(So I hate this kind of nonsense
It's just that now Sanders is ranked by himself in the Pentagon, and only Catherine can negotiate with the other side here.
Texas Instruments' research on chips has never stopped, but most of their products are not used as computer processors, but in other places, Texas Instruments' products can be seen everywhere.
"I think the specific situation requires communication between technicians, but our main problem is not just here."
A new round of wrangling has begun
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