Blooming America

Chapter 464: Apple's Reform

Most of the time, "transparency" is more important than "confidentiality", but in some companies, such as Apple, confidentiality is more important.

And like Blizzard, it is necessary to start hype and hungry marketing after the game is planned, so that it will expand the sales volume.

In the "historical" Google headquarters, people can enter the internal campus and enter any open office at will, just like employees.

And Catherine's Blizzard company will adopt such a design-of course, only on the outer layer, some places about the core technology must also be kept secret.

But products like ipd2 are a counterexample.

Catherine’s apple is somewhat similar to the historical apple, and in terms of the secrecy system, we should also refer to that apple. It seems that it is possible to achieve secrecy.

So Catherine’s Apple’s confidential work is divided into two parts: external and internal. After the reform, Apple will use institutional means to keep its products and practices from being known to competitors and the outside world.

Product secrecy can be understood by Gregorian, because many companies are secretly innovating. However, the internal secrecy represented by this mysterious wall and restricted area puzzled him.

Gregory knew that all companies had secrets. But now, Gregory feels that Apple seems to treat everything as a secret.

What Gregory couldn't understand most was that Apple's new strategy allowed those newly hired employees to know which office they should work in confidential before they officially started working.

Moreover, employees working at Apple also need to sign a new non-disclosure agreement. Once an Apple secret is revealed, whether it is intentional or unintentional, they will face two choices. One is to be terminated immediately, and the other is to be transferred to another. Company, and start from the lowest level of work. Among them, the second option is to be effective only when the employee has sufficient evidence to confirm that the leak is unintentional.

In fact, this idea of ​​Catherine, to a large extent, borrowed from Walt Disney.

This successful person who created Mickey Mouse’s magical anime character believes that if you pay too much attention to what is behind the scenes, the magic that the public has given to Disney will gradually disappear. In addition, Disney has implemented strict internal confidentiality. For example, just a few years ago when Disneyland was built in Florida, the company even set up a project-focused committee. The internal memos on this Disneyland project were numbered for tracking purposes. This is even worse than what Catherine is doing now.

Temporarily not understood, Catherine also understands.

In fact, Catherine is already very kind compared to the future Apple, which of course is also related to strategy.

In the Apple empire created by Jobs "Future", Apple's teams were deliberately separated, sometimes because they competed with each other without knowing it, but more often because Apple wanted them to focus on their own business. This approach produces an additional benefit, that is, employees cannot interfere with other people's affairs, so they have more time to focus on their own work. Taking a step back, this makes it harder to play politics at Apple, because ordinary employees don't have enough information to participate in the game. Just like a horse caught in the eye, Apple employees will only keep moving forward and forward.

Catherine’s method is to allow internal employees to work and compete back-to-back, but their performance is not tied to the team, but to the entire company.

Catherine is preparing to build Apple into a small closed environment, a real "haven".

Apple is the company that can create the most benefits for Catherine, B's industry and personal computer platform, these are some of the most important strategies for bringing profits to Catherine.

Employees who were not understood by Gregorian didn’t know where they should be before they joined the company. In fact, this is just a way to promote the concept of confidentiality to employees...

...

When Dad was discussing with Nixon, and when Gregory was suspicious of Apple, Catherine was sitting in the office planning Apple’s new office location.

Apple will strive to move out of Hanya Building within the year and then enter the new headquarters.

This headquarters was designed by Catherine himself. The name of the headquarters will be named-neRV.

Of course, Catherine does not have the black technology of the Third New Tokyo City, and there is no such kind of BT robot named "Evangelion" that can freely stretch from ten meters to hundreds of meters...

The new headquarters will adopt a circular building model, overlooking from the sky, it looks like an oval football field can be placed in the neRV park. After passing through the park, you can see the sunny green park. There are volleyball courts, lawns and outdoor lunch restaurants in the park.

In the center of the circle, there is a luxurious central cafe.

Catherine hopes to turn the entire headquarters into a kind of closed university, she feels that this kind of feeling seems to be easier for researchers to study.

In the United States, people who are really interested in universities go to universities. Therefore, an environment like a university can obviously make them feel more comfortable and comfortable, and it is also conducive to improving efficiency.

"Does the corridor use floor-to-ceiling windows or lime walls..."

Catherine was thinking about this at this time. After all, there seemed to be no secrets in the corridor...

Elsa suggested: "It's better to use floor-to-ceiling windows." After that, she seems to have some Kate. Why do you want to separate the various research parts of Apple? "

"We want to use the requirements of terrorist organizations to demand ourselves"

Catherine roared naturally.

When Catherine formulated new standards, to a large extent, she imagined herself as Uncle Bin Bin Laden, thinking about how uncle Bin Laden should keep it secret, and then doing it herself.

"Terror...Organization?" Elsa looked at Catherine strangely.

"Yes, look. This time we did not achieve such strictness, so a lot of problems have arisen, but we will not be able to do this in the future, so I have an idea-that is to let the employees go Doing puzzles, everyone is only studying one aspect of the product, so there will be no such problems..." Catherine said, "It's just that this will cause compatibility problems... Well, probably not? "

Steve Jobs’s apple was even more excessive than Catherine’s, but there was no problem. Catherine felt that there would probably be no problem with her...

After all, in history, Apple has been very strict about what employees say after going out, even when they just want to go out for a beer. In some fashionable words, Apple is a model of "authoritarian state", while Google is a model of "democratic state."

"Why do I think our company seems to be an organization?"

According to Catherine's description of the "terrorist organization", Elsa seemed to feel a bit... chill.

"That's not the case." Catherine shook her head, and then she was thinking again: "It seems that this can't be just isolated alone, cooperation is still necessary..."

Everything has a "degree", and this Apple is no exception, so Catherine feels that it is not only a separate isolation, so cooperation is also necessary.

Catherine thought for a while, and added a testing team to the new Apple company, responsible for testing the products after the completion of the test. The job of this team is to constantly pick on the quality, use and experience of the products.

After all, the customer is God. In any case, products that are suitable for customers are just fine. There is no need for extreme gadgets. It seems that although Ferrari phones are brand-name goods, they will only be regarded as brand-name goods on the street. Like a cottage...

"Well, just leave the rest a to John Yis..."

Well, putting the historical president of Ie1 at Apple, shouldn't it be considered a poor talent?

Catherine thought it would be fine.

After the design, the following work also needs a design for the designer. Catherine just provides a plan. The planning is naturally infinitely beautiful. As for the work of wiping the butt...a, let these people do it, but it will be fine.

In addition, a very important reason for Catherine to move Apple out is that she thinks that Apple should have its own "corporate culture."

Historically, the power to maintain Apple's internal competitiveness was not salary. In fact, although the salary paid by Apple in the 21st century was competitive, it was not outstanding. A senior executive's annual income may be only ten thousand US dollars, and Jobs himself is only a symbol of one dollar. At Apple under Jobs, people disdain to talk about money. At that time, Apple employees said: "I think working in such a company, doing great work with joy, is the coolest thing. Sitting in the bar watching people using your own company’s products , This is a very baggy feeling, which cannot be measured by money."

——Yes, what Catherine needs is such a corporate culture.

A sense of pride for employees that "the whole world is using our products".

In fact, after the emergence of B, this feeling has already existed, but Apple does not exist independently of other companies ~www.wuxiaspot.com~ so it is difficult to form a sense of belonging to your own company in the larger environment. And Catherine is planning to change all of this.

In the next step, Ie1 should be stripped...

"Elsa, has the advertisement for chefs gone out?"

After the design was almost the same, Catherine asked Elsa.

"It's already in the newspaper."

After all, this is Catherine's own recruitment, not the company's recruitment, so sometimes it is a little troublesome.

"It's just that no one has applied for the job so far."

...

The third more complete...

Ho Ho Ho~~~F

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