Blossoms of Rebirth

After coming out of the incubator, Sheng Tang sent Guan Yunxi back to the family building because the house Guan Yunxi rented was in the city, but Changqiu was not close to the city, especially since she didn't have a car.

I was busy late and it was really inconvenient to go back, so Sheng Tang specially rented a family building for Guan Yunxi to live in.

After seeing off Guan Yunxi, Shengtang returned to the dormitory and made many phone calls to arrange work for tomorrow, and finally called Li Qiule.

The past two days have been busy with Shengtang Technology, and Sanwei Bookstore really can't take care of it, so it is completely left to Li Qiule and the others. Fortunately, Li Qiule and others are capable enough, so he doesn't need to worry.

According to Li Qiule, the expansion rate of Sanwei Bookstore in Jinnan has leveled off. The number of students ordering books increases every day. However, according to statistics, compared with the number of students in the study room, the number of students ordering books from them is also less.

Only half of it.

In the final analysis, the surrounding bookstores have not surrendered, or have no intention of joining Sanwei Bookstore. The most obvious manifestations of this are the bookstores next to Han Normal University.

Not only did they not want to join Sanwei Bookstore, but they also spoke ill of Sanwei Bookstore to everyone they met, especially telling students who bought books that Sanwei Bookstore was a monopoly, and they also forced them to join. If all bookstores joined Sanwei Bookstore,

, students who want to buy books in the future can only go through Sanwei Bookstore, and then Sanwei Bookstore can raise prices however they want.

Many students listened to the instigation of these bookstores, and some actually boycotted Sanwei Bookstore in the school, and even held up banners in front of the teaching building to encourage other students. However, the power of this resistance was really insignificant, and it did not cause much trouble.

A big wave is coming.

So Li Qiule asked someone to find out. It turned out that the bookstore that took the lead in boycotting Sanwei Bookstore was called Tianlun Bookstore. The owner of Tianlun Bookstore had something to do with Su Minglun, the former section chief of the Academic Affairs Office of Han Normal University. The two seemed to be relatives. Tianlun Bookstore was able to open, and Su Minglun started

He helped a lot in the process, and Su Minglun was fired because of Sanwei Bookstore. The bookstore owner naturally held a grudge, and it seemed reasonable to cause trouble for Sanwei Bookstore.

In addition to those around Hanshi, some bookstores in other areas have also joined Sanwei Bookstore, but they are only a small number. Most bookstores are still waiting and watching.

In fact, the reason why such a situation has arisen, and the expansion of Sanwei Bookstore is so slow, is mainly related to the words of Ding Jie, the director of the Department of Education.

When Ding Jie called Shengtang before, he said that Sanwei Bookstore must and will win the college student book market in Handong and even the whole country without any suspense, because Sanwei Bookstore is a company that truly considers and works for college students. This is inevitable.

trend.

But when winning the market, Sanwei Bookstore's methods should not be too aggressive or extreme. In particular, it is not advisable to lower prices wildly, disrupt market order, suppress competitors at prices far below the market price, etc. Even if he wins,

Market, this method will also be criticized, and may become a black spot of the prosperous Tang Dynasty in the future.

Sheng Tang thought about it carefully and felt that Ding Jie was right. As the director of the Department of Education, he took a longer-term view of the problem.

It is really simple for him to win the market. He can directly lower the price of books to the wholesale price or below. It will take a month at most, or even less than a month, and those bookstores will not be able to survive. After all, they open bookstores to support their families in Hukou.

There is no big capital backing it, so how can it afford to spend so much money?

But this kind of eating is too ugly, and there was no need to do this in the prosperous Tang Dynasty.

Therefore, Sanwei Bookstore, which did not significantly reduce prices, gave those bookstores too much breathing space. In order to seize the opportunity, these bookstores took the initiative to lower prices. The price of each book was lower than that of Sanwei Bookstore - of course.

Yes, it's not much lower. After all, Sanwei Bookstore is expanding its market, and the price of books is already lower than the normal price. And these bookstores have to make money to survive, so it certainly can't be too low.

Their approach has also helped them retain a group of students, and many students who don't care about the price difference will choose Sanwei Bookstore. After all, compared with the 50 cents, delivering books to their doorsteps saves the most time.

precious.

Therefore, if Sanwei Bookstore continues to maintain the current price without lowering it, the tug-of-war with these bookstores will probably continue for a long time, but Sanwei Bookstore obviously does not have so much energy.

Expanding the market in Jinnan, because after all, it is the first urban expansion, and it is still in its own base camp, Sanwei Bookstore can be said to be asking for directions. It is testing and accumulating experience, so the expansion time can be a little longer, but it is limited to this

semester.

This semester, the Jinnan market must be won, and the subsequent Daocheng market and the markets in other prefecture-level cities in Handong need to be won quickly. Therefore, on the Jinnan side, they will hold on until the end of this semester at most, and then they must all

Take it.

Of course, there is also good news. The stubborn bookstores are all concentrated here in the city, or around Hanshi, while the other areas are relatively better. Some bookstores have already chosen to join. In fact, it is cost-effective to calculate this carefully, because

The price of buying books from Sanwei Bookstore is only one dollar lower than their selling price. The most important thing is that it makes them feel much more relaxed. Why not?

After listening to Li Qiule's introduction, Shengtang said: "The price of books cannot be lowered anymore. This is what we agreed before, and now the price is just right."

"If book prices remain the same, I'm afraid these bookstores will be able to last for a long time. I'm afraid they will last until the end of this semester. Then our expansion plan in Jinnan will have failed, or it will only be half successful."

Li Qiule continued: "Because I found out that those bookstores disagreed and it has something to do with Tianlun Bookstore. And based on our relationship with Su Minglun, he is afraid that he will fight to the death."

Sheng Tang smiled: "Then let him die, Mr. Li. If you have nothing to do, you can read more about the art of war. To dismantle the enemy, you can start from within. You can find one of the bookstores alone and negotiate terms with him in private. If he agrees to join Sanwei

Bookstore, we can waive his franchise fee for the first year and guarantee his purchase volume - at the same time, if there is a rumor, it is said that Sanwei Bookstore will close the franchise channel in Jinnan within a month at most.

, If you don’t join by then, you will never be able to join in the future. With a lot of money, there must be brave men. Once the first person agrees, the next step will be convenient.”

After hearing this, Li Qiule thought for a moment and said with a smile: "It seems that I have to ask Mr. Sheng for advice. When you say this, I understand everything. I will go there in person tomorrow and negotiate terms with the most marginal bookstore. I believe he will agree.

of!"

"..."

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