Bring The System To Datang
Chapter 443 Who Supports the Newspaper Industry (Second)
The Bashui wharf became lively, and people from all over Chang'an were buying leek flowers.
The leek flowers from Dengzhou are cheap, as the newspaper says.
The people wondered, where are there so many leeks? It's cheaper than making your own leeks and salt.
Even pickle shops in other counties ran over with big buckets to buy them.
"Sure enough, I started advertising." Yao Chong took today's newspaper and read the advertisement.
Lu Huaishen was in a good mood: "Otherwise, there will always be money for Lijiazhuang, no matter how rich it is, Lijiazhuang can't fall."
"Look here, using words to teach pinyin, sixty-three letter combinations, why not choose sixty-three characters?"
Zhang said that when he saw the Chinese pinyin being taught in the newspaper, he felt that it was hard to learn those letters.
"It doesn't matter what it is, there are other words when keeping accounts. It is estimated that Li Yi is familiar with this letter." Yao Chong said.
"It is for literate people to learn first, and then to teach illiterate people.
There are always people willing to teach, so it is estimated that future newspapers will carry phonetic symbols.
As long as people learn the pinyin, people can learn more words while reading newspapers.
It's easy to calculate, the price of the newspaper is low, and the people bought it for school.
The newspaper advertises, and the advertising fee is used to make up the money lost by the newspaper. "
Lu Huaishen analyzed and continued to think.
Zhang said that he shook the newspaper: "When most of the people are literate, it will be difficult for anyone who wants to spread rumors in the future."
"The newspaper is a knife." Yao Chong concluded.
Before they thought of writing something in the newspaper, it spread quickly.
Nowadays, I can still teach literacy, and more people buy newspapers, and the newspaper only has one side printed, and the other side can be used for writing.
"What the old man can't figure out is that there are a few words that can be written on a piece of newspaper, and there are so many people who buy it. Can advertising expenses be paid back?"
Lu Huaishen was on the horns for a while, still worried that Li Yi would lose money.
Zhang said and laughed twice: "You can advertise two or three in a newspaper.
Papermaking technology is improving, and Lantian County has stones that can be used to make paper.
After more mining, the cost of paper will decrease, and the number of advertisements will increase. Not only will it not lose money, but it will also make money. "
"Exactly, I just don't know what the outside of Jingzhao's mansion is doing. His thing, Song Wang said, it is made of copper, and a large amount of copper is needed for one set."
Yao Chong didn't want to find Li Yi's fault at the moment. He felt that the newspaper was easy to use and could tell the people what to do and what not to do.
When the three were worrying about Li Yi, Li's workshop was dipping oil rollers in oil and printing on wax paper.
Wax is not paraffin. There is not so much oil here, the kind of oil that can be dug in the open.
Li Yi couldn't use the native method to refine the oil. In the native method, paraffin oil is a by-product, which is produced after distilling petroleum at different temperatures.
The wax used now is the wax of insects, called white wax insects.
Put the white wax worm on the ash stalk tree, the worm will grow on it and secrete the white wax.
Insect white wax has many uses, including medicinal use.
Treat wax and paper together to make wax paper. After writing the words with a metal pen, there is no wax in the words.
The roller dipped in ink rolls on it, and the ink penetrates to print on the paper.
The advantage is convenience, but the disadvantage is that if the operation is not proficient, the wax paper will be broken after printing.
Li Yi stood by and watched the craftsman's operation: "You need to find someone to practice writing on wax paper. The habit of writing brushes must be changed."
Li Yi is currently worried about manpower, who should he send to various places? Get to know the local situation there.
Able to deliver news, and at the same time receive fixed-content information to make newspapers.
During dinner in the evening, Li Yi talked with Li Longji and Li Chengqi.
"It is necessary to arrange for people who are at ease to go out. Some of the migrant workers will deliver newspapers in the past, and they will not be able to complete the work."
Li Longji meditated. Of course he knew that newspapers were mouthpieces, and the words written in newspapers were what they said to other people.
The imperial court controlled it, and the people would support it if it specifically said yes.
It is the most convenient way to break powerful family monopolies everywhere.
People read newspapers every day and are used to believing the contents of the newspapers.
In addition, the people sent out sent the news back through newspaper channels when the local officials concealed something and did not report it.
The manpower must be good. Who wants to leave Changan?
"Brother Yi, will the people sent over be bought?" Li Chengqi suddenly thought of a situation.
"Rotate, send people there and find scholars to write articles there.
Only when our important content is sent there will we be printed in the most prominent position on the front page.
Scholars write articles and pay money for pen money, whether they are rich or poor scholars.
The person sent is responsible for choosing what content can be printed in the newspaper.
Those who spread rumors are not good, those who satirize the court are not good, those who incite are not good, and those who slander others are not good. "
"This matter needs to be made known to your majesty, so that arrangements can be made." Li Longji decided to discuss with the prime ministers.
Li Yi has no manpower here, and his Zhuangzi dealers can't go all over Datang.
"The third brother brought a set of printed things to send." Li Yi nodded.
He let go of other places, as long as there is advertising fee to get it back, and he agreed to cooperate with the station and make money together.
Otherwise, if the person he arranged was to write, who would be considered if something went wrong if it was printed out?
The matter was negotiated, and Li Longji brought things with him when he went to work in the morning.
It's almost done, show it to everyone.
The eunuch used an oil roller to roll it over and uncovered it. Words appeared on the paper.
Take down this piece of paper, cover it with the net, roll it, and print another one.
Yao Chong continued dumbfounded.
"Oh, good stuff. If there is this thing, what kind of board do you have? Write it on, and you can print a lot in a day."
Zhang said that he took a piece of paper and looked at it. This kind of printed matter was not as good as movable type printing, and the edges of the paper would accidentally be stained with ink.
But hurry up, when the court reissues the article, why bother to copy so many copies, write one, and print a bunch of them.
"It turns out that Li Yi wanted to print newspapers with this thing in the local area. Your Majesty did the same, and then put a few sets in the hall."
Lu Huaishen asked, the ink does not seem to need the kind of Lijiazhuangzi, the engraving printing is enough.
As for paper, I don’t know if it’s useful to replace it with the old paper. If you still use it... I’d better buy it from Lijiazhuang.
Lijiazhuang's paper is cheaper than other papers, and the price will be lower in the future.
"Li Yi talked to me about local manpower issues..."
Li Longji began to talk about business, where to find someone, first practice writing.
"Your Majesty, three people can be deployed at a time to supervise each other.
Each county sends a group of people to rotate every three months or half a year.
There are people who are waiting for the officials, let them go first, we will evaluate them, and if they are good, we will give them to the official positions.
If you are unwilling to go, continue to wait for the platoon officials, there are many people who are looking for ways to go. "
Yao Chong suggested that he doesn't like those who use poetry as a stepping stone to find officials.
He is more willing to look at the current affairs policy and write an article about the current situation of the Tang Dynasty. If you write it well, you can give it to the official.
This bypassed the imperial examination, and some people were really good.
"Your Majesty, which way does the message pass?" Zhang said thinking of the long distance.
"Official post, the net profit earned from newspaper advertisements is used to subsidize the official post. How much money the official post allocates each year and how much the newspaper makes up."
Li Longji said lightly and stunned the ministers again.
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