British 1986
Chapter 396 Mr. Allen’s Industry
Needless to say, the instant noodle factory is an industry that Allen started to lay out a few years ago. China happens to be an emerging market. Although there have been similar products selling instant noodles here as early as 60 years ago, but that The earliest and old-fashioned instant noodles are not so much instant noodles as they are the simplest fried egg noodles.
The quality is okay, but the packaging is not good-looking. In addition, you had to ask for food stamps to buy this thing in the past. Who has enough money to buy instant noodles?
Unless some places are not rich in materials, buy some to visit relatives and give gifts.
Later, some manufacturers imported advanced instant noodle production lines from island countries. However, the taste of this newly produced instant noodles is not so good. There are people who eat it, but it is still far from the kind that can become commonplace in a few decades. The level of people’s homes.
The delicious instant noodle factory invested in Menxia City is not entirely low-end.
The current factory has introduced a total of six modern instant noodle production lines, which can produce instant noodles in both bagged and barreled packaging.
Among them, the bagged ones are the lowest-end instant noodles in Allen's hands. This is it. The price is 2 yuan per bag.
This price is not cheap even in today's China. It's not that ordinary people can't afford it, they just can't bear to buy it.
In those days when the average salary in inland areas was only more than 100 yuan, and even in coastal areas, it was only more than 100 or 200 yuan. A bag of instant noodles only cost 2 yuan. What do you think?
As for the higher-end barreled instant noodles, the price is even more expensive. The main reason for the price is the extra-larger version of the beef bun.
Even if the price in mainland China is calculated in 1992, based on the price in second-tier cities, the approximate price of a pound of beef is about 5.5 to 7 yuan.
The beef Allen uses is from Australia. Although it is not the top quality, with the labor cost of the packaging box, the cost of a single sauce package reaches 6 yuan.
Coupled with the cost of instant noodles and packaging, the cost of a barrel of luxury high-end instant noodles reaches 7.5 yuan.
And for this kind of barreled noodles, the external price is directly raised to 13 yuan.
In an era when the per capita salary is more than 100 yuan, a barrel of noodles costs 13 yuan, which is one-tenth of the salary.
If one person had a monthly salary of 3,000 yuan, then this bucket of noodles would cost about 300 yuan.
This makes it even more unpalatable.
Although ordinary people eat less of his brand of instant noodles, this brand of instant noodles is extremely famous in China, because during the disaster last year, Allen donated a large amount of instant noodles, which has an excellent reputation.
This is just like even after the new year, a bowl of beef noodles at ordinary roadside stalls in the market will cost at least ten yuan, right?
Order a bowl and wait for the boss to bring it. When you look into the bowl, you can see that there is a lot of noodles, but there are only one or two slices of thin and transparent beef. Even though it has a lot of noodles, the diners still feel disappointed when they see that they only order meat. It will feel very painful.
But there is another fancy noodle shop next door that sells you a bowl of beef noodles for RMB 30!
When I brought it up, I saw, my dear, the top is not fake, the top layer is all beef, even if it is expensive, even if the diner feels that the money is spent, it hurts, but he sees this If you have more meat, you won’t feel any loss.
Allen's instant noodles play this trick. Even the cheapest ones cost two yuan a bag, and they taste better than the instant noodles of the same price on the market, leaving you with no choice.
You can say that his stuff is expensive, but you can’t say that his stuff is a scam. You get what you pay for!
Allen's instant noodle factory, according to its financial report for the first half of the year, has produced and sold 200 million packages of bagged/barrel instant noodles, 70% of which were exported, with Japan and South Korea being the main buyers. South America is the second buyer. As a production place, China's sales volume is not very good.
But in this way, many local companies saw opportunities. Although they did not understand why the instant noodle factory opened by this British nobleman sold better than other manufacturers, whether it was low-end instant noodles or high-end instant noodles. The goods are expensive, but as long as he maintains this production model, won't other manufacturers have a chance in the remaining blank market?
As for Allen, the factory's instant noodles can be exported in large quantities, which is good in the eyes of local officials.
These days, China has not yet joined the WTO and is short of foreign exchange.
As long as the product can be exported and is high-end and classy, it is a big deal!
Therefore, although not many are sold in China, local taxes and other supportive policies have always been very good.
Allen invested a small part of his profits in developing new products and increasing hygiene standards. Product quality, employee dormitories, etc., in their opinion, these are just fancy places.
Anyway, the cooperation between the two parties is very pleasant. Allen's instant noodle factory specializes in exports and is well-known in China. The brand Haochi is the big brother in instant noodles. When it comes to this brand, many people subconsciously know that it is a foreign brand. Expensive, good quality, high-end!
Even if its market share does not reach the dominant position, due to the invisible bonus brought by its superiority, Haochi brand instant noodles are now the undisputed leader in the instant noodles industry in China.
Now that the boss has vacated so many markets, other manufacturers have followed suit. Master Kong in Benzhou has also followed this route, invested in building factories, imitated Allen's instant noodles, and also produced bagged products. The current price is only It’s only 0.02 points lower than the 2 yuan price of Haochi brand instant noodles in bags, which is 1.98 yuan.
Allen snorted coldly, Wan Chai is stingy, he wants to make a lot of money on the price, but he doesn't dare to openly exceed the price of his own brand's low-end version of instant noodles, just two cents cheaper.
Looking at the profit of the instant noodle factory in the first half of the year behind the financial report, it was 27 million pounds, 200 million bags of instant noodles. It was only such a small amount of money, which was not as much as the money he made from one movie.
The market still needs to be cultivated, and in addition, there is still some poverty there and the consumption level cannot be reached.
After shaking off the information, Allen squinted at the final data analysis. The current instant noodle factory is still in a steady growth environment. Not to mention doubling sales every year, this year's half-year profit has already increased compared to the same period last year. 10%, this is a good sign, as long as it stays good
After a few years, the profits will double, which is not a big problem. Looking at it this way, if he invests 100 million pounds in an instant noodle factory by about 2,000 years, not only will all the costs be recovered, but the net profit provided to him every year will reach nearly One hundred million pounds.
Quite a few!
This is how asset-heavy, real industries play. It cannot be compared with those cultural industries or Internet industries. This kind of industry is better than a stable one, with guaranteed income from droughts and floods, and strong ability to withstand risks. Even if it encounters problems, it will not be like some Internet companies. Same, sudden and violent death.
In addition to instant noodle factories, radio factories also follow this routine. Allen doesn't want to make products like fake and shoddy products, relying only on large quantities and small profits but quick turnover. He likes to make products that are value for money and don't cheat customers.
Radios, even the cheapest ones, cost seventy or eighty yuan each, and this one has the lowest-end plastic casing.
As for the high-end ones, when Allen went to Seoul to participate in the Olympics, the people below showed him the samples. This kind of thing has a nickname in China, called "Jingui!"
His radio brand is called Noble. The ordinary radios are nicknamed "Pugui" by the people. The mid-range ones are called "Yingui". The high-end ones, even the trademarks are made of gold. It's called "Jingui"!
It’s simple and easy to remember. Pugui is priced at less than 100 yuan, Yingui is priced at about 200 yuan, which is fully comparable to imported radios, and Jingui.
No opponent!
The price is nearly RMB 1,000. The collection value of this thing is greater than the practical significance. It is for fun. Ordinary people will not buy it at all. Unless they encounter important events and need to give gifts, they will buy this thing.
Foreign imported products of the same price range, such as Maozi's Baltic, Vega and other brand radios, only cost three to four hundred yuan, but...
Although the price of Maozi's radio is "silver and expensive", in the eyes of ordinary people, if they were given money to choose between the two, 99% of them would choose silver. expensive.
The appearance and industrial design of the radios on both sides are not at the same level at all.
Maozi's radio casing is still made of hard plastic, while Allen's Noble brand radios, starting from Yingui, have begun to use metal, metal, wood, plus piano paint, exquisite appearance design, and products in the same price range. A comparison is basically the difference between CRBT mobile phone and Black Brick Big Brother.
Now, the radio factory added a new production line last year, mainly to develop a product line that supplies car radios to automobile companies, so...
The radio factory's financial report for the first half of the year was not profitable, and it still owed a lot, which was used to buy land to build factories, purchase production lines, and research and development.
Looking at these industries in China, the rest is easy to say. In Australia, a steel factory and a tinplate factory are all supporting enterprises. The total profit in the first half of the year was less than five million pounds. It provides packaging to Allen's other industries at normal internal prices. And support, such a small profit is acceptable, mainly for the long term. With these things in hand, he can be self-sufficient. The remaining beef purchasing company that cooperates with local farmers, like a supply and marketing cooperative, does not have this Half-year financial report, the operation cycle and statistical time of this kind of thing are based on the whole year.
In the island country, Allen currently holds more than half of Salia's shares. Looking at the statistics in the financial report, there were only 100 stores when he invested in Salia, and now, it has expanded to more than 340 stores. , now that Salia has entered a stable period in the island country, she maintains a low-brow one-month-old business and spreads it to the small counties below.
This half-year profit seems very abstract again.
Sallya, Allen wanted to be stable at first, mainly because of their family's operating model and employee training methods.
Salia's profits are achieved by squeezing its employees and supply chain.
The overall profit is actually not high, and is worse than the profitability of some asset-heavy companies.
Each store has a net profit of less than 10,000 pounds per month, excluding material costs, employee wages and other expenses.
The current more than 300 stores can provide him with a net profit of less than 20 million pounds in half a year. This money seems to be a lot, but it cannot be spent. If it is retained, it must be used to buy land for expansion. Open new stores.
In Gambia, the situation here is much better. Due to the last "clearance sale", most of the industries were sold to the Russians. Allen only has a "small clinic" left that specializes in testing and issuing health certificates.
Each health certificate earns about £3.
In the first half of this year, due to the economic situation and changes in the Russian business strategy, the overall passenger flow to The Gambia slowed down. In the past six months, there were only one million tourists in total.
Caihe has an average monthly passenger flow of 150,000 to 60,000 people.
After looking at the financial report of this small clinic, it can bring him millions of pounds in commissions in half a year. Allen smiled. Anyway, the work is not tiring, and the small clinic has a good reputation, so just keep it open. Just make some pocket money.
The rest are just bits and pieces. In the United States, old Carl also runs a consulting company that sells sheep over dogs. This person is responsible for doing some dirty work, and the profits are left to them as funding.
Under this consulting company, Allen also has a small animal rescue organization that protects black Labradors. This organization was established by him in order to catch the little black labrador. It has no profit ability and only costs money. It is not so much about protection. The organization is more like a group of spies and thugs, but the management method is very loose, and the people in the organization don't know who the boss is.
There is also an unfinished prison, which will gradually develop in the future and become Allen's largest industry in the United States.
The tea-selling industrial park in India has not yet been built. Employees have just begun training. The financial report for the first half of the year was negative again, so investment must continue.
The rest is on Daying's side.
There was also a candy factory in the family business that Allen inherited. He used to sell planet cups for a while thanks to his movie, but then it returned to a half-dead state. Recently, it has produced some new products, such as bubble gum. Yes, it was better than nothing. The total profit for half a year was only 100,000 pounds.
The other wool processing factory is similar. It mainly produces traditional Welsh crafts such as wool socks and scarves. The local prices are not too expensive. Only sporadic tourists come to buy some as souvenirs.
The profit from this is even less, but the wool processing factory and the food factory serve well as a local stabilizer, providing nearly a thousand jobs for Carmarthen and indirectly radiating nearly a thousand families. Their main function is Maintenance of stability, the current economic situation is not good, it no longer matters whether you make money or not, as long as you don't lose money.
Allen flipped through the thick information and saw that there were many more at the back, and couldn't help but feel a little dizzy.
In the past few years, I have created so many industries piecemeal, and I feel a little sad every time I think about it.
It’s not easy to develop in Great Britain!
PS: To make a small transition, I have never shown all the industries in a positive way, so some people always criticize me that there seems to be no main line. I will elaborate on this issue in detail in the following article. This chapter is a bit dry. I hope you don’t criticize me. .
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