British writer

Floyd left.

James shrugged.

"You see, that's it, right? Before him, I always felt that Germanic people were strict and rigid, but he..."

Lu Shi interrupted: "He is of Jewish descent."

James: "..."

After a while of silence, he said: "I see, that makes sense."

Lu Shi's lips trembled but he didn't answer.

James added: "Speaking of the Jewish thing, how did you tell... Ah, by the way, the surname. The surname 'Freud' is indeed very rare in Europe, and his accent is also unique. different."

Just like a person named Maimaiti and a person named Wang Xiaomei, it is not difficult to guess the ethnicity.

Lu Shi looked at "The Analysis of Dreams\

,"German is not a problem for him to read.

Natsume Soseki on the side came over and asked curiously: "Is this book authentic after all?"

Lu Shi spread his hands,

"He gave me a signed book, how can it still be a pirated copy?"

As he spoke, he opened it.

This book introduces the concept of "id" and describes Freud's subconscious theory, which is suitable for analyzing dreams, and then extends to psychology to interpret the appearance of the subconscious in dreams.

"The Interpretation of Dreams", Darwin's "The Origin of Species" and Copernicus' "On the Revolution of the Celestial Spheres" are known as classics that led to the three major intellectual revolutions in mankind.

It can be said that what Lu Shi holds in his hands is part of history.

He ran his fingers along the spine of the book,

The "Interpretation of Dreams" I came across before traveling through time travel was a revised edition. If you read the first German edition, you might gain something new.

He said, "Let's go. Go to the room."

James said: "I have arranged a faculty dormitory for you."

After saying that, he started to lead the way.

The two of them live in a corner of the college. It is quiet and quiet, as if they are isolated from the world.

The building combines the beauty of tradition and modernity, history and the present. The exterior facade retains the masonry structure, which looks simple and solemn. It is surrounded by lush lawns and well-manicured gardens, making people feel peaceful and relaxed.

After James said goodbye, the two entered the room.

Natsume Soseki was quite emotional,

"The treatment of Cambridge professors is really good. Here, you can calm down to read, write, and think, and you can also discuss with friends and have ideological collisions. 'There are great scholars in talking and laughing, but there are no idle people in communication', right?"

Lu Shi smiled,

"The salary of ordinary professors may not be so good. Mr. James probably wants to lure me to Cambridge."

This sounds very Versailles,

Natsume Soseki was speechless.

Lu Shi sat in the armchair and started reading "The Interpretation of Dreams".

Natsume Soseki said "Uh..."

"That...German..."

Lu Shi reacted,

"It's okay, I can translate."

After time travel, I stopped doing my old job, so I just happened to practice with this book and get a feel for it.

He found the typewriter,

Crackling——

Writing appears on white paper.

Because it was an old model from Remington, Lu Shi had to manually reset the carriage and grid after each line was typed.

But even so, it's still fast.

Natsume Soseki looked on beside him and was dumbfounded.

It wasn't like he had never seen Lu Shi at work. Lu Shi, in furious typing mode, could write tens of thousands of words a day without any problem.

But that is writing a novel, a direct output process.

Translation is different. It needs to be input first, then converted, and finally output.

And for some people, conversion even requires a medium.

For example, Natsume Soseki himself,

When he first arrived in London, speaking English required a process of "English→Japanese→English", which resulted in his words often conforming to Japanese word order but not English word order, so he received a lot of looks.

Let’s talk about returning to Lushi,

The fact that he translated so quickly can only mean one thing.

That is, he is as proficient in English and German as his native language, and can complete the direct conversion of "German → English".

Is this Damn still a human being?

"hiss……"

Natsume Soseki took a deep breath.

Lu Shi turned around,

"What's wrong?"

Natsume Soseki quickly shook his head and said: "Nothing, nothing. Do you want to continue the translation?"

Lu Shi spread his hands,

"The machine is overheated, please wait a moment. There is also a paper jam."

As he spoke, he pulled the lever next to him and began to adjust the position of the paper to ensure strict alignment.

Natsume Soseki was even more speechless.

You really can't compare yourself with Lu Shi easily, it will easily damage your self-confidence.

Comparing people to each other makes people angry.

He said: "Then let me read it first?"

Lu Shi nodded,

"Read it, the first chapter is almost over."

Natsume Soseki picked up the translation of the first chapter and read it.

"Freud believed that dreams are a shortcut to the unconscious and the satisfaction of desires. Dreams are not accidental, but meaningful. The inner world of the dreamer can be revealed by analyzing the content of the dream. Tsk...so... Look, it’s indeed more serious than that pirated book.”

Just as he was talking, there was a knock on the door outside.

"Professor Lu."

Lu Shi went over and opened the door.

I saw besides James, there was also a young white man standing outside the door.

He is quite tall, and his skin has a healthy wheat color and a slight sunburn, indicating that he likes outdoor activities such as hunting.

He looks like an American at first glance.

Lu Shi asked: "Mr. Gale?"

Sure enough, the other party responded: "I am Harold Gale. Hello, Professor Lu."

The two immediately shook hands.

James said: "Professor Gale wanted to visit him as soon as he arrived in Cambridge, so I brought him here. In that case, let's talk. I also have to prepare for tomorrow's exchange meeting."

After saying that, he left the room.

Lu Shi led Gale into the house and poured him a glass of water.

Gale's sharp eyes immediately noticed the "Interpretation of Dreams" being translated on the table, and said with a smile: "Professor Lu, what's so good about this kind of book? They also said that if the urethra and rectum are weak, you will dream about going to the toilet to relieve yourself. This Isn’t it nonsense?”

Lu Shi: "..."

Don't know what to say.

Gale was puzzled;

"What? What I said is wrong?"

Natsume Soseki on the side said: "Mr. Gale, you may have bought a pirated copy. "The Interpretation of Dreams" is currently only available in German."

He pointed to "Die Traumdeutung" on the table,

Opening the title page, there is Freud's signature on it.

Gail:? ? ?

"ah?"

He looked confused.

Lu Shi waved his hand and changed the subject: "Mr. Gale, why did you come to the UK for exchange?"

The corner of Gale's mouth curled up,

"Frankly speaking, I just wanted to meet you. At the end of last year, I conducted an email questionnaire survey and published a research report on consumer advertising psychology based on the results. At that time, I was very proud and thought that I had pioneered the field of public opinion polling. First of all, I didn’t expect... hum..."

He glanced at Lu Shi and said,

"Someone beat me to it."

I don’t know why, but I feel like “the only hero in the world is your envoy, Cao Er”.

Lu Shi was embarrassed and took a sip of water to hide it.

Natsume Soseki on the side came over and whispered: "Lu, why do I feel that Nengzi is different?"

really,

Freud seems to be a loser.

And Gail is very confident, like "it's your honor for me to rub against you."

Therefore, rubbing can be divided into soft rubbing and hard rubbing.

Lu Shi asked: "What are the results of the polls?"

Gail looked embarrassed;

a long time,

"well……"

He sighed.

Lu Shi could probably guess it,

"Now, the purpose of advertising research in universities is to sort out the normative image of the advertising industry and improve the status of the industry. This will lead to the inability to combine 'learning' and 'skills' well, so research will eventually be overshadowed by practice."

Gale's eyes suddenly widened and he admired Lu Shi very much.

He said: "Professor Lu, you remind me of Walter Dill Scott, a social psychologist and president of Northwestern University, who systematically proposed many key points on how psychology should be applied to advertising. "

Scott is the author of "On Advertising,"

It was he who established the world's first advertising department at Northwestern University in 1903.

Gale sighed,

"Today's advertising is still focused on the issue of 'what to say'. Only the Mirror put forward the concept of soft advertising and thought about 'how to say'. Judging from the results, soft advertising is undoubtedly successful. One step ahead will naturally lead to success. Make a lot of money.”

Lu Shi smiled "hehe" and said,

“So, you’re quoting soft commercials from ‘I Am Cat’ again and again in your speech?”

"this……"

Gaelic,

Then, he waved his hands repeatedly,

"No, no, I never cite specific examples."

This guy is really thick-skinned.

As expected of an American.

Lu Shi was open to this,

Even the Nobel Committee has to put down its body to catch up with the traffic, let alone a little-known figure like Gale.

Moreover, there is a saying that goes, "If you go out to mess around, you will eventually have to pay it back." I did a lot of picking up Sherlock Holmes's wool back then, and I almost gave Conan Doyle a bald scoop. Now it is normal for others to pick him up.

Lu Shi smiled and said, "Mr. Gale, it's okay."

Seeing how generous he was, Gale was relieved.

You know, Lu Shi's status is quite high in the United States.

President's close friend,

Columbia University Chancellor,

Ivy League Consultant,

An old friend of the American people,

…

With these identities, in academia, the entire family of anyone you want to be banned can be banned.

Gale was completely convinced,

"Thank you, Professor Lu."

The tone was full of solemnity.

Lu Shi asked: "Tomorrow you will have a face-to-face meeting with Mr. Freud. Do you have any strategy?"

Gale glanced at "The Interpretation of Dreams" on the table.

"there is always a solution to a problem."

…

the next day.

When Lu Shi got up, the weather was a little cloudy.

The sky shows a gradient from dark blue to gray, giving people a dull and depressing feeling.

The air is a little moist,

Fortunately, after living in London for a long time, Lu Shi was already used to it, and he didn't feel any discomfort when his clothes stuck to his skin.

He and Natsume Soseki had breakfast and headed to the auditorium.

Surprisingly, people are much more unexpected.

When we arrived at the door, there were comments coming from all directions.

…

"Have you heard? Professor Lu will be here today!"

"Of course I heard about it. Otherwise, why do you think I would get up so early and come here to listen to two people who I don't even know who are sharing academic opinions without even doing experiments?"

"Alas... I haven't seen Professor Lu for a long time. I miss him."

"I miss him too."

…

When Lu Shi heard this, his body was full of big men.

If possible, the students at Cambridge might erect a monument for him, which would read:

Professor Lu will live forever.

Natsume Soseki chuckled,

"It seems that Mr. Freud and Mr. Gale really got along with the right person."

Indeed, in the current UK, apart from King Edward VII, me, Phyllis, and a few internet celebrity MPs (such as Churchill), there is probably no one with more traffic than Lu Shi.

Lu Shi walked into the auditorium,

For a moment, the air was quiet, and then became extremely anxious.

Someone shouted: "Professor Lu, I bought "Roger Mystery" with the money I saved in two months. Can you sign it for me?"

Driven by this sound, the auditorium became noisy.

Fortunately, Cavendish maintained order;

"Quiet!"

The principal's dignity is still useful.

The students calmed down.

However, their eyes were still enthusiastic when looking at Lu.

Lu Shiru felt his back and hurriedly sat down next to Cavendish in the first row, fearing that something would happen again.

Not long after, Freud and Gale entered the scene.

The two of them have a place on the east and west sides of the auditorium podium.

This tit-for-tat arrangement reminded Lu Shi of the TV debates held by later American presidents during their campaigns. The drama and traffic were both high at the same time.

Cavendish stood up, cleared his throat,

"Cough cough cough..."

Everyone's attention was focused on him.

He raised his voice and said: "Because of the prosperity of the economy, the commodity market is becoming increasingly abundant, and the rapid growth of urban population has brought about rising consumer demand. Advertising has undoubtedly become a ubiquitous presence. How should the content of advertisements be written?"

After asking the question, he paused for a few seconds.

"This requires psychological research. Psychological research is not just about treating mental illness. It has an application aspect. I think everyone who has watched "I Am Cat" will be deeply impressed by the canned cats in it, right?"

The whole audience smiled kindly,

Everyone's eyes fell on Lu Shi.

Cavendish continued: "So, does psychology have an academic side? Today, we invite two people, Professor Harold Gale and Dr. Sigmund Freud. What they want to talk about is Can advertising and psychology become advertising and psychology?"

He turned to the podium,

"Both of you, academic exchanges must be conducted with magnanimity."

The two people on the stage nodded,

"yes."

Cavendish said: "Okay, then you can start. How about starting with advertising psychology?"

Gale immediately took over the conversation,

"Advertising psychology is the study of the role of advertising on potential consumers and the motivations for purchase decisions in a general sense. This is a typical applied psychology, which is far from the mysterious dream."

The crowd was in an uproar,

Unexpectedly, Gale became full of aggression as soon as he opened his mouth.

Freud said calmly: "Application? I wonder if Mr. Gale can give an example?"

Gale immediately replied: "Of course! In fact, Mr. Principal has already said it just now."

He faced the students in the audience, looking confident.

"Have you ever read the Mirror?"

Let’s start the discussion,

"Sure enough, he wants to move Professor Lu out."

"Isn't this normal? I would do the same thing if it were me. I even wrote my graduation thesis, saying something like 'Thank you Professor Lu for your guidance.'"

"Ha, too."

…

Cambridge students are no strangers to academic competition.

Gale said: "In the comics of "I Am Cat", there are soft advertisements for canned cats throughout. As for its sales, I believe everyone is aware of it. This is a clear proof of the application of psychology."

Freud stroked his beard;

"You're talking about "Mirror"... Speaking of which, Professor Lu also has a signed book of mine ~ it's "The Interpretation of Dreams"."

Lu Shi:? ? ?

"hiss……"

He felt toothache.

Unexpectedly, Gale also spoke: "Professor Lu is also a close friend of mine. We have almost the same views on public opinion polls."

Lu Shi:? ? ?

This is so meow...

He felt his tooth hurt even more.

Freud snorted,

"Mr. Gale, you should study your advertising carefully. You are an outsider in psychology."

Gale said: "Fuck you! When I wrote "The Psychology of Advertising", was your book published? Is toilet paper literature worthy of being honored?"

Hit the snake seven inches,

Swearing is about exposing one's shortcomings.

Freud couldn't help but change his face.

"You...you...! @* # ￥%..."

The following paragraph is garbled.

Lu Shi understands German and can hear it clearly, which is a standard "German greeting".

Although Gale didn't understand, he could make a rough guess and immediately responded: "You can't sell 100 copies of your own book in Austria, so you have the nerve to scream in front of me? It's not even worth mentioning that it doesn't even have an English version! "

Floyd blushed;

"600 copies! "The Interpretation of Dreams" sold 600 copies!"

He walked around the podium,

"Don't even think about slandering me!"

Gale actually came around and said, "What's the matter, do you want to use force with me?"

Lu Shi: "..."

What about "you must be magnanimous" as promised?

How do these two brothers highlight an offline reality?

He looked at Cavendish,

"Mr. Principal, don't you care?"

Unexpectedly, Cavendish looked excited and said: "Okay! Fight! Fight with your opponents for the truth in your heart. Isn't this the performance of scholars defending their ideas? With this fight, we at Cambridge Inevitably...hehe...hehehe..."

The laughter gradually became weird.

Lu Shi saw it and figured out a fact in his heart.

Cambridge University turns out to be a loser too.