Build a game empire from scratch

Zhao Yucheng was a little puzzled after reading the post "Licking snow with a knife's edge".

"What's the use of hype? Even if we stir up the topic, as long as Lin You releases the full platform version of the game, all the complaints will go away. It will be of no use except to increase the sales of his game."

He stared at Zhang Heying, his eyes seemed to say: You don't know the undercover agent sent by the other side, do you? !

Looking at the boss's unfriendly eyes, Zhang Heying quickly explained: "It can indeed increase the sales of their games, but it may not be a bad thing."

"How do you say it?" Zhao Yucheng restrained his anger and listened to his explanation.

"Our main concern is not how many copies of Yunmeng's games are sold. No matter how many their games sell, it will not directly affect our game sales. Our main concern is that Yunmeng's consoles are sold too much! "

Zhao Yucheng's eyes lit up with Zhang Heying's explanation, "Go ahead."

"If the Yunmeng mainframe sells too much, it will encroach on the market share of our VR equipment. Once the market share shrinks, the sales of new equipment or new games will be seriously affected in the future. Things that affect our foundations in the long run.”

Zhao Yucheng nodded thoughtfully, he already understood a little bit.

"So we should help these console and PC players to stir up the topic. Small-scale player appeals can be ignored, but if the appeal is loud enough, Yunmeng must stand up. If you don't want to lose the reputation of players, In the end, Journey is always going to be sold."

Zhang Heying quickly explained, "Many players bought it on PC and home consoles, and after playing Journey, there is no need to buy Mirage again."

"So we give them the sales of games, but can suppress the sales of their consoles?"

"That's right!" Zhang Heying nodded confidently, "Furthermore, some organizations have conducted investigations. Recently, a large number of new players have emerged in the market. Their goal is to play the game "Journey". Dream's next shootout game, I have no interest at all."

"That is to say, after these people have played "Journeyman", there is no reason to buy a mirage again?"

"That's right."

Both of them are very clear that "Journeyman" is a virtual reality game, and only by using the virtual reality device "Mirage" can the best gaming experience be obtained.

Players who really like this game, or players who don’t have too much money, or players who have friends playing with Mirage... etc., have played the game on a platform several generations lower in advance, and It will not affect them to continue to buy mirages and get a more perfect gaming experience.

But there are not many players in the "middle ground": they like "Journeyman", but they don't like it to that extent; they can afford Mirage by gnashing their teeth, but they are a little bit reluctant.

Even just because of the popularity of the Internet, I want to have fun; or I don’t have any interest in games, but I want to play for more topics with my friends...

The proportion of such people is definitely not low! The number of people must be far more than those who "must buy"!

Let them play the game in advance and solve their need to buy Mirage, which can directly hit the sales of Yunmeng Mirage console!

This is their goal!

"Very good!" Zhao Yucheng nodded to Zhang Heying in satisfaction, "Let's do it! I will contact Desert Island and Feihu and try to bring them in together. Even if they don't join, I will make sure that they won't cause trouble for us!"

After all, Yunmeng is also the opponent of Desert Island and Flying Fox. If they don't know it and see the sudden commotion on the Internet, players want Yunmeng to release "Journeyman" on other platforms.

As a result, they were worried that "Journeyman" would create more income for Yunmeng, and they also bought navy troops to fight against them... Wouldn't that be a friendly army fighting, are they out of their minds?

Seeing the boss's satisfied expression, Zhang Heying knew that he was on the edge of the cliff again and saved his job.

Full of confidence, he began to contact the navy and the media.

Although every time I targeted Lin You before, the results were not very good, but this time it is different!

After all, this time it was not a conspiracy, but an upright conspiracy!

I am helping the player community speak out! What am I doing wrong?

When money clears the way, it is natural that there will be no disadvantages.

The spontaneous actions of some players are naturally incomparable with the fighting power displayed by game media big V, anchors and up hosts, and countless water troops.

After all, a player only has one account, and after an hour of angry brushing, he will only post hundreds of posts.

Maybe if you post it, your account will be blocked.

Organized trolls are different. These people are organized by communities, and everyone holds dozens or hundreds of accounts scattered across all social networking platforms.

Some people in the community provide copywriting for posting, and produce golden sentences, pictures and emoticons that are easy to spread.

Skilled workers import these pictures and texts into special posting software, and the average person can post five or six hundred posts an hour, and the quality is not too bad!

Just posting is not enough, they will also send the link of the post to the community, and then comment, like, and repost each other to quickly increase the popularity and search weight of the post.

Just three hours later, the Internet is already in full swing. It seems that the players are filled with righteous indignation, and they are about to rush to Lin You's house to ask for an explanation.

At this time, according to the plan, the anchors and up hosts who had received money began to enter the venue.

Of course, they would not attack Yunmeng directly, after all, they were only an "independent" third party, and they might have to take orders from Yunmeng in the future, so they naturally didn't want to make the relationship too rigid.

So most of them forwarded some posts, and their words were as tactful as possible.

They all said "remind Yunmeng to pay attention to the player's petition", "suggest to seriously consider the player's needs", "hope to take care of the player with limited financial resources"... and so on.

These people all have their own fan base, ranging from hundreds of thousands to millions of fans.

The gathering of their voices undoubtedly played a banner role.

Whether it's the navy, or the real players who really have this appeal, they all start to gather based on their posts.

At this time, ""Journey" is compatible with multiple platforms" has become a hot word and rushed to the list of hot topics.

And with the efforts of more sailors, the ranking has increased rapidly.

Finally, it is the admission of game media.

But at this step, Zhang Heying almost overturned.

Because the game media he had the closest relationship with and the closest cooperation with before, no matter if it was a serious game media or a personal self-media big V, they were all on Yunmeng's media blacklist at this time.

And in front of everyone, publicly hanging on the consonance.

It was even updated once later!

If these media stand up and speak out, "suggest" Yunmeng consider the needs of players and provide a multi-platform version of "Journeyman".

Then both Yunmeng and the players would only think that they were mentally ill. And don't even think about it, it must have been charged again!

This will only be counterproductive.

What's more troublesome is that recently, Zhang Heying has been trying to find other jobs in private, hoping that if NetDragon kicks him out, the next job will at least maintain the current salary level.

Therefore, he didn't devote all his attention to his work, and he didn't have time to build a new cooperative media network.

At this time, impromptu communication is very difficult, and it is almost impossible to keep up with the time.

Fortunately, Zhao Yucheng has always spent a lot of money on public relations expenses, and the budget is quite sufficient.

Relying on the power of money, Zhang Heying directly offered double the price, and finally got 8 media outlets and 12 big Vs before the off-duty time.

So at six o'clock in the afternoon, the game media entered the venue.

They communicated very cautiously, not only staggered the time, but also compared each other's copywriting, and modified the wording that was too similar.

The only purpose is to prevent people from seeing as much as possible that they are together.

Otherwise, being blacklisted by Yunmeng would have a huge impact on her reputation!

Their appearance pushed this "player petition" to its climax.

In this way, Lin You and Yun Meng were sent to the top of the trending search, once again standing on the cusp of the storm.

Noon is a new update, this chapter is a normal update, and the manuscript has shrunk greatly...