Build a game empire from scratch

"Homecoming" is the two-player cooperative cat and dog game that Ye Xiaohe has been working on.

In fact, she would rather call it "Cats and Dogs Battle", or "Meow and Wang Mobilization", something cute and cute that will tell you the selling point just from the name.

It's just that she followed Lin You and held a vote, but her favorite name lost in the vote...

Fortunately, the vote rate did not exceed 50%, and the name was not finalized. She still had a chance to operate.

But now that there was an excellent opportunity in front of her, she couldn't help but want to ride the wave of popularity, so she did not immediately canvass votes for the second round of voting. Instead, she first used "Homeward Bound", which had the highest vote rate in the last vote. .

As for this opportunity to gain popularity, Ye Xiaohe discovered it when the "Quiet Place" team was making souvenirs for players -

She saw the figure that her boss had made, but was finally discouraged by the development team and had to give up.

That’s the figure of a “dying girl covered in virus flowers and sealed in a glass container”.

Although the "Quiet Place" team was afraid of being sent the blade and stopped Lin You from sending it out, Ye Xiaohe thought this idea was awesome!

So I decisively asked the development team for a copy on the grounds of "I like it very much".

Then she returned to her office and began to think of excuses.

——She wants to take advantage of the popularity of "A Quiet Place". As long as players pre-order her game, she will give away a copy of this figure!

And since you want to ride on the popularity, of course you have to launch it when "A Quiet Place" is at its peak.

But "A Quiet Place" has only been released for a few days, so launching a new game at this time is somewhat commercially outrageous.

Even in Yunmeng's release habits, only standard masterpieces will be released as staggered as possible. Those small-level games have always been released more casually, and they have to find a justifiable reason.

Fortunately, the reason is not difficult to find.

On social networks, casual players who were deceived by the quiet game atmosphere of the first chapter [Quiet Place] often complained that they were scared.

Not to mention the bloody chapters that follow, even casual players would not dare to read it, let alone play it.

Even hardcore and big-hearted players, after experiencing such sensory impact, still need a cute, furry, and warm casual game to soothe their injured little hearts.

so……

This is not about making money, this is all for the players!

Ye Xiaohe felt that this reason was almost enough to deal with the boss.

As the "adoptive mother" of her little milkshake, Lin You is unlikely to refuse as long as the reason is justifiable, let alone such a "reasonable" reason.

In fact, things were easier than she imagined——

As soon as she found Lin You and expressed her thoughts, Lin You immediately became excited.

——Ouch! Finally someone appreciates my ideas and figurines!

He agreed to this publicity strategy without saying a word, and didn't even pay much attention to the reasons she gave.

Ye Xiaohe was unwilling to work in vain, so she forced the plan into his hand and stared at him. Lin You then read through Ye Xiaohe's statistics and her purpose of launching the game one by one.

For a moment, Lin You was greatly relieved, feeling that the silly girl he raised at home had finally become sensible, and he readily agreed to her plan.

So, Ye Xiaohe, the director of Yunmeng’s pet department, took action!

*

The pinned post Qiye saw on the forum was just one of the advertisements Ye Xiaohe spread.

Before I went in at Qiye, I was still a little confused.

What is "Homeward Bound"? Why in the forum of "A Quiet Place" - now I should say "Skyfall"?

After clicking in, he was immediately shocked by the vicious intentions of the planner——

He actually saw the little girl who was sent out by him in the ending of "Don't Touch"!

After being sent out by him, was little Jasmine's fate so miserable? Being forcibly transplanted with alien plants in a sealed laboratory? ?

"Fuck!"

Qiye couldn't hold it back and uttered a curse word on the spot.

He felt like his conscience was pricking him.

"I didn't mean it... wasn't it just that I was confused for a moment and was incited by the slogan of saving the world?"

Below the post, there are comments one after another that express regret:

"Killing kills the heart! Killing kills the heart!!"

"I was wrong! I'm going to have my second round of surgery now!"

"[The painstaking work of well-known design master Lin You]? Are you really serious??"

"This is indeed something Lin You can do! And he probably did it while laughing maniacally!"

"'Homeward Bound', right? I want to see what kind of unbelievable development team can come up with such a hellish publicity technique?"

…

Qiye also became curious about the development team of this game.

To be honest, even if the game "Skyfall" is eccentric, it is scary and bloody, it will undoubtedly affect the size of the audience. The number of players may not be comparable to orthodox games such as "Chang'an" and "Battlefield".

But the development team has also sent out the fifth souvenir, which shows that within a few days of the game’s release, at least 50 million people have cleared the fifth chapter!

It is extremely likely that the number of players will exceed 100 million.

The development team of "Homeward Bound" still dares to do this. Are they not afraid that millions of players will break through their defenses and attack them?

Even with Lin You as a big target in front of you, it still takes a lot of courage!

Qiye clicked on a promotional video of only 45 seconds.

*

At the same time, the promotion of "Homecoming" is being rolled out in an orderly manner on various influential platforms such as Lingxi, Whirlpool Forum, and pilipili.

Game media from all walks of life were amazed.

They couldn't have imagined that Yunmeng would launch a new game so soon!

I remember the last time Yunmeng launched two games within a week.

But now, no one will use conventional business operation ideas to apply to Yunmeng.

——Does Yunmeng still need others to teach it how to run its business?

Do whatever Yun Mengmeng does!

Of course, being surprised does not prevent them from quickly forwarding it.

The players were equally surprised.

However, unlike the media, they easily understood the development team's ideas after seeing the cover image of the promotional video.

——The cover picture of the promotional video shows a cow cat and a little milkshake hugging their bodies, leaning against each other to warm themselves over the fire.

Players, especially casual players who are intimidated by the horror genre, were immediately excited!

"Okay! It's a casual game!"

"Milkshake is at work again!"

"Hahaha, I keep this silly dog ​​every day, and now I see him suddenly come out to work, it feels so strange!"

"That cat looks familiar too! Isn't that Employee No. 007 of Yunmeng Pet Department? I remember it's name is Ah Meow!"

…

Thanks to the active sharing by media and players on major platforms, the popularity of "Homeward Bound" has skyrocketed, and the number of views of the promotional video has been increasing.

Ye Xiaohe smiled happily.

Then, she received three consecutive text messages from Lin You——

[? ? ? ]

[What does "the painstaking work of well-known designer Lin You" mean? ]

[I don’t think you mentioned this in your plan? ! ]

Lin You was a little confused.

He clearly didn't post a single update, but he was suddenly criticized by a large number of players with intense emotions.

After searching for keywords, I found that I appeared in the promotion of "Homeward Bound" - it was heavily promoted.

"of course not."

"If this is written in, it will definitely be rejected!"

Ye Xiaohe threw away the phone and continued to watch the promotional video feedback.

As Lin You looked at the message "Cannot be read back", there were even more question marks on his head.