Build a game empire from scratch

On Monday, Yunmeng virtual office.

A small meeting is in progress.

Originally, this meeting should be held on November 1st, but unfortunately, November 1st is on Friday, and that day is the DLC release date of NetDragon's "Blame 3".

Lin You wanted to free up that day first.

Coupled with the fact that "John Wick" was released last week, it really needs a meeting to sum it up.

So the meeting was brought forward...

Lin You held the meeting quite freely, without naming anyone, looked at everyone present, and asked directly: "Who will talk first?"

"Let's go first." "John Wick" has just been released for three days, and Fan Rui is doing his part.

Everyone also looked at Fan Rui with great interest.

"The first is game sales. As of midnight last night, it has been on the shelves in China for three days, with a cumulative sales of 12.18 million copies. Izumo and Baekje have sold a total of 4.8 million copies."

"In addition, there are more than 100,000 orders from other countries and regions around the world."

——As always, many people who don’t have a console, don’t know what kind of mentality they have, but they insist on buying the game immediately.

"Starting today, the sales growth has slowed down compared to the previous few days, which should be affected by the working day. But it is certain that the potential of the game is far from being fully released, and the final results are fully worth looking forward to."

Everyone applauded and congratulated him.

Fan Rui looked at Lin You: "Boss, the congratulatory picture with 15 million sales has already been sent, should we still only publish 20 million copies according to the previous rules?"

Lin You thought for a while, "When the 25 million copies are reached, let's distribute it again."

Lin You's idea is mainly to plan for a rainy day.

Like before, if the sales results of "League of Assassins" are all released, and now "John Wick" is released, there must be a lot of media comparing the results of the two games.

Then compare the sales results to measure whether the new game is successful.

If it is too low, there will be a bunch of people who are eccentric, and even point and point condescendingly, teaching Yunmeng how to play games.

It's completely embarrassing for your own employees.

But the sales of "League of Assassins" are actually abnormal sales.

Just because "League of Assassins" is "the first real-life virtual reality masterpiece", players are eager for the highest degree of realism in the virtual world experience, and there is no second alternative work, so they can only buy this one in the end.

That's why the sales of the game have been piled up to such an outrageous situation.

It is completely unfair to compare the games that were made later with it.

Therefore, as long as the announced sales volume of the new game is 5 million more than that of "League of Assassins", to give everyone a feeling that Yunmeng's new game is "improving", that's enough.

"Understood." Fan Rui nodded.

But his question didn't end there: "What about the follow-up DLC? When will we start doing it?"

"Ah?" Lin You was a little surprised: "DLC? What DLC?"

"The DLC for the follow-up plot?" Fan Rui didn't understand at all, why Lin You showed a surprised expression: "Boss, haven't you already revealed some follow-up plot content? Don't you plan to make it?"

"Ah, this, you guys made a mistake, that's not a DLC..." Lin You directly denied it.

"We don't need to rush to make DLC. We are not NetDragon. After the game sold out and found that there was no ending, we were scolded by the players, so we had to do our best to save our reputation by making DLC. The follow-up operation mode of our game does not have DLC, but It operates like "League of Assassins", and the follow-up services provided to players are mainly various activities in the game."

"Then what is the follow-up plot that you said before?" Fan Rui asked unwillingly.

"That's "Quick Chase 2", the sequel to the game."

"Sequel!" Fan Rui was quite surprised, but immediately asked: "Then when will we start working on the sequel?"

"Stop, stop!" Lin You hurriedly stopped him from continuing to ask, "Don't ask, anyway, we won't do it now. According to our Yunmeng's rules, your group should arrange vacations in batches, so where is the time to make new ones?" game."

Fan Rui opened his mouth, deliberately refusing.

But he also felt that he was not qualified to refuse vacations for his employees, so he could only say unwillingly: "Then after the meeting, boss, can you tell me something about it? Let me make some mental preparations first?"

——It’s not good to delay employees’ vacations, but you don’t have to take vacations yourself!

Fan Rui, as the direct person in charge, has led the team to develop "John Wick" for so long. To him, this game already has extraordinary meaning, so he is also very concerned about the subsequent development of the game.

"Alright." Lin You nodded, "Then we'll talk about it after the meeting."

Fan Rui stopped talking and looked at the other participants.

Qin Songyun took the lead and briefly talked about the "League of Assassins" competition——

At the end of the group stage, 8 teams entered the final competition. According to the schedule, the final champion will be determined this week.

"Boss, do you want to present an award at the scene and surprise everyone?"

Lin You immediately shook his head, "It's fine if you come, I won't go."

He prefers to lie on the couch and watch the award ceremony.

Qin Songyun was not surprised by Lin You's answer at all, he could only sigh helplessly, and then stopped talking.

After Qin Songyun, Xiao Chun reported the development progress of "Cube World (Tentative)".

To put it simply, the material appearance production of various blocks has come to an end.

The landscape, items, creatures, etc. of the surface world are basically completed, and now the hell and enderland are being produced simultaneously.

There is also a team that is perfecting the synthesis system developed by Lin You, so that this system can be integrated into the game style as harmoniously as possible.

As for modules and the like, although it is still on the schedule, Xiaochun said: After the most complicated part in the early stage is completed, the speed of making modules on the basis of the game's local will be very fast.

Even if you want to add a lot of new elements: magic, monsters, bosses, mechanisms, etc., it will be much simpler than making the game itself from scratch.

Lin You said: "Don't worry, there is plenty of time."

He was actually quite worried about Xiaochun's physical condition, for fear that she would be tired.

But according to Qin Songyun, it seems that it has been quite stable in recent months, at least there is no trend of deterioration like before.

Qin Songyun felt that maybe a person's mood and mental state would really affect her body to a certain extent.

After finishing speaking, he did not forget to thank Lin You again and again, which made Lin You very embarrassed.

——He works for him, and I have to thank him...

Fortunately, these two people also became financially free because of Lin You's generous reward method. No one can say that Lin You has no conscience.

Then came Zhong Chang.

He first reported on the related work of the [Department of International Affairs] that everyone is more concerned about.

Izumo and Baekje are already on the right track. As long as there are no major accidents in the future, the market share, user scale, and profit will all grow steadily in the foreseeable future.

Yunmeng just needs to keep paying attention and do a good job of strict review and supervision.

Countries in Southeast Asia are also advancing rapidly.

It is expected that starting from mid-November, Mirage hosts will start to be distributed in these countries one after another.

Player growth will accelerate again.

Lin You gave applause in a timely manner, fully affirming the achievements made by Zhong Chang and the staff of the Marketing Department and the International Affairs Department.

Of course, the applause and the like are all based on the scene, and the real "affirmation" will all be reflected in their salary and bonus for the next month.

Especially the bonus, that's a lot of money!

After reporting these "big events", Zhong Chang also briefly talked about the cooperation with domestic brand owners.

The previous dozen or so partners had already been negotiated.

But then something unexpected happened——

These partners suddenly discovered: Metropolis and Night City are connected!

Only then did they suddenly realize: Yunmeng's game is different from the previous games.

In the past, almost all games were only popular for a while, and once the popularity passed, they would quickly become a piece of chicken feathers and become a tasteless tasteless rib.

But Yunmeng seems to be completely different!

Since Night City in "John Wick" can be connected with the metropolis.

So will future masterpieces be integrated with the current map?

If so, doesn't that mean that the "lifespan" of these maps is far more than one, two, or three years?

But there is no small chance that as the number of games developed by Yunmeng increases and the number of players increases, it will become more and more prosperous?

Previously, they carefully examined the popularity of "League of Assassins" before placing an advertisement, and found that compared with a month or two ago, it had obviously declined.

So after seeing the launch of "John Wick" they changed their target to Night City without even thinking about it.

Even if you spend twice or even twice as much money for this, isn't it for greater and longer-lasting traffic?

If every time Yunmeng releases a new game in the future, it will be spliced ​​together with the original map, then the virtual reality world as a "whole" is equivalent to having a steady stream of "living water" that will never run dry. At that time, the lifespan of these maps may not be counted in years!

And their storefronts are no longer just opened in a certain game, but in the "virtual world" that Yunmeng is making bigger and bigger.

Even, the residents of this "virtual world" are not just the residents of Daxia!

——Now there are users of Izumo and Baekje, and there will be users all over the world in the future!

What is this concept?

It is equivalent to directly putting the advertisement in front of users all over the world!

That value is completely different!

Of course, this is only a possibility in the future, and it may not necessarily be realized, and risks are inevitable.

But as long as they think that the person leading all of this is Lin You, a genius who created a business miracle in just four months, they feel inexplicably: It's totally worth the gamble!

The only problem standing in front of them is that the cooperation has been negotiated long ago and the contract has been signed.

And only for one year...

When negotiating, they still felt that Yunmeng's price was too high. In order to keep the price down, they cut the cooperation time in half.

After all, they all felt at the time: With the outrageous speed of Yunmeng's game development, at most one year, this game may have no players, and everyone has already started playing new games.

Looking at the negotiations at that time now, I can't wait to slap myself two big mouths.

But it was impossible to give up. They began to contact Zhong Chang again, hoping to talk again and sign for a few more years.

From the current point of view, Yunmeng's asking price is indeed very high, but if he directly signs him for five or ten years, and then looks back, it is very likely that it will turn out to be a big deal!

Only at this time, they are not the only brand owners who realize the huge commercial value of the virtual world.

The connection between Metropolis and Night City has activated the imagination of all powerful and far-sighted brand owners.

As a matter of course, Yunmeng's marketing staff received innumerable and frenzied emails and telephone consultations.

These brand owners lined up like crazy, trying to send money to Yunmeng, just to reach a long-term cooperation.

All the employees in the marketing department suddenly entered an unprecedented busy state.

"So, this is the current situation." Zhong Chang said in conclusion. "Are we going to let go of the restrictions on long-term contracts?"

"Of course not." Lin You shook his head decisively without even thinking about it.

He is not a fool!

"It's still the old rule, up to two years, whether you like to sign or not. Anyway, every time the city map expands, we have to increase the price once. Those who are willing to hesitate, let them hesitate."

"Understood." Zhong Chang nodded, and couldn't help feeling in his heart——

After all, people who are not short of money can speak hard.

The employees' reports were very serious, but Lin You's reply was full of enthusiasm.

No matter what problem was handed up, he would solve it in a few words, without even having time to think and hesitate.

It made everyone start to doubt: Is the boss really confident, or is he just not interested, and wants to end the meeting quickly to catch fish...

It wasn't until Shen Ping started to report, and talked about a new topic on the social network - "Izumo players and Daxia players compete for the first pass of the game "John Wick" that Lin You suddenly fell into thinking.

Everyone then looked at Lin You with puzzled faces.

In the front, Fan Rui, Qin Songyun, Xiao Chun, Zhong Chang... No matter who they were, they all reported matters related to Yunmeng's development, and they were undoubtedly important topics.

But Lin You has always been very casual.

How could a social network topic about the battle for the first pass of the game make him suddenly think seriously for so long?

This hot topic is not a big deal to Yunmeng, is it?

6.2k

On the second day after the work and rest adjustment, the discomfort in the heart and mouth eased.

Everyone take care of yourself.