Build a game empire from scratch

"Can it still be like this?"

Luo Tian was dumbfounded.

The eight key members of the live broadcast team, veterans in the live broadcast industry, were just as dumbfounded as Luo Tian.

Since entering this virtual office, Lin You has been constantly refreshing their cognition.

Especially the core platform commission.

The 50% commission for live broadcast platforms in the industry is almost an industry rule.

That is, those half-dead small platforms are trying to use low commissions to win some markets.

But this so-called "low commission" will not be less than 30%.

——Even so, not many anchors are willing to go, because small platforms often represent insufficient strength, low traffic, and even short life spans, and they may run away at any time.

Under the strong supervision of Daxia, want to fight a bloody way by excessive side-splitting, novelty-hunting and other heresy ways?

A few reports can be fined to death.

——Don’t get me wrong, it’s not the viewers or netizens who are reporting, but the five top live streaming platforms in the industry.

They even have a dedicated team and department, which is responsible for reporting these newcomers who are trying to subvert the industry structure, and even trying to compete for a small market.

This is almost an open secret in the industry.

There are often some small platforms with hot momentum and amazing turnover. Because of the death of a certain anchor, they immediately gained unprecedented popularity, and then the platform died directly, and the founder was fined to lose his underwear.

In the middle of this, their help is indispensable.

Of course, their reporting team will only report those small platforms and new platforms, and will not report several opponents who are also big platforms.

At least not on the surface—even if everyone wants the other party to go out of business tomorrow.

As a result, most anchors have to accept this percentage.

Even because of the existence of the "guild", many anchors ended up with less than 30% of them.

Luo Tian knows that Lin You has some idealistic romance in many places.

"Lin You doesn't look like a businessman", this is also something everyone recognizes.

He has already made the mental preparation that the Yunmeng live broadcast platform will lower the ratio to 40%, or even 30%.

But what does Lin You plan to do?

"10%."

Are you crazy?

This was Luo Tian's first thought.

Will they be mobbed and attacked?

This was Luo Tian's second thought.

Is this really a good thing?

Luo Tian fell into deep thought.

Lin You, of course, this is not simply an episode of bad guys.

He does feel that the live broadcast platform's commission is very outrageous, but he can also understand: in order to maintain the normal operation of the live broadcast room of countless anchors, the live broadcast platform spends a huge amount of money on the server every day.

There is also the early publicity, and the traffic brought in is a very large expenditure.

But the question is, is the platform also making money for itself? Shouldn't it be worth the cost?

If you have to talk about the cost, the investment of many anchors in the live broadcast equipment is not a small sum of money!

I haven't seen any live broadcast platform that subsidizes its own anchor here?

The high commission is unreasonable in Lin You's place.

In particular, the anchors who broadcast live on the Yunmeng live broadcast platform, at least the anchors of virtual reality games, their live broadcast tools really bought from Yunmeng!

And to maintain the computing power of their live broadcast, because of the distributed virtual world architecture, they themselves have contributed.

In this regard, Yunmeng balances costs and benefits, and even earns...

If I have to say, the only thing that Yunmeng provides to the anchors is huge traffic.

But when the anchors are broadcasting live, they are also producing traffic in a disguised form, constantly contributing to the growth of the game's traffic.

This is also a part-time job in disguise, and it is two jobs for Yunmeng's live broadcast platform and game sales at the same time!

If you count the money spent on the Mirage mainframe...

Lin You couldn't help but feel that taking money out of these people's pockets is a bit ignorant...

Lin You didn't hide it, and directly gave Luo Tian a general overview of the situation.

Even so, Luo Tian refused to follow suit, saying that he couldn't start his work like this, and all his colleagues were offended to death.

"What can they do to us?" Lin You asked puzzled.

"Eh..." Luo Tian suddenly got stuck, "Show us the death?"

He really couldn't imagine what these people could do to Yunmeng, maybe in the end, they would go bankrupt directly.

The scariest thing was that he couldn't think about it before closing down, someone went to extremes, and he and Lin You were beaten with sap or something.

"That's not enough." Lin You shook his head, "We don't want all the anchors. We don't plan to have most of the anchors in such miscellaneous areas as appearance, mic, PK, edge, etc. The money is kept. Earn money for them, and death should not happen."

The money earned in this part should actually be more than that of the game, and the frequency of various big money is much higher than that of the game area.

"Then what if they insist on coming?" Luo Tian asked.

"There won't be many." Lin You shook his head, "We don't have special effects here, are you sure they all dare to come?"

"Eh..." Luo Tian was speechless again.

Even the eight veterans in the industry behind them showed indescribable expressions.

Without the blessing of special effects, they know much more about what those anchors will look like than Lin You...

In fact, Lin You was more worried about their death than the bosses of those live streaming platforms.

Because Lin You didn't want anyone to associate the words "Yunmeng" with "Monopoly", the rapid and barrier-free development of the virtual world was Yunmeng's core interest.

In contrast, money and fame are irrelevant things.

In the end, in order to take care of Luo Tian's mood, Lin You took a step back and increased the rake rate to 2.50%.

But he put forward a new requirement: strictly control the live broadcast guild, and control the guild qualification.

In order to achieve a better monitoring effect, 10% of the income of these trade unions will be divided into two parts, half of which will be paid by the live broadcast platform, and half will be broadcast by the host.

In this way, the anchors ended up in the hands of the companies that sell games on the Yunmeng game platform, reaching 70%.

This is also the proportion that Lin You looks more pleasing to the eye.

If it weren't for the fact that Yunmeng's employees had to be as streamlined as possible, Lin You didn't even want to leave living space for the Live Streaming Guild.

But after considering the busyness of Zhong Chang's marketing department, he gave up this idea.

Of course, it is entirely possible for the anchor to act as a personal anchor and not sign a cooperation agreement with any guild.

Finally, it is the most critical anchor training.

Originally, Luo Tian already felt that it didn't matter.

——This ratio, coupled with Yunmeng's endorsement, is already a big killer.

You don't have to do anything, and anchors will keep coming to your door.

But the anchor recruitment plan mentioned by Lin You still left him dumbfounded.

"To get in touch with the top athletes in reality, whether it's racing cars, motorcycles, bicycles, or rock climbing, parkour, slackline, tightrope walking, pick a few extroverts and good eloquents, and pull them over to the virtual world as anchors."

"There are also people like [Ocean King] who can create a ship in the virtual world, so anyone with outstanding abilities can look for it."

"In short, experts from all walks of life are invited to show their talents in the virtual world and broadcast live."

"This is not only eye-catching, but to a certain extent, it can explore more possibilities of the game, and even enrich the gameplay according to their needs, killing two birds with one stone."

"Actually, many of these masters are already Yunmeng users, but they are not that well-known in the game circle. I can give you a list, and you can contact them first."

"It shouldn't be a big problem for these people to support the initial stage. In the future, just wait for new anchors to emerge naturally."

"Based on our user base, the emergence of new anchors will be very fast!"

"It's faster than you can imagine."

...

...

In fact, there is no need to wait for Luo Tian to contact him.

Wang Pan has already decided to come to Yunmeng's live broadcast platform.

The live broadcast contract and the club contract expired at the same time, and Lin Shun, who was being dragged by the club to negotiate a new contract, also decided to switch to the Yunmeng live broadcast platform.

Originally, in his "retirement" plan, live broadcast was one of the backup plans, and now he has accumulated it in advance.

Last time in the drag racing competition, the [King of the Track], who won the third place, is a well-known racing driver himself, and he is planning to avenge his shame in the second race on Sunday.

Seeing that Yunmeng started to build a live broadcast platform, he planned to join without even thinking about it.

Even the big anchors who have contracts are starting to think about when their contracts will expire.

Is it possible to transfer to Yunmeng?

Because of the popularity of virtual reality games, the small anchors who just emerged and didn't even have time to sign a contract, even after thinking about it for a while, decided to abandon the current live broadcast room and switch to Yunmeng.

There are more and more anchors, more and more viewers, planning to fall into Yunmeng's embrace.

This is not only because Yunmeng has too many advantages, it is technologically advanced, it produces its own games, it is rich and bold... and so on.

It was also because Lin You had created a good reputation for himself and Yunmeng in just a few months.

Everyone will complain that Lin You is not a good person, send him razor blades, and laugh at him for being narrow-minded.

But in key matters, everyone is willing to believe him.

Coupled with the fact that many of the people who were the first to devote themselves to live broadcasting of virtual reality games have now taken advantage of the wind and become well-known anchors in the industry.

These are all ready-made success stories!

There is almost no risk, and the benefits are terrible. How can such a thing not be flocked to?