Business: The rise of tech giants
Chapter 080
Xinghai Technology is aggressively recruiting agents across the country, and all brands are paying attention.
Friends and businessmen have mixed feelings.
Lennon and I reacted the most intensely, because the development route of Xinghai Technology partially overlaps with Lennon and me.
In fact, Linkon has also begun to recruit franchise agents across the country, but before they can make any big move, Xinghai Technology actually launched a satellite, successfully stealing Linkon’s limelight.
This affects Lenon’s brand layout plan.
Lenovo Marketing Department Conference Room.
There were more than a dozen people sitting in the conference room, and everyone looked solemn.
“Tell me, why did you allow a new brand to develop to such an extent?”Sitting in the first place is a middle-aged man in his 40s. He is dressed in elegant clothes and exudes the temperament of a superior.
His name is Shen Hao, and he is the vice president in charge of marketing business of Lennon.
I have always been Wanting to open up foreign markets, Shen Hao’s energy during this period was mainly focused on foreign countries. However, looking back, he found that the domestic market was about to be stolen.
The key is that this brand was developed under my nose,”Liannon”. There was no effective response.
Shen Hao got angry and brought all the heads of the marketing center to a meeting.
After asking his question, for a long time, no one answered.
Just when Shen Hao was about to get angry, someone finally spoke.
“Mr. Shen, the development of Xinghai Technology can be described as extremely fast. This company has only been established for three months. It started from the appearance of the computer, had experts control the hardware matching, and made full use of the Internet for word-of-mouth marketing, catching all brands off guard.”
Li Qiang from the Domestic Marketing Department saw that no one was talking, so he had to bite the bullet and explain to Shen Hao.
“Then, why didn’t I see your response?”This is where Shen Hao was angry. He knew that an emerging brand was rising rapidly, but he didn’t nip it in the bud.
He took a deep breath:”Who is behind Xinghai Technology? Li
Qiang looked a little strange:”Mr. Shen, I have checked. The boss of Xinghai Technology is called Li Xinghai. He does not have any background. The development of Xinghai Technology relies entirely on its beautiful appearance, stable performance and perfect after-sales service.””
“Then, do you have any countermeasures?”Shen Hao asked with a stern face.
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(We will stop updating novels on this site, move to our new site: https://readwn.com////)
“We have communicated with the design department and have designed products that are comparable to Xinghai Technology, using our group advantages to overwhelm the other party.”Li Qiang said
“Boss, you don’t have to worry too much. Xinghai Technology has taken too big steps. A three-month-old brand actually dares to recruit 60 agent franchisees across the country. With no franchise management experience at all, this kind of Radical methods will greatly occupy funds and manpower. If the capital chain is broken, the brand will be finished. To be so courageous at such a young age is like a newborn calf not afraid of tigers. I don’t think this brand can survive long even if we don’t specifically target it.”Another marketing executive said in a more relaxed tone.
“We can start from the bank side. According to my observation, Xinghai Technology is now short of funds, so they should borrow money from banks. We can use the bank’s relationship to secure Xinghai Technology’s loan money, and then find a white glove to make venture capital investment in Xinghai, and then withdraw the investment at the critical moment.……”He laughed a few times.
In business, intrigues and intrigues are all too common.
A ferocious smile appeared on Shen Hao’s face:”Come, let’s discuss a detailed plan”
……
Li Xinghai doesn’t know that Xinghai Technology has aroused the great attention and hostility of Lennon. Now he only thinks about completing the system’s tasks.
The initial 60 agent franchisees have already kept everyone in the marketing department of Xinghai Technology busy, but 50 new agents will be recruited soon.
Investment advertisements have been placed on the Internet, and another advertisement has been placed in a relevant magazine. The customer service department’s phone number has been inundated with calls again.
Xu Zhiwei came to Li Xinghai:”Mr. Li, the company’s funds are starting to get tight.”
During this period, Xinghai Technology’s development was indeed too fast, and money was needed everywhere.
Around 1998, the loan business of banks was not going smoothly. At this time, most people avoided lending money. It was more difficult for banks to lend money than to obtain deposits.
Li Xinghai said to Xu Zhiwei:”My cooperative bank is Construction Engineering. Lao Xu, please contact ICBC and let’s get some loans.”
Xu Zhiwei also meant the same thing. Paying out 10 million won’t be a problem.
However, things went beyond Li Xinghai and Xu Zhiwei’s expectations. Construction Bank actually rejected Xinghai Technology’s loan
“I asked a friend to inquire, and it was Lennon and me who were causing trouble.”Xu Zhiwei and Li Xinghai reported the loan situation with serious expressions.
Li Xinghai frowned:”Our monthly turnover is tens of millions, and the construction engineer blocked our loan money because of Lennon. Lao Xu, please change the company’s cooperative bank.”
“good.”Xu Zhiwei was also resentful towards ICBC and happily agreed.
“As for the lack of funds,” Li Xinghai tapped his fingers on his desk, thought for a while and said,”Let’s find a solution from Changping District, Changping is still very supportive of our Xinghai.”
Loans are only for temporary urgent needs,” Li Xinghai thought. Xinghai Technology must develop new products that can make money quickly.
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