Chatty Hollywood

"In terms of film promotion and distribution capabilities, after "Death Is Coming", we can find that the current utilization rate of the Internet in Hollywood is still relatively poor."

Charlotte said,

"At present, the influence of the Internet is growing. This is precisely a breakthrough point we can choose -"

Having said this, Charlotte looked at Mr. Westwood and several of his subordinates.

"Whether it is normal publicity and secret campaign before the movie is released, or a cyber offensive after the movie is released to boost word-of-mouth and generate popularity, we must study it thoroughly and make it systematic and professional."

Seeing a few people nodding thoughtfully, Charlotte continued,

“And in addition to that, we also need to study data on market segments.”

"To put it simply, it is the difference between different types of movies in the online community that is the focus of promotion, the difference in the target audience group, what hobbies these target groups have, how to attract their attention, and -"

Charlotte knocked on the table,

“In what time period and where do these target movie-watching groups prefer to watch movies?”

"With this data, our promotion and distribution can be more accurate - that is, we can spend less money and do more things."

"And this requires continuous analysis and research after obtaining a large amount of data!"

Seeing the dumbfounded looks of her men, Charlotte smiled and said,

"This is the big data analysis I mentioned before - in the field of fast-moving consumer goods sales such as beverages, this method of data analysis and utilization is already being applied, and now we are going to introduce this method to film distribution. field."

"This is really a good method."

Mr. Westwood nodded.

"Actually, when Hollywood released movies in the past, it was said that different types of films used different publicity and distribution plans - however, these plans were often empirical and were the trade secrets of major distribution companies, so -"

"That's it!"

Charlotte nodded,

"Our publicity and distribution department is new and does not have much experience in this area. Therefore, we can only rely on new big data analysis methods to obtain data and formulas. Moreover, haven't you noticed?"

Charlotte smiled evilly and said,

"After entering the new millennium, with the development of the Internet and the growth of new generations, old film promotion plans and data models are becoming ineffective, just like those old film critics are gradually losing their influence."

"This means that when the times change, we will be on the same starting line as those established distribution companies. This gives us the opportunity to overtake in corners!"

Charlotte concluded,

"We need to gradually explore the past one genre at a time. Now, we have some experience in the release of horror films."

"And when we master the distribution data model of most genre films - by then, our distribution capabilities should be among the best in Hollywood."

"To this end, we must try our best to collect data not only from the films we release ourselves, but also from other films - in big data analysis, sufficient and accurate data is very important..."

**********

Of course, having said that, even if Mr. Westwood and others express support, it will not be easy for Charlotte to get the newly formed distribution department of Spectre Studio to complete the big data transformation.

First of all, it is not easy to establish a corresponding data collection network and train talents who can analyze data.

Not to mention, how to use the analyzed data also needs to be studied.

Fortunately, after listening to Charlotte's words, Mr. Westwood was very interested in it.

This allows Charlotte to at least not have to worry about who will be in charge of distribution work.

Not to mention, since acquiring Weta Studios in New Zealand, Charlotte has quietly introduced dream magic into the work of Spectre Studio——

Every day at noon, Spectre studio employees have a mandatory nap time of more than an hour after lunch.

——In this regard, the official explanation of Spectre Studio is for the health of employees.

Considering that in Silicon Valley, which is also located in Los Angeles, there are many Internet companies that provide employees with free snacks, drinks and even overtime meals. Some also force employees to exercise every day. It does not seem too strange that Spectre studios force naps.

——For this reason, Charlotte was also elected as the "Hollywood Good Boss" from 2001 to 2002.

In fact, this forced nap is a process by which Charlotte extracts questions from the minds of the employees of Specter's studio through dreams.

You must know that in teamwork, in addition to the personal abilities of team members, the most important thing is communication and tacit understanding between each other.

Many times, even if team members are not very capable, it is not that they cannot discover problems, but that they cannot effectively communicate and feedback them.

Of course, sometimes, they discover some problems subconsciously, but for various reasons, they do not speak out about them at all.

——Such situations are not uncommon.

For small teams to solve these problems, they often rely on long-term running-in and tacit understanding, so that everyone can understand each other tacitly;

As for large companies, they often rely on the power of systems and various processes.

But at the same time, it is also often a major source of the big company disease of "the bigger the company, the lower the efficiency."

Specter Studio solved this problem by relying on Charlotte's dream spell——

When employees take a nap together, various problems hidden in their hearts will emerge unconsciously.

At this time, Charlotte's ghosts will collect these questions in their dreams and make statistics.

——In this way, even if the employees do not report in time or even do not report it at all, Charlotte and some of the studio’s senior executives are still well aware of many problems at work.

In addition, when necessary, Charlotte can also subtly help some employees complete work communication through dreams.

This makes the internal communication efficiency of Spectre Studio very high——

Employees can often communicate their intentions clearly with just a few words or even a look;

And those high-level bosses are even more "wise and powerful". They can often provide timely help and work arrangements to employees before the employees even mention it.

——In this case, everyone in the Spectre studio can maximize their abilities and basically don’t have to worry about various communication problems.

Even if the work intensity is very high, working in such an atmosphere can always be enjoyable.

There is neither the powerlessness of teammates and bosses who are all inexplicable idiots, nor the feeling of being always being told around by others, but never knowing the use of what they are doing, or even simply feeling that I was feeling irritable and helpless in vain.

——Anyone who has entered the society and participated in team work should understand how comfortable such a working atmosphere is...

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