China Entertainment 1997

On August 15, 2000, Cao Xuan officially reached an agreement with Septwolves Men's Wear.

In the next two years, he will serve as the spokesperson for Septwolves men's clothing. The fee is 5 million per year. Not only does it break the endorsement record for mainland artists, it is also the highest fee for an endorsement by a Chinese private clothing company so far.

Septwolves spent a lot of money this time. Not only did they spend 10 million to sign Cao Xuan, but they also spent tens of millions to shoot commercials and land on CCTV and other TV stations.

They want to increase their popularity in one fell swoop and make Septwolves a first-tier clothing brand in China, and even rush into the Hong Kong, Taiwan and Asian markets.

The Seven Wolves are ambitious, and Cao Xuan, the spokesperson, must also fully cooperate. Not only must he give the Seven Wolves a set of promotional pictures and two commercials, but he also agrees to have no fewer than two event sites per year.

When participating in commercial activities such as red carpets, commercial performances, and variety shows, you must wear Septwolves costumes unless you are wearing specific costumes.

Cao Xuan didn't have any objections to this. He had already taken 10 million, and he still had this professional ethics.

The Seven Wolves were also very happy. After signing the contract, they directly sent someone to bring a van full of clothes to Cao Xuan, totaling 50 sets, including T-shirts, shorts, jackets, shirts, pants, underwear, belts, shoes and other types of clothing.

And this is still the first batch. In the future, the Seven Wolves will send him a batch of new clothes every season. If there are any better new products, they will be delivered from time to time.

Let's put it this way, in the next two years, almost all of Cao Xuan's clothes will be covered by the Seven Wolves, which will save him a lot of money.

Being a celebrity is also troublesome. You have to look glamorous in all occasions, and you can't wear heavy clothes, so you have to buy outfits frequently and spend a lot of money.

Last year alone, Cao Xuan spent more than 100,000 yuan on clothing alone. On many occasions, he had to rent or get sponsorships, otherwise he would have to spend several times more.

Now that he has signed the Seven Wolves, Cao Xuan doesn't have to worry about this.

Say hello, they are more proactive than him over there. All formal dresses are designed and produced by dedicated personnel, which saves you worry and money.

After receiving sky-high endorsement fees and clothing benefits, Cao Xuan instantly forgot about Baleno, who was so passionate about him before.

Don't contact me again in the future, I'm afraid the Seven Wolves will misunderstand!

At the same time, Cao Xuan is also very concerned about the future operating conditions of the Seven Wolves, which is directly related to his interests.

The sales of Septwolves are good, and the market value of revenue has increased significantly, which proves that he is worthy of being chosen as a spokesperson. Cao Xuan's commercial value will increase accordingly, and merchants are also willing to come to him for endorsement.

But if Septwolves earns very little and the sky-high endorsement fees and advertising fees are wasted, this will also have an impact on Cao Xuan's commercial value.

Therefore, Cao Xuan not only looks at the quality and price of commercial endorsements, but also considers the development of the company itself.

Otherwise, while he is representing the company, the company will fail. If he does it once or twice, he will be unlucky. If he does it three or four times, no one will look for him.

Life is too hard!

Therefore, Cao Xuan hopes to achieve a win-win situation between enterprise development and his own commercial value.

For example, the DVD endorsement I accepted before is fine now, but in a few years the DVD will be gone. So when the endorsement expires next year, Cao Xuan will not renew it, no matter how much money he spends.

In the future, Cao Xuan will also try to avoid endorsements of some no-name or short-lived popular products, such as PHS, cassette players, Jianlibao, MP3, keyboard smartphones, etc.

Don’t look back and say that he was the one who killed him and be treated like Brother Cheng Long...

However, Brother Chenglong will not be bad in the future, specializing in game endorsements, such as "Legend" and "Douluo Dalu". According to online rumors, the endorsement fee for one year is as high as 35 million, after tax.

It’s no wonder that Hong Kong and Taiwan celebrities package endorsements. Liu Tianxian can’t help but go down to earth. Who can struggle with money? He spends tens of millions a year, and Cao Xuan is tough enough to hold on.

Having said that, "Legend" is also online now. Cao Xuan has always wanted to cut off Hu Bo. In order to gain popularity, he may endorse this game.

Everyone shout, I am Zhazhaxuan, come and kill me if you are a brother!

Of course, Cao Xuan just thought about it. In the current Internet environment, endorsing games is just waiting to be scolded. Maybe he will be the sinner who tortures a generation of teenagers.

So let alone endorsements, even as an agent for "Legend", Cao Xuan plans to operate behind the scenes.

Cao Xuan has already planned to let [Sun Venture Capital] acquire a game company, and then prepare for the game company to come forward and win the Chinese agency rights of "Legend".

After that, he tended to three options: ① operate "Legend" as an agent by himself, ② operate it for Penguin, and ③ cooperate with Shanda.

The first one is that Cao Xuan is afraid that he has messed up. The second one is that Penguin has no relevant experience, and Penguin is currently focusing on instant messaging and Mobile Dreamnet. Cao Xuan is hesitant whether "Legend" will lead Penguin astray. .

The third item is what Cao Xuan is most excited about.

After all, Chen Tianqiao in the original time and space can successfully create a game myth. There are ready-made examples, which is safer than Cao Xuan's own chaos.

When it comes to unfamiliar areas, Cao Xuan still likes to lie back and watch by himself and let others help him make money.

After all, the peak of the game "Legend" is too short-lived. Cao Xuan's main purpose is to make quick money.

With enough cash, Cao Xuan can try to establish a theater chain, and by the way, buy several popular games such as "Band", "Kart Runner", "Cross Fire", "Dungeon Fighter", etc., and then sell them to Penguin as an agent Operations.

As long as this link is completed, Cao Xuan will have several more cash cows under his command, and he will no longer have to be embarrassed to demolish the west wall and mend the east wall.

………

Cao Xuan was holding back a big deal worth hundreds of millions, but the outside world was also shocked by his big contract worth tens of millions.

These days, the ability of celebrities to make money is actually limited, especially in the mainland, where artists’ incomes are dwarfed by those of Hong Kong and Taiwan.

Many of the top names in the industry only earn millions in endorsement fees. Add in various company and other dividends, and you can count the number of people who earn more than 5 million a year.

At this time, Cao Xuan revealed a multi-million contract, which blinded countless people in the entertainment industry in 2000.

In fact, this matter can be regarded as a trick played by the Seven Wolves on Cao Xuan. Cao Xuan naturally wanted to make a fortune quietly, but the Seven Wolves wanted to make headlines with sky-high endorsements.

Facts have proved that the Seven Wolves succeeded, but Cao Xuan was roasted on the fire.

The group of reporters began to frantically dig into Cao Xuan's various assets and create a myth of wealth in the entertainment industry.

Penguin, Stars, and Flying on the Grass were all hit, and Cao Xuan's "Young Bao Qingtian" and "Journey to the West" did not escape.

Fortunately, Penguin's shares are kept confidential. The reporter only found out that Cao Xuan had shares, but did not know that he was the major shareholder. In addition, the two apartments in Haidian and Tongzhou were not disclosed.

But even so, reporters put it all together and estimated Cao Xuan's worth at 80 million.

This price must be an underestimate. After all, many things cannot be calculated these days. The reporter also made a rough guess. Cao Xuan's actual worth has more than doubled.

But even so, the report exploded.

You know, in the 2000 Mainland China Rich List compiled by Forbes not long ago, the person ranked 15th had a personal asset of only 1.5 billion.

Cao Xuan is worth 80 million. I can’t say he is the richest artist in the mainland entertainment industry, but he is definitely among the top.

What’s even more frightening is that Cao Xuan has only been in the industry for three years, and he is still very popular. It is foreseeable that this number will continue to rise in the future.

Suddenly becoming a model of wealth in the entertainment industry, Cao Xuan suddenly had many envious, jealous, and greedy eyes around him.

Apart from other things, Cao Xuan's phone has been flooded with a lot of ambiguous text messages for no reason in the past two days, and many female artists have even made public advances to him in front of the media.

Handsome, young, famous, and rich, Cao Xuan is simply a top diamond king, and he doesn't care about anyone.

Hu Jing is now guarding Cao Xuan every day, fearing that he will be seduced by some vixen. Zeng Li, who is on vacation in his hometown, is also preparing to return to Beijing early.

Cao Xuan even suspected that the two of them had secretly joined forces to defend against foreign enemies first, and then decide the outcome.

However, he really didn't care about it at the moment. He was busy dealing with the consequences of this incident.

Regardless of whether this matter is big or small, Cao Xuan still takes it very seriously and hopes to reduce the negative impact as much as possible.

First of all, Cao Xuan added a few more security guards to himself through Zhu Jiang's relationship, and then sent them to his parents in his hometown. He even began to think about female bodyguards to protect Hu Jing and Zeng Li personally.

There's no way around it. Rich people are the targets these days, not to mention celebrities. "Save Mr. Me" is the best example.

The second is the pressure. Under his instruction, Fengyun Studio went out to refute the evaluation of many reports and "lower" Cao Xuan's worth.

At the same time, for example, there are many news about high-priced endorsements by foreign, Hong Kong and Taiwan artists. Some of them are true and some are false, but they are a good way to share some of the heat with Cao Xuan.

People who eat melons have also learned that it turns out that those big-name celebrities make so much money, and Cao Xuan earns very little.

It even gave Cao Xuan a promotion invisibly. After all, Cao Xuan's income is on par with big names overseas, Hong Kong and Taiwan, which shows that his fame and influence are similar.

Many ordinary people don't understand the difference between net worth and income, company market value and endorsement deals. Anyway, the numbers seem to be similar, so Cao Xuan is awesome.

In this entertainment industry atmosphere where "foreign monks like to chant sutras", Cao Xuan's celebrity status has successively broken through the shackles of discrimination against mainland artists, and has begun to equal or even surpass the big names in Hong Kong and Taiwan.

After the heat subsides, the last step is to do charity and spread money to ensure safety.

Soon, under Cao Xuan's operation, his repeated donations in the past two years to build four Hope Primary Schools began to appear in the newspapers.

The millions of real money immediately stopped the jealous and attacking voices, and the official media began to praise Cao Xuan for his good deeds.

The masses also have a very good impression of Cao Xuan, thinking that he never forgets his roots after making money, actively repays his hometown, is enthusiastic about charity, and cares for the orphans, the elderly and the weak, and is a kind and honest young man.

Cao Xuan's financial crisis was also successfully overcome, which further strengthened his idea of ​​​​doing charity.

It doesn't matter whether it's to ask for a name or to avoid disaster.

As his net worth continues to rise, it is inevitable that he will receive all kinds of sights and sounds. Charity is his best protective body.

And Cao Xuan himself feels comfortable. Helping some people who really need help will make him feel a sense of soul sublimation.

That feeling is, to a certain extent, more fulfilling than if he had made tens of millions...

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