China Entertainment 1997

"Young Man Bao Qingtian" was launched on September 14, but the crew began to promote it in the media at the end of July. In August, Cao Xuan and other creative teams began to promote it.

During this period, Cao Xuan appeared on four popular variety shows on Beijing and Taiwan, and two on Modu Channel.

Some of them are for national satellite TV programs, and some are sub-channels for audiences in Beijing, Shanghai and surrounding areas.

After so many programs, I can't say how much promotional effect Cao Xuan has had on "Young Bao Qingtian". The ratings of major programs on the two TV stations have helped him to rise a lot.

Li Bingbing, Ren Quan, Hu Jing, Shi Xiaolong and other main creators also followed Cao Xuan and frequently brushed their faces.

To put it bluntly, if Cao Xuan had not led the team, even if "Young Bao Qingtian" was purchased by two TV stations, it might not have been able to obtain so many variety show resources.

Most TV stations have their own drama purchasing departments and variety show departments. They arrange several variety shows to promote the show, but there are too many things to talk about in terms of which variety show to arrange, what time period, how to design the variety show process, etc.

But now "Young Bao Qingtian" has Cao Xuan, the popular king, that's not necessarily the case. The hit point is big enough and rare enough.

Since returning from Taiwan last year, Cao Xuan has been filming movies and then producing albums, and has almost never appeared on variety shows.

Things are rare and valuable. When several program teams heard that Cao Xuan was leading the team, they all rushed to have the crew of "Young Bao Qingtian" to promote their own programs.

Li Bingbing and the others would not have been able to obtain so many variety show resources on their own, but this time holding Cao Xuan's thighs allowed them to indulge in the variety show addiction and witness the king's treatment with their own eyes.

There is an independent luxury dressing room, the director of the program team and the boss of the host come to talk about the process in person. The host team honestly does not dare to steal the camera, and even sacrifices themselves to design a colorful plot. The main part of the program trailer occupies the C position, and the media is also following before and after the filming. Interview exposed...

We used to be filming together on the crew, and everyone was laughing and joking, but they didn't think much of Cao Xuan. Now that we went on a promotional trip with him, we got to know what it means to be a Chinese-speaking king.

Hu Jing and Cao Xuan's family are different from Yourong. Shi Xiaolong is still young and not sensitive enough in this regard. The ones who are really stimulated are Li Bingbing and Ren Quan.

Especially Li Bingbing, as a woman named Fan Ye, also has ambition in her bones. Seeing that Cao Xuan, who is younger than herself and debuted late, has reached this stage, her career ambitions are burning.

Soon after returning, it was reported that Li Bingbing and Ren Quan had joined Huayi Brothers.

Huayi Brothers has become famous in the past two years. The Wang brothers are indeed wealthy at this stage. They have previously cast Feng Xiaogang's "Endless", Jiang Wen's "The Devil Is Coming", and Director Chen's "Jing Ke Assassins the King of Qin".

Although "The Devil Is Coming" was banned in China and "Jing Ke Assassins the King of Qin" failed at the box office, frankly speaking, both dramas have sold overseas copyrights.

It’s unclear whether the money will be repaid, but it certainly won’t be a total loss. What’s more important is that “Endless” made money.

Moreover, Huayi has made a name for itself in the industry by successively investing in a number of films by major directors.

The Wang brothers deepened their cooperation with Feng Xiaogang and voted for "A Sigh". They also cast "Gua Sha" for Zheng Xiaolong and collaborated with Liang Tian on "Counterattack".

In the blink of an eye, a small amount of 20 to 30 million was thrown out. It was considered a big drain in the mainland film and television industry.

Li Bingbing was the first artist signed by Huayi. After signing the contract, she became the first sister of Huayi. The Wang brothers valued her very much, and they valued Wang Jinghua behind her even more.

This future China's number one private entertainment company is beginning its own rise.

Cao Xuan watched this with cold eyes.

In the post-millennium entertainment industry, you can't avoid Huayi. You will either become an enemy or a friend.

Cao Xuan didn't know what his relationship with Huayi would be like in the future, but according to his estimation, given the way the Wang brothers and Feng Dapao behaved, he had nothing to do with them, and the chance of him becoming an enemy was far greater than that of him. friend.

However, this will probably wait until Fanxing enters the film industry. Now one of the two companies focuses on the music industry and TV series, while the other focuses on movies and artist management. They cannot compete with each other.

They didn't come to provoke Cao Xuan, and Cao Xuan was not in the mood to make trouble with them.

As a friend, he also wished Li Bingbing and Ren Quan their careers in Huayi. It was a pity that they looked down on Fanxing, otherwise Cao Xuan would have really wanted to sign these two.

Fortunately, not signing a contract with Fanxing will not affect the cooperation between the two parties. For example, Cao Xuan really wants to ask Li Bingbing to play the female lead in "Yan Shuangying" that Fanxing is preparing.

Ever since he was preparing to film the "Swallows and Eagles" series, Cao Xuan had a bad taste in packing future stars into the series.

Especially the woman in Yan Shuangying. According to the preliminary setting of the script, the woman in Yan Shuangying will die after the filming of each film, so that the heroine can be replaced easily.

Cao Xuan plans to let female stars such as Li Bingbing, Fan Bingbing, Gao Yuanyuan, Liu Tao, and Li Xiaoran play the lead or second lead in each film to fall in love with Yan Shuangying.

The iron-clad Yan Shuangying is the heroine of flowing water.

With so many celebrity "wives", I'm afraid Yan Shuangying will be a hottie not only on-screen but also off-screen. It's exciting to think about it.

If Cao Xuan hadn't been afraid that the series would easily stereotype actors, he himself would have wanted to play Yan Shuangying.

………

Let's talk about "Young Bao Qingtian" itself. In just two episodes after it was launched, this drama has made many viewers shine.

The young and slightly funny Bao Zheng looks a bit cowardly, but he is very smart and thoughtful, and he has solved several civil disputes as soon as he appeared on the scene.

Then he had daily quarrels with Gongsun Ce, who was so angry that he was speechless. He was full of youthful vigor and distinguished himself from the majestic Bao Longtu sitting in Kaifeng Mansion.

Such an image of Bao Zheng can be said to have "brought down the altar" of the Bao Gong that audiences had seen in opera, film and television in the past.

Some people find the characters friendly, novel and interesting, while others find them deviant and chaotic.

On the first day of the premiere of the TV series, there were more than a dozen news articles discussing the image of Bao Zheng in "Young Bao Qingtian".

Because the media focused on discussing Bao Zheng's image, they ignored the plot that the TV series should really focus on.

"Young Man Bao Qingtian" covers seven cases in 40 episodes. The plot is very fast-paced, and each case follows one after another, creating suspense, digging holes, and often reversals.

Not long after the beginning of the first episode, the plot of the unit case officially entered. Song State and Goryeo got married. The crown prince of Goryeo escorted the Goryeo monarch to Song State and was attacked. Fortunately, nothing happened.

The local officials in Luzhou were so scared that they were trembling with fear. The Crown Prince of Korea was completely unaware and was still obsessed with what he wanted to do to the girl Xiao Ai.

As a result, at night, Xiao Ai was rescued by a female ghost, and the crown prince and the seventh prince of Goryeo were killed one after another.

The two people died in their own room. The death was very tragic and no one entered or exited the doors or windows. Everyone present also had alibi. It was a typical secret room murder case.

Bao Zheng intervened in the case through his mother who was handling the case in the government office and his friend Gongsun Ce, who was in love and killed each other, and started his journey as a famous detective.

In just two episodes, there is a huge amount of information, and it has also aroused the interest of many viewers who watched the premiere.

For example, who is the ghost who rescued Xiao Ai?

How did the Goryeo Crown Prince and the Seventh Prince die?

How did Bao Zheng find out the real murderer?

Question after question, they turned on the TV on time the next day, which solved some of their doubts and added some new ones, forcing them to continue watching the show.

At the same time, the Eight Wise Kings played by Chen Daoming also made a successful appearance, which also caused the data to soar to a certain extent.

On the third day of broadcast, the first six episodes ended, and the truth of the first case of "Young Bao Qingtian" was revealed.

The murderers who killed the crown prince and the seventh prince of Goryeo were neither the Song people who had enmity with him, nor the internal ghosts of Goryeo, nor the killers sent by the Liao State, but the undercover Shen Liang sent by the Liao State to the Song State.

The method of killing people in a secret room that has left countless people confused is also very simple. After killing the person, the murderer did not escape, but hid in the corner, waiting for other people to hear the sound and look, and sneak in quietly.

There were so many people, and everyone's attention was attracted by the murder, and they didn't even notice that there was one more person in the team.

Dark under the lamp!

This method is not surprising at all, but it is impossible to guess whether it is life or death without being able to prove it.

Of course, this is for ordinary people. Senior mystery fans can basically guess the general method of committing the crime in two or three episodes. If you have an active mind, it is not difficult to guess who the murderer is.

But then again, there are so many mystery fans these days, and the TV series has been doing some plot interference, so the final result was beyond the expectations of many viewers.

"Youngster Bao Qingtian" is positioned for the general public, even young audiences.

After six episodes, the exciting plot rhythm, meticulous and novel reasoning process, and loving interactions between the protagonists have quickly won the love of a large number of young audiences.

In just three days, the national average ratings of "Young Bao Qingtian" on Beijing Channel were 4.2 and the regional ratings were 16.7. The average national ratings and regional ratings of "Modu Channel" were 3.9 and 17.1, respectively.

They ranked first and second in the national ratings rankings for the same period, and ranked first in the regional ratings.

But the most terrifying thing is the viewership share of "Young Man Bao Qingtian". The two TV stations jointly captured almost 15% of the national viewership share for the same period.

Here I want to talk about the difference between ratings and viewership share.

Ratings are calculated as the ratio of viewers watching to all viewers in the region.

For example, there are 1 million TV stations in Beijing equipped with Beijing TV. The ratings of "Young Man Bao Qingtian" in the Beijing area are 16.7, which means that 167,000 people in Beijing watched this TV series.

The national ratings are calculated based on the number of TV stations in the country that are equipped with Beijing TV. If there are 10 million TV stations and the national ratings of "Bao Qingtian" are 4.2, it means that 420,000 TV stations across the country have watched this drama.

Viewing share refers to the viewers who watched the TV series during the same time period.

To put it bluntly, between 8 pm and 10 pm, 15% of the TVs turned on across the country are watching "Young Man Bao Qingtian".

This viewership share data usually appears in CCTV dramas, and few local TV dramas can achieve this market share.

The last premiere to achieve this result was last year's "Huan Zhu Ge Ge 2".

At its peak, the market share of "Huan Zhu Ge Ge 2" reached a terrifying 45%, which was equivalent to the TV set that was turned on across the country that night. Nearly half were watching "Huan Zhu Ge Ge 2".

After major satellite TV stations launched stars one after another, the TV drama market expanded. Even CCTV's new year's drama has never achieved such a strong viewership share.

"Yongzheng Dynasty" and "Journey to the West" were also popular for a while, but at most they were only in the upper 30%.

"Youngster Bao Qingtian" scored 15% at the beginning. The data is amazing. Both Modu Channel and Jingcheng Channel were crazy about happiness, and the advertising fees were lenient.

Chen Yong was also very happy, the ratings were very good, and the second and third round broadcast rights and pre-roll ads were easy to sell.

Cao Xuan is the happiest. The popularity of "Young Bao Qingtian" not only allows him to make more money, but also expands his fame and national popularity. He is almost making money...

I went home at 6pm, had a headache due to motion sickness and took a short nap. Then I got up and stayed up late to write. The update will be a little late. Sorry. PS: Shamelessly asking for some guaranteed monthly passes. I love you all.