China Entertainment 1997

The autograph session was a complete success. Regardless of the previous performance session, during the autograph session, almost every fan present held an album to express their support.

Others bought several pieces, and one person bought the most 100 pieces.

According to statistics afterwards, at this book signing event alone, nearly 20,000 copies of "Four" were sold, and several thousand copies of "Chinese Style" were sold.

However, this is just the first step. In addition to signing autographs, holding a book signing is also a promotion. Especially this kind of semi-fan concert with many performances is mainly for publicity.

Prior to this, Oda Kazuki had contacted Japan's Fuji TV (one of the six major TV stations in Japan) to broadcast and promote Cao Xuan's autograph session.

Of course, the condition is that the variety shows and news related to Cao Xuan's visit to Japan should be based on Fuji TV.

In order to seize the spotlight of "Cao Xuan's Future", Fuji TV specially set aside half an hour for Cao Xuan Cao Xuan's autograph signing session during prime time.

Including the two songs with the most amazing effects, "Your Answer" and "Sea of ​​Stars" solos that Cao Xuan and Warner strongly recommended, as well as the fan chorus interaction and news reports of the signing session later.

Fuji TV even found four lucky fans who came on stage, including Yui Aragaki and Masami Nagasawa, to conduct relevant interviews.

Aragaki and Yui, who have begun to possess the charm of future otaku goddesses, shyly and a little happily shared their experience and mood of singing with their idols in front of the camera.

"Onisang is really gentle. If I have unfamiliar lyrics or melody, he will immediately remind me or cover it up for me. He is very considerate."

"At the end of the autograph session, he even took a photo with us and gave us gifts and a souvenir book."

"I want to be an artist, and he is very supportive and encouraging."

"This is the bracelet and signed album given to me by Onisang. I will treasure them well."

"..."

In fact, the other two male fans also accepted many inquiries, but when it was broadcast, they were basically edited to the same extent, and the interviews of Yui Aragaki and Masami Nagasawa were almost all preserved.

The leaders of this interview column know exactly what the key to ratings is.

As expected, the two lolita with sweet looks and cute personalities were loved by some viewers, and some even called to inquire.

If they can seize the opportunity, the two may enter the entertainment industry earlier than before.

However, Cao Xuan had no time to worry about these two Loli fans. After the autograph session, he immediately threw himself into high-intensity promotional activities.

After all, it was an away game, and facing Japan's popular little queen, Cao Xuan had to devote 100% of his efforts and energy to a successful counterattack.

Even so far, Cao Xuan still has not made public his goal of hitting the public trust list.

They have discussed this internally, although the public goal can further mobilize the enthusiasm of Cao Xuan's fans, and even trigger the support of hostile fans of Hamasaki.

But at the same time, it will also arouse the vigilance of Hamasaki himself and the targeting of his fans.

Cao Xuan's popularity in Japan is still far behind that of Hamasaki. There is still hope for a sneak attack, but if Hamasaki prepares for the battle with all his strength, Cao Xuan has a high chance of losing.

There is another very important key. After all, Cao Xuan is not a local artist in Japan. He rashly shouts that he wants to be on the charts, which can easily arouse the siege of local Japanese fans.

For example, if a Japanese singer comes to China and says that he will surpass Jay Chou to reach the top of the Chinese music charts, look at who the Chinese fans support.

Therefore, if you announce your goals rashly, you may be self-defeating. You may even fail to achieve your goals and become the target of ridicule.

So Cao Xuan's strategy was to make a fortune silently.

Shooters should not sneak into the village quietly, do their best to promote it within this week, and then wait for the announcement of the Oricon list next Tuesday.

It’s done, show off your power!

There is no shame in losing.

However, Cao Xuan still has some regrets. According to his thoughts, he would definitely prefer to face the opposition and siege of countless people, win the Oricon ranking championship, and pretend to be more perfect.

But we still have to follow realistic logic. Perhaps in the future, Cao Xuan will become famous in Europe and the United States, and with the general trend of Asian world superstars, he can achieve this achievement.

………

During this week in Japan, Cao Xuan attended almost four book signings, each lasting from half a day to a full day. During the rest of the time, there were various business activities and variety shows.

In Korea, you can still have sex with Li Fuzhen. In Japan, Cao Xuan is sometimes busy working until almost early in the morning.

Just for autograph signings, he has written his name tens of thousands of times on his right hand in the past few days, and he still trembles slightly when he sleeps at night.

Cao Xuan, who has become a big name in China, is also a boss who has absolute autonomy. In terms of publicity, in addition to having to travel to various places, he has not experienced such high-intensity continuous work for a long time.

This trip to Asia allowed him to vaguely regain some of the fighting feeling he had when he first became popular in 1997-98.

While doing promotions during this period, Cao Xuan also saw the high degree of entertainment and commercialization in Japan at this stage.

Needless to say, the mainland entertainment industry has just started. In the past, he felt that South Korea and even Taiwan, which were relatively developed, were far behind Japan.

This is a legacy of Japan’s rapid economic development in the last century.

Film, television, animation, music, variety shows, sports, comics, games, action movies and other industries all maintain leading advantages in Asia and even the world, and are supported by a series of peripheral developments.

Even a cursory observation gave Cao Xuan an uncontrollable urge to poach.

Regardless of other aspects, Cao Xuan has not had much exposure, but the variety shows he participated in are also the key areas for Fanxing's next development, which has benefited him a lot.

Lots of ideas, big scale, and interesting planning!

Compared with South Korea, Taiwan, Mainland and other variety shows that are still focusing on indoor games at this stage, Japan has launched a large number of outdoor variety shows, and some variety shows even have the feel of reality shows.

There are many parts that even Cao Xuan, a man with a golden finger, found novel.

This also made Cao Xuan realize that he had made a misunderstanding. Because of Golden Finger, he had always regarded Korean film and television and variety shows as key references.

But in fact, in 2002, Hallyu was only in its initial development stage. Korean dramas that would become popular in the future had just started, and Korean variety shows were far inferior to Japan.

Cao Xuan feels that if Fanxing wants to vigorously develop variety shows, the best way is to send people to Japan to study, or directly poach people to gain Japan's rich and advanced variety show production experience at this stage, and then "originate" future Korean hits. Variety show planning.

Japan and South Korea combine to form a Chinese variety show, and it is successful. Maybe it can be sold back to Japan and South Korea...

Not only variety shows, Cao Xuan believes that Japanese animation is also worth learning from, digging and cultivating more animation production talents, and combining Chinese online literature to create domestic animation.

Judging from the trends of domestic animations in the future, this approach is feasible.

However, Cao Xuan does not have the energy at this stage, and the domestic animation market is not easy to do. Let alone the audience problem, he may be reported by parents one day.

I can only leave it to be decided, wait until I start writing web articles and accumulate some IP.

No one expected that Cao Xuan, the king of China, came to Japan to promote. Not only did he not respect martial ethics, but he was also ready to sneak attack on the 24-year-old little queen Hamasaki.

I was still thinking about poaching and plundering people. Ignoring the pain in my hand when signing, I secretly jotted down a small notebook before going to bed at night and prepared to start it when I returned to China.

But aside from the small tricks behind the scenes, Cao Xuan is really working hard in Japan these days, and even Fuji TV, which has reached a cooperation, is feeling emotional.

There are many foreign big names who come to Japan to promote, but few are so active. Cao Xuan's boss is so lucky to have such hard-working artists.

What? He is the boss himself.

Darling, are even the capitalists involved in internal affairs these days?

High-intensity work means high-intensity exposure, which is a great help for Cao Xuan's publicity.

In a short period of time, the sales data of Cao Xuan's "Four" album has been rising all the way. As of Friday night, the sales volume for the week had exceeded 200,000.

Being able to achieve such high sales is certainly due to Cao Xuan’s efforts in publicity, but Japan’s relatively excellent genuine management is also very important.

With a sales volume of 200,000+, under normal circumstances, she can almost win the championship next week. Last week, Hamasaki's sales were only 260,000. According to the trend, she should have a certain amount of decrease this week.

Cao Xuan has a book signing and variety show in the last two days, and has high hopes of reaching 250,000.

As long as the sales volume reaches 250,000, Cao Xuan has a 70% chance of winning this week's Oricon weekly ranking.

But the premise is that there are no changes on Hamasaki's side.

However, come what may, on Saturday morning, Hamasaki officially announced that he will hold a concert tour in Japan in March, and also promoted the new album.

When the idol held a concert, Ayumi Hamasaki's fans were extremely happy, and sales also showed a small explosion on a steady trend.

According to statistics from Warner Japan, if Cao Xuan wants to win this week's Oricon ranking, he must achieve sales of more than 300,000.

With a sales gap of nearly 50,000 albums and a short period of time, it could almost be declared a failure.

And next week, let alone Cao Xuan's schedule, it is impossible to stay in Japan.

Even if Cao Xuan postpones the promotion, "Four" is a Chinese album after all, and its audience is limited. This week has almost overdrawn a lot of potential, and the possibility of continuing to explode next week is not too high.

Oda Kazuki was a little discouraged, but Cao Xuan still had a trump card that was useless.

Chinese in Japan!

In the 1970s, after China and Japan established diplomatic relations, many Chinese came to Japan to live or study, and then stayed in Japan for a long time.

As of 2002, there were almost 500,000 Chinese in Japan, which was second only to South Korea/North Korea among foreigners in Japan.

As a Chinese superstar, Cao Xuan has a high influence among these Chinese people. Even when Cao Xuan is promoting in Japan these days, many Chinese people come to support him.

It can be said that if Cao Xuan is promoted in the Chinese circle in Japan, he can easily get a lot of sales. Even if many Chinese people do not listen to his songs, they will buy albums to support him.

However, Cao Xuan felt that it was unnecessary to do this. After all, normally, his chance of winning was still quite high, so there was no need to play the so-called Chinese card.

But now, with just one last shudder, Cao Xuan was really unwilling to give up on him.

At Cao Xuan's suggestion, the focus of album promotion on Saturdays and Sundays was shifted to the Chinese area in Japan.

Of the nearly 500,000 Chinese in Japan, almost one-third are in Tokyo. Ikebukuro, nicknamed Chinatown, and its surrounding areas are the main gathering areas for Chinese.

Cao Xuan held a book signing near Ikebukuro, and there were a large number of attendees, almost 90% of whom were Chinese.

At the same time, some Chinese forums and Chinese newspapers in Japan also began to publicize that Cao Xuan was very likely to win the first place in the Oricon weekly rankings, and called on the Chinese to support him.

There are many reasons why Chinese in Japan come to Japan, and the stories behind them are also complex and varied. However, except for a few white-eyed wolves, most of them still have the mentality of Chinese compatriots.

Living in a foreign country, it is considered a marginalized group. In comparison, it is more united internally and more stubborn about some achievements. To a certain extent, it can be regarded as proving its confidence.

At this stage, China's economy is developing and has not yet reached the status of a great power in future generations. What the Chinese can best face the Japanese is not the motherland, but a few celebrities who have made a name for themselves internationally.

Artists such as Cheng Long, Bruce Lee, and Teresa Teng who are very influential in Japan are all the pride of the Chinese in Japan, and Cao Xuan can barely be counted among them.

In fact, this psychology is easy to understand. It is a bit like the Koreans later. They were weak in front of China, so they repeatedly pointed out the relatively developed football and entertainment industries.

Twenty years ago, we looked at a country based on its people.

Twenty years later, watch the country and treat people.

Going back to the current stage, although Japan has fallen into an economic downturn due to the bursting of the housing price bubble, it is still undoubtedly the first in Asia and the second largest economy in the world. China is slightly inferior in many aspects.

The Chinese in Japan always feel a little less confident when facing the Japanese, and they also hope that China can achieve more results that can be achieved.

Cao Xuan won the first place in the Japanese Oricon Chart, which is obviously one of them.

In the Japanese music scene over the years, except for several early Taiwanese Japanese singers, only Teresa Teng has won the first place on the Oricon Chart, and her albums are mainly in Japanese.

After Teresa Teng, Wang Fei, Leslie Cheung, and the Four Heavenly Kings are few singers who have achieved good results in Japan, but they are still far from the top of the Oricon Chart.

Cao Xuan has a great hope of winning the first prize, and he will win with a Chinese singer + Chinese album. This temptation is very tempting to the Chinese in Japan.

If successful, you can brag about it for several years, especially when faced with those Korean stick guys, you can make them jump like crazy...

Based on this alone, many Chinese in Japan are willing to spend some money to buy an album to support Cao Xuan.

With the enthusiastic support of the Chinese community, Cao Xuan's sales increased rapidly, approaching 300,000 in a short period of time.

………

On Sunday, a relevant Oricon prediction agency roughly calculated the ranking of this week's Oricon based on data from various parties, and then I was surprised to find out.

If there is no change in this ranking, then Cao Xuan is likely to win the Oricon weekly championship this week.

Soon the media made the news public, shocking most of the Japanese music world.

Japan has a huge advantage in Asia. It’s true that no foreign singer has won the Japanese Oricon No. 1 before, but basically they were all European and American singers, to be more precise, the United States.

The few singers who are not in the European and American music scene are almost all foreign singers who have been in the Japanese music scene for a long time.

There are non-European and American singers like Cao Xuan who release non-Japanese albums and have a chance to win in away games. It cannot be said that there are not many, but there are only one or two in decades.

Many people were shocked. When they came to their senses, their first reaction was to stop them, saying that the championship could not be won by the Chinese.

But there was too little time left for them, and they were unorganized and scattered.

If everyone supports Ayumi Hamasaki, there is still a chance for a comeback, but they fight independently. Not only do they not provide much help, but they hinder it to a certain extent.

Cao Xuan, on the other hand, had already made preparations and launched precise publicity targeting fan clubs and Chinese groups.

With the strong support from fans and Chinese compatriots, not only did they not be overtaken, but they actually distanced themselves somewhat.

Under the premise of having an absolute advantage, Cao Xuan fans and Chinese groups are more motivated and strive to win the championship in one fell swoop.

Cao Xuan is very fortunate that Oricon only counts sales and does not consider his opponents, as long as his sales are high enough.

If it is based on the radio on-demand rate like the Chinese rankings, even if they are fighting separately, it will be difficult for him to win due to the disadvantage of the staff base.

After a whole day of commotion, sales statistics ended at midnight on Monday morning.

After a busy week, Cao Xuan took time to go to a hot spring to relax. Oda Kazuki suddenly broke in with documents.

"Cao Sang, the data came out at 374,000. There is great hope. There is great hope."

Cao Xuan was wearing a bath towel, but he was not afraid of being taken advantage of. He just asked out of curiosity: "Do you know what the sales volume of Ayumi Hamasaki is?"

"It's not clear, but based on our estimates and combined with several other forecasting agencies, it should be between 320,000 and 340,000."

Oda Kazuki is very excited. The sales volume in a single week is more than 300,000, which is very impressive even in the Japanese music scene.

As for the millions of copies announced by the outside world in a single month, 99% of them are shipments, not actual sales.

However, Hamasaki's achievements still did not suppress Cao Xuan. Oda Kazuki was very sorry that Cao Xuan was not Japanese.

He believes that with Cao Xuan's musical talent and Japan's music market environment, his achievements will be even more amazing than now.

What's more pity for Oda Kazuki is that "Four" is only a Chinese album, and its potential is exhausted. It's okay to be exposed on the Oricon chart next week, but I'm afraid it will be beaten back to its original shape the week after that.

But even so, the sales volume of this album has steadily exceeded 500,000, and is even expected to hit 800,000. As a non-Japanese album, it is a phenomenon.

Cao Xuan's influence and commercial value in Asia have once again been consolidated and increased, and Warner Japan has also benefited greatly.

At least for Kazuki Oda, who helped the company's top Asian brother achieve breakthrough results in Japan shortly after taking office, Warner Asia executives will look at him differently.

Oda Kazuki happily went to arrange other matters.

For example, Cao Xuan won the first place in the Oricon Chart, and Warner Japan can use this incident to expand its influence. This is a rare opportunity, and he must seize it.

After Xiaotian left, Cao Xuan could no longer hold back the joy in his heart, laughed silently, and even learned a classic line in Jinmen dialect.

"Cao Xuan, are you number one in Japan at that time?"

"Today, today!"

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