China Entertainment 1997

Beijing, a shopping mall plaza

Cao Xuan is holding his first autograph session.

During the period when "Starry Stars" was released, Cao Xuan was busy doing variety shows, media interviews, and radio promotions. He was so busy that he didn't even have time to invite Hu Jing and Zeng Li to dinner to celebrate.

In early June, the total sales volume of "Starry Spots" officially exceeded the 500,000 mark, of which approximately 450,000+ were sold in the Mainland, and approximately 50,000 were sold in Hong Kong, Taiwan and overseas.

"Starry Stars" has also become the highest-selling new album in the Chinese music industry so far this year.

Ranking second is Na Young's "Conquer", which is about 440,000.

According to previous album sales statistics, the total sales of "Conquest" are expected to exceed 1.5 million, and 2 million is not impossible to achieve.

As for "Starry Stars", which earned 500,000 yuan in its first month, everyone at Warner compares it to last year's "Too Soft", which became a hit in both mainland China and Taiwan.

"Heart Is Too Soft" is said to have sold 20 million, just listen to this number.

In fact, the album "Heart Is Too Soft" was first released in Taiwan Province, but it did not cause any sensation at the time.

Later, the album spread to the mainland and quickly became popular in the mainland. Then it counterattacked from the mainland market to Hong Kong and Taiwan, and then became popular all over the country.

The time difference during this period made "Heart Too Soft" suffer from piracy.

But even so, the huge popularity base has made the sales of genuine copies of "Heart Too Soft" very impressive.

Warner does not know the real sales data of "Heart Is Too Soft", but based on comprehensive analysis of various circumstances, it believes that its genuine sales are roughly more than 3 million, or even more than 3.5 million.

The current popularity of the songs in "Starry Stars" is not much less than last year's "Heart Is Too Soft".

Moreover, last year, "Heart Is Too Soft" had only one popular song, while "Starry Stars" had five songs. The layers added on top of each other made the overall popularity even greater.

Zhou Jianhui, the new head of Warner, is very ambitious. Not only is he eyeing this year's annual album sales crown, he also wants "Starry Stars" to surpass "Heart Is Too Soft".

In this way, he defeated his old enemy and completely established the name of Warner UFO.

Cao Xuan is not as conceited as Zhou Jianhui.

Although he is also confident in his new album, the quality and popularity of the phenomenal album "Heart is Too Soft" are of course important reasons, but luck is the most critical factor.

This kind of metaphysical bonus is invisible and intangible, but it can sometimes make you doubt your life...

Moreover, although "Starry Stars" has just defeated mainland queen Naying, there is still a strong opponent who has not appeared.

If Cao Xuan remembers correctly, Ren Xianqi, who became popular last year, will release his representative album "Love in the Pacific" in the middle of this year.

This album was a huge hit, and it completely established Ren Xianqi's status as the new king of the Chinese music scene, becoming one of the most popular male singers of this era.

Cao Xuan's "Stars" wanted to win the best-selling title in 1998 and catch up with "Heart is Too Soft", but it first had to pass the test of Ren Xianqi.

However, Cao Xuan was calm in his heart, but he had no intention of pouring cold water on Zhou Jianhui. Instead, he actively cooperated with Warner's series of promotional activities.

Young people are all competitive, and Cao Xuan, who is only 22 years old this year, is no exception.

Although I know that Ren Xianqi's new album is coming very fast, I still want to challenge him to see who is better among "Nan Ren and Bei Cao".

Now that the album has been online for almost a month, major pirates are already in place.

All kinds of pirated CDs and tapes of "Starry Stars" have sprung up all over the country.

In order to ensure the sales of genuine copies, Warner continued to arrange various promotions for "Starry Stars" and at the same time began to arrange national signings of genuine albums for Cao Xuan.

It starts from the Beijing-Tianjin-Hebei region, and then goes all the way south to big cities.

Quancheng and Dao City in Shandong Province, Jinyang in Shanxi Province, Zheng City in Henan Province, Luzhou in Hui Province, Jinling, Su City and Yang City in Su Province, Hangzhou and Wenzhou in Zhejiang Province, Magic City... all the way to Xia City in Min Province.

If conditions permit, Warner may also hold autograph sessions for Cao Xuan in Taiwan and Xiangjiang.

………

Cao Xuan plans to hold four autograph sessions in the capital, and today is the first one. The publicity has not yet fully caught up, but the popularity is quite good.

As soon as Cao Xuan showed up, there was already a long queue of more than 100 people in front of the official autograph signing, and there were also many melon-eaters watching the excitement.

After a brief interaction, Cao Xuan sang two songs and gained popularity. At around 8:40 in the morning, the book signing officially started.

The number one fan was a junior high school girl wearing a school uniform. She was so excited that she was speechless when she saw Cao Xuan.

Seeing that she was really nervous, Cao Xuan asked proactively: "Aren't you going to school today on Friday?"

"I'm in class, but I heard about your autograph session, so I skipped class. I'm your die-hard fan, and "Light Chaser" follows you." The girl heard Cao Xuan's question and answered quickly.

Cao Xuan was a little dumbfounded. He took the album in her hand, signed it and added eight words - study hard and make progress every day.

"Go back to class quickly. I wish you success in your studies and don't skip school again."

"Thank you, I will always support you."

The girl looked at the message from her idol on the album and was so excited that she almost cried. She bowed to Cao Xuan before reluctantly leaving.

Cao Xuan has received many letters from fans before, but today is the first time that Cao Xuan intuitively feels how much influence he has on others.

He couldn't tell what it felt like. It was a little beautiful, but at the same time a little worried.

These people regard themselves as idols, even spiritual sustenance, and regard his words and deeds as norms, worshiping and pursuing themselves crazily.

However, Cao Xuan himself knew that he was just an ordinary person, not even a good person, a bit of a scumbag, and had a lot of other problems.

Cao Xuan doesn't know if he can give some positive feedback and correct guidance to these fans who love him.

For the first time, he realized that being an artist was not as simple as he thought...

This sudden thought made Cao Xuan feel a little confused.

So much so that when he saw the student-looking fans at the autograph session, his first reaction was to sign autographs and tell them to go back to class.

As for the other fans, Cao Xuan didn't just sign his name and be perfunctory. He basically chatted for a few words and then wrote some congratulations.

There are not many words, just one or two sentences, but it is from the heart. The fans are satisfied and happy, and Cao Xuan also feels that he has lived up to the love and real money they have given to him.

Cao Xuan started signing sales in the morning and was busy until the afternoon. The daily sales volume was 2,500+, which was quite satisfactory.

As the album becomes more popular in the future, I believe that autograph sales will increase.

However, Cao Xuan felt that this scale was good. There were too many people for him to sign, and too many people could easily cause accidents, which violated the purpose of the autograph session to give back to fans and increase genuine sales.

In the next few days, Cao Xuan held a number of autograph sessions in Beijing and Tianjin.

With the on-site album signing and media promotion, "Starry Stars" was besieged by piracy and sold an additional 50,000+ in Beijing and Tianjin.

This also confirmed that the autograph session was indeed effective. Warner immediately invested resources and began to build momentum for Cao Xuan's nationwide autograph session.