China Entertainment 1997

"Cao Xuan's new album is in a stock-out crisis"

"Taobao Merchant: Never Encountered Such a Thing"

"It's hard to find a specialty!" "Cao Xuan" becomes a phenomenal commodity"

"After several years, queues at the video store reappeared, and the boss said he couldn't believe it"

"The Charm of Cao Xuan, 4 million copies in pre-sale, 1 million copies in stock on Taobao, JD.com and other platforms, sold out in 39 hours"

"On New Year's Day in 2015, Cao Xuan's new album became the most popular gift"

"Collection + gift + listening to music, there are many uses. "Cao Xuan" sells more than 2 copies per person, and it is common for a single person to buy more than 10 copies."

"Overseas Shopping? Some fans went to overseas channels to buy Cao Xuan’s new album at a high price.

"The person in charge of Fanxing: Miscalculation, we are making corrections, and we will try our best to return to normal as soon as possible"

"..."

Just as Old Xu Tou was surprised before, in today's record market, it is very rare for physical records to be sold out.

You have to say that 20,000 to 30,000 records were sold out, but Cao Xuan’s volume is in the millions. This scale of out-of-stock is really unexpected by many people.

Including Cao Xuan himself and Fanxing.

As the last album, Fanxing is well prepared internally and has increased its inventory.

But it is a fact that physical records are in trouble. Nowadays, the vast majority of album sales are digital albums. For example, of the 4 million pre-sales, 2.8 million are digital albums.

According to usual experience and professional calculations, the ratio of physical albums to digital albums is generally about 1:10.

This is due to Cao Xuan's personal popularity and appeal. Many singers are even worse.

Fortunately, abroad, under the impact of the Internet and pirated CDs in China, many popular singers may not be able to sell 100,000 genuine physical albums. It has nothing to do with popularity and celebrity status. It has more to do with a comprehensive evaluation of true fans. quantity and spending power.

Under such circumstances, the physical record market is said to be in decline at best, but is only a few breaths away from death at worst.

Therefore, with 800,000 physical albums already on pre-sale, Fanxing has prepared 1.2 million physical albums in China, 1 million online and 200,000 offline. It can be said that Fanxing is very confident.

They are even prepared to sell out all 1.2 million copies, and can easily replenish the stock in the future.

However, they expected the album to sell out, but they did not expect it to sell out so quickly.

In less than two days, 1 million copies were sold out online. Although there are still stocks in physical channels, a few places are still in short supply.

The person in charge of Fanxing was dumbfounded and thought he had traveled more than ten years ago.

No, even more than ten years ago, the sales were not so fast. Is it because it is easy to place orders online, or because people are now richer, have they set the price lower?

Despite the confusion, Fanxing urgently arranged replenishment and tried its best to restore normal order.

Everything is rare and valuable!

The more it was out of stock, the more people couldn't buy it. At that time, a group of people clamored for money to buy it, even scalping it at a high price.

What I want is that I have a sense of vanity that you don’t have. It’s like competing for Snowdonia in the Winter Olympics. You can obviously buy it later when there are more goods, but if you want to grab it, you have to spend several times the price to grab it, and the harder you get, the harder it is. The more popular it becomes.

This makes those people who sell second-hand goods and pirated copies very happy too.

After all, not everyone is willing to spend 180 yuan to buy genuine products. Whether they are sincere collectors or just pass them off, the piracy business is also good.

Fortunately, network copyright restrictions prevent large-scale sales. They can only set up a QQ group and WeChat group to sell individually or ship goods now. They can't make a lot of money, but it is enough to make them smile.

Many old pirates couldn't help but give a thumbs up. After more than ten years of ups and downs, it was Cao Xuan who helped them make money.

Cao Xuan: "\u0026amp; @#%￥※"

The stock is out of stock in China, but abroad, because the physical album market is still doing well, there is no danger of stock out in a short period of time, but they have also begun to step up stocking to prevent this embarrassing situation from happening again.

The "Cao Xuan" album was officially released on December 31.

Counting the 4 million pre-sales, it took just over four days after the album was released, nearly 100 hours, for the total sales to exceed 10 million.

No. 1 in China during the same period!

No. 1 in Japan during the same period!

South Korea ranks second in the same period!

No. 1 in the UK at the same time!

No. 1 on the U.S. Billboard Album Chart!

Australia ranked second in the same period!

…

Although most of these 10 million records are digital albums, the speed is still amazing.

It’s unclear whether this speed will break the Disney World record for the fastest album sales to reach 10 million.

However, the International Phonographic Association's diamond record certification has been mailed from the United States. It is also the fastest 10 million diamond record certification issued by the association in its history.

What's even more frightening is that the sales volume is still rising rapidly. Some people predict that if it continues at this rate, it will only be a matter of time before it exceeds 20 million copies.

And the speed is likely to be within two months, or even within a month.

In the words of the authoritative American music media "Rolling Stone" magazine, this is simply a miracle given to Cao Xuan by fans around the world.

The domestic media focuses more on the total album sales.

According to official international statistics, the best-selling album in the world is Michael Jackson's "Thriller."

It’s difficult to calculate specific sales data. After all, it was too long ago, and there was no systematic calculation method at the time. The influence was so great that it covered various countries around the world, so it was difficult to get accurate data.

The International Phonographic Association's certified sales volume is 66 million, and the actual sales volume should be only a lot more.

Some people say 70 to 80 million, while others say 100 million. There is no exact number, but the former is more recognized.

The sales data of this album are of historical and epoch-making significance and are almost difficult to surpass.

Although a small group of people are clamoring to be first in history, those who really know the business understand that the odds are very low.

The crazy momentum of "Cao Xuan" is due to Cao Xuan's retirement. Once this wave passes and everyone calms down, the sales growth will drop back to normal. It will be too difficult to reach 70 or 80 million in one go.

But if you can't surpass Michael Jackson, you may not be able to surpass yourself.

Cao Xuan's highest-selling album is "Legend", which was released in 2006.

The current total sales volume is 36 million+, which is not only a personal best, but also the highest-selling album since the 21st century. It is also a goalkeeper if it does not reach the top ten of the historical list.

Now "Cao Xuan" is expected to sell more than 20 million copies within two months. Considering the current popularity of digital albums and the special aura of the last album, it is not without hope to catch up with "Legend".

If it can surpass "Legend" or even equal it, Cao Xuan's total sales of personal albums will reach an astonishing 180 million+.

This is actual certified sales, recognized by the International Phonographic Association, and is not data promoted or randomly reported by many people.

Cao Xuan was originally ranked sixth in the historical sales list of singers. Now it seems that he may have a chance to break into the top three in history.

When the British "Times" reported that Cao Xuan ranked first in sales in the UK during the same period, it expressed some emotion -

From 1998 to 2004, Cao Xuan became the undisputed number one singer in the Chinese music scene, even number one in Asia.

From 2004 to 2015, Cao Xuan proved to everyone that he was one of the greatest pop singers in the world.

Even during the same period of more than ten years, Cao Xuan used countless works and lasting peak creativity to make no singer in the world shine more brightly than this Chinese superstar.

This is God’s gift to all fans!

However, this statement has been refuted by Cao Xuan's fans in China. At this moment, they have grown to the extreme.

What kind of God do the Chinese believe in? How many teachers does God have?

What a gift from God, Cao Xuan is the God of the Chinese music scene and even the world's pop music scene!

This was so big that even Cao Xuan couldn't bear to hear it. He didn't believe in God at home, so he could just say a few arrogant words. If someone abroad said this, Cao Xuan's first reaction would be that there are unscrupulous people who want to harm me...

………

This time, Cao Xuan did not promote the album with as much fanfare as before. There was no need for it. He didn't need to show up, the heat outside was already scorching.

However, even if there is no large-scale publicity, some necessary interviews are still indispensable.

If the album is selling like crazy, Cao Xuan, the person involved, should remain invisible and still have to give some responses and thoughts.

This interview was also intended to give her a boost, so several old hosts were abandoned and new ones came on board.

Facing Cao Xuan, Li Shishi was obviously a little nervous. When she started hosting the Spring Festival Gala, Cao Xuan had stopped attending, and the two of them had not had much interaction before.

"Don't be afraid, just chat normally. You can ask your seniors. I have a good temper and it's easy to interview."

Upon seeing this, Cao Xuan made a joke to liven up the atmosphere. Li Shishi also breathed a sigh of relief, then took out an album from her bag with a blushing face.

"Teacher Cao, can you sign your autograph for me? I have been your fan since junior high school and grew up listening to your songs."

"no problem."

Cao Xuan is used to this kind of fan. He was a little upset at first, but now he is used to it.

Those little brats who used to dig money out of their teeth to buy pirated copies have now entered into social work, and even started families and started businesses.

The sales of "Cao Xuan" are so good, largely because of the fans who regard him as a memory of their youth, and they buy it partly out of nostalgia and partly out of compensatory purchase.

In fashionable terms, Jing owes Cao Xuan an album and concert tickets.

Many people bought the album specifically, and then posted pictures on WeChat Moments or Weibo to tell their stories and say goodbye to Cao Xuan and their youth.

These people already have jobs and families, are financially well-off, and are willing to spend some money to pay for their feelings.

It is no exaggeration to say that if Cao Xuan one day participated in a competition variety show, even if he stood still, countless people would vote for him, or even directly short the stock of the company behind him.

You know, in addition to fans and movie fans, Cao Xuan also has a lot of personal career fans and inspirational fans. Many of them have successful careers, and each of them competes with a rich woman or a domineering CEO.

If no one has as much money as Cao Xuan, maybe they will hit Cao Xuan with RMB...

Cao Xuan signed Li Shishi's autograph, and before saying much, he watched the girl take out two more albums.

"My best friend has also been your fan for more than ten years."

Cao Xuan: "..."

After signing two sheets, he took a special look. Sure enough, Li Shishi took out a few more items from her bag, her face a little embarrassed, but full of determination.

"Teacher Cao, our colleague..."

Cao Xuan shook his head: "Take out as many as you have left. I'll sign them all for you."

"Thank you, Teacher Cao."

Li Shishi took out a dozen more albums from her bag, and then said hello twice more. The team assistant and makeup artist who came to interview came over with a bunch of albums in their arms with bright faces. At a rough look, there must be seven if not one hundred. Eighty pictures.

"Which video store did you pick up?"

Cao Xuan was a little surprised, and Li Shishi explained sheepishly: "I did buy the first few pictures myself, and some friends or colleagues asked me to bring them over when they learned that I would be lucky enough to interview you."

Suddenly, Cao Xuan felt that he might have misunderstood something.

This girl was nervous just now. It might not be because of work, but because she was thinking about something to trick her into signing...

Although he thought so, Cao Xuan still kept his promise and signed the albums one by one.

The staff contacted by Fanxing were dumbfounded. How could the CCTV interview they had agreed to turn into a fan meeting and autograph session? Also, could they get involved and get the boss to sign one?

The CCTV team looked excitedly at Cao Xuan's signature regardless of what the staff thought.

This is the autograph of Cao Xuan's last album, so it's very precious. If you post it on Weibo in your circle of friends, it's like a tool to show off. You can even sell it, and it's estimated that the price will be at least several times higher.

After all the album signings were completed, Cao Xuan took another group photo with a group of people and finally started preparing for a formal interview.

In fact, this kind of situation is very common for Cao Xuan, but Cao Xuan didn't expect that the people at CCTV, who were always serious and serious, could be so... naughty.

It seems that with the development of the times, people born in the 1985s and 1990s are gradually entering the work force, bringing different new trends and concepts to everyone.

The interview is mainly divided into two stages. One is related to the album, and there are more official clichés.

The other is some gossip and chatting, which seems more casual and seems to have more,

"Many people are now concerned about what will happen after you retire, whether they will no longer be able to listen to you sing in the future."

"I don't know either."

Cao Xuan told the truth: "I didn't think so much, but I won't restrict myself too much and retire into seclusion, but I won't care about singing if I want to.

I may not be able to attend formal performances, but that doesn’t mean I will shut up from now on.

Isn’t live broadcasting very popular now? Maybe one day I will live broadcast on a certain platform and chat and sing with everyone. Who can be completely sure about the future. "

Cao Xuan bids farewell to retirement and no longer acts as a singer. This does not mean that Cao Xuan will not be able to sing in the future.

He is not a singer, he is still an ordinary person. Who stipulates that ordinary people are not allowed to sing? However, since he has retired, he will not be too active, nor will he go out to release new songs or participate in official performances. At most, he will entertain himself.

Just like he said, if you are really interested, it would be quite interesting to start a live broadcast and talk and sing with everyone, and he would not regard retirement as a chain to restrain himself.

"Will you make a comeback in the future?"

"Won't."

Cao Xuan doesn't want to trap himself, but that doesn't mean he doesn't keep his word. The words of the last album have already been spoken. Even if he is given another song reserve from Blue Star in the parallel world, he will not swallow his words back.

At the moment of retirement, the singer Cao Xuan was gone, leaving only an ordinary citizen who could sing well...