China Entertainment 2000

Chapter 13 Known as the Little Dance King of Asia

"I have no objection. Thank you, Mr. Zhou. You can arrange it, Mr. Zhou."

Facing this sudden big pie, it was impossible for Zhou Yi to say that he was not surprised. But he quickly came to his senses and thanked Zhou Jianhui sincerely.

Even though he is now from Warner, who is King Guo?

One of the Four Heavenly Kings of Hong Kong, Asian Dance King and a series of other dazzling titles can blind the eyes of passers-by.

Passers-by don’t care whether Guo Tianwang relied on bundling and banging porcelain to get to the top in the first place. People at least have the ability to take over the wealth that comes from bundling and banging porcelain, and step by step to secure their position as one of the four heavenly kings.

In this way, the concept that was later presented to the public was that King Kwok was one of the Four Heavenly Kings of Hong Kong Island during its golden period.

It is no exaggeration to say that in 2000, Warner relied on Guo Tianwang in terms of top male artists. Zhou Yi never expected that Zhou Jianhui would be able to find this person in order to promote himself.

However, I don’t know if it is because he relied on bundled marketing to get on the forefront. Although Guo Tianwang is not too resistant to supporting his younger generations on the surface, he is still reluctant in his heart. It is a complete task. A formality.

Zhou Yi is not sure how popular he will be with King Guo this time under the arrangement of the company.

However, Zhou Jianhui was still a little confused because he was able to call him to inform him of this matter. If I remember correctly, Warner's artist image packaging and publicity business should be handled by deputy general manager Chen Zeshan.

When he heard Zhou Jianhui say this at first, he thought that the deputy general manager Chen Zeshan was going to create some fancy hype for him, but he didn't expect that it was actually Zhou Jianhui who was doing it himself.

It can only be said that Zhou Jianhui really contributed most to Warner's return to its peak from 2001 to 2005.

After all, in terms of publicity and marketing alone, Zhou Jianhui, who was the general manager of Warner, and Chen Zeshan, who is now the deputy general manager of Warner, have completely different concepts.

For Zhou Jianhui, when he personally engages in publicity, he will first ask his artists for their opinions, and then start publicity work after clarifying the artist's bottom line.

Deputy General Manager Chen Zeshan is just the opposite. In order to gain popularity, he can try his best to use everything at his disposal to promote it.

A typical example is the so-called Egyptian kidnapping incident that Sun Yanzi in his previous life encountered in 2007. It should be Chen Zeshan's most notorious hype case, and it was also the root cause of the break between Sun Yanzi and Chen Zeshan.

The reason why this happened was that Zhou Jianhui, who was already the president of Warner Music Greater China and the discoverer of Sun Yanzi, left Warner Music in 2005 due to infighting among the company's top executives.

Sun Yanzi, who lost Zhou Jianhui's love at Warner, turned around and left Warner, and was invited by Chen Zeshan, who was also one of his top talents, to join EMI Records (ie EMI).

As a result, when filming the "Backlight" album in 2007, Chen Zeshan used the incident of Sun Yanzi's attack in Egypt to promote it. When Sun Yanzi came back and found out about it, he said, "The situation is actually not that bad," and he chose to hide again. Retired and didn’t release another album for four whole years...

There were rumors that the publicity method had touched Sun Yanzi's bottom line as a musician. Facts have proved that Sun Yanzi also stopped cooperating with Chen Zeshan.

Jay Chou once openly exposed the "record buying chart" incident in front of the media and named the man behind the scenes named Chen Zeshan, forcing the latter to apologize and admit it.

Later, Jay Chou ushered in the time when he was blacklisted by the entire Internet. He stole instant noodles, but it was actually a small life, etc...

It’s hard to say that Chen Zeshan didn’t play a role in this.

If such a person were to take charge of his own journey to gain popularity, Zhou Yi would feel that he would have to weigh himself a lot. Who knows if he would give himself some weird character designs to increase his popularity, so he would be grateful.

After all, this man is the master of character creation for artists in the Chinese music scene, such as pure beauties, dashing young ladies, artistic youths, shy boys, etc.

Many people say that Cai Yilin's change in style and persona was due to Jay Chou. In fact, the driving force behind Cai Yilin's transformation starting in 2003 was actually Chen Zeshan.

From being single-handedly created by Chen Zeshan into a sweetheart girl style when he debuted, he followed the route of American Britney Spears and won the title of Boy Killer; then after surviving the trough period, he changed his style in 2003 and transformed into the direction of Asian queen Ayumi Hamasaki. They all take great credit.

The most outrageous point among them is that Cai Yilin once broke up with Chen Zeshan due to a contract dispute. In 2001, she held a separate press conference with her lawyer to accuse Chen Zeshan of deceiving her into signing a contract when she was working at Universal.

Chen Zeshan, who had already switched to Warner Bros. at that time, also stated that he would never cooperate with Cai Yilin again.

In the end, who would have thought that the two people would still be in contact privately, and gave Cai Yilin, who was still at a low point, advice on how to transform into a model of Ayumi Hamasaki's style and typhoon style. After the successful transformation, Cai Yilin also reconciled with Chen Zeshan, and signed a new contract with him after the fire...

How can I put it, it’s quite fun.

Otherwise, it’s hard to have real enemies in the entertainment industry. Everyone looks up but doesn’t look down. Isn’t it good to be kind and get rich?

It was because Jay Chou was young and energetic at the time that Chen Zeshan, who was named, refused to come to Taiwan. As a result, he turned around and was blacklisted by the entire Internet.

Sun Yanzi is a more willful sister. Because of the "Backlight" album hype incident, she and Chen Zeshan immediately stopped releasing films. She quit the industry for four years and waited until the contract expired before returning to release a new album.

"Hello? Zhou Yi? Zhou Yi? What are you thinking about? Are you so lost in thought? What kind of ecstasy did Mr. Zhou give you?"

I was still immersed in my divergent thoughts, but a call from Sun Yanzi from across the table brought Zhou Yi back to his senses——

Taking a closer look, Sun Yanzi and Zhang Shaohan both looked at themselves curiously.

"Ahem, it's nothing. I just asked if I have any resistance to the popularity of King Guo."

Putting a fist with one hand to his lips and coughing, Zhou Yi threw the Nokia in his hand on the table. Zhou Yi raised his eyebrows proudly: "You two remember to keep it secret. This matter must be kept strictly confidential. Don't let the third person know." Know."

"Take a look at Guo Tianwang's popularity?!"

Fortunately for Sun Yanzi, after all, she advanced to Warner before Zhou Yi. She has seen Warner's current first brother Aaron Kwok and first sister Sammi Cheng, but Zhang Shaohan on the side is different.

He is just a transparent person in Fu Mao Records. How can he be qualified to meet a figure like Guo Tianwang who stands at the top of the current entertainment industry pyramid.

Her mentality at this moment can be said to be no different from that of ordinary Guo Tianwang fans.

"That is to say, Brother Yi, are you going to appear on a show with Guo Tianwang?" As a quasi-entertainment person who pays attention to the entertainment industry, Zhang Shaohan is not ignorant of the support methods in this circle.

She herself had also imagined that a girl from the company would take a fancy to her, and then support her and take her on a show to gain popularity and gain face.

But unfortunately, reality is cruel to her, at least at this stage.

"If nothing else happens, I guess so. I may have to go to Hong Kong Island by then. Being an artist is indeed very busy and you have to travel everywhere."

Now that they have used the trump card of Guo Tianwang, the propaganda position will definitely not be a treasure island. Zhou Yi figured that Hong Kong Island would have to make a run as well, after all, that was King Guo’s home court.

As for the mainland, in fact, although various publicity centers currently intend to start taking care of the mainland, they have not actually moved there yet.

Zhou Jianhui has seen the potential of the mainland, and has also cooperated with the mainland Maitian. When the time comes, his album will be promoted in the mainland through Maitian's channels and connections.

"Don't get cheap but sell well. The market on Hong Kong Island is good, and the sales volume is not worse than that on Baodao. But I think you should pay more attention there. It has been too strong recently."

To some extent, he could see the arrogant nature of his junior brother. Sun Yanzi, as a senior who had already gone to Hong Kong Island to find a brother and a sister from the company, reminded him: "Xie Tingfeng is about the same age as us, but he is very hot." , squeezing the record sales space of many young people.

"And because of competition, the people over there are actually not very good at dealing with us."

Zhang Shaohan, who transformed into a melon-eating girl at the side, had bright eyes and sat obediently without moving.

She is also from the entertainment industry, and she is also familiar with the situation of major companies fighting in their respective markets. However, it is best for her not to get involved in this topic at the moment, otherwise it will be easy for the two Warners to support her in front of her. Losing points in front of the "big boss".

"I know that Xie Tingfeng is really popular. But I'm here to ride on King Guo's popularity. Even if I want to participate in the show, I probably won't meet him."

Zhou Yi nodded and expressed his gratitude to Sun Yanzi for providing him with experience.

In today's era, there is no doubt that Xie Tingfeng is popular. And because of his upright background, Hong Kong Island is basically trying to build momentum for him in the direction of the King's First Brother.

Although Wang Jie still held the title of the First Brother of the Emperor at this time, his decline was already visible to the naked eye, and he basically took advantage of his older age.

Let's put it this way, two years after Ren Xianqi destroyed the Chinese music scene, the singer on Hong Kong Island who can rival his popularity is not Wang Jie, but Xie Tingfeng.

Around the turn of the millennium, Xie Tingfeng was truly the number one little king of Hong Kong Island. He was the kind of person who was extremely popular on both sides of the Taiwan Strait and the three places. This fire was completely ignited after the Spring Festival Gala on him.

The future is bright for the blind.

Hong Kong media and mainland media have even followed suit in hyping the "next king" in order to counteract the suppression of the Baodao music scene by Zhou Huajian, Ren Xianqi and others in the past few years.

Is Jay Chou awesome?

Of course awesome.

But before 2002, his popularity could not match that of Nicholas Tse in either Hong Kong Island or the Mainland.

It can even be said that before 2002, all the younger generation singers from Baodao were invited to compete for popularity. Regardless of male or female, Xie Tingfeng could beat them all.

"Not necessarily, there may be private gatherings, and you will meet their people."

Sun Yanzi shook his head and shared some of the things he encountered when he went to visit the dock for his reference: "For example, I attended a party with Sammi Cheng before, and there was Wang Jie in it."

"..."

Zhou Yi, who originally thought it was a big deal, immediately raised his eyebrows when he heard this, and didn't know what to say for a while.

Do you want him to say that Wang Jie should want to run away?

This guy is pretty cool. As a singer, he doesn't take good care of his voice. He insinuates from time to time that someone has poisoned him.

The key is that there are several versions of the poisoning statement and details from his own mouth. This made the Hong Kong and Taiwan media who were watching the excitement and not taking it too seriously and wanted to help him hype it up for the sake of sales looked at each other.

This performance makes it difficult not to make people wonder whether he was poisoned to hurt his throat or his brain.

Until later, when Wang Jie became so angry that he could no longer make waves, the fact that he was poisoned and his throat became a traffic tool for marketing accounts in the mainland Internet era to brush their eyeballs and gain KPI, draining the last trace of traffic value.

"Who knows, let's see when the time comes. If it's what you said, maybe I can actually meet..."

Shaking his head, Zhou Yi threw away the interesting thoughts in his mind and began to immerse himself in his food.

………………………………………………………………………………………………………………………………

After finishing the meal, Zhou Yi was supposed to receive secret teaching from Sun Yanzi, but as he stepped into the company, he was called to the general manager's office——

Opening the door, Zhou Jianhui, wearing a suit and gold-rimmed glasses, was sitting on the reception sofa in the office. Next to him was Li Sisong, who was wearing round-rimmed glasses.

"Mr. Zhou, Brother Li, are you looking for me?"

After saying hello, Zhou Yi, who sat down at the signal of the two of them, looked at them who seemed to have something important to say, and was a little curious.

"Zhou Yi, let me ask you something. Can you write dance music?"

After the two people sitting on the sofa looked at each other, Zhou Jianhui raised his hand to push the frame on the bridge of his nose and asked.

Zhou Yi was stunned when he heard this: "Dance music?"

"Yes, dance music."

Zhou Jianhui nodded: "Sisong told me that your new songs are excellent and have a great sense of rhythm. Considering that Aaron Kwok, the most famous person in our company at present, is famous for his dynamic pop dance music, I would like to ask you if you have any ideas. Will you include several songs with dance music elements in your new album?

"In this way, our initial promotion focus for you can be centered around this aspect, and we can also maximize the popularity that Aaron Kwok brings to you.

"For example, Aaron Kwok is the Asian Dance King, then you can be the Asian Little Dance King."

As soon as he finished speaking, Li Sisong on the side immediately joined in: "I have dismantled your melody, and if it is slightly changed and incorporated with dance music elements, it should be very good.

"Or maybe you also looked at pop dance music when you wrote this song?"

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