China Entertainment 2000

Strictly speaking, although Wang Leehom, who was born in 1976, is still very young, he is already a very senior man in the Chinese music scene.

He debuted at the end of 1995. In 1999, he won the Best Mandarin Male Singer Award and the Best Record Producer Award at the 10th Taiwan Golden Melody Awards for his album "Revolution".

In terms of qualifications, it can be said that he is a senior of Zhouyi like Yu Chengqing, but sales and annual song rankings have never reached the level of popularity since his debut in 1995.

Although it received strong support after switching to Sony, it also gained popularity in the mainland last year with the endorsement of the adapted version of "Descendants of the Dragon" and Wahaha. But in the eyes of Warner, which owns Zhouyi, Wang Leehom, his rival in the music industry, is really not ranked high.

He is not even as threatening as Rolling Stone's singer Guangliang.

It is precisely because of this that the outbreak of "The One" caught Warner somewhat off guard.

Zhou Jianhui held an emergency small meeting and invited Chen Zeshan, Zhou Yi, Qian Jiang and others to discuss the situation——

“The album’s marketing department gave it a very high rating.

"The main thing is that the song "Only", which obviously has the potential to be a hit, was written and composed by Wang Leehom himself. Damn it, he can actually write such a hit? What kind of shit is Sony's luck? It won't really let him Please raise Wang Leehom."

Zhou Jianhui, who holds the two aces Zhou Yi and Stefanie Sun, is still a little bit disdainful of Sony, and his words are somewhat unfavorable.

Whether an album can become a hit or not, record companies are often the most sensitive. After all, sometimes just one or two popular songs does not mean that the album will sell a lot.

Last year's Prince of Love Songs Chris Chang, who was also owned by Sony Music like Leehom Wang, is the best example.

On the surface, it was fierce, but as a result, the sales of the album "Faith" were a mess, even though the title song "Faith" of the same name became popular.

But obviously, judging from the feedback information Warner has collected so far, this "One" is not a success or a hit.

Especially in the mainland.

"Only", which quickly became popular with the help of Wahaha's promotion channels, exceeded everyone's expectations, even Zhou Yi was no exception.

But what surprised others was the competitiveness of "Only" in the Mainland, while Zhou Yi was surprised that the song used by Wahaha to promote it actually became "Only".

After the song "The One I Love Is You" was excluded from his first album, Leehom Wang wrote another song "The Favorite Is You" in this album.

Don't tell me, it sounds pretty good.

"Ayi? What do you think?"

Seeing that Zhou Yi remained silent, Zhou Jianhui, who wanted to hear his professional opinion, asked.

"No one in Taiwan can beat me in terms of records this year, so don't worry too much about the sales there." Zhou Yi, who came back to his senses, glanced at his sales of more than 500,000 copies.

Even if no one buys his "Jiangnan" in Taiwan from today on, no one will be able to surpass him this year, not even Jay Chou.

This is determined by the environment and the market. The amount he can sell is the result of tapping his marketing potential to the limit. In this era, it is impossible for anyone to copy it.

However, it is different in the mainland.

The album "The Only One" was the most critical one for Wang Leehom to become a creative king. It achieved both sales and popularity, establishing his music market in the mainland in one fell swoop.

He does not know the specific sales volume of Leehom Wang's "Only" in the mainland, but it is certain that the total annual sales of this album across Asia combined should exceed one million copies.

Considering that the sales of Chinese albums in Asian countries such as Singapore, Malaysia, Thailand, Japan and South Korea are only a few, it is a question whether they can collect 300,000 in total.

Therefore, when the annual sales volume in Taiwan is not even in the top ten, the total sales volume is more than one million, and it is self-evident how much genuine sales the mainland market has contributed.

This is literally snatching the meat from his mouth and eating it.

"Taiwan's record sales champion this year is definitely You, and the key to the problem now is the mainland." As a marketing veteran, Chen Zeshan saw Sony's trump card at a glance -

"That company called Wahaha has very strong promotion channels in the mainland."

No matter how good the quality of the song is, without the promotion of a company, it will be a dead end in this era.

Sony obviously understands this truth. Since Leehom Wang released his album on September 1st, there has been an overwhelming amount of publicity.

As the spokesperson of Wahaha, Wang Leehom’s image of an elegant prince playing the piano directly entered the hearts of the mainland people through their advertisements——

Chinese-American, from a prestigious school, tall and handsome, a piano prince.

The bonus buffs in the mainland are quite stacked.

On September 3, "Only" broke into the top 30 in Taiwan's radio rankings on the third day after its release, and ranked 20th in the mainland, knocking out Zhou Yi's "Mermaid" which held the top 20 spot in the mainland rankings. Go out, the performance momentum is second only to Zhou Yi's new album this year when it was just released.

Many record companies in the Mainland were shocked and shouted, "Another wolf is coming." Sony's promotion of the perfect prince image with zero scandals allowed Wang Leehom to capture the hearts of a large number of women by riding on the popularity of "The One and Only".

"Who is this stupid Sony trying to poke fun at? There are no scandals."

On the afternoon of the 3rd, Chen Hao’s home.

After seeing the pile of highly similar newspapers on her coffee table, Zhou Yi's face darkened and he couldn't help but curse.

Chen Hao, who poured him a glass of water, smiled and continued following the man's words: "Is there a possibility that Sony Records is really just promoting Wang Leehom's Prince Charming image?"

"I am also a scandal victim."

Zhou Yi, who had finally finished his graduation EP after busy work, glanced sideways at her: "I have never touched more than 99% of the women in those scandals, okay?"

"Yes, yes, you, Mr. Zhou, are not that charming. You can only charm the remaining 1%."

Chen Hao sat on the carpet perfunctorily. The moment he bent his right leg, he stretched out his left hand towards the man and said with a smile: "Give me the EP first, and I will believe you."

After Zhou Yi finished recording the EP, she immediately went to Zhou Yi to get a copy of the official version. She was fascinated by "Goodbye" in the previous demo version.

Zhou Yi curled his lips and handed her the "Graduation" EP with his own name on the cover: "The program team of "Super Interview" asked you for an interview. What did you say?"

"you guess?"

"I do not guess you guess guess?"

"I guess you don't."

Chen Haole happily accepted the freshly released first EP, and the smile between his eyebrows was extremely bright.

On September 5, Wahaha's mainland channels began to further develop their efforts. In conjunction with Wang Leehom's songs, he promoted his perfect image as a spokesperson to thousands of households in the mainland.

The singing voice of "Only" also gradually began to realize its explosive potential——

"baby~

"You are my only one, both worlds are transformed

"Going back is easier said than done~"

Leehom Wang's high-pitched and melodious voice became a symbol of another young group in the mainland music scene in early September. And because Wahaha's promotion was too strong, Leehom Wang even got a joking nickname -

Wahaha Prince.

From the sales of more than 10,000 copies on the first day to 41,000 on the fourth day and 54,000 on the fifth day, the sales growth of Wang Leehom's "Only" album in the mainland is gratifying.

On September 7, Zhouyi's "Graduation" EP was officially put on the shelves.

Sony Music, which was still one day away from counting its first-week sales, decided not to wait. In order to seize the buzz, it directly announced that the six-day total sales of its singer Wang Leehom's album in the mainland had exceeded the 150,000 mark.

Although there is still a little way to go before Zhou Yi's second album "Jiangnan" sells 130,000 yuan a day for the first time, this result is already second only to Zhou Yi among the younger generation of male singers in Taiwan.

As for sales in Taiwan...

Sony Music is simply invisible.

Zhou Yi's second album sold 180,000 copies in Taiwan on the first day. This is such a solid result that no one can beat it.

Wang Leehom may not be able to sell this amount even if he sells it for a year.

Because of this, when asked during the event if he was confident in surpassing Zhou Yi, Wang Leehom shook his head and smiled: "Zhou Yi and I have known each other since last year. His handling of music concepts is really great, and we have also communicated with him."

"His albums are selling very well, and I don't think anyone will be able to surpass him this year."