China Entertainment 2000

"Ayi, do you have any songs you can put together?"

On the afternoon of the 28th, after having a meeting with Zhou Jianhui at the Warner Music headquarters in the United States, Qian Jiang opened the door of Zhou Yi's home in Taiwan and rubbed his hands with anticipation.

"Can we put together a song?"

Last night I went to help Elva Hsiao record a song and went to bed too late. As a result, Zhou Yi, who was obviously a little sleepy today, was a little confused: "What are you doing?"

"It's like this. You may not know the sales situation of albums in Europe and the United States."

Qian Jiang sat down on the sofa and took out the small notebook he had recorded during the morning meeting: "The company's idea now is to make three versions of your English major——

"Common edition, hardcover edition, and deluxe edition. The prices are US$22.9, US$25.9, and US$55.9 respectively.

"Since this is your first English album for the global music scene, we must prepare exquisite posters, postcards, introduction manuals, lyric books, and various stickers or medal peripherals for you in the regular version. After all, this part of the sales volume It’s the biggest one, and we must ensure that the listeners who buy your regular album can understand you in all aspects.”

Qian Jiang talked about the difficulties faced by Zhou Yi, a Chinese singer, in breaking into the European and American music scene.

Like others, he did not appear on radio stations or offline music festivals in the European and American music circles in the year or two before his debut, which means that not many passersby know about him.

The two singles only let passers-by across the ocean know that he is a Chinese singer, nothing more.

In order to promote Zhouyi-related information as much as possible along with the album, Warner decided to move most of the album configurations from other people's hardcover editions to Zhouyi's general-cover edition album after a meeting and discussion.

So, the question arises - if we do this, what ingredients can be added to the hardcover album, which is nicknamed "Garlic Chives"?

In the Chinese music scene, aside from posters, postcards, lyric books, envelopes, stickers, and small dolls, the hardcover version usually comes with a VCD of one, two, or two or three song MVs.

In the European and American music scene, one of the simplest methods is to add songs.

On the basis of the common version, add a few songs——

It may be an unfinished demo, it may be a song of low quality that is simply used to make up the numbers and then be euphemistically called to give back to the fans, or it may be a song from the album or a song from the past that is remixed and inserted into the song.

Anyone who can add quality tracks is considered conscientious.

As for the deluxe edition, in addition to the hardcover and regular editions, the most valuable thing is that it comes with high-definition DVDs of all the song MVs in the album and some limited edition items.

"$55.9... Hey, it's Warner who makes the money."

Zhou Yi, who really didn't know much about the first edition pricing of deluxe edition albums in Europe and the United States in this era, was speechless when he saw the price.

It is indeed the last crazy period of the physical album era.

"You have to have this kind of price because you have made a name for yourself in Europe and the United States. If you look at the top group of people, there are products priced at $69.9. However, this product does not increase in volume and is usually used to anchor the celebrity status."

When it comes to making money, you have to rely on mass-produced clothing.

Therefore, Qian Jiang gave Warner's opinion: add one more song to the hardcover version.

"This is what the company thinks. If you add one more song, the price of the hardcover version is only 3 US dollars more than the regular version. But your English single is priced at 4 US dollars, which is a discount inside and outside. Dollar.

"Don't underestimate the theoretical discount of $1. Many people will choose the hardcover version with one more song because they feel they have taken advantage. This is a common psychology around the world.

"If you are not interested in writing, the company can help you arrange a song. If you are willing, I can also try to help you contact Linkin Park's manager and ask them to collaborate with you on a song and put it in the hardcover version. "

"...That's not necessary, it's just a song."

Zhou Yi shook his head and rejected Qian Jiang's suggestion, which was for his own good: "I'll just put the song "Galway Girl" in the album."

He originally wanted to save this song to use as the lead single in his next album. After all, this "Attitude Show" is already luxurious enough.

However, since Warner has arranged three versions of the album for him, in order to make money, it doesn't matter if it is put into the hardcover version——

At least the price is $3 more.

"Just add it after "Wavin Flag" on the hardcover version of the album. It won't destroy the overall structure of the album, and it can echo back and forth."

After thinking for a while, Zhou Yi added "Galway Girl" to the hardcover version of the playlist.

In the B side, the lyrics of the already released old song "The lazy song" happen to have a plot about finding a beautiful girl with a good figure to start a better life, so it is just supplemented by "Galway Girl".

At the same time, the life in the song "Galway Girl" can also be linked with "Wavin Flag"——

Because I like football and Arsenal, I went to London to watch a football match. Later, while traveling in Galway, I met a "Galway" girl who I thought was a local from Galway.

And all of this is also part of life, part of "Good Time".

………………………

"'Wavin Flag'? 'Galway Girl'? That British female model named Kelly?"

On the 29th, as the only singer within Warner who knew Zhou Yi's album plan for the first time, when Stefanie Sun saw the plans for the three versions of his album, she immediately thought of the scandal that Zhou Yi had caused in the UK some time ago.

"Why did you really include her in the album? Do you really like her? Do you want an official announcement?"

Stefanie Sun, who had carefully studied the hot figure, folded the A4 paper without leaving any trace and asked.

"What I said is obvious. We are just good friends who can communicate up close without any burden." Zhou Yi shrugged.

"..."

What you said is quite refreshing and refined.

Covered by the A4 paper, Stefanie Sun glanced at herself vaguely, and when she thought of Kelly's perfect figure, she felt discouraged.

How does this thing compare?

Why doesn’t papaya work? ?

Nowadays, Stefanie Sun, who takes papaya supplements every day, is suddenly filled with resentment.

"Eh? Where are you going?"

Zhou Yi, who was about to go to Qian Jiang and Zhou Jianhui to ask about the World Cup situation, quickly shouted: "Don't forget to sing the female voice of "Good Time" when the time comes."

"I know, I'll go home and eat first!"

The puffy-cheeked Stefanie Sun wants to drag out and kill all the rumormongers on the Internet who say papaya breast enlargement!

It's all a lie!

Eat papaya for the last time tonight! I will definitely not eat it again!

Stefanie Sun's "menacing" appearance attracted some people's attention. After Zhou Yi entered Zhou Jianhui's office, the latter asked: "Did you provoke Stefanie again?"

"No, it's not me."

Zhou Yi denied it.

"That means you didn't run away."

Zhou Jianhui, who had long understood the urinary nature of his subordinates, made the final decision, causing Zhou Yi to roll his eyes.

"Okay, don't roll your eyes just yet. This is your preliminary publicity plan for the British College. See if you can accept it."

Zhou Jianhui smiled and handed a document in his hand to Zhou Yi. The latter flipped through it casually, but after seeing a name at the beginning of the third page, he suddenly raised his eyebrows in surprise: "Eminem?"

"Yes, this person is very popular in the European and American music circles, and he is also very controversial.

"His latest album "The Eminem Show" was originally scheduled to be released in June, but due to pirated copies, he released it directly to May 26, just two days ago."

Zhou Jianhui, who was fidgeting with his pen, nodded: "The first-day sales were nearly 300,000. As of today, the sales of this album have exceeded one million. It is a veritable hit album."

"So, what does this have to do with me?" Zhou Yi pointed to the words on the folder that said "Promote to Eminem."

"You haven't been in Europe and the United States for a long time, nor are you based there permanently. If you want to continue to be famous during the first sales period of the album, it is best to have an anchor point that continues to be popular. Eminem is this anchor. point."

Zhou Jianhui himself explained the reason: "There are two songs in Eminem's new album that openly diss Mariah Carey, another top European and American female singer. He has always denied to Mariah Carey that he has ever In 2001, I was annoyed that I had a relationship with myself, which caused an uproar in the world music scene.

"The company believes that this is in sharp contrast to "Galway Girl" on your new album and Kelly Brook's previous public praise of you in front of media reporters.

"He is a notorious bad man, a rotten person who will diss the woman in his songs if he doesn't get it; and you are a prodigal son who can make beautiful women willingly succumb to even a one-night stand.

"If done properly, Eminem's controversy and fame can last for a long time, even if you are not in Europe or the United States.

"The premise is that your album cannot sell poorly, otherwise the marketing will become a joke."

Zhou Jianhui stated the pros and cons.

Eminem's move to diss Mariah Carey was beyond everyone's expectations and earned him even more criticism.

After all, Mariah Carey had never publicly dissed him before, and when asked about their relationship, she just smiled and denied it, and then brushed it off.

Don't think that there is no marketing in Europe and the United States. Marketing in Europe and the United States is far scarier and more expensive than in the domestic entertainment industry, especially the competition between singers.

If Zhou Yi competes with Eminem in marketing right from the beginning, if he has the strength to take over, he will be able to reach the sky in one step, but if he does not have the strength to take over, he will become a laughing stock.

Earthly world!

Two more updates~