China Entertainment 2000

Compared with albums that generally sell for more than 30 yuan on the market, Zhou Yi's "Lianshan" CD, which is priced at a uniform national price of 49 yuan, is actually on the expensive side, and it is considered top-notch for domestic singers.

After entering the 21st century, the popular king of the older generation, Lai Ming, gradually faded out of the music scene, and his popularity declined very quickly, losing his courage. After the new generation of popular king, Xie Tingfeng, bravely entered the flower bed and was about to go to prison to undergo anal examination, Hong Kong is currently the only one in Hong Kong named Cheung Suet-you. album can set this price.

Not every album by Zhang Xueyou can have this market. If the feedback does not meet expectations, the record company will find various reasons to lower the price in disguised form, claiming to give back to the fans.

It is precisely because of this that when this solid battle report was released, Zhou Yi's popularity in Hong Kong once again experienced a small increase——

After all, the figure of “70% sales ratio” seems too scary.

"Crazy Thursday, give me 50. I want to buy a Zhouyi album, and I have one yuan left to buy a bottle of water."

Because the addition of this attributive was so scary that after the sales report was released by Warner through major traditional media channels, it immediately triggered a wave of ridicule from many Hong Kong celebrities.

Among them, the Yinghuang department is the most active——

Its popular artists immediately gained popularity with the "Lian Shan" album, and even Chen Yixun, who is known as Zhou Yi's biggest rival in Hong Kong, is no exception——

"Of course I bought it, why wouldn't I buy it?"

Chen Yixun, who was very proud of himself this year, responded generously when asked during an interview at a sponsor event.

"Then do you think you can complete the job of defending the ring?"

"What are you talking about? This is all media hype. Zhou Yi and I have known each other since we attended the Chinese Golden Song Awards." Chen Yixun, who avoided talking about this issue, smiled and changed the subject.

Twins member Asa, who has always been known as a sweet girl, even said with a playful smile during a "random street interview": "If A Yi can achieve this result, I must have a share of the merit, because I bought it!"

The iconic sweet girl smile and the subtle intimacy in the title can make others smell something different from it——

As we all know, Asa participated in the filming of Zhouyi's MV before she officially debuted, and she can be regarded as one of the standard Yi girls.

The rest of the younger generation of Hong Kong artists such as Ah Jiao, Yu Wenle, Chen Guanxi, etc. have more or less come out to enjoy the popularity. Among the older generation of Hong Kong celebrities, the first one to jump out to support Zhou Yi is naturally Chen Long——

"If you ask me whether I support A Yi, then I definitely support it. Especially the song "Mom and Dad", it is no exaggeration to say that I have been singing the song on a loop these days.

"I even let my son listen and learn the Book of Changes.

"To be honest, I rarely see a person have such a deep understanding of our traditional Chinese family at a young age. Sometimes I think about how great it would be if my son was half as good as Zhou Yi..."

The kung fu star who became a global hit with "Rush Hour 2" last year has had a somewhat drastic change in life this year. Main C's new movie "The Magic Tuxedo" has received a lot of negative reviews since it was released in North America in mid-September, and the box office has also declined. Not optimistic.

In order to save themselves, the second location of the film's global release was in Taiwan, China. The producers even completed negotiations with mainland China on the introduction, hoping to use Chen Long's status and popularity in China to save the box office. A decline in earnings.

This is also the reason why Chen Long is in Hong Kong at this time. He is purely returning to Hong Kong to rest temporarily after finishing promotions in Taiwan.

And his remarks basically represent the views of Hong Kong people of this age on Zhouyi——

For people like them, who are the mainstay of society, their hearts can no longer be touched simply by a song of "Fairy Tale". After years of struggling in society, my heart has already cooled down. Only when I hear songs about family love that I am most touched——

After all, that is the first harbor that many people never return to.

Therefore, the song "Mom and Dad" has basically become Zhou Yi's second hit in Hong Kong.

This song also has the fastest rise in Radio Hong Kong's daily rankings. It basically reached the top 30 before Zhou Yi arrived in Hong Kong. In the past few days after arriving in Hong Kong, the rankings soared straight up, ranking second in terms of increase. In "Fairy Tales".

Lu Zihua is the middle-aged man who made Zhouyi a wave of gold coins because of this song.

At the age of forty this year, he also has his own children, his own family and career, and a mother who takes over to enjoy the blessings. However, he has lost his father who was always extremely strict with him when he was young——

Just three months ago, his father died of a sudden cerebral hemorrhage.

Before the album "Lianshan", he was really not very interested in the singer Zhou Yi, whom his daughter and son liked, and thought he was far inferior to the Hong Kong singers he had followed when he was young.

The children think that he is more considerate of the past than the present, and his wife is more sensitive. After watching a series of "Fairy Tales" with the children, she burst into tears;

In his early years, after five years of killing fish at the wet market, his heart was already as cold as a knife, and he showed no signs of wavering.

Until the song "Mom and Dad" appeared.

"I used to wonder how many times I have to say the same thing.

"Those old clichés that have been emphasized over and over again, only when you grow up will you know whether they are necessary~

"I rarely hug actively, even if it's for pride, smile shyly, but be strong but low-key

"The fabrics you wear and the jackets I give you will not be thrown away when they are out of date~"

Listening to the Zhouyi song coming from the car radio, Lu Zihua unknowingly drove back to his old house in Tsim Sha Tsui after get off work and rolled down the window——

The man took out a cigarette from the cigarette case and held it in his mouth. He stared at the moss-covered wall at the door. What appeared in front of his eyes were scenes from the past.

Twenty years ago, at the age of 20, with the financial support of his family, he made some money after successfully starting an apprenticeship. After achieving some results, he bought a new set of clothes for his parents. His mother smiled from ear to ear and kept praising him for his great achievements. His father simply said some words of encouragement to him, with a light smile, and warned him to guard against arrogance and impetuosity.

At that time, he felt there was a gap in his heart.

Originally, he had forgotten this matter for so many years. Until two months ago, when he discovered that the blue Mao suit was still as good as new among his father's belongings, he had not cried at the funeral, but he knelt down alone in front of the mourning hall and burst into tears.

“It’s still the same, too many things should be taken for granted and make people feel normal.

“It’s not a small room. The one that’s warm in winter and cool in summer is where my bed is.

"To praise this kind of ordinaryness, I can't finish it in one or two sentences; the kindness is as heavy as a mountain, it sounds unnatural

"Looking back, this is the emotion of losing money after saying thank you~~"

Lu Zihua did not get out of the car, lowered his head and lit the cigarette in his mouth, then rested his elbow on the edge of the wide open window, his eyes gradually becoming empty as the song sang.

When I was a child, I didn't study hard, so I just played around. A mother who beats and scolds her father, acts as peacemaker or joins in to form a mixed tag team.

After dropping out of school, he worked as an apprentice for zero wages to learn skills. When he wanted to give gifts, he couldn't bring them out, but his father, who hated iron but not steel, gave him support;

When he became an adult, his father, whose temples had turned slightly white, also used excuses to talk to him at length and thoughtfully at the wine table, while his mother smiled and supported him.

"Oh~ Mom and Dad gave me a lot but not much. It's enough for me to run around in this era and enough for me to live.

"The frivolity of youth cannot be used to squander it, but he once told me like a friend~

"Oh~ Mom and Dad always say that the anxiety of experiencing is the joy of spending youth

"At this time, I think of this song again in this season~~"

The voice, appearance and appearance are still there, but the person in the memory is nowhere to be seen.

"I might as well raise you as a barbecued pork! You're really pissing me off! Come here!"

The soundproofing of the neighbor's house, which had been replaced countless times, was obviously still not very good. Lu Zihua, who was smoking, came to his senses after hearing the noise——

Looking up, in the old house next door, a half-year-old boy ran out of the door with tears on his face. An angry middle-aged man chased him out with wooden strips removed from the broom in his hand. , his face turned red with anger: "I asked you to study hard, and you just skipped school?!"

"I don't want to study! I don't want to go to school!"

"Are you going to be a hard worker for the rest of your life?! Come back here!"

This familiar scene made Lu Zihua feel a little dazed.

Hong Kong, Taiwan, Mainland China, Macau. Thousands of families with similar experiences are in a state of chaos every day. Only when the children leave the wings of their parents do they understand the reason for their father's sternness when they were young.

There are young people who have just entered society and are living in hardship. After receiving support from their parents for living expenses, they hide in a rental house and eat food while wiping their eyes;

Some middle-aged people get furious when facing their children, and then suddenly recall whether their parents were like him at this moment.

There are even old people who are only left to reminisce about the past, and this song evokes the love between their parents buried deep in their memories.

"Oh~ Mom and Dad gave me a lot, but not much. It's enough for me to run around in this era and enough for me to live~"

Hong Kong, Warner Music Weekly Tsim Sha Tsui promotion conference.

After Zhou Yi sang the song passionately on the stage, he looked at the excited fans in the audience, smiled and bowed slightly to thank them——

"Book of Changes! Book of Changes! Book of Changes!"

"Zhou Yi I love you!!!"

"Thank you, I love you too." Zhou Yi blew a kiss to the audience, which aroused cheers from the audience.

The large number of participants in this publicity meeting forced the Hong Kong police to urgently deploy additional manpower——

There is no way, Zhou Yi's popularity is too high.

In addition, Xie Tingfeng was officially sentenced by the court to fourteen days plus a certain period of social service yesterday. Now is the time when Xie Tingfeng's fans can easily lose control.

After experiencing the fan riot after the Golden Melody Awards Ceremony last year, the Hong Kong police are really afraid that Nicholas Tse fans will come out to cause trouble.

Just before the press conference started, the police and Warner's security found knives, fruit knives, electric batons and even nunchucks from more than a dozen people who tried to sneak in.

What’s even more surprising is that most of these people are fans of the Four Heavenly Kings——

The reason is simply that the soft article that suddenly became popular made them very unhappy - "Our Growth is from the Four Heavenly Kings to the Book of Changes".

The central idea of ​​this article is to overtly and covertly belittle the past era of the Four Heavenly Kings, leading those who grew up listening to the songs of the Four Heavenly Kings under the influence of their parents and relatives to start listening to the Zhouyi, and describe this behavior as the beginning of young people. Have an independent opinion.

This really hits home the "independence" and rebellious psychology of this new group of new human beings who long to realize their dreams.

On the 19th, this soft article directly detonated the Zhouyi data in Hong Kong through Warner's powerful publicity channels, and even began to radiate outwards, affecting the mainland, Taiwan, and Macau.

On the surface, the song "Mom and Dad" sung by Zhou Yi profoundly analyzes the emotional makeup of a Chinese-style family, influencing fans in the song to help them understand their parents and family;

Secretly, Warner went in the opposite direction. The main focus of its marketing was to stir up the rebellious psychology of young people against the four kings who represented the musical aesthetics of their parents' generation, establishing Zhou Yi as the only king of the new era in their hearts. .

Listening to Zhouyi means that they have become "independent" and have their own aesthetics that are different from their parents' generation.

Even though many students among this group of fans still asked their parents for the money to buy the album.

Warner's marketing created a huge buzz, allowing Zhou Yi to directly beat the four kings together in Hong Kong;

But Zhou Yi himself can still stay out of the matter, because in the eyes of fans and even passers-by who don't know the truth and don't understand marketing, Zhou Yi who sings "Mom and Dad" is obviously a good singer who encourages fans to be filial and learn to understand their parents——

This can further strengthen his personal good impression.

Whenever someone sees something and points it out, they will be immediately besieged by fans and even passers-by - Zhou Yi has never done any bad things at all, why do you have such a dark psychology? !

One good and one evil, a combination of positive and backhand marketing, which made the major record companies in Hong Kong feel dizzy and have stars in their eyes.

Aaron Kwok, the former first brother at Warner Records, knew that because he had deceived Warner during the contract renewal process, the company should have completely used him as a stepping stone for Zhou Yi this time, but he was very sensible and did not say anything about this matter. Comment.

On the 20th, with the powerful addition of soft article marketing, the song "Mom and Dad" directly surpassed Chen Yixun's "Your Backpack" and ranked fifth on the radio weekly on-demand list, becoming the second song from the Zhouyi album to reach the top spot. The existence of the top five.

Ranked in front of it are the first place of Chen Yixun's "Next Year Today", the second place of Lu Qiaoyin's Cantonese version of "Broken Up with Good Will", the third place of "Fairy Tale", and the fourth place of Liu Hua's "Born to Raise".

Except for "Fairy Tale" from the same album, the other three songs have a first-mover advantage and have accumulated a large number of audience statistics advantages.

After holding another promotional meeting, Zhou Yi, who started to appear in variety shows non-stop, appeared on a promotional program called "Emerald Shinkansen" on the 20th.

Popular Hong Kong stars such as Twins will basically appear on this show when they need promotion.

"Zhou Yi, many people say that the song "Mom and Dad" was adapted by you based on your own personal experience, especially the content in the MV, so it can make people feel immersed in it, is that right?"

"Some of it is based on my own personal experience, and some of it is not."

"For example?"

"I have never been beaten by my parents. My grades have always been among the top three in the school since I was a child. The big yellow dog that shows its teeth at people every day at the entrance of the village has to come over and say hello wagging its tail when it sees me."

Zhou Yi, who was sitting on the sofa, smiled and talked about his childhood: "The only person who didn't give me face was the goose raised by my parents in my hometown. Once, because I was playful and teased the goose, the goose chased me and pecked me for hundreds of meters. , the big goose disappeared when I came back that night, and I looked for it for a long time."

"Ah, is that so? Aren't you very sad?" When Zhou Yi said that he was pecked by a goose several hundred meters away, the host couldn't help but asked in surprise.

"But I was so sad. I finished three big bowls of rice with tears in my eyes at night. The spicy goose meat was very fragrant."

host:"????"