China Entertainment 2000

Thanks to Warner's strong offline promotion channels, there are not a few teenagers in the mainland who receive the same treatment as Deng Shiying.

But in the end, his thin arms couldn't twist his thick thighs, and he was ruthlessly suppressed by his parents - "Study is the most important thing. If you are admitted to Peking University like Zhou Yi, your parents will buy you tickets to his concerts."

At this moment, Peking University has become a mountain that weighs heavily on the hearts of countless Zhouyi young fans.

Does that mean you can take the test? !

But whenever a child wants to refute, parents can always point out the Book of Changes - "Didn't Zhou Yi become a big star just after passing the exam from a small mountain village? Your idol is so good at reading, how can you have the nerve to say that you learned from your idol if you failed in the exam? ?”

At this moment, Zhouyi's student fans experienced for the first time the impact that their idol's proficiency in reading would have on them. Their daily star-chasing behavior has become a perfect reason for their parents to encourage them to study. The students who are asking for trouble can only I opened the textbook with tears in my eyes...

"Zhouyi! Why don't you take the exam at Peking University if you have nothing to do?!"

After a certain junior high school student named Wang from Northeast China was beaten by his parents, he huddled in his bed and let out a heartfelt sob: "I hate you!"

"Ah sneeze!"

In Shanghai, Zhou Yi suddenly sneezed when he got off the plane. He raised his hand and rubbed his nose: "Damn, who is scolding me?"

"Is there a possibility that you are too cold?"

Qian Jiang, who was accompanying him, handed a wine-red thermos cup to him and glanced at the man's new down jacket: "Be careful not to catch a cold, otherwise it will be difficult for your concert."

"Impossible, absolutely impossible. I have only had a few colds when I was in elementary school. I am in great health and eat delicious food."

After unscrewing the cap and blowing a few breaths into the mouth of the bottle, Zhou Yi lowered his head and took a sip: "It will only take a few hours to get used to it."

At the end of November in Hong Kong, it was still possible to run around in a single coat and a jacket, and even sit on the street with Fan Xiaopang and make skewers, but at this time in Shanghai, people put on down jackets early.

"You'd better be careful, especially with your voice."

At this moment, Qian Jiang was urging Zhou Yi like an old woman.

He was really scared.

If there is something wrong with Zhou Yi's voice or body, the injections and medicines may affect his condition at best, or the concert may have to be postponed at worst.

Both consequences were not what he wanted to see.

"Don't worry, I know what's going on."

After turning the lid, Zhou Yi, who was carrying the thermos cup, ignored the reporters who wanted to come over to interview him. He wrapped his down jacket and walked straight out through the security clearance——

"Zhou Yi! Zhou Yi! There is news that Director Zhang Yimou and Li Lien flew to Hong Kong just to seek cooperation with you. Is this true?!"

"Zhou Yi, would you like to participate in the movie "Hero"?"

"Zhou Yi, is it true that Fan Bingbin and Cai Zhuoyan got into a fight for you backstage at the event?"

"Zhou Yi, may I ask..."

Seeing that the questions were getting more and more outrageous, Zhou Yi stopped. Just as he was about to speak, Qian Jiang, who had quick eyes and quick hands, hugged him back - "Forget it, Zhou Yi."

The reporter who asked this question saw that his goal was not achieved. He watched Zhou Yi being coaxed and deceived by his manager and taken away, and there was a hint of regret in his brows.

There are rumors in the world that because of Zhou Yi, Cai Zhuoyan, a member of the popular Hong Kong idol group Twins, met Fan Xiaopang who took Zhou Yi to have a barbecue at the backstage of an event, and the two sides fought over the man.

Although there is no evidence for this news, and there are not even photos of Cai Zhuoyan and Fan Xiaopang appearing at the event at the same time, but the gossip is spread widely.

Just like the new fun "field play" recently developed by Zhou Yi, it is said that Zhou Yi and Fan Xiaopang once had a heart-wrenching fight in a Hong Kong park, but no one can confirm it. Only one person said that the two of them once passed that place.

However, the sales volume is high.

There are even outrageous rumors that "Zhang Yimou sent Zhang Ziyi to perform a beauty trap in order to get Zhou Yi to join."

In the face of interests, no matter how Zhou Yi accuses him, he still cannot stop the Hong Kong media's extremely gossipy heart.

After all, after Xie Tingfeng announced his temporary withdrawal from the entertainment industry, as long as Zhou Yi was still in Hong Kong, he would be the only topical figure.

"You'd better say less. The more you respond, the happier and more revelry they will be."

After accompanying Zhou Yi to the nanny car and leaving the airport, Qian Jiang couldn't help but sigh as he looked at Zhou Yi who still had regrets in his mouth.

What is it like to bring up an ancestor who likes to do whatever he wants?

This is the experience.

"I'm not responding to this, I just want them to stop writing randomly. If they really want to write randomly, it's better to label me as a macho man." Zhou Yi, rubbing his chin, expressed his dissatisfaction.

Why did you just stay in "Hong Kong Park" for two minutes and look down on whom?

Ultraman can still hold on for three minutes.

Qian Jiang: "..."

God damn macho!

"If you really want this title, you can contact the Fengyue Film Master in Hong Kong. I also know people in this industry."

"roll roll roll."

The angry Zhou Yi opened his mouth and heard the singing of birds and the fragrance of flowers.

Qian Jiang happily patted his general's belly and took him to the hotel first.

The 80,000-person stadium is located in the XH district of Shanghai, and the hotel assigned by Warner is also nearby. Zhou Yi, who spends most of the year in the hotel, is now unable to complain.

Elva Hsiao, Wang Xiaojing, and their girl Twelve Bands, who arrived in Shanghai before him, all lived in the same hotel. After he arrived at the hotel, Wang Xiaojing, who had been drinking tea in the lobby waiting room, stood up to greet him.

"Long time no see, Zhou Yi, congratulations."

"You're welcome, Brother Wang."

Glancing at the large group of women of all shapes and sizes following Wang Xiaojing, Zhou Yi's face immediately revealed a smile that made people feel like they were in the spring breeze: "Long time no see, everyone, thank you for your hard work until the concert."

During the last Spring Festival Gala rehearsal, he had met several of these women.

"Thank you, Brother Yi." The leading woman also knew the current situation of their music market in China, and was naturally extremely grateful to Zhou Yi for being willing to support them.

"Because I still need to rehearse during the day every day, we will record the music in the evening. It just so happens that you can also use the rehearsal to get familiar with it, and then the recording will be faster."

"OK."

The members of the 12 Girls Band, who cherished this opportunity very much, responded in unison.

Zhou Yi waved goodbye to them in a friendly manner.

To be honest, if Twelve Women's Band hadn't come to take care of the situation, it would have been difficult for him to reproduce "The King of Elephants" in a concert by himself.

He can't influence the clone.

It's not like he hasn't thought about using other pure music for promotion, but within the scope of a certain amount of communication, "The Elephant King" is basically the best choice he can determine.

For example, "The Song of King Qin Breaking the Formation" is actually Li Shimin's exclusive BGM. This King of Qin refers to Li Shimin, who was still titled King of Qin at that time, not King Qin Yingzheng. This music score has been available for a long time.

"The Song of King Lanling Enters the Battle" has enough murderous spirit, but the artistic conception is not consistent with Ying Zheng's status, and its dissemination is not ideal.

The so-called Indian war song "nijamena" on the future short video platform is only grand in the chorus. In fact, the intro and outro of this song are both in line with the rhythm of its love song definition.

However, the popularity of short videos has caused many video authors to cut off the beginning and end, and only retain the magnificent climax of the chorus to match various high-inflammation war scenes. This creates the illusion that it is well suited for war.

Positioned as a promotional song, "The Journey of the Elephant King" not only has the grandeur of war, but also has the vision of a prosperous age that Ying Zheng expected after the reunification of the Six Kingdoms.

He is not like Tanton, who made a whole set of soundtracks, but he just made a promotional song that is more suitable for promotion to the market. The 48-second grand version has a feeling of unfinished meaning. In the movie, it corresponds to the destined unification of the six kingdoms after Emperor Qin finally killed the killer——

Push open that door, and what is about to come is the destined unification.

Of course, this piece is also suitable for performing in public places, especially concerts where there are many people.

Since Lao Mouzi had already spent all the 200,000 yuan at the bottom of the box, Zhou Yina, who was very professional, naturally had to help promote it and package himself.

Well, it’s really just by the way!

After simple repairs in the hotel, Zhou Yi immediately followed the team to the 80,000-person stadium. After receiving the assistance of Warner and the relevant departments of XH District, the stadium that had completed the 80,000-person capacity expansion was filled with seats at a glance——

The four-sided platform in the center is built in an oval shape around the original track.

A large amount of audio equipment has been debugged and hung. People who are still cooperating with Warner staff to test the lighting process saw Zhou Yi coming. They stopped their movements and nodded to him——

Only one person.

Elva Hsiao looked at the large teleprompters surrounding the four sides of the stage and fell into deep thought.

"What are you looking at? So entranced?"

Unexpectedly, Zhou Yi, who didn't see her in the hotel but met her at the rehearsal, paced up to her side. Xiao Yaxuan, whose thoughts were suddenly interrupted, was startled at first. When she noticed someone approaching her, her body instinctively wanted to move back, but when she saw it was Zhou Yi, her tense muscles relaxed immediately——

"What do you think? As far as the singers I have seen, you are the first to make such a big teleprompter and put it into a concert. Can't you remember the lyrics?"

Elva Hsiao was a little surprised, pointed to the conspicuous teleprompter screens, looked him up and down, leaned over and muttered in a low voice: "You must have made yourself weak in Hong Kong, right? Your memory is deteriorating and your eyes are presbyopic. ?”

Teleprompters were nothing new at the turn of the millennium. But Zhou Yi was truly the first to enlarge the teleprompter screen so much and put it into a concert.

Elva Hsiao wanted to laugh when she saw it.

Apart from the fact that her memory deteriorated and she easily forgot words, she couldn't think of the second possibility.

"You can try it yourself, if you want. There is no need to be so tactful about who is following whom between the two of us." Feeling the woman's breath lingering on his earlobes, Zhou Yi raised his eyes and looked at the person he had asked the company to specially I bought a teleprompter with a large screen and smiled noncommittally.

Faced with Zhou Yi's still full of "threat", Elva Hsiao originally wanted to be more aggressive, but considering that she still had to save her physical strength to rehearse to prevent the concert from being embarrassing, the eager provocation was weighed again and again. Later, it was suppressed to the deepest part of my heart.

"This stuff is not for me, it's for my fans."

"?"

Elva Hsiao slowly typed a question: "The fans who can come to your concert must at least be able to sing your hot and medium-hot songs by heart, right? Do you still need this?"

Concerts, concerts, these days the fans who can come to the concerts must not only be die-hard fans, die-hard fans, but at least they must be casual fans who know many of Zhou Yi's hit songs.

What's more, generally speaking, the songs that can cause the whole audience to sing loudly at concerts are usually the singer's well-known hits, and ordinary audiences may hum along with them after listening to them.

In this era where copying lyrics and lyrics books are popular, Zhou Yi's use of large-scale teleprompters for fans is tantamount to taking off her pants and farting - unnecessary.

"No, no, no, it's a new song."

Zhou Yi shook his head with a smile and expressed his plan in Elva Hsiao's surprised eyes.

"New song? No, I heard it right. Are you going to sing a new song at the concert?"

Elva Hsiao frowned slightly, seriously doubting whether she might have heard wrongly.

This is even more outrageous than using a large teleprompter. Which singer would sing a new song at a concert?

"You don't have enough old songs for you to sing?"

Not to mention Zhou Yi's three special EPs and one Chinese special, there is also a song "Yellow Race" included in the "China-Korea Song Club" DVD, just the Zhou Yi songs in her album, and the Zhou Yi songs in Sun Yanzi and Zhang Shaohan's album , together they are enough to put together a small concert.

"It's not easy to gather 80,000 people. There will definitely be many fans from out of town who will travel long distances just to see me."

Zhou Yi, who had his hands in his down jacket pockets, let out a sigh of relief. Wisps of white smoke rose up with the cold air: "Should I say anything, I have to thank them."

Pop singers and pop singers ultimately rely on their fans for their livelihood.

Although he plays tricks, makes up rumors, and has an arrogant personality, he is still very grateful to these fans who are willing to spend real money to support.

It’s not the Spring Festival holiday yet.

Although November 30th is a Sunday, even if it includes Saturday, it is only a two-day holiday, not to mention that many people do not have a weekend.

Elva Hsiao, who also goes all out to treat fans, was stunned for a moment, and then suddenly thought of a possibility: "Thank you? How to thank you? You didn't write a song specifically for your fans, right?"

Zhou Yi didn't speak, just nodded.

Elva Hsiao: “…”

Dude, you are awesome.

"I seriously doubt that you kid put me on the fire to roast me." Elva Hsiao, who called me an expert, raised her elbow on the man's shoulder, leaned against him and kept shaking her head, tsking in surprise.

These days, it is normal for fans to give gifts to their idols. No one would be surprised. Instead, they would think that this is a way to get close contact with fans.

For example, she often receives gifts from warm-hearted fans during her book signings.

In this regard, basically the unspoken rules in the industry are to make the singers perform as brightly as possible, have a better attitude towards fans, and sometimes give away signed photos, signed albums, peripherals, etc., but these are not unlimited supplies.

Basically no one has done Zhou Yi's behavior.

"What are you afraid of? Your fans all know that you are not good at writing songs."

"……thank you."

Elva Hsiao, who was critically struck by a knife, directly stretched out his hand and twisted the soft flesh of the man's waist to clear his name: "I also have certain creative abilities, okay? I can also write songs."

Zhou Yi, who felt no pain at all and only felt itching in her waist, glanced sideways at her: "What did your teacher Yao Qian say?"

"He asked me to pick up the endorsement, what should I say?"

Elva Hsiao, who resolutely avoided talking about this topic, changed the subject with a guilty conscience.

It's not that I'm afraid, I really am not afraid...

"Speaking of which, why did NetEase's Westward Journey 2 want me to endorse it instead of you? Didn't your company buy their stock?"

Just two days ago, NetEase officially signed a three-year game endorsement contract with Elva Hsiao, and she became the second spokesperson for NetEase's Westward Journey series after Zhou Xingxing.

In this way, among the four kings of portal websites, Sohu has signed Zhouyi for its portal news business, Sun Yanzi has been signed for Sina portal news business, and Elva Hsiao has been signed for NetEase's gaming business. There is only one little penguin left, and there is not much news about it. .

"You also want them to be able to hire me."

Blood brothers still have to settle accounts, not to mention they are not blood brothers.

Zhou Yi, who personally debugged the on-site equipment, curled his lips.

"I can afford it, I absolutely can afford it!"

Shenzhen, Penguin, main conference room.

The pony who has not yet become rich sits at the top of the table, frowning, watching the disputes among his subordinates.

"We don't need to sign Zhou Yi to a full contract, we just need his influence among young people, which is very important for maintaining our QQ business."

The executive who advocated signing Zhou Yi faced doubts, presented facts and reasoned: "I have also investigated the 80,000 people concert he is going to hold in Shanghai at the end of the month. It is a real 80,000 people, and there is no water in it." , there are still many of his fans who cannot come at all.

“More than 90% of his fanbase are young people, which is very important to restore our reputation. They are the future and the main force willing to accept the new form of the Internet.

"Signing Zhou Yi will definitely stabilize us in this wave of impact."

2002 was undoubtedly a year of pain and joy for Penguin.

Monternet's profitability made them the first among the four major portals to achieve a big leap in profitability, but the problems that followed also gave executives a headache - the QQ account charging system.

In March 2002, Penguin publicly announced that it would stop issuing free QQ accounts. If you want it, you need to register for a fee. Since then, the number of user registrations and new active users has begun to decline.

Originally, this was just a pain for Penguin, but fortunately, in September 2002, a company called Langma suddenly emerged and became the only company on the market that could threaten Penguin's foundation. company--

This company launched an instant messaging software called "Langma UC", which has won the favor of users with its unique scene chat, action language, animated icons and many other novel features.

As of the end of November, in just three months, the number of new registered users of this game has exceeded 8 million, which is extremely popular and can almost be said to pose a fatal threat to Penguin's future prospects. .

What's even more deadly is that after discovering the weakness of Penguin, Sina, NetEase, and even Sohu began to get involved in the field of instant messaging and developed various testing products, further forming a circle to suppress Penguin. .

In this case, Penguin's market was gradually eroded.

What the company is discussing now is whether to cancel the charging model. If it wants to cancel it, how to cancel it? What excuse do you have to cancel?

And, if it becomes free again, what can they do to restore their damaged image and reputation in the market?

The executives who had inspected Zhou Yi for a long time immediately put forward their opinions - please Zhou Yi.

"Zhou Yi's fans are extremely sticky, and his overall willingness to pay is higher than other celebrities. This is achieved by his album sales, and this 80,000-person concert is the best proof.

"QQ's third anniversary will be in a few months. At that time, we can use the third anniversary as an excuse to invite Zhou Yilai to be the image promotion ambassador and announce that it is free.

"In this way, relying on Zhouyi's strong influence in the market and among young people, the news of free QQ can spread as quickly as possible, and at the same time, we can recover the market that has been taken away from us to the greatest extent."

With that said, the executive also released the Sohu information he had collected - the bar chart clearly shows how much traffic bonus Sohu received after signing Zhouyi. Not only the advertising costs, it can be said that it has become one of the four major The one with the highest user activity among the portals is significantly ahead of other competitors.

Because Zhouyi News is exclusive on the Internet, Sohu's status in the minds of many young people can be said to be the number one Internet entertainment news station.

There is no way, who allowed the mainland to cause so many troubles and troubles, it was only a single person like Zhou Yi.

"We can't enjoy his popularity abroad, but his popularity in China is obvious to all. Whether it's Hong Kong dominating the charts or Metro Radio becoming the number one with the help of him, or the current 80,000-person concert, it's enough to illustrate His unique commercial value.

"If you don't believe it, you can refer to the data that Warner and Shanghai officials will most likely release after the concert. I bet that Zhou Yi's economic growth in Shanghai's XH District this week may only be the same in this whole year. Second only to the National Day Golden Week!”

The executive's words were categorical, and Xiao Ma, who was sitting in the front seat, was obviously a little moved.

The National Day holiday is basically considered the peak season for consumption of food, drink, entertainment and entertainment in China. If the growth rate Zhou Yi can drive is second only to it, then he will have to win the commercial value of 60 million, not to mention 40 to 50 million.

The net profit on the Penguin account is now more than 100 million, and it can be expected to grow significantly next year. Monternet's strength has exceeded everyone's imagination. Even if you sign for 60 to 70 million, if spread over three or four years, it will only be 20 to 30 million a year, which is just drizzle.

"Talk and get in touch. Isn't he preparing to hold a concert now? Go and investigate on the spot."

Xiao Ma immediately made a decision: "QQ's third anniversary needs a story that can go with a catchy song. I don't require depth, as long as it has popularity and advertising effect. If Zhou Yi can hand in a satisfactory answer, then We can collaborate.”