China Entertainment 2000
Chapter 412 The situation is too small and needs to be opened up
For the Italian fans in Taiwan, what they can brag most about is not their idol's English album record, but the popularity of "In the Name of the Father" abroad.
In this era of poor communication between domestic and foreign channels, even in Taiwan, many fans choose to believe such rumors because they are too outrageous, and even deceive many passerby fans who only listen to songs but do not follow stars.
Over time, with Warner seeing it and pretending not to see it, these two rumors of Zhou Yi basically became orthodox in Taiwan, and there was even a vague trend of leaving Taiwan and heading towards Hong Kong.
At the beginning of the marketing aspect, many people in the industry actually held a disdainful attitude towards Warner. They had been marketing Zhou Yi Na to death, but at least he still had actual results. With this bragging capital, now he has made 800 million. It's really outrageous that a man and the top ten geniuses come out.
Didn’t the so-called top ten geniuses just randomly crop the photo of Zhou Yi that appeared on the cover of Time Magazine?
There are 800 million people. Do you really think that these fans have no brains?
In the past 2002, the total population of the European Union in Europe was about 431 million people. In the Americas, the United States had about 288 million people and Brazil had about 180 million people.
This draft is basically the same as saying that in Europe and the United States, everyone knows the name of Zhouyi. Everyone from an eighty-year-old woman to a three-year-old child has heard of "In the Name of the Father" Such a Chinese song.
Can anyone fucking believe this?
Then a lot of spaghetti fans in Taiwan really believed it, and it actually made many senior executives of companies in the industry become more knowledgeable - the Shocking My Mom series.
Because the European and American channels that sell CDs are indeed a bit awesome, when someone raises questions, many Italian fans will directly use the DVD channel results of "In the Name of the Father" as radio results, which really scares many people. Many fans of the opponent who were beaten online were panicking.
What?
You ask about the B list ranking?
Did you know that Chinese songs on the b-list are not given to those on the list?
Don't ask, if you ask again, foreigners are suppressing our geigei.
Radio performance?
If you haven't heard of it, you are ignorant.
I created a fictional radio station, what can you do to me?
"The First People's Radio Station on the Thirteenth Block of Queen Street in New York City? FM989? What the hell is this?"
As the initiator of this marketing campaign, Qian Jiang felt that things seemed to have gone astray. He took Zhou Yi out of his home early in the morning and put some remarks that had become commonplace in Taiwan in front of him.
Zhou Yi himself was amused.
"Don't just laugh. The problem now is that we have to start to control it. Otherwise, it's hard to say how public opinion will be amplified. The paparazzi in Hong Kong have already smelled the wind. I trust you in their ability to amplify I know that too.”
Qian Jiang was obviously still worried.
For him, hype is okay, but this hype must be based on an unbreakable foundation, just like all the news in Zhouyi's past, so that there will be no risk of being exposed.
"It's smaller, the layout is smaller."
Zhou Yi shook his head and denied Qian Jiang's worries: "Times have changed. My biggest base now is not those old people who have been in society for many years, but young people who have not been deeply involved in the world. They are young people who long for collective recognition and hope that they can make achievements.
"Their hands-on ability to check information is much worse than that of the previous generation, especially in terms of media channels, so if you exaggerate a little more, they will only passively receive this information instead of going to I don’t know how to identify them.”
Don’t think that the average academic level of Internet users with Internet access in this era will not fall for rumors. On the contrary, the birth and vigorous development of the Internet in the mainland have intensified many baseless rumors, many of which are from so-called elite forums such as Tianya and Maopu. Uploaded.
There are even outrageous situations where rumors from Tianya are exported to Hong Kong, then transformed into marketing accounts by Hong Kong media, and then reprinted back by mainland media.
"So, instead of letting those who have no bottom line spread rumors in the future, it is better for us to do it ourselves. Aren't the Hong Kong media good at exaggerating? Let them come up with the news on Sunday."
"...???"
Qian Jiang thought he heard wrongly, and his eyes suddenly widened: "What the hell?"
"The day dedicated to commemorating my old song "In the Name of the Father" and my new song "Enemy" is Monday Yi Day. Just expand it to death. What are you afraid of? Remember to find mainland Internet channels to start spreading it. Just don't expose it now. After a few years it won’t matter.”
Zhou Yi has no worries that he will be exposed in the future.
After all, the future Internet flush will directly wipe out all the clues about the hype about this matter. By then, even people in the mobile Internet era will not be able to test the birthplace of archeology, and in the end they can only Like the so-called Zhou Jie Lunri, he was put on the shelf and no one cared about him in the end.
Maybe in the future, fans who are still kept in the dark and marketing accounts who want to gain popularity can use it to brag about it on station B, just like the 800 million people listening to "In the Name of the Father."
And since we want to expand, what can be better utilized than the Hong Kong media?
No.
"By the way, I want to play this concept of Monday Yiyi not only domestically, but also abroad, and I want to market it even more fiercely."
Zhou Yi, who had a clear target, had a bad smile on his face: "When the new song "Enemy" was released, he stepped on him first for marketing, and the image of the godfather in "In the Name of the Father" was linked to the cultural commemoration of the godfather in Europe and the United States. , hold a so-called Memorial Day for the Godfather of Zhouyi..."
After Zhou Yi's explanation in simple terms, Qian Jiang understood.
On January 13, after a brief guest appearance in the MV of "Super Star", Zhou Yi left for the CCTV building the next day to participate in the first rehearsal of his "Young China Story".
It was also on this day that Warner, which had been warming up Zhouyi for a long time, also officially announced the official release date of Zhouyi's first English single "Enemy" in the North American market this year: January 15th.
Because Zhou Yi himself was busy with the Spring Festival Gala and couldn't leave, Warner deliberately chose to release it when Eminem's popularity in the United States is currently high——
"The New Godfather Comes to New York!" A day destined to go down in history! 》
"Elegant Godfather VS Street Gangster, Spike's Birthday!" 》
"Treat the North American music scene!" Your godfather is back! 》
"A Day to Remember, The Godfather's Nemesis?" 》
"..."
Relying on the popularity of the "In the Name of the Father" video and Warner's carpet-like promotion that seems to be throwing away money, the popularity of Zhou Yi's new song, which has been warmed up for a long time in the early stage, has directly exploded the entire North American music scene——
Especially after seeing the song title announced by Warner-"Enemy".
As we all know, Tom Eminem, who was once criticized by Zhou Yi on social media sites, has rarely been at a verbal disadvantage. Zhou Yi's relatively interesting way of scolding can create even more fun than Eminem. The daily "fuck you bitch", "you idiot" words are going to be much more fun.
Who doesn't know how to use swear words? Turning curse words into a meme known to everyone is a skill.
Now even people in the American underground hip-hop circle who are dissing Eminem have begun to mock him as Tom Cat. This kind of lethality and influence is much more than that of an empty bitch, a idiot, and is unique in the entire European and American music world.
The more daring individual merchants even launched Eminem and Tom Cat baseball cap peripherals, riding on the popularity and making a fortune before running away.
Therefore, since Eminem specially released a song to mock Zhou Yi in November, many people have been looking forward to what song Zhou Yi will come up with in response.
In particular, because the quality of Eminem's diss song about Zhou Yi was not very good, after initially entering the list due to low popularity, it fell out of the list before even lasting two weeks.
Although this is partly because Eminem did not focus on this song, it is undoubtedly a failure for a much-anticipated satirical song.
The title of Zhou Yi's song "Renemies" is easily reminiscent of the "love and death" between Zhou Yi and Eminem from last year to this year.
January 15th is the birthday of Zhouyi in the lunar calendar. After working up an appetite two days in advance, Zhou Yi's "Enemy" was officially launched at 10:08 am US time...
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