China Entertainment 2000

In fact, if it weren't for Mariah Carey's triggering move, it would still be difficult for "Enemy" to make sustained progress in the B-list rankings.

Although Zhou Yi himself doesn't care how far this song can go on the B chart, after all, no one else has gone to the United States, and any radio promotions or programs to show his face have nothing to do with him. In this case, he can maintain a little more It will be good if the popularity comes to sell the album.

In this era without the assistance of streaming media, it is basically impossible to have a monster single like Laocheng Road that became famous by relying on the international version of Douyin and then made rapid progress all the way.

No matter how he cheats, he can't turn into an international version of Douyin out of thin air. Zhang Yiqiu is still in college in Nankai.

But Warner doesn't think so.

They think this single has huge potential for making money, so you should use your clever little mind to think about whether there is any way to promote it.

Then, Zhou Jianhui (Zhou Yi) came up with such a plan.

Facts have proved that this plan is very successful. Mariah Carey's novel move has successfully aroused a wave of waves in the United States after the show was broadcast - for no other reason than that Mariah Carey actually actually Gave money.

Thirteen underground hip-hop enthusiasts and five professional underground hip-hop singers appeared on the show. They all stood up to accept the challenge under the financial stimulation of Mariah Carey - but in the end, only two people succeeded in the challenge.

Although we have entered the new century, $1,000 is still not a small amount of money for ordinary people, and Mariah Carey gave it to her on the spot.

She counted the bills one by one and gave them to the lucky ones who succeeded in the challenge. This scene made the ordinary viewers across the United States who watched this program widen their eyes - 1,000 U.S. dollars? ! Is this money so easy to make? !

And an even more jaw-dropping operation is yet to come.

On January 26, just after Mariah Carey set a precedent with her diva-level influence, Warner Records, which was "belatedly aware", finally reacted and publicly thanked Mariah Carey for her generosity. , and said that since you are so generous, then we cannot fall behind——

Warner Records is hosting a street challenge in Los Angeles, giving you a chance to win a prize if you buy the single.

After winning the prize, you only need to contact Warner according to the contact information on the single disc, and Warner will send you an invitation letter to invite you to the Los Angeles Challenge. There are a limited number of 200 places.

As long as you are confident that you can increase the rap speed in "Enemy" to be faster than Zhouyi's original version, and complete the rap without being out of tune, stuck, or lacking breath, you will be able to take home a bonus of US$1,200, and even... There may be opportunities to consult Zhou Yi face to face.

It can be summed up in one word: We at Warner are rich and have no shortage of money!

All you need to do is buy the genuine single CD and participate in the lottery. If you are brave enough to win, you can come.

In a sense, this is also a way to stimulate sales in disguise.

With Mariah Carey in front of her for proofing, after the announcement of this simple and crude lottery method and how to obtain bonuses, the popularity of Zhou Yi's new single has not only not declined as he has not been seen for a long time, but has actually increased to a higher level. !

At the same time, members of Warner's Lincoln band, which released a new album "Meteora" on January 13, also tried a rap in contrast when asked about Zhou Yi's new song - although it failed, it also led to many waves. Less topical.

In addition, Mariah Carey herself also failed in the challenge on the show and the effect of the show spread. For a time, challenging Zhou Yi's extremely fast rap seemed to become a trend that became popular among celebrities——

Those who want to gain popularity, build a good relationship with Zhou Yi, and get in touch with Warner all smell the marketing hype in this, but everyone enjoys it...

If there is heat, it will be useless if you don't rub it.

Conspiracy!

A naked conspiracy!

Warner's series of novel hype methods made Eminem people dumbfounded.

To be fair, if you look at Zhou Yi's "Enemy" from the perspective of a professional musician, there is no doubt about its excellent quality.

But even so, he believes that his song "Lose Yourself", which was hyped as a rap bible following the success of the "8 Mile" movie, can stabilize the pressure.

To be honest, he thought about many marketing methods that Zhou Yi might use after releasing a new song, such as using his ex-wife, his daughter, or even his broken family to criticize and hype it up.

Because that's what he did.

Ever since he became famous, every time Eminem releases an album, he will inevitably start a scolding war that affects the entire North American music scene, so much so that he is nicknamed Ruffian Eminem and Bad Boy Eminem.

This is his marketing approach.

Many people in the industry know about it, so although many people are happy to cooperate with the popular hip-hop king in acting, but after acting for a long time, they will feel a little disgusted.

He originally thought that Zhou Yi's marketing would be the same as his, but what he never expected was that he actually...

"Buy a single for $4.50 and have a chance to be drawn to Los Angeles to win $1,200. I declare that Spike is the singer who loves his fans the most in the new century!"

On Yahoo, after Warner officially announced the news, all kinds of complimentary news turned into a mess!

"There are 200 lucky places, which means Spike spent more than 200,000 US dollars as prize money?! And that doesn't include hotels and round-trip transportation..."

"God, Spike is so good to his fans. Why haven't my idols done this kind of activity? They only sign autographs..."

"How did Spike convince Warner to do this?"

"Needless to say, it must be because he has a high status within the company and is the kind of person who speaks the truth!"

"God, he's not really going to become the godfather of Warner..."

In the European and American music scene, which has been affected by the impact of Internet piracy, Zhou Yi's lottery method directly stimulated his own sales of genuine single discs, which had begun to decline day by day, to begin to grow rapidly, and even the radio on-demand rate continued to rise——

Many people didn't buy the CD, so they relied on the radio to learn songs, and checked their watches in private to see if they could reach that speed.

If you can meet the standard, then start preparing to buy a spot from the trading market.

The bonus is 1,200 US dollars, and the 600 US dollars are all earned. There will always be people who bought the lucky spot for 4.5 US dollars but can't use it and are willing to sell it at a premium of hundreds of times.

On January 28, someone posted his winning record online and mentioned that he had sold the record to someone else for a whopping $500—

At this point, an inexplicable fanatical atmosphere has been mentioned on the Internet, newspapers and even TV programs, stimulating the nerves of every fan in all aspects with the promotion of Warner Money.

On the 29th, the B list officially updated the ranking list for the new issue.

Even though Zhou Yi himself has not arrived in the United States, relying on Warner's continuous news bombardment and hot topic coverage in the past two weeks, "Enemy"'s radio performance and sales performance have soared. In the last issue, Zhou Yi was still in the 70th place. This week I broke directly into the top 30!

At the same time, sales of genuine singles also surged to 810,000, and Warner immediately certified the gold record.

It is foreseeable that the popularity brought by Warner's lottery will usher in a wave of residual power, and it is very likely that sales will exceed one million copies again and reach the level of platinum record sales!

"Incredible results. The performance of "Enemy" has surpassed the performance of Eminem's comeback song, leaving him eight blocks away. Spike once again continued his magic. He did not fail, but stepped on it. On Eminem’s head…”

Pixar, a columnist for Vanity Fair magazine, expressed his disbelief in an interview: "He is like the growing godfather in "In the Name of the Father." This man deserves our sincere treatment.

"I've heard that a lot of people are dissatisfied with his rise and feel that it's hindering their career development, and I think that's wrong..."

In this regard, those who hold the opposite view naturally took out the Chinese albums of Zhou Yi that have gradually entered the American market - the first one to be brought out was the Chinese song "In the Name of the Father".

"Spike is using his influence to subtly strengthen our ability to accept Chinese. Last year he was singing in English, and this year he combined Chinese songs into a movie. I don't dare to think about what he will do in the future. …”

In the field of music, for the first time, Chinese singers have been linked to the "China threat theory" in the mouths of foreign media.

This is evidenced by the song Zhou Yi sang at the Sino-Korean Song Contest——

"Young China Theory".