China Entertainment 2000

To be honest, sometimes even Eminem himself is a little envious of Zhou Yi.

He was born in October 1972, and as of February 2003, he was just stuck at the age of 30.

This is a rather embarrassing age - he has almost lost his ability to use the so-called young and frivolous marketing method of dissing people everywhere.

In the past, when I was in my teens or twenties, I would go around dissing people and writing the insults into my songs. Others would say that I was young and frivolous because of my talent. But if he continues to do this in his thirties or forties, the effect will undoubtedly be greatly reduced, and even fewer advertisers will come to his door.

But Zhou Yi is still very young. According to the world's universal age calculation, Zhou Yi, who is 22 years old this year, is only 21 years old now.

Although he was still unhappy with Zhou Yi's provocation, he had to admit that this guy's talent could support such arrogance.

"No matter what, you can never lose this Grammy. Either you get the joint nomination, or neither of you get it."

The agent emphasized this point.

Now that things have developed, even he, a seasoned veteran in the entertainment industry, doesn't dare to take any chances.

Originally, Zhou Yi, a Chinese, had multiple nominations because the Grammys took care of his album market performance, but now it seems that the public relations channels behind him may be wider than Eminem's team thought. .

"After all, even if you put aside this Samsung, which still doesn't know whether it will end up, the Bronfman Group's intervention is already real. Although that little Edgar Bronfman is a second-generation ancestor who only knows how to spend money, but his connections The power is indeed broad..."

At a time when Warner Records, Coca-Cola, even Steve Jobs' Apple and Pixar Animation were in a stalemate over Zhou Yi's public relations for the Grammys, the Bronfman Group brought in by Zhou Jianhui was undoubtedly a help that exceeded everyone's expectations -

In their opinion, Edgar Bronfman Jr., who had just lost his job at Universal, should be in a stage of secret sadness. As a result, they didn't know what kind of ecstasy was poured into him by the Chinese named Jianhui Zhou, and he was actually willing to fight in Baganzizi. He suddenly intervened when he was unaware, catching everyone off guard.

"How many channels can we still contact now?" After pondering for a moment, Eminem asked calmly and brainstormed.

"have--"

Ring ring ring!

The agent was about to submit the name of the dish when the cell phone in his suit pocket suddenly rang——

"Hello?"

Three seconds later, under Eminem's surprised gaze, the manager jumped three feet high and jumped up from the sofa: "What did you say?!"

……………………

“Disney???”

Imperial Capital, Warner Building, Qianjiang Office.

Zhou Yi, who was breaking off his almonds, made a movement with his hands. He turned his head in surprise and looked at the manager who couldn't stop smiling. There was a rare hint of disbelief in his tone: "You mean, the people from Disney also came to help?" I’m in public relations?”

"That's right."

Qian Jiang was so happy that he just whistled on the spot and held up his strong general's belly: "Do you remember the movie "Pirates of the Caribbean"? The producer of this movie is Disney, and you happen to be working with "Pirates of the Caribbean" 》There is a theme song collaboration.

"Although the first cut of the movie has not been completed yet, and I cannot send it to you so that you can go through the plot and themes to write the theme song, it is fast. After all, the release date is initially set for June this year."

Qian Jiang excitedly recounted what he learned from Zhou Jianhui: "Also, do you still remember the Steve Jobs you want to cooperate with? The Pixar animation he single-handedly also has a deep connection with Disney. partnership.

"Zhou Jianhui visited the Disney person in charge of the "Pirates of the Caribbean" project and the Disney executives introduced by Steve Jobs with sincerity, and persuaded them to join this public relations war..."

Qian Jiang did not elaborate on how much effort and brain cells Zhou Jianhui spent trying to convince them to work together. He just happily informed Zhou Yi of the result.

To be honest, Zhou Yi was surprised.

Disney, the American entertainment industry - no, it should be said to be an unshakable giant in the international entertainment industry.

Unlike Time Warner, which has been plagued by negative news such as tight capital chains, Disney can be said to be truly wealthy and powerful, with two branches blooming in the North American world.

Naturally, factional struggles within Disney are also fierce.

How could Zhou Jianhui win support from some Disney factions under such circumstances?

It can only be said that he is worthy of being the president who pulled Warner China up from the bottom with a sharp knife. These two brushes really cannot cover it up. This series of public relations methods can be said to be very sophisticated, and the timing is just right——

First, it created public opinion, and then it led to racial discrimination and created public pressure on the Grammy jury, followed by the usual public relations of Warner Records + Coca-Cola;

After that, it was like magic, and an ally appeared every few days - first Apple, then Pixar, then the Bronfman Investment Group, and finally Disney.

After using up all the cards in hand, it can still give people the illusion of "no one knows who else I can pull in", and there is a little Samsung princess on the side to assist.

Especially after Disney is gone, no one knows whether Samsung will come too.

"Warner Records + Coca-Cola + Apple + Pixar + Bronfman Investment Group + some factions of Disney, your current public relations resources are enough, I can guarantee that you will never get nothing from this Grammy!"

At the end, Qian Jiang was so excited that his cheeks turned red: "You can break the record of 0 Asian pop singers in this area and become the person who opened a single page of history!"

In the Asian pop music world, so far no one has been able to win a Grammy Award in the field of Grammy pop music.

In fact, Japan, as the world's second largest music market, has always been envious and jealous of the 22-year-old Zhou Yi's attack in the United States. This can be seen from their name for Zhou Yi. ——

The music emperor of China, not Asia.

Although there are many fans of Japanese folk music, the history of the Japanese music scene can really bring up a genius from the Showa era to compete with him - Sakamoto Ku, who was born in 1942.

He started playing in a band and officially debuted in Japan at the age of 16. In just three years, he grew into the most famous young talent in the Japanese entertainment industry;

In 1961, 19-year-old Sakamoto Kyū composed and sang the legendary song "上を向いて歩こう" (Go forward with your head held high), successfully dominating the Japanese music scene.

Two years later, in 1963, 21-year-old Sakamoto Kyū entered the American music scene and directly won the number one spot on the U.S. Billboard Singles Chart with the English version of this Japanese song "SUKIYAKI", and it was a gold-rich three consecutive times!

In 1964, at the age of 22, Sakamoto Kyū achieved the Asian legend of selling over one million singles in the United States within one year.

You know, this is America in 1964.

The young genius has skyrocketed since then!

Unfortunately, because of his Asian and Japanese identity, this legendary genius in the Japanese entertainment industry did not win the favor of Grammy. Instead, he was frequently discriminated against by the European and American music circles because of the lack of support from the company behind him.

The disheartened Sakamoto Jiu immediately ceased activities in the United States, shifted his focus back to Japan and began to enjoy life, and made achievements in hosting, movies, stage plays, etc.

However, in 1985, the only Japanese singer in the Japanese music scene who entered the American market in reverse direction died in a plane crash at the age of 43.

It is precisely because of this that after Zhouyi also entered the US market, many Japanese media directly brought out the great god Sakamoto Kyu to counter the comments of domestic fans who praised Zhouyi.

no way.

After Ayumi Hamasaki and Mai Kuraki left the United States, Hikaru Utada, the only historical genius who had high hopes in the Japanese music scene, had a flash wedding last year that was beyond everyone's expectations. His English major was far away, but he was enjoying his honeymoon.

They can only move out the deceased Sakamoto Jiu.

The same young genius, the same meteoric rise at the age of 19;

At the age of 20, Sakamoto won three consecutive No. 1 spots on the US B-chart. At the age of 21, her US single sales exceeded one million and she earned a lot of US dollars;

Zhou Yi's US single sales exceeded one million at the age of 20, and he won the US B-chart for 12 consecutive years at the age of 21, earning a lot of US dollars.

Moreover, precisely because Sakamoto Kyuubi died in an accident, this gave the Japanese media unlimited space to boast——

Marketing rhetoric such as "If Sakamoto-kun hadn't had an accident, he would have been the most honored person in Asia's music scene" is endless.

What's more, some even imitated Sakamoto Kyu on the show and said pretentious words such as "Sakamoto, what are you doing?" in order to counter the criticism of Zhou Yi by a large number of listeners in the Japanese music scene and some magazines and newspapers.

Of course, faced with this situation, under the management of Warner (Japan), Zhou Yi's fans in Japan have become more and more loyal.

"I think Yi Jun has a high chance of winning the Grammy Award and making history. After all, he is backed by Warner, one of the five major record companies in the world. The situation is completely different from Sakamoto-kun back then."

On a music program on Japan's Fuji TV, Shinichiro Watanabe, a famous Japanese animation supervisor who created the top animation masterpiece "Cowboy Bebop" that could be recorded in the history of world animation at the end of the last century, clearly stood up to Zhou Yi during an interview. This way.

"Cowboy Bebop" is a space fantasy road movie that takes music to the extreme. Shinichiro Watanabe's use of and tribute to music can be said to be textbook-level. Not only does it have a reputation as a top masterpiece in Japan, it also has a large number of fans in Europe and the United States.

Yuji Ohno, a famous Japanese soundtrack master who created "The Straw Hat Song" and the classic theme song for the Japanese national animation "Lupine the Third" series, also stood by Zhou Yi during the interview -

“I don’t know Zhou Yijun, but I think his songs have a vision and production level that transcend this era.

"When we, and even the European and American music scene, were still in the year 2000, his songs and musical aesthetics were already a decade ahead of us. I think so..."

As the latest song currently composed by Zhou Yi, "Super Star" was jointly introduced to the Japanese market by Warner and EMI at this time——

It is obvious that these two companies want to use Zhou Yi's popularity to open up Sun Yanzi and Xiao Yaxuan in the Japanese market. However, the Japanese market has no choice but to let Zhou Yi and his people come in and out of them.

Despite the language barrier, the energetic melody of "Super Star" has opened up a small market in Japan. Mai Kuraki, who will collaborate with Sun Yanzi this year, even sang the Japanese translation of the song during her performance. Several English songs by Zhouyi.

""Spuer star": the new star of music, the beautiful sound that stirs the soul!"

On February 13, Soichiro Tanaka, the founder and editor-in-chief of the famous Japanese music magazine "Snoozer", expressed his admiration for this "diva group" from China in his column——

“When we talk about the beauty of music, we’re not just talking about melody and lyrics, we’re talking about a flow of emotion, a resonance of the soul.

"Fortunately, in such a song, I feel that I am not only a beneficiary of hearing, but also a traveler of the soul. Thanks to Zhou Yijun, he created such a masterpiece that can lead us through the emotional abyss.

""Super Star" is not just an ordinary pop song. Zhou Yijun integrates a variety of musical elements, from dynamic electronic music to moving pop rock. Every note is like a carefully carved gem, shining with a unique light.

"The ups and downs of the melody are like a musical feast. Coupled with the singer's unique voice, people are immersed in it and can't extricate themselves..."

Soichiro Tanaka, who resolutely refused to admit that he received benefits from Warner, even when he was photographed entering and exiting high-end clubs with Warner (Japan) executives, took advantage of Zhou Yi's fame to comment on such a Chinese song while focusing on Sun Yanzi. Big blow.

EMI also found the famous young music critic in the Japanese industry, the editor Yimasa Uno, who is nicknamed the genius Utada Hikaru special researcher, to praise Elva Hsiao and Zhou Yi——

""Super Star" conquers the world!"

The double entendre not only praised Elva Hsiao, but also flattered Zhou Yi in disguise, boosting his momentum for his upcoming Grammy trip.

"In the ocean of music, every star has its own unique light, and "Super Star" is the most dazzling one among them. It is not just a song, but a beautiful melody, an indescribable emotion.

"I look forward to Super Star Zhou Yijun breaking through history at this year's Grammy Awards and becoming Asia's number one!"

Whether it is well-intentioned or intentional, the Japanese music scene and music fans, who are afraid that their last fig leaf will be gone, have basically begun to pay attention to the Grammy Awards that will be held in ten days.

Domestically, "Super Star" has become a huge hit, and there are various rich guys on the Internet who are willing to put in the effort to carry the evaluation and analysis of Zhouyi on the Internet and news in Japan and the United States. Naturally, the discussion is also in full swing.

"Damn it! There is such an awesome ancient god in the Japanese music scene?"

"One thing to say is that after all, Japan is the second largest music market in the world, better than the UK. It is not unusual to have such an awesome person. The market is high-quality and mature."

"Upstairs, the Japanese music scene at that time was not very successful. It is already a miracle that this person can leave Japan, let alone being so awesome in the United States."

"I originally thought that Zhou Yi's experience was the only cheating in the history of the Asian music scene. Now it seems that my knowledge is shallow..."

"No matter what, everyone is dead, it's better to go underground and cool down! Zhouyi is here for me!"

"That's it, Zhou Yi, don't worry! As long as you win the Grammy, I swear I will never cheat on you again in this life!"

"..."

In 2003, although there was a wall on the domestic Internet, the level of prevention was not difficult for domestic netizens who were used to circumventing the wall. They only needed a little fiddling to get out.

Then Zhou Yina's blog where he was passionately communicating with people abroad was moved back intact by Xiao Heizi...

Only then did most netizens in China realize - this guy is not a gangster? !

Are you scolding him so vigorously? !

If you co-author the news for domestic media, then report it after beautifying it?

"Zhou Yi, go to America and scold the Yankees more! Just scold them like this!"

"Brother Zhou Yi, don't worry! I've already scolded you back, you're welcome!"

"Everyone, feel free to scold, it's okay, we are carrying Zhou Yichong, and Zhou Yicheng will take the blame."

"..."

On February 14, Zhou Yi, who had already started packing his things to go to the United States, saw the public opinion on the Internet, and his eyes almost narrowed.

Especially when he discovered Sun Yanzi’s rhythmic account that blended into the crowd...

"Explain to me, what does it mean to rush to Zhou Yi when something happens, and to rush to Zhou Yi when nothing happens?"

Sun Yanzi's family.

Zhou Yi crossed his arms across his chest and stared condescendingly at the woman sitting on the computer chair.

The latter's eyes were wandering. After looking at Zhou Yi, he subconsciously shrank his head and grinned, trying to be cute and pass the test: "Hey, Zhou Yi, what time is your flight tomorrow? Can I see you off?"