China Entertainment 2000

From a marketing perspective alone, the top level of the mainland entertainment industry in this era - to put it bluntly, the top level of the Hong Kong entertainment industry - is actually as good as the top in the world. Even because there are too many talents and too many talents, the vision of top marketing talents is even better than that of the American music scene, which is still keen on playing politically correct marketing.

The prosperity of the Hong Kong entertainment industry in the 1980s and 1990s can be said to have attracted entertainment industry talents from all over the country. This directly led to the Hong Kong industry, which was originally learning the marketing styles of Europe, America, Japan and South Korea, to complete its own development in just over ten years. of transformation.

The most intuitive comparison is between the rebellious little king Nicholas Tse and American sweetheart Britney Spears.

Before Britney was hyped as "the last queen of the physical album era" and "the era of the gods", etc., Nicholas Hsieh at the end of the last century had already been praised by Yinghuang in Hong Kong as "the man who ended the era of the four kings". ”

Although he has never practiced Xie Tingfeng's case, Qianjiang has seen pigs running away.

We only need to slightly adjust the specific content according to the national conditions of the United States, and there is no need to worry about Zhou Yi not being able to sit in that position.

With his first English album becoming a global hit and his second English album even better, Zhou Yi, who has two English albums "Attitude Show" and "Forever Young", already has enough Qualified to challenge for the European and American pop music throne.

This is also the unspoken rule in Europe and the United States——

If the first major is popular because of popularity and sales, then the second major is popular because of style and status.

Of course, this is also the result of the excellent physical record niche in Europe and the United States.

An album usually takes two to three years to digest, and the time span of two serious studio albums was at least four years. In four years, if the two majors are not stretched, it will be the throne of the heavenly king.

"And one more thing."

Seeing Zhou Yi start to read through his upcoming promotional schedule, Qian Jiang opened his notepad and slapped his forehead, handing him the promotional budget document newly approved by the Warner Records board of directors: "Originally, your crazy championship single The board of directors of Quzhiba Project disagrees because this is too outrageous in this era.

"But now, as your personal image has been qualitatively improved in the United States, and it has also led to the further surge of ideological trends such as racial equality and anti-discrimination, they have changed their minds and feel that they can really give it a try..."

To achieve super hegemony, it is impossible to succeed without a strong driving force as a gimmick, but Zhou Yi now relies on the press conference to become a god in one battle, laying the foundation in a way that Americans have never seen before.

Especially since Zhou Yi's current album has already produced two champion singles, the remaining three indicators are not so far-fetched - the worst thing is to spend money on them.

Warner Records may be short of money, but the most important thing it doesn't need is money.

The former is the total capital investment, while the latter is the publicity investment for a single person.

"One city alone will spend 6-7 million US dollars in one year?"

Zhou Yi opened the file and frowned when he saw the budget estimate.

No matter in which era, this amount of US dollars is not a small amount.

In his mind, a few years later, several major record companies in the United States were exposed by insiders who leaked information to reporters about the one-year promotion expenses of a hit single in the radio industry——

Basically, if you want to handle large and small radio stations in big cities like New York and Washington, the five major record companies' annual promotion expenses in a single city are about 4-5 million US dollars.

This incident also caused major international record companies such as Warner, Universal, and Sony to be condemned by American public opinion, believing that they had joined forces to monopolize the industry and formed unfair competition for other small and medium-sized companies that could not afford so much promotion funds.

"There's nothing you can do about it. Although the baseline in the United States is about five million dollars a year, what you have to do is something that is outrageous to them, so you can only add more money." Qian Jiang said about this. It is inevitable to shake your head.

An additional US$25 million in promotional funds will be allocated in the early stage. If the results are good, additional funds can be added.

This is the plan given by the infighting board of directors.

Although Zhou Yi's behavior of stepping on Madonna made people close to her unhappy within the company, since most of Warner's top executives have been blocked by Madonna, this group of people can't do anything even if they want to cause trouble and refuse.

No record company can refuse the temptation of one album and five singles, because the direct and indirect benefits it brings far exceed the cost.

Especially since Warner is still a listed company.

"But you still have to choose the song that needs to be promoted next. You are the author, and the choice is left to you." At this point, Qian Jiang's face looked a little painful.

Zhou Yi's album can be said to have created an unprecedented miracle in the history of Western music - all the songs in the album became hits.

In addition to suppressing challengers, Yi's fans on the bulletin board are also more careful to prevent their own people from stealing their songs: for example, "Viva La Vida" was stolen by "Counting Stars".

It can be said that when Billboard announced that the title of the champion had changed, those fans who liked the song "Viva La Vida" were confused. They thought that this song could at least sit firmly on the top spot. Eight weeks to more than twelve weeks.

At this time, the shortcomings of the too luxurious distribution of songs in Zhouyi's album are undoubtedly revealed - they don't know how to hit the charts, and the internal friction is too serious.

"Let's focus on "One More Night" for the third number one single."

Zhou Yi, who was accustomed to Qian Jiang's attitude, chose the B-chart career-best single by the anti-Korean hero Ma Lao Wu without even looking at it.

Nine consecutive wins on the B list, this gold content itself is already high enough.

What's even more amazing is that the song "One More Night" by Magic Red Band that has been suppressed for nine consecutive weeks is Park Jae-sang's "Gangnam Style" that is popular around the world.

"One More Night" topped the Billboard charts for the ninth time in a row, and "Gangnam Style" topped the charts for the ninth time in a row.

The Magic Red Band withstood the pressure of "Gangnam Style" and held on to the last bottom line of the American music scene on Billboard when the rest of the world was falling. Therefore, they were also nicknamed Ma Laowu, the anti-Korean hero.

"The fourth number one recommendation is "We Are Young."

After thinking about it for a while, Zhou Yi circled "We Are Young" which has won six consecutive titles on Billboard.

As for the fifth song, the scope is too large. To be fair, "Apologize" and "Payphone" can both be promoted.

But judging from this situation, there is no rush for the fifth song, and we will wait for the results of the third and fourth songs.

"Okay, then I'll make arrangements."

Qian Jiang nodded and was about to get up to notify the company when a sudden phone call interrupted his movements——

"What did you say?"

Under Zhou Yi's rather unexpected gaze, Qian Jiang jumped up from the sofa in the lounge as if his butt was on fire: "The number one on the bulletin board has become another song by A Yi?!"

On April 22, 2003, US time, the new issue of the Billboard Singles Chart arrived as promised.

Compared with the previous period, the top ten rankings have not changed much. The most conspicuous among them is the new champion single "Apologize".

After "Counting Stars" stole "Viva La Vida" last time, "Apologize" also stole "Counting Stars" this week, successfully reaching the top spot.

And Madonna’s new song, which many people in the industry have high hopes for, didn’t even make the top 30 this week...

On the contrary, Linkin Park, who has always been quiet, quietly pushed his single "Numb" from the 47th last week to the 23rd this week.

"Impossible! Absolutely impossible!"

"Spike has three championships in one specialty? How could I have such a dream?"

"That's outrageous! Why does he get more angry the more he curses? Who is listening to his songs?!"

"Three crowns in one album! Tied Madonna's album history record!"

"..."

Due to the previous music battle with Madonna, Zhou Yi's popularity remained high again, and Google star searches once again topped the list, which naturally also boosted his single performance.

It doesn’t matter if it’s not included. For one thing, Zhou Yi’s new specialization directly makes up for the last shortcoming of online cyber fighting crickets – the number of single specialization titles.

From the 1960s to the 1990s, the United States produced many players with three number one singles in one album, including Madonna herself, whose album "True Blue" released on June 29, 1986 reached The achievement of three crowns in one specialty.

This is also a phrase used by Madonna fans to attack Zhou Yi in the past week - are you worthy of eating without a three-time album?

Well now, the boomerang comes so fast.

"I have a share of the credit! I didn't hit the data in vain, it's comfortable!"

"Dance! If you have the ability, dance again!"

"Can you bring back the old middle-aged woman of your family to her original shape now?!"

The large number of Zhouyi fans who have beaten the data for a week are very proud at this moment.

For this achievement of Zhouyi, they have spent all the time in the past week. Because they want to hit the new number one single, they have turned their attention to other songs in the album.

Before Warner could get off the stage and set the pace, the fans, who had long been deceived by Zhou Yi's equality, spontaneously achieved a triple crown under regular promotion, shocking the entire European and American music world!

You must know that before this, not only did no Asian singer have such achievements, but all foreign singers who have won three titles in one specialty are also a minority in the United States. It can be said that Zhou Yi alone is enough to compete with the gods of the last century. Comparable.

"Viva La Vida"

"Counting Stars"

"Apologise".

When the names of these three songs were officially included by Billboard, and when the album "Forever Young" appeared on Billboard's official honor list, it was extremely obvious that Madonna was going downhill.

In order to coincide with this wave of shocking news, Warner officials have once again released the global sales of Zhouyi's album so far - 14.05 million copies!

From March 1st to April 21st, in one month and 21 days, more than 10 million genuine albums were sold worldwide.

Among them, the United States accounted for 5.32 million, China accounted for 1.05 million, Japan accounted for 2.15 million, South Korea accounted for 750,000, and the United Kingdom accounted for 2.67 million. The total sales in the five countries were 11.94 million, and the sales in other regions were combined. A total of 14.05 million copies were recorded!

According to the official data chart released by Warner, the time when Zhouyi's album surged globally was just after the press conference broadcast by various countries.

In just the past two months, global sales have exceeded 14 million copies, and it is almost certain that it will sell 30 million copies again in its lifetime!

“unbelievable!unbelievable!!!

"Two consecutive albums have sold more than 30 million copies in their lifetime! This is simply crazy! Spike is the first singer to conquer both the Eastern and Western pop music markets! The first!"

Jayne James, then editor-in-chief of Entertainment Weekly, was a guest on a music talk show and used two incredible expressions to describe Zhou Yi's achievements. He also pointed out Zhou Yi's real trump card -

That is the Oriental pop music market that even the Beatles, Elvis Presley, and Michael Jackson have not conquered.

Due to Zhou Yi's Asian identity, when he competes with European and American singers for global sales, he will naturally have a large ticket base from the Asian circle, especially Japan and his home base, China.

If you exclude the Asian market, Zhouyi's sales data are not much different from top European and American brands such as Eminem.

In other words, Zhou Yi was the man who truly understood both East and West.

"To be honest, this sales volume is more incredible than the triple crown in one album. In a global market where the record industry is constantly declining, Spike has managed to maintain a high level for two consecutive years... This is simply a miracle.

"This should be a record that even he himself can't surpass in the future. I can be 100% sure."

Vanity Fair editor-in-chief Jimmy Bonassiri also shook his head: "The two albums are expected to sell more than 60 million copies in total. There is no doubt that Spike was the last king before the collapse of the physical record market.

"Madonna is old, even though she was once the number one diva in the world."

The decline of physical records is irreversible. This is the consensus of everyone in the industry.

The competition now is who can get the biggest piece of meat from the afterglow of this last era.

Eminem and Britney were introduced by the American music scene to conquer the world, but now they are taken the lead by Zhou Yi from China.

"I even think that based on the sales volume of Spike's album, he shouldn't have won three times in one album. He should have won four times in one album. Billboard has most likely suppressed his data."

From being tough at the beginning to now being "beaten" after firing the original editor, the Los Angeles Times even published questions about the bulletin board.

Everyone in the Bulletin Board editorial department was numb.

Damn it, we used to be accused of racial discrimination when we secretly adjusted data for Zhou Yi, and now we are also accused of racial discrimination for not adjusting data for Zhou Yi. Why do we get scolded no matter what?

Is there any heavenly principle? !

Is there any royal law? !

It’s okay for Zhou Yi to use racial discrimination as a target to hold us back. Why are you, the Los Angeles Times, pretending to be such a big-tailed wolf? !

The "Washington Post" even used a large space to reflect the importance it attached to Zhou Yi's achievement——

"Spike Week, an Insurmountable Monument in the Post-Physical Album Era."

"Obviously, in just two albums, Spike Zhou from China has already imprinted his name on the history of world pop music and imprinted himself into the textbooks of world pop music.

“He can no longer be bypassed because he is the highest mountain in the new century music scene.

“The records he set will always be remembered by future generations.

"The old king is dead, and a new king is here. Spike Chow, a new generation of music king rising in the 21st century..."